Ubani okufanele aphathe izinkundla zokuxhumana zenkampani yakho futhi udinga yiphi iphrofayili?

  • Ukuphathwa kwezokuxhumana kufanele kuphathwe ngamaphrofayili ochwepheshe (uMphathi Wezokuxhumana, uMphathi Womphakathi kanye nethimba lokusekela) ahambisana nesu lebhizinisi.
  • Kubalulekile ukuhlanganisa ubuhlakani bemizwa, amakhono okubhala amahle kakhulu, kanye nokunaka njalo izitayela namathuluzi ukuze uvikele idumela lakho ku-inthanethi.
  • Izindinganiso ezihambisana nenkampani kanye nolwazi lokumaketha kwedijithali, i-SEO, i-SEM kanye nokuhlaziya kuguqula amanethiwekhi omphakathi abe isiteshi esinobuhlakani, hhayi nje esisebenzayo.
Susana Maria Urbano MateosKubuyekezwe ngomhla ka-

Imizuzu ye-7

ukuphathwa kobuchwepheshe bezokuxhumana

Omagazini, ithelevishini, amabhodi amakhulu, noma ngisho nomsakazo akusezona iziteshi ezithonya kakhulu isithombe amakhasimende anaso senkampaniNamuhla, le ndima idlalwa kakhulu yi- amanethiwekhi omphakathiI-Facebook, i-Instagram, i-X (eyayikade iyi-Twitter), i-LinkedIn, i-TikTok, i-YouTube, nabanye abaningi. Akukho nkampani, uhlobo lomuntu siqu, noma ukuphathwa komphakathi okungamelana nokushiywa ngaphandle kwale ndawo enkulu. ukumaketha kwedijithali nokuxhumanaKodwa ukuba khona nje akwanele; kubalulekile ukwazi ukuthi ubani okufanele aphathe izinkundla zokuxhumana futhi ngamakhono angakanani.

Ngemuva kwephrofayili ngayinye yenkampani kufanele kube khona iqembu lochwepheshe ngezindima ezichazwe kahle (uMphathi Wezokuxhumana, uMphathi Womphakathi, abadali bokuqukethwe, ochwepheshe be-SEO/SEM, abahlaziyi bewebhu, njll.) abahambisana nesu, amanani omkhiqizo, kanye nokulindelwe ngumphakathi. Ngezansi uzothola umhlahlandlela onemininingwane eminingi wokuchaza Hlobo luni lochwepheshe oludingayo?Yimaphi amakhono okufanele abe nawo nokuthi ungamfaka kanjani esakhiweni senkampani yakho, kungaba ukuphathwa kwangasese noma komphakathi.

Ubani okufanele aphathe izinkundla zokuxhumana zenkampani?

ubani okufanele aphathe ezokuxhumana nabantu

Isinyathelo sokuqala ukuphendula umbuzo obalulekile: Yimuphi iphrofayili yobungcweti okufanele iphathe izinkundla zokuxhumana? Ayikho impendulo eyodwa; kuncike ngobukhulu benhlangano, izinsiza zayo, kanye nezinhloso zayo.

Ku-a ibhizinisi elincane noma a usomabhizinisiKuvamile ukuthi umuntu oyedwa athathe izindima eziningana: ukuklama amasu, ukudala okuqukethwe, ukuphathwa komphakathi nsuku zonke, kanye nokuhlaziywa kwemiphumela. Ezinkampanini eziphakathi nendawo noma ezinkulu, ikakhulukazi ezinkampanini abaphathi bomphakathiKunconywa ukuhlukanisa izindima:

  • Umphathi wezeMphakathi: Uklama isu lezokuxhumana eliphelele, uchaza izinhloso, ama-KPI, ithoni yokuxhumana, imikhankaso kanye nesabelomali.
  • Umphathi Womphakathi: isebenzisa lelo cebo nsuku zonke, ishicilela okuqukethwe, iphendula abasebenzisi, iphatha izingxoxo, futhi isiza ezinkingeni zodumo.
  • Umphathi Wezokuxhumana / Uchwepheshe WezokuxhumanaEzinhlanganweni eziningi, kuhlanganisa imisebenzi yamasu kanye neyokusebenza, ikakhulukazi uma iqembu lincane.

Emkhakheni womphakathi, la maphrofayili awatholakali njalo kumashadi asemthethweni enhlangano okwamanje, kodwa izikhungo eziningi ziya phambili ekuwadaleni. izikhundla ezithile zabaphathi bezokuxhumana, ngezinqubo zokukhetha ezibheka izifundo zokuxhumana, ubuntatheli, ukumaketha kwedijithali kanye nokuhlangenwe nakho okubonakalayo ekuphathweni komphakathi oku-inthanethi.

