I-YouTube iyindlela enhle eku-inthanethi yokulayisha okuqukethwe futhi ngaleyo ndlela ifinyelele izethameli. Kumele sibheke kuphela okunye okhiye bokuthuthukisa ibhizinisi lethu nge-YouTubengoba abasebenzisi abasebenzisa amavidiyo ashicilelwe kule nkundla batholakala emhlabeni wonke.
Izindlela zokukhulisa ividiyo ku-Youtube
Okokuqala kufanele sigxile ku okuqukethwe kwevidiyoukuthi umyalezo ucacile futhi ufanelekile ku- izilaleli zethuKungakhathaliseki ukuthi ukuthengisa umkhiqizo noma isevisi, singaletha konke ku- insimu yomsindo nokubukwayoFuthi uma sikwenza ngekhwalithi, ubuhlakani kanye nesiphakamiso senani elihlukanisayo, sizobe sesivele sivikelekile ukhiye wokuqala.
Ungakhohlwa imininingwane eyenza ividiyo yakho ibe yinto ekhethekile. interactivo nokuthi akukhathazi izilaleli zakho. Isiteji osisebenzisayo, noma ngabe silula kangakanani, kumele sibe nesimo esithile ukulungiselela ubuciko (ukukhanyisa, uhlaka, ukuhleleka okubonakalayo) futhi, ngaphezu kwakho konke, kumele kuhambisane nomkhiqizo wakho. Awukwazi futhi ukunganaki ikhwalithi yevidiyo: ezibekwe kahle kakhulu ziyi-HD noma i-HD ephelele, ngefomethi engu-16: 9 nokucindezelwa kwe-h624 (ngaleyo ndlela kugwenywe ukuphazamiseka kokukhiqiza kabusha).
Olunye udaba olubalulekile yi- isihlokookumele kube okwangempela kodwa kufaka phakathi amagama angukhiye athile okwenza kube lula ukuwathola kule nkundla. I-YouTube iyawabona amagama asesihlokweni futhi izokhomba ngokuzenzakalelayo isihloko sevidiyo yakho. Kunconywa ukuthi igama lokuqala lesihloko sakho libe igama elingukhiye ukuthuthukisa izinga lakho lezinjini zokusesha, ukuhlanganisa amagama ajwayelekile nalawo aqondile kakhulu. umsila omude eziqondisa usesho oluthile ngaphakathi kwendawo yakho.
Ngaphezu kwesihloko, kubalulekile ukusebenza ku- incazelo namalebula sengathi kuyisihloko esifushane se-SEO: faka igama elingukhiye eliyinhloko emigqeni embalwa yokuqala, engeza ukuhlukahluka kwencazelo, Isixhumanisi sewebhusayithi yakho namanye amavidiyoFuthi sebenzisa amathegi achaza isihloko, uhlobo lokuqukethwe, kanye nomkhakha webhizinisi lakho. Uma uhlose izithameli zomhlaba wonke, ungangeza nemibhalo engezansi ngolunye ulimi ukuze wandise ukufinyelela nokuthuthukisa ukufinyeleleka.
Ngaphambi thumela ividiyo yakho ku-Youtube Kufanele wengeze incazelo ekhangayo yokuqukethwe, ukhethe izilungiselelo ezifanele zokubonakala kwevidiyo, wengeze amathegi anamagama angukhiye, bese ukhetha nesithonjana esingcono kakhulu sokuheha abasebenzisi. Isithonjana esino umbhalo omfushane noheha amehloImibala ehlukene kanye nobuso obuvezayo ngokuvamile kuthuthukisa kakhulu izinga lokuchofoza, okungenye yezinto ezicatshangelwa yi-algorithm lapho kunconywa okuqukethwe.
Lezi okhiye bokuthuthukisa ibhizinisi lethu nge-YouTube Ziwusizo kakhulu ekwandiseni umsebenzi wethu ngokusebenzisa kahle i-e-commerce. Ukumaketha ngevidiyo kungenye yezikhathi zakho ezivelele, futhi kufanele sikusebenzise ngokuhlanganisa amavidiyo amade okutadisha okujulile (izifundo, izingxoxo, ama-webinar) no amavidiyo amafushane Amafushane, izifinyezo, noma iziqeshana, ezisiza ekudonseleni ukunaka ngokushesha futhi ziqondise ithrafikhi kokuqukethwe kwethu okuyinhloko.
