Vele, elinye lamasu wokumaketha ahamba phambili ongawasebenzisa ukubeka kahle i-eCommerce yakho nge-SEO yasekhaya. Uma ngabe lolu hlelo lusebenza kakhulu kunoma imuphi umsebenzisi, kuzoba kakhulu ngomsebenzi wakho wobuchwepheshe. Ukufika ezingeni lokuthi inamandla Ithuluzi lokwenza ngcono ibhizinisi ledijithali futhi ukhulise ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma ama-athikili. Esikhathini esifushane kakhulu uzobona imiphumela emihle eyenziwe uhlelo lwayo lokusebenza.
I-SEO yasekhaya, ngakolunye uhlangothi, izokusiza ukunikela ukubonakala okukhulu ibhizinisi ledijithali ngaphezu kwezinye izinhlelo zokukhangisa nazo ezihambisana kakhulu. Ngalo mqondo, futhi ukuze yonke into ithuthuke kahle, ngeke ube nenye indlela ngaphandle kokwenza ukuhlaziywa okubanzi kwamagama angukhiye onentshisekelo kuwo ukuqaliswa nokuthuthukiswa kwebhizinisi lakho noma isitolo se-elekthronikhi. Kufanele ugxile kulo msebenzi ukuze ufeze izinhloso ozibekele zona eminyakeni embalwa ezayo.
Kulo mongo ojwayelekile, kubalulekile futhi ukuthi kusukela manje ubheke ivolumu yosesho ngamathuluzi ahlukile. Leli iqhinga elincane elinikeza imiphumela emihle kakhulu yokuma kwebhizinisi lakho ledijithali kwimidiya eku-inthanethi. Ngaphezu kwalokho, futhi njengesandulela salesi sinyathelo kule nqubo, kubalulekile ukuthi wenze uhlu lwemikhiqizo noma izinsizakalo ozihlinzekayo. Akumangalisi ukuthi lesi senzo sizokusiza ukuthi uthole i-SEO yasekhaya engcono kakhulu yokusabalalisa okuqukethwe kwe-eCommerce. Kunoma ikuphi, ngeke uzisole ngoba uzobona ukuthi kancane kancane lokhu kusebenza kuzokhokha.
I-SEO yasekhaya: yenzelwe ini?
Izinhloso zakho zobungcweti zicacile impela futhi enye ye izinhloso eziyinhloko kwanoma iyiphi i-Ecommerce noma isitolo esiku-inthanethi sizovela emiphumeleni yokuqala yezinjini zokusesha. Lokhu kufinyelelwa, hhayi kalula, ngokusebenzisa lokho okuthiwa i-SEO okuyi el Ukusebenza kwenjini yokusesha nokwenza kahle injini yokusesha. Ngemuva kwakho konke isu elingazuza futhi lenze ibhizinisi lakho libonakale kusukela manje. Ngalemigqa yesenzo elandelayo esiyikhomba ngezansi:
- Thuthukisa futhi nokwandisa ukuma kwewebhusayithi yakho futhi lokho kuyisandulelo sokuthuthukisa ibhizinisi lakho ledijithali.
- Yiba isikhundla esingcono kunezinye izinkampani ezincane nezisemkhatsini kuzinjini eziyinhloko zokusesha ze-Intanethi, ikhethekile uma iqhathaniswa neGoogle.
- Yiba nesikhundla esihle kakhulu ukuze bakwazi bona abanye abasebenzisi noma osomabhizinisi Bazokwazi ukufinyelela kokuqukethwe kwakho, kodwa futhi nemikhiqizo yakho, izinsizakalo noma ama-athikili.
- Akungabazeki ukuthi uzobonakala kakhulu kunakuqala futhi leli qiniso lihumushela kokuthile okubaluleke ngangokunokwenzeka khulisa ukuthengisa Kusukela kulo mzuzu.
- Kuzoba uphawu olucacile lokuthi okuqukethwe yiwebhusayithi yakho kuvela izinga eliphezulu futhi le nto ngokungangabazeki izosiza amakhasimende noma abasebenzisi ukuthi babe nokuzethemba okwengeziwe kusizinda sedijithali.