Ukuhlakanipha ngokomzwelo kanye nozwela nomphakathi

umphathi womphakathi wephrofayela yobungcweti

Kungakhathaliseki ukuthi umsebenzi uyini (uMphathi Womphakathi, umphathi wezokuxhumana, noma umholi womphakathi), kukhona ikhono elilodwa elibalulekile lokuhlanganisa wonke umuntu: ukuhlakanipha kwengqondoUmuntu onikeza igama kumkhiqizo kumele akwazi:

  • Funda umongo wemizwa yemiyalezo ayitholayo: izikhalazo, iziphakamiso, ukunconywa, ukugxekwa, noma ngisho nokuhlaselwa.
  • Ukuzibeka ezicathulweni zomsebenzisi lapho kuvela inkinga, ukugwema izimpendulo zokuzivikela noma ezizenzakalelayo.
  • Ukuguqula amazwana angemahle ngethuba lokuthuthukisa, linikeza ezinye izindlela kanye nezixazululo eziqondile.

Esikhundleni sokususa noma ukunganaki amazwana angakhululekile, umphathi wenethiwekhi omuhle uzokwazi lalela ngenkuthalodlulisela udaba eminyangweni efanele (insizakalo yamakhasimende, ezomthetho, ezokuphatha) bese uphendula ngokwethembeka, ngozwela, nangokuhambisana nezindinganiso zenkampani. Leli khono libalulekile Vikela idumela lakho ku-inthanethi futhi sakhe ubudlelwano obuhlala njalo nomphakathi.

Isipelingi esihle kakhulu, ukubhala, kanye nokuxhumana

ukubhala ezinkundleni zokuxhumana

Ezinkundleni zokuxhumana, i- amaphutha esipelingi noma ohlelo lolimi Zikhuliswa ngokushesha futhi zingalimaza isithombe somkhiqizo ngemizuzwana. Lokhu kuyiqiniso ikakhulukazi ezinkampanini nakubantu abadumile, lapho amaphutha engenakuthethelelwa khona. Ngakho-ke, ithimba eliphethe amaphrofayela akho kumele libe nekhono kulokhu okulandelayo:

  • La imithetho yesipelingi kanye nohlelo lolimi ngolimi uhlobo lomkhiqizo oluxhumana ngalo.
  • Okuhlukile amarejista olimi (okusemthethweni kakhulu noma okungahlelekile kakhulu) kuye ngokuthi inethiwekhi yokuxhumana nabantu kanye nohlobo lwezithameli.
  • Amasu ukubhala amakhophi, ukuxoxa izindaba kanye nokulandisa nge-transmedia ukudala imiyalezo ecacile, ekholisayo, nehambisanayo kuzo zonke iziteshi.

Umphathi Womphakathi ochwepheshe akagcini nje ngokubhala kahle: uyaqonda ukuthi angawuvumelanisa kanjani umyalezo nefomethi ngayinye (umbhalo omfushane wezokuxhumana, izingxoxo, izihloko zebhulogi, imibhalo yevidiyo) kanye nendlela yokuhlanganisa izinto ezibalulekile ze SEO ekhasini e marketing kwangaphakathi ukwandisa ukubonakala nokuguqulwa.

Naka izitayela kanye nokuvela okuqhubekayo kwamanethiwekhi omphakathi

imisebenzi yomphathi womphakathi

Imidiya yezenhlalo ishintsha ngokushesha: amafomethi amasha, ama-algorithms, amapulatifomu asafufusa, amathuluzi okwenza izinto ngokuzenzakalela, ngisho nokushintsha kokuziphatha kwabasebenzisi. Inkampani efuna ukuhlala inolwazi ngamakhasimende ayo idinga umuntu o:

  • Qapha izitayela emkhakheni wabo, kokubili ngokwezindikimba namafomethi (ama-reel, izindaba, ukusakaza bukhoma, izingxoxo, njll.).
  • Zama ngamapulatifomu amasha uma kunengqondo (isibonelo, iTikTok, iTwitch, iDiscord, noma imiphakathi yangasese).
  • Lungisa lezi zindlela ukuze zivumelane iqiniso kanye nezindinganiso zomkhiqizoukugwema izitayela ezingangezi inani.

