Hay Ibhizinisi le-Intanethi Ziyafana ngokuthi, nakuba zithengisa uhlobo olulodwa lomkhiqizo, lowo mkhiqizo usetshenziswa amakhasimende ezimbonini nasezindaweni ezahlukahlukene. Ngenxa yalokho, kubalulekile nokwandisa ukumaketha kokuqukethwe kwakho ukuheha lelo qembu elihlukahlukene, ukuvumelanisa umyalezo, amafomethi kanye neziteshi ukuze kuhambisane nezici zesigaba ngasinye ngaphandle kokulahlekelwa ukuhambisana komkhiqizo.
Xazulula izinselelo zamakhasimende
Ibhulogi yakho yebhizinisi akudingeki njalo ibe nezihloko mayelana nemikhiqizo oyithengisayo. Okuqukethwe okudalayo kufanele kucabangele izinselele nezinkinga eziningi lokho amakhasimende akho abhekana nakho esigabeni sakho nakubabukeli abangaphansi kwaso ngasinye. Umqondo uwukuthi amakhasimende azuza emikhiqizweni noma ezinsizakalweni zakho athola izixazululo ezisebenzayo noma izimpendulo zemibuzo ehlobene nokusetshenziswa kwemikhiqizo yakho, umongo wokuthenga kwayo, kanye nempilo yabo yobungcweti yansuku zonke.
Ukuze kufezwe lokhu, kunconywa ukusebenzisa i- ukuhlukaniswa okuhlakaniphile yemakethe yakho: thola amaqembu amakhasimende anezinselele ezifanayo, noma ngabe angamalungu emikhakha ehlukene. Ungahlukanisa ngokwezibalo zabantu, izindawo, izinkomba zengqondo, noma ukuziphatha (imvamisa yokuthenga, ukusetshenziswa komkhiqizo, izinga lokwethembeka, njll.) bese, kusukela lapho, uklama izingcezu zokuqukethwe ezibhekana nazo imibuzo eqondile kakhulu yeqembu ngalinye.
Isibonelo, uma uthengisa isofthiwe efanayo kuma-SME ezimboni, amabhizinisi okuthengisa, kanye nezinkampani zesevisi, ngayinye yalezi zigaba izoba nezinselele ezahlukene: ezinye zizofuna ukuthuthukisa isitokwe, ezinye izindawo zokuthengisa, kanti ezinye ukuphathwa kwama-aphoyintimenti. Okuqukethwe kwakho kufanele kuchaze lezi zidingo. izimo zokusetshenziswa eziqondile ngayinye, esikhundleni sokukhuluma nje ngemisebenzi ejwayelekile.
Ngaphezu kwalokho, kubalulekile ukuhlela okuqukethwe kuyo yonke indawo ifanele yokuthengisaEsigabeni sokuthola ulwazi, gxila ezinkingeni namathuba; esigabeni sokucabangela, ekuqhathaniseni nasezindabeni zempumelelo; kanye nasesigabeni sokuthatha izinqumo, emibonisweni, iziqinisekiso, izivivinyo zamahhala, kanye nobufakazi obulungiselelwe ingxenye ngayinye.
Ukuhlukaniswa kwamakhasimende okuhlukile
Amabhulogi ebhizinisi ngokuvamile azama ukugcina okuqukethwe kwawo kusha. ejwayelekile futhi ifanele iningi yabasebenzisi. Inkinga ngalokhu ukuthi umfundi webhulogi ojwayelekile angase angakutholi lokho okuqukethwe kufanelekile, okunciphisa ukuzibandakanya kwababhalisile bebhulogi yakho. Kodwa ngokukhuluma nabanye izingxenye zamakhasimende ezikhethekile noma ezihlukile, ungakhanga ngendlela ehlukile ezindaweni eziningi zamakhasimende ngaphandle kokushintsha umkhiqizo.
Ukuba nesu eliyingqayizivele lokuhlukanisa kuzosiza ekwenzeni okuqukethwe kwakho kuphumelele kakhudlwana. okubaluleke kakhulu kulawo maqembu amakhasimende ahlukene, futhi konke ngaphandle kokubeka uphawu lwakho ngendlela ehlukile. Yilapho umqondo we ukumaketha okuhlukileEsikhundleni somyalezo owodwa wawo wonke umuntu, imiyalezo, okuqukethwe, kanye nezipesheli zidalwa ngendlela ehambisana nezici ezithile zesigaba ngasinye, kuyilapho kugcinwa isiphakamiso senani elifanayo.
Amanye amaphuzu abalulekile okusebenzisa le ndlela:
- Chaza isiphakamiso sakho senani ngesigabaIqembu ngalinye kumele libone ngokucacile ukuthi iyiphi inkinga eliyixazulula kangcono kunomncintiswano.
- Lungisa iziteshi zokuxhumanaIzingxenye ezithile zizosabela kangcono ekukhangiseni nge-imeyili, ezinye kumanethiwekhi omphakathi ochwepheshe, ezinye kuma-webinar noma okuqukethwe okungalandwa.
- Dala okuqukethwe okwenziwe ngezifisoAmakhasi okufikela athile, imikhankaso ezenzakalelayo, kanye nezikhangiso ezihlukaniswe ngezigaba zikuvumela ukuthi wandise ukubaluleka komlayezo ngaphandle kokuphinda imizamo ngendlela engafanele.
- Lungisa amanani kanye nokukhushulwa Uma kudingeka: kunezigaba ezithinta kakhulu intengo kanye nezinye ezibeka phambili izici ze-premium noma ukwesekwa okuthuthukisiwe.