- Futhi njengokwesekwa okungeziwe, awukwazi ukukhohlwa ukuthi unabancintisana abaningi phambi kwakho ngakho-ke ngeke ube nenye indlela ngaphandle kokuzihlukanisa nabo ngombono omuhle.
Manje uyazi eminye yemiphumela eyenziwe kusukela ekudalweni kwe-SEO yasekhaya engcono kakhulu ye-eCommerce yakho noma isitolo esiku-inthanethi. Kumele nje ukusebenzise ukuze ubone ukuthi kancane kancane imiphumela obuyilindele iyeza. Futhi kuzosebenzela kalula ukuhweba ngogesi kwempahla yakho ukuqhubeka nokwanda ngendlela enengqondo, enenhloso futhi esebenza kahle. Ingabe uyavumelana nalezi zindlela esiziphakamisayo manje?
Ungayakha kanjani i-SEO ehamba phambili?
Njengoba wazi kahle, i-SEO isethi yezenzo ezihlose ukuthuthukisa ukubekwa kwewebhusayithi, kuleli cala lomsebenzi wakho wobungcweti. Kepha ungayenza kanjani ukuyithuthukisa kusuka manje kuqhubeke? Yebo, unamasu amaningana kulo msebenzi ofanele, kepha noma kunjalo sizophakamisa iziphakamiso ezithile ezisebenza kahle kakhulu kuwe ukufeza inhloso yakho esikhathini esingeqile isikhathi eside. Ingabe ukulungele ukwamukela?
Vuselela ikhasi eliyisiqalo
Ungamangala ngalo mbono wokuthi sikuphonsela kuwe, kepha kufanele ukhumbule ukuthi izinjini zokusesha okuqukethwe zithanda ama-web amasha, futhi ngaphezu kwakho konke, avuselelwe. Kuze kube seqophelweni lokuthi uma lokhu kungenziwanga ngale ndlela, kungaba yinkinga enkulu kwezohwebo lwakho lwe-elekthronikhi. Ngalo mqondo, ithiphu ewusizo kakhulu kwezintshisekelo zakho zobuchwepheshe ukubeka okuqukethwe kwamanje kuqala kakhulu. Kunoma ikuphi, kufanele kube ngumsebenzi ojwayelekile futhi oqhubekayo ongafanele ukuthi unganaki nganoma yisiphi isikhathi ngaphansi kwanoma yiziphi izimo.
Khetha izisekeli zokusekelwa
Enye yezici ezifanele kakhulu ukufeza izinhloso zakho isuselwa ekunikezeni ithuluzi lokusesha okuqukethwe okudingwa amakhasimende noma abasebenzisi. Lokho okungukuthi, umsebenzi wokusesha, ukuze ukwazi ukuwuqonda kangcono manje. Kuzoba wusizo olukhulu ukuze laba bantu abangena esitolo sakho esibonakalayo bakwazi ukufinyelela kumkhiqizo noma isevisi oyifunayo. Uzobona ukuthi imiphumela ishaya kanjani ngempela ngesikhathi sokufaka kwabo isicelo. Ngeke kukubize ngomzamo omkhulu futhi esikhundleni salokho kungakunika izinjabulo eziningi kusuka manje.
Ukwenza kahle kokuqondisa
Ithiphu cishe engaze yehluleke lapho idala i-SEO yasekhaya engcono kakhulu ye-eCommerce yakho ukuhlinzeka ngegama elingukhiye ku-URL ngayinye. Ikakhulu lapho ziqondiswe ekhasini eliyinhloko. Kepha kunoma yikuphi, kuzobaluleke kakhulu ukuthi igcine uchungechunge lwezici ezifana nalezo esiziveza ngezansi:
- Yigcine imfishane kepha ichaze ngalokho ozokuthola kokuqukethwe yiwebhusayithi.
- Kumele kube yigama elisebenza kahle ukuze litholakale kalula ekusesheni ngabasebenzisi.
- Kuzoba kuhle kakhulu ukuthi isikwe futhi ihlanzeke kakhulu ngoba iyithuluzi elihle kakhulu elizoqashelwa yizinjini zokusesha.