Amasu okumaketha e-YouTube okukhulisa ibhizinisi
Ukuze isiteshi senkampani sikhule ngendlela eqhubekayo, akwanele ukulayisha amavidiyo amahle nje: kuyadingeka ukusebenzisa Isu lokumaketha le-YouTube okucabangela i-algorithm, ukuziphatha kwezilaleli, kanye nezinhloso zebhizinisi. I-YouTube ihlaziya izinto ezifana nokufaneleka kokuqukethwe, ukuxhumana komsebenzisi (ukuthandwa, ukuphawula, isikhathi sokubuka, izikrini zokuphela zichofoziwe) kanye igunya lesiteshi (umlando, ukuvama kokushicilelwa, ukuhambisana kwezihloko) ukuze kunqunywe ukuthi yimaphi amavidiyo okufanele uwancome.
Enye yezindlela ezinhle kakhulu zokuvumelanisa okuqukethwe kwakho nalokho abantu abakufunayo ukwenza i- ucwaningo lwegama elingukhiye Ngokukhethekile kwe-YouTube. Amathuluzi afana ne-Keywordtool.io, i-TubeRanker, noma ukuqedela ngokuzenzakalela kokusesha kwe-YouTube kukusiza ukuthi ubone amagama amakhasimende akho angaba khona awasebenzisayo. Bese, hlanganisa lawa magama angukhiye ngokwemvelo ezihlokweni, ezincazelweni, ezihlokweni ezingezansi, kanye nasezinhlalweni zokudlalayo. thuthukisa ukuma ngaphakathi kwepulatifomu naku-Google.
Ungachithi okuqukethwe osuvele unakho: ungakwazi sebenzisa kabusha izihloko zebhulogiIzinsiza zezithombe, izethulo, noma ama-ebook kungaguqulwa kube amavidiyo ezemfundo, imiboniso yomkhiqizo, izikhathi zemibuzo nezimpendulo, noma izingcezu zokuxoxa izindaba zomkhiqizo. Kuwusizo kakhulu futhi ukusika amavidiyo amade abe iziqeshana ezimfushane bese uzivumelanisa... Izikhindi ze-Youtubeokuthi, ngenxa yefomethi yazo eqondile kanye nobude bayo obufushane, ivame ukufinyelela ukufinyelela okukhulu kwemvelo futhi ingasebenza njenge-funnel yokungena kumavidiyo amade.
La ubude obufanele bamavidiyo akho Kuzoncika emgomweni kanye nohlobo lwesihloko. Amavidiyo amafushane (angaphansi komzuzu owodwa) afaneleka kakhulu ekubambeni ukunaka ngokushesha, ukuphendula imibuzo elula, noma ukukhuthaza okuqukethwe okujulile, kuyilapho amavidiyo amade evumela izingxoxo eziyinkimbinkimbi, izikhathi zokuqeqesha, noma imiboniso. Indlela engcono kakhulu yebhizinisi ukuhlanganisa zombili izinhlobo nokuhlaziya ukuthi ubude bugcina kanjani izithameli zesihloko ngasinye esithile.
Enye insika eyinhloko yi- ukusebenzisana nezilaleliUkuphendula kumazwana, ukucela impendulo ngamavidiyo esikhathi esizayo, ukuqalisa izinhlolovo kuthebhu Yomphakathi, noma ukumema ababukeli ukuthi babelane ngolwazi kukhulisa umuzwa womphakathi futhi kuthumela izimpawu ezinhle ku-algorithm. Ngaphezu kwalokho, okuqukethwe kwakho kwe-YouTube kuhlanganiswe ndawonye Ngamanye amanethiwekhi omphakathi (i-Facebook, i-Instagram, i-LinkedIn, i-TikTok noma i-X) ikuvumela ukuthi uphindaphinde ukufinyelela: ungashicilela ukubuka kuqala okuncane, izingcezu eziqondile noma izithombe ezinezixhumanisi eziqondisa ividiyo ephelele.