Kubalulekile futhi ukunquma ukuthi yiziphi izingxenye ezizoba amasu kanye nokubalulekileAkuwona wonke umuntu ofanelwe izinga elifanayo lokutshala imali kokuqukethwe. Sebenzisa izindlela ezifana nosayizi wesigaba, amandla okukhula, inzuzo, ukufinyelela kalula, kanye nokuzinza ngokuhamba kwesikhathi ukuze ubheke phambili.
Ukwehluka kokuqukethwe
Kubalulekile futhi ukuqonda ukuthi akuwona wonke amakhasimende akho angaba khona usesha ngenkuthalo imikhiqizo yakhoNgakho-ke, kuyalulekwa ukuthi kuhlukaniswe okuqukethwe ukuze kukhange labo makhasimende angaba khona angekho emakethe okwamanje noma abangaqapheli ngisho nesidingo sabo.
Ngokuyisisekelo, kumayelana nokuqinisekisa ukuthi okuqukethwe ngakunye okudalayo kufeza enye yalezi zinhloso ezintathu ezibalulekile: isixhumanisi isakhiwo (okuqukethwe amanye amawebhusayithi afuna ukuxhumanisa nakho), ukusabalala kwezindaba zokuxhumana (okuqukethwe okungabiwa kakhulu) noma ukuguqulwa (okuqukethwe okuklanyelwe ukukhiqiza ama-lead noma ukuthengisa). Ezindaweni ezincintisana kakhulu, inhloso yesine kufanele yengezwe kulezi ezintathu: ukuma komkhiqizo ezigabeni ezithile, ngokuqukethwe okwakha igunya nokwethenjwa.
Ukuze kuhlanganiswe izingxenye ezahlukahlukene, kuhlanganisa izinhlobo ezahlukene amafomethi okuqukethweIzihloko zebhulogi, amavidiyo, ama-infographic, ama-podcast, ama-ebook, iziqondiso ezingalandwa, ama-webinar, izincwadi zezindaba, izifundo zamacala, kanye nokuqukethwe okukhiqizwe ngabasebenzisi. Ifomethi ngayinye ingaba ngcono kakhulu kubabukeli abathile noma isigaba sohambo lwamakhasimende. Isibonelo, izethameli zobuchwepheshe zizokwazisa imibhalo ejulile kanye nezifundo ezinemininingwane, kuyilapho izethameli eziphezulu zizothanda izifinyezo zabaphathi kanye namacala ebhizinisi.
Futhi kuyahlukahluka amapulatifomuUngazigcini nje ngebhulogi yenkampani. Sebenza ezinkundleni zokuxhumana, ukumaketha nge-imeyili, i-SEO, ukukhangisa okukhokhelwayo, futhi, uma kufaneleka, iziteshi ezintsha ezifana namavidiyo amafushane noma amafomethi omsindo. Isihluthulelo ukuvumelanisa umyalezo kanye nefomethi nomongo wokusetshenziswa kwengxenye ngayinye, njalo ugcine ukuhambisana kwezinga lakho lezinjini zokusesha.
Nikeza amakhasimende lokho abakudingayo
Okokugcina, akufanele ukhohlwe ukuthi ukumaketha kokuqukethwe kudlulela ngale nje... umbhalo, izithombe noma amavidiyoLokhu kusho ukuthi ungasebenzisa ezinye izinhlobo zokuqukethwe ukusiza amakhasimende akho ukuthi axhumane futhi afinyelele ibhizinisi lakho. Lokhu kungafaka phakathi ama-demo asebenzisanayo, ama-calculator aku-inthanethi, ama-configurators omkhiqizo, imibuzo yokuzihlola, noma amathuluzi anikeza inani elisheshayo engxenyeni ngayinye.
Ukuze uthuthukise, kufanele ugweme ukubhekisela onyakeni othile ukuze wenze okuqukethwe kube mfushane ngangokunokwenzeka. i-evergreen kungenzekaUkuze ihlale iwusizo ngokuhamba kwesikhathi futhi ingahlushwa ukwehla okungazelelwe kwethrafikhi ngenxa yokuphelelwa yisikhathi. Buyekeza njalo okuqukethwe kwakho okuyinhloko ukuze ubuyekeze idatha, izibonelo, noma izithombe-skrini, kodwa ngaphandle kokuboshwa ezinsukwini ezikhawulela ukusebenza kwayo.
Ngaphezu kwalokho, kuyalulekwa ukuthi ugcwalise isu lakho lokuqukethwe ngohlelo oluqinile lwe- ukulinganisa kanye nokwenza ngcono okuqhubekayoChaza izilinganiso ezifana nethrafikhi yemvelo ngesigaba, isikhathi ekhasini, ukukhiqizwa kwabaholi, izinga lokuguqulwa, kanye nezindleko ngokutholwa ngakunye, bese uzihlaziya ngendlela ehlukanisiwe. Lokhu kuzokuvumela ukuthi ubone ukuthi yiziphi izinhlobo zokuqukethwe ezisebenza kahle kakhulu eqenjini ngalinye nokuthi kufanele kuphi ukuphinda kabili imizamo noma ukulungisa inkambo.
Ukusebenza ekukhangiseni kwakho kokuqukethwe ngendlela ehlukanisiwe nehlukanisiwe kuzokuvumela ukuthi ushintshe kusuka ekuxhumaneni kwawo wonke umuntu uye ukuxhumana ngeqiniso nohlobo ngalunye lwamakhasimende, okwandisa ukubaluleka komyalezo wakho, ikhwalithi yamakhasimende akho, kanye nenzuzo iyonke yezenzo zakho zedijithali.