Ngaphezu kwalokho, uchwepheshe ophethe kumele azi futhi asebenzise amathuluzi akhethekile (njenge-Hootsuite, i-Buffer, i-Sprout Social kanye ne-analytics noma ama-social listening suites) alula ukuhlela okuqukethwe, ukuqapha ukukhulunywa ngakho kanye nokuhlaziywa kwezilinganiso ezibalulekile, ngaphandle kokuthembela kuphela ekuqondeni.

Izindinganiso zihambisana nendima yenkampani kanye necebo

izindinganiso kanye nesu lezokuxhumana

Awukwazi ukucela umqambimanga ukuthi asungule umkhankaso wokukhangisa othembekile: noma ngubani ophethe izinkundla zokuxhumana kumele abelane futhi amele izimiso zenhlangano. Ngaphezu kwalokho, kumele:

  • Ukuzihlonza nge amanani enkampani (ukucaca, ukungeneka, ukuqina, ukusungula izinto ezintsha, njll.).
  • yenza nge umthwalo wemfanelo, ubuqotho, kanye nokuqwashisa ngokuziphathaikakhulukazi emikhakheni ebucayi njengezempilo, ezezimali noma ukuphathwa komphakathi.
  • Qonda i inhloso kanye nesu lebhizinisi ukuze izenzo ezinkundleni zokuxhumana nabantu zibe negalelo ngempela ezinhlosweni (ukuthengisa, ukukhiqizwa kwabaholi, insizakalo yezakhamuzi, ukucaca, njll.).

Lokhu kwenza uMphathi Wezokuxhumana kanye noMphathi Womphakathi babe ngabantu ababaluleke kakhulu. isu ngaphakathi kwenhlanganoEzinkampanini eziningi kakade bahlanganyela kumakomidi okumaketha noma okuphatha, kanti ekuphathweni komphakathi baba yisixhumanisi esibalulekile sokulinganisa ukwaneliseka kwezakhamuzi, isivinini senkonzo kanye nombono wokubonakala kwezinto obala.

Amaphrofayili nemisebenzi ehambisanayo ehlobene namanethiwekhi omphakathi

Ngaphandle koMphathi Womphakathi, uma inkampani ifuna ngempela ukuthuthukisa ubukhona bayo bedijithali, kufanelekile ukwazi ngezinye izindima. izindima ezikhethekile ezingabandakanyeka ekuphathweni kwamanethiwekhi neziteshi eziku-inthanethi:

  • Umphathi wezeMphakathi: ichaza uhlelo lwezokuxhumana, izinhloso, isabelomali, ukukhethwa kwepulatifomu futhi iqondisa umsebenzi wethimba.
  • Umdali Wokuqukethwe / Umphathi Wokuqukethwe: idala okuqukethwe kokuqala (umbhalo, isithombe, ividiyo, izithombe) ezihambisana nesu futhi ezilungiselelwe inethiwekhi ngayinye.
  • I-Digital Marketing Manager: ihlanganisa amanethiwekhi omphakathi nezinye izinhlelo zokusebenza ukudayiswa kwe-digital (I-SEO, i-SEM, ukumaketha nge-imeyili, ukungena, ukuzenzekela, i-CRM).
  • Uchwepheshe we-SEO kanye ne-SEM: isebenzisana nokwenza ngcono izinjini zokusesha kanye nemikhankaso ekhokhelwayo (izikhangiso ku-Google, ezinkundleni zokuxhumana kanye nezinye izinkundla).
  • Umhlaziyi Wewebhu: isebenzisa futhi iqaphe amathuluzi okulinganisa, ihlaziya idatha futhi ilethe imibiko ukuze ithuthukise isu.
  • Ezokuxhumana Zezomthetho: kuqinisekisa ukuthobela imithethonqubo (ukuvikelwa kwedatha, amalungelo esithombe, ukusetshenziswa kokuqukethwe komuntu wesithathu) kuzo zonke izenzo kumanethiwekhi.

Ezinkampanini ezincane, imisebenzi eminingi yale misebenzi ingagxila kumuntu oyedwa noma ababili; ezinhlanganweni ezinkulu, umgomo ukuba amaqembu ahlukahlukeneizinqubo ezihlelekile nezicacile.

Lonke leli sethi lamaphrofayili, amakhono, namathuluzi kwenza ukuphathwa kwezokuxhumana kube sebenzela ochwephesheUkukhetha umuntu ofanele ukumela uhlobo lwakho lwebhizinisi endaweni yedijithali kuzokwenza umehluko phakathi kokuba namaphrofayili okuhlobisa nokwakha umphakathi oqinile, ukudala ukwethembana, nokuthola imiphumela yangempela yebhizinisi noma isikhungo sakho.