- Futhi ekugcineni, ngaphandle kokusebenzisa kabi amagama aphindaphindiwe ngemvamisa ethile. Lapho bazokunikeza khona izinkinga ezinkulu ukuthi ugqame ekusesheni nokuthi ngaphandle kokungabaza kungadala ukuthi banganakwa.
Imiphumela engayikhiqiza kwezentengiselwano zakho ze-elekthronikhi
Vele, imiphumela lelisu elingaba nayo ekukhangiseni kwedijithali yehluke kakhulu futhi inemiphumela ehlukahlukene ozoyibona kusukela manje kuqhubeke. Ngabe ufuna ukwazi okunye okufanele kakhulu? Manje-ke, thatha iphepha nepensela bese uqala ukubhala phansi eminye yemiphumela ezoqala ukuvela lapho usungula i-SEO yasekhaya engcono kakhulu ye-eCommerce yakho.
- La isikhundla sewebhusayithi yakho kuzoba namandla kakhulu kunamanje. Kuzoba lula kakhulu ukufinyelela kokuqukethwe kwakho noma izinsizakalo noma imikhiqizo oyinikezayo kusuka emsebenzini wakho wobuchwepheshe.
- El inani lokuvakasha Zizokhula kancane kancane kusukela manje kuqhubeke futhi le nto izoguqulela ekwenzeni imikhiqizo yakho ibonakale kubasebenzisi abasha. Ngalokho ukwanda kokuthengisa kuzoba isinyathelo esilandelayo ozoqala ukusibona kwezentengiselwano zakho ze-elekthronikhi.
- Bayoba ukuvakashelwa okukhethwa kukho kuya ngezifiso noma okuthandwa amakhasimende noma abasebenzisi. Bayazi ukuthi bafunani nokuthi yiziphi izinsiza okufanele bazisebenzise ukuze bakuthole. Ngalo mqondo, kuhlale kuzuzisa kakhulu ukuthola amakhasimende ahamba phambili kunanoma yimuphi umsebenzisi.
- Ngenxa yalolu hlelo olusebenzayo, uzokwazi yenza imikhiqizo yakho ibe nenzuzo ethe xaxa, amasevisi noma izinto. Awukwazi ukukhohlwa ukuthi enye yezinjongo zakho eziyinhloko ukwanda komugqa wakho womkhiqizo.
- Okungabalulekanga kangako ukuthi uma othile enza usesho ungaba phakathi kwe- okuthandayo kuqala enikezwa izinjini. Ikakhulukazi kwaGoogle, okuyiyona esetshenziswa kakhulu kuleli banga lemisebenzi yedijithali.
- Uma unikela okuhlukile Kulokho okuhlinzekwa umncintiswano, kufanele ukuveze lapho udala i-SEO yasekhaya engcono kakhulu ye-eCommerce yakho. Ngenye yezindlela zokugqama kwezinye izinketho emkhakheni wezohwebo.
- La ukwenziwa kwegama elingukhiye kuwebhusayithi kungakusiza ukuthi wandise ibhizinisi lakho ngaphezu kokucabanga kwakho kwasekuqaleni. Lingelinye lamathuluzi anamandla kakhulu ukufeza izinhloso ozibekele zona kulo msebenzi wobungcweti.
- Ngokungaphoqeleli igama elingukhiye, nakanjani unikeza ithuba elingokwemvelo lenye ingxenye yenqubo. finyelela kokuqukethwe kwakho. Kunoma ikuphi, akufanele ulahle ikhwalithi ephezulu yalezi ukuze imiphumela ithuthukiswe emigomweni ofuna ukuyifeza.
Njengoba kungenzeka ubonile, ukulungiselela i-SEO enhle kunezinzuzo eziningi zezintshisekelo zakho zobungcweti. Kuze kube seqophelweni lokuthi ngeke ube nenye indlela ngaphandle kokusebenzisa leli su ngokushesha okungcono. Umncintiswano kungenzeka ukuthi uthuthukile kulezi zinhloso futhi lesi sici sisebenza ngokungahambisani nezintshisekelo zakho zezentengiselwano esitolo noma ku-inthanethi