El e-commerce Lokhu kulethe ukuthuthukiswa kwezinkampani eziningi, okudingeka zivumelane noshintsho kanye nobuchwepheshe. Izinkampani ezifana nalezi I-Costco, i-Target noma i-Lowe's Lezi yizinkampani ebezilokhu zisemakethe iminyaka eminingi, kodwa ekuqaleni zawa ngemuva ngenxa i-e-commerce boomInto enhle ukuthi lezi zinkampani kanye nezinye eziningi ukuthengisa Bebezibuyekeza bona, behlanganisa amamodeli e-omnichannel, ukuzenzakalela, kanye nokuhlaziya okuthuthukisiwe, futhi namuhla baningi babo abanjalo. Babusa imakethe yokuthengisa ngezinga lomhlaba wonke.
Iyini isitolo futhi kungani ezinye ezinkulu kunazo zonke emhlabeni?
Un umthengisi Yinoma iyiphi inkampani ethengisa imikhiqizo noma izinsizakalo ngqo kumthengi wokugcina, kungaba ngokusebenzisa izitolo ezibonakalayo, ukuhweba nge-inthanethi noma inhlanganisela yazo zombili iziteshi. abathengisi abakhulu kunabo bonke emhlabeni Babonakala ngokushintsha kwabo okukhulu, ukuba khona kwabo kwamanye amazwe, kanye nekhono labo lokusungula izinto ezintsha ezindaweni ezifana ezokuthutha, ubuchwepheshe kanye nolwazi lwamakhasimende.
amazinga omhlaba wonke aqoqwe yizinhlangano ezifana ne- I-National Retail Federation (NRF) noma izinsizakalo zokubonisana ezifana Deloitte y I-Brand Finance Bahlaziya amaqembu amakhulu okusabalalisa emhlabeni minyaka yonke, becabangela izici ezifana nalezi imali engenayo iyonke, ukuba khona kwendawo, inani lomkhiqizo kanye namandla okuncintisana. Le mibiko ihlala ibeka iziqhwaga ezifana I-Walmart, i-Amazon, i-Schwarz Group (i-Lidl), i-Aldi, i-Costco noma i-The Home Depot ezikhundleni eziphezulu.
Izitayela ze-Macro eziqhuba abathengisi abakhulu
Ubuholi babathengisi abakhulu abuxhomekile kuphela ngobukhulu babo. Busekelwe ku-4 izitayela ezinkulu ezibalulekile eziguqula lo mkhakha nokuthi lezi ziqhwaga zisizakala ngazo kangcono kunanoma ubani omunye.
Ukusimama kanye nomnotho oyindilinga
Imikhuba emihle ye ukujikeleza Bashintsha izindawo zokuthengisa, beqhutshwa yisidingo sabathengi, amathuba okukhula, kanye nezingcindezi zomthetho. Abathengisi abakhulu basebenzisa izinhlelo ezifana ukuhwebelana kabusha (ukuthenga nokuthengisa imikhiqizo eseyisetshenzisiwe noma evuselelwe), izinhlelo ze ukuphinda kusetshenziswe esitolo, ukunciphisa imfucuza yokudla kanye ukupakishwa okusha kwezemveloLezi zenzo zibavumela ukuthi bahlangabezane nokulindelwe ngamakhasimende, balandele imithetho emisha, futhi bathole ukuqina kwesikhathi eside.
Ukuguqulwa kobuchwepheshe okuqhutshwa yi-AI
Imboni yokuthengisa iyashintsha ngobuchwepheshe obufana no ubuhlakani bokufakelwa (AI)Iqiniso elingokoqobo nelingokoqobo (i-AR/VR), I-inthanethi yezinto (IoT) kanye ne-metaverse. Abathengisi abakhulu basebenzisa i-AI ukuze bikezela isidingo, wenze ngezifiso okunikezwayo, setha amanani aguqukayo futhi uthuthukise imizila yezokuthutha. I-AR/VR ivumela ukuhlolwa komkhiqizo okubonakalayo, kuyilapho i-IoT ixhumanisa izitolo, izindawo zokugcina impahla, kanye nezindlu, okuthuthukisa i- ukusebenza kahle kanye nokudala okuhlangenwe nakho okwenzelwe umuntu ngamunye.
Ukusebenza kahle kwamasu
Kumongo we Isidingo esimaphakathi kanye nokucindezela emaphethelweniAbathengisi abahamba phambili bagxila emizamweni yabo ekusebenzeni kahle. Batshala imali ku ukuzenzekela kwe-warehouse, ukulawulwa kwempahla ye-omnichannel kanye nezinqubo ezizinzile zokuqinisa ukuqina kanye nenzuzo. Ukuhlanganiswa kwezitolo ezibonakalayo, iziteshi eziku-inthanethi, kanye nezixazululo zokulethwa eziguquguqukayo sekuyinto ehlukanisayo.
Imithombo ehlukile yemali engenayo
Izitolo ezithengisa izinto azisathembeli kuphela ekuthengiseni imikhiqizo. Amaqembu amakhulu ayahlola imithombo emisha yemali engenayo njengokuthengisa izikhangiso ezinkundleni zabo, ukwenza imali ngedatha, izinsizakalo zezezimali, noma izinhlelo zokubhalisa. Ukukhula kwe amanethiwekhi emidiya yokuthengisaNgamanye amazwi, isikhala sokukhangisa ezitolo eziku-inthanethi zabathengisi sikhiqiza izigidigidi zemali engenayo entsha futhi siqinisa ukwethembeka komkhiqizo kulabo abathengisa ngazo.
Izinkampani ezinkulu kakhulu emhlabeni zokuthengisa
Okulandelayo, sizokwembula ezinye ze izinkampani ezinkulu kakhulu zokuthengisa emhlabeniukuhlanganisa indlela yendabuko yezitolo ezibonakalayo kanye namandla amasha ukuhweba nge-inthanethi kanye ne-omnichannel.
Izitolo zeWal-Mart
Isikhathi eside, Wal-Mart kube yinkampani enkulu kunazo zonke ukuthengiswa kwezitolo okukhona emhlabeni wonke. Akugcini nje ngokuba dumile emhlabeni wonke, kodwa futhi izinkulungwane zezikhungo zamazwe ngamazwe kanye nethonya elibalulekile emnothweni wamazwe lapho isebenza khona. Ngaphezu kwezitolo zayo ezibonakalayo, i-Walmart inezinkampani zayo. amasayithi e-commerce ezindaweni ezahlukene zomhlabangamasu omnichannel afaka phakathi izinsizakalo ezifana nokulandwa esitolo, ukulethwa okusheshayo, kanye nezinhlelo zobulungu. Iphinde yabhalisa inzuzo efinyelela kumaRandi angaphezu kwezigidigidi eziyi-16 ngezikhathi ezithile, okubonisa amandla ayo okukhiqiza imali kanye nokufinyelela kwayo emhlabeni jikelele.
Isungulwe ku- I-United States, esifundazweni sase-ArkansasLezi zitolo zinikeza imikhiqizo esukela ku- ukudla, izingubo kanye nezinto zasendliningisho nezincwadi, izinto zokuzingela nokudoba, Ukudla kwezilwane ezifuywayo nezinto ezidingekayo, ikhemisi kanye nezinhlobo ezahlukene ze izimonyoIngenye yezinkampani ezinkulu emhlabeni jikelele ngokwemigomo ye- abathengisi abavamile Kuyindaba, futhi kuyindlela yokulinganisa, ukuphathwa kwe izintambo zokuhlinzeka ezisebenzayo namanani ancintisanayo.
I-Amazon kanye nobuholi be-e-commerce
Ukwanda kokuthenga ku-inthanethi kuvumele lokho Amazon ihlanganisa njenge umthengisi wedijithali omkhulu kunabo bonke emhlabeniIpulatifomu yabo ye-e-commerce, ehlanganiswe nezinsizakalo ezivela ku- okubhaliselwe, ukukhangisa, kanye nokubala kwamafuLokhu kuyenza ibe ngumdlali oyingqayizivele emkhakheni wokuthengisa. I-Amazon iheha izigidigidi zezivakashi zanyanga zonke kwiwebhusayithi yayo kanye nezinhlelo zokusebenza, futhi isebenzisa inethiwekhi ye izitolo ezinkulu ezibonakalayo kanye nezitolo ezingenamali, ezihlanganisa ngokugcwele umhlaba wedijithali nowezinto ezibonakalayo.
Ukukhula okukhulu kwe-Amazon kuvela ebhizinisini layo lobuchwepheshe, lapho ubuhlakani bokwenziwa, izikhungo zedatha, kanye nezinsizakalo zamafu Bathuthukisa kokubili ukuthengisa kwabo kanye nokuthuthukiswa okuqhubekayo kwezentengiselwano zabo ze-e. Le modeli ehlanganisiwe, ehlanganisa imakethe, ilebula yangasese, kanye nezinsizakalo zabantu besithathu, ichaze kabusha ukuthi kusho ukuthini ukuba yi- umthengisi womhlaba wonke.
I-Home Depot
I-Home Depot Ingenye yezinkampani ezinkulu kakhulu emhlabeni zokuthengisa ngokwemigomo izinto zokwakha, ukuthuthukiswa kwekhaya kanye ne-DIYYinkampani ehamba phambili emhlabeni wonke esigabeni se-DIY, ilandelwa ezinye izitolo zokuthengisa njengoba ULowe no-OBIInezitolo ezingaphezu kuka-2.000 e-United States, eCanada, eMexico naseShayina, ezigxile kumakhasimende ngamanye nakwachwepheshe.
Ngaphandle kokuba ne- ikhasi le-e-commerce lapho abantu abavela ezifundeni ezahlukene bengafinyelela, baseshe futhi bathenge imikhiqizo yokuthuthukisa ikhaya, i-Home Depot ihlanganisa izinsizakalo ezifana ne- Chofoza futhi uqoqe, iseluleko sochwepheshe, amathuluzi e-augmented reality ukubona ngeso lengqondo amaphrojekthi kanye nezixazululo zokulethwa kwezindawo zokwakha. Lokhu kuqinisa isikhundla sayo phakathi kwabayi-10 abaphezulu babathengisi bomhlaba wonke, okugqanyiswe yizikhundla ezahlukahlukene zamazwe ngamazwe.
Ezinye izinkampani ezinkulu zokuthengisa emhlabeni jikelele
Kanye neWalmart, i-Amazon, kanye ne-Home Depot, amanye amaqembu okuthengisa anezikhundla ezivelele ezinkampanini ezinkulu. amