Lungiselela imikhakha eMagento ukuthuthukisa i-SEO Ecommerce
Isinyathelo sokuqala ukuthola inguqulo yakamuva ye- Magento bese uvula i- Ukubhalwa kabusha kwe-URL yesevaLesi silungiselelo sitholakala kokuthi Isistimu, Izilungiselelo, kuwebhu Ukuthuthukisa injini yokusesha. Ukuncoma okwengeziwe: Kukhathalogi > Ikhathalogi > SEO, shiya isijobelelo se-URL singenalutho. umkhiqizo kanye nesigaba Ukuze ususe i-.html, sebenzisa izinhlamvu ezincane kanye namakhonco futhi ugweme izinhlamvu ezikhethekile.
Kufanele futhi ukwazi lokho IMagento ikunikeza ukuthi kungenzeka ungeze igama lezigaba kuhla lwemibhalo ye-URL yomkhiqizo. Nokho, njengoba ingasekelwe ngokugcwele, ungadala phinda okuqukethweKungumqondo omuhle ukuyikhubaza: Isistimu > Izilungiselelo > Ikhathalogi > SEO > Sebenzisa uhla lwemibhalo lwesigaba sama-URL womkhiqizo > Cha.
Ngemuva kwalokhu kuzodingeka ukusetha ifayela le- imininingwane yesigaba ngasinyeUkuze wenze lokhu, iya kokuthi Ikhathalogi > Phatha Izigaba. Lapha uzothola izinkambu ezilandelayo:
- Incazelo ye-MetaBhala incazelo ekhangayo futhi kuqondiswe ngokuchofoza.
- IsihlokoLishiye lingenalutho ukuze usebenzise igama lesigaba futhi uzuze i-hierarchy.
- I-URL engukhiyeGcina i-URL kufushane futhi kuyachaza ngegama elingukhiye; gwema amagama angenalutho.
Ngamunye ukubuka kwesitolo ungacacisa Igama, Incazelo, Isihloko Sekhasi, kanye Nencazelo YemethaKumodi yezilimi eziningi, gcina i- ukuhambisana kwe-semanticGwema izinkomba zeminyaka zokuqukethwe okuluhlaza, futhi uma udinga isivinini, sebenzisa izifanekiso kokuthi Izitolo > Izilungiselelo > Ikhathalogi > I-Product Field Auto-Generation ngezimpawu ezifana {{name}}, {{category}} o {{brand}}.
Isakhiwo se-URL, ama-canonicals, nokulawula okuyimpinda
Yenza amathegi asebenze incwadi yezincwadi zeBhayibheli kokuthi Izitolo > Izilungiselelo > Ikhathalogi > i-SEO ye izigaba kanye nemikhiqizoNgale ndlela uhlanganisa amasiginali futhi ugweme izinkinga ezibangelwa ukuhlukahluka kwe-URL. Khetha ama-URL mfushane, nge imibhaloe isikhwama esincane futhi ngaphandle kwezijobelelo. Uma ushintsha i-URL, maka Dala ukuqondisa kabusha okungunaphakade ukugcina igunya (301).
Lungiselela robots.txt Kusuka kokuqukethwe > Izilungiselelo > Amarobhothi Enjini Yokusesha ukuze uvikele isabelomali sokukhasa futhi ugweme ukukhomba ukusesha kwangaphakathi, inqola yokuthenga, noma ukuphuma. Isibonelo:
User-agent: *
Disallow: /checkout/
Disallow: /customer/
Disallow: /cart/
Disallow: /catalogsearch/
Allow: /
Amamephu esayithi, imvuthuluka, nokuxhuma kwangaphakathi
Dala Imephu yesayithi ye-XML Ku-Marketing> SEO & Search> Imephu Yesayithi, hlela ukukhiqizwa kwayo futhi ihambise kukhonsoli yosesho. Nika amandla izinkwa zokudla Kokujwayelekile > Iwebhu > Amakhasi Amisiwe, ungathuthukisa ukuzulazula kanye nengqikithi ye-semantic. Lokhu kuqinisa i- ukuxhuma kwangaphakathi ngemikhiqizo ehlobene, ukuthengisa okuphambene, nezixhumanisi ezichazayo ezigabeni zabazali nezodadewabo; isabalalisa igunya futhi isiza ukutholwa.
Ukusebenza, iselula nokuvikeleka
Activa I-HTTPS Ezitolo > Izilungiselelo > Iwebhu > Ama-URL ayisisekelo (Vikela), phoqelela ama-URL avikelekile ngaphambili kwesitolo nakumphathi. Ithuthukisa i- velocity nge-System > Cache Management, minification kanye nokuhlanganisa I-JS/CSS Kokuthuthukile > Unjiniyela, bese ucindezela izithombe nge TinyPNG noma i-ImageOptim; uma kungenzeka, sebenzisa CDNI-Varnish/Redis kanye neseva ye-Nginx emiswe kahle.
Lungiselela idivayisi yakho ephathekayo nge itimu esabelayoZama i-Lighthouse futhi usebenzise izithombe eziphendulayo nge srcset:
<img src='image-400.jpg' srcset='image-400.jpg 400w, image-800.jpg 800w, image-1200.jpg 1200w' sizes='(max-width: 600px) 400px, (max-width: 1200px) 800px, 1200px' alt='Imagen de producto'>
Ucwaningo lwamagama angukhiye nokuqukethwe
Phenya nge Google Predictions, SEMrush y Ama-Ahrefsibeka phambili umsila omude e inhloso yokuthenga futhi uhlaziye umncintiswano ukuze kutholakale izikhala. Hlanganisa igama elingukhiye ku H1, izihlokwana nezigaba zokuqala, futhi uzigweme ukugoqaDala izincazelo eziwusizo, ngamaphoyinti ezinhlamvu kanye inzuzo; isebenzisa ALT Sebenzisa izithombe ezichazayo futhi unganciki kumagama angukhiye e-meta.
Izandiso ze-SEO nokulandelela
Qinisa isitolo sakho ngezandiso: SEO for Magento 2 by Magefan (i-canonicals, imethadatha, amazwibela anothile, amamephu esayithi), SEO Suite Ultimate by Mageworx (izifanekiso zezinhloso, ukuqondisa kabusha okungu-301/302, imibiko, ukwesekwa kwe-PWA) kanye I-Amasty SEO Toolkit Pro (amazwibela anothile, ukwenziwa ngcono kweselula, amamephu esayithi). Gada nge -Google Analytics y Ukucinga Console; ukucwaninga nge-SEMrush/Ahrefs/Moz ukuthola izixhumanisi eziphukile, izimpinda, namathuba. Phatha I-URL Ibhala Kabusha kokuthi Marketing > SEO & Sesha ushintsho ngalunye lwesakhiwo.
Ukuzulazula okuseceleni, ukuphegina, nezinye izilungiselelo zobuchwepheshe
La ukuzulazula okuhlangene Thuthukisa i-UX: Dala izigaba ezingaphansi ezinenkomba kuphela ezinhlanganisela ezidingekayo futhi ulawule izihlungi ezinama-canonicals noma noindex uma amapharamitha esebenza. Ingeza ukwahlukanisa. okwedlule/okulandelayo ngamamojula we-SEO uma kunesidingo. Cabanga ImageMagick ukucutshungulwa kwesithombe, I-Baler ukuhlanganisa i-JS yangokwezifiso futhi ugcine ukusingathwa okulungiselelwe kwe-Magento ngokusekelwa okuvela I-Varnish/Redis/CDN.
Ukuthuthukisa izigaba, ukulawula ama-URL, ukusheshisa isayithi, nokulinganisa yonke into ngesiyalo kuzokuvumela ukuthi uwine ukubonakala okuqhubekayo kwe-organic futhi uthuthukise ukuguqulwa ngaphandle kokudela ulwazi lokuthenga.