Ukulungiswa kwesiteshi kanye nokuhlaziywa kokuncintisana
Ngaphezu kwevidiyo ngayinye, kubalulekile ukunakekela isithombe senkampani sesiteshiUmklamo ohambisana nomkhiqizo wakho (ilogo, isibhengezo, imibala, amafonti, kanye nesitayela sesithonjana) kusiza abasebenzisi ukuthi bakubone ngokushesha futhi babone ubungcweti. Gcwalisa isigaba esithi "Mayelana" ngokuningiliziwe, faka izixhumanisi eziya kuwebhusayithi yakho kanye nakuma-social media, bese uhlela amavidiyo akho abe [izigaba/izigaba]. uhlu lwadlalwayo olunetimu ukuqondisa umsebenzisi ohambweni olunengqondo ngokuqukethwe kwakho.
Yenza ukuhlaziywa kokuncintisana I-YouTube ikuvumela ukuthi uqonde ukuthi ezinye izinkampani emkhakheni wakho zenzani: ukuthi yiziphi izinhlobo zamavidiyo eziwashicilelayo, kangaki, yikuphi okuqukethwe kwazo okubukwe kakhulu, ukuthi zingaki izimpendulo ezizikhiqizayo, nokuthi zisebenzisa yiphi ithoni. Kusukela kulolu lwazi, ungabona ukuthi yiziphi izinhlobo zamavidiyo eziwashicilelayo. izikhala zokuqukethwe amasu angakathuthukiswa kahle, funda kulokho okusebenzayo bese ubeka imigomo enengqondo maqondana nababhalisile, imibono kanye nokuzibandakanya.
Ukuze isiteshi sikhule kancane kancane, kubalulekile ukugcina imvamisa yokushicilela Ukulayisha njalo akudingekile. Akudingeki ulayishe amavidiyo nsuku zonke, kodwa kufanele unamathele esimisweni samasonto onke, samasonto amabili, noma sanyanga zonke, kuye ngezinsiza zakho. Ukuvumelana kusiza ekwakheni izithameli zakho, kuthuthukisa igunya lesiteshi sakho, futhi kwenza kube lula nge-algorithm ukuncoma okuqukethwe kwakho okusha kubasebenzisi abafanele kaningi.
Esinye isici esisebenza kahle kakhulu ukusetshenziswa kwamasu izingcingo ezenzweni Izingcingo esenzweni (ama-CTA) ngaphakathi kwamavidiyo nezincazelo: mema ababukeli ukuthi babhalisele, bathande, bashiye amazwana, bavakashele iwebhusayithi yakho, balande umthombo wamahhala, noma babukele enye ividiyo ehlobene. Lezi zenzo, uma zishiwo ngokwemvelo futhi zingaphazamisi, zandisa ukuzibandakanya futhi zinegalelo ngqo ekukhiqizweni komkhiqizo, ekukhiqizweni kwabaholi, noma emigomweni yokuthengisa.
Ekugcineni, ukusetshenziswa kwe imibhalo engezansi kanye nokubhalwa phansi Kuthuthukisa kokubili ukufinyeleleka kanye nokubekwa: imibhalo ehlotshaniswa nevidiyo inikeza umongo ocacile we-algorithm futhi kwenza kube lula ngabantu abanezinkinga zokuzwa, noma ababuka amavidiyo angenamsindo, ukuthi bafunde okuqukethwe kwakho ngokunethezeka.
Ngokuhlanganisa isu elicacile, okuqukethwe okubalulekile, ukukhiqizwa okuhle, kanye nokwenza ngcono iziteshi njalo, i-YouTube ingaba ngomunye wabashayeli abayinhloko bokwandisa [okulandelayo]. ukubonakala yomkhiqizo wakho, qinisa igunya lakho kulo mkhakha futhi ukhiqize amathuba amasha yebhizinisi ngendlela eqhubekayo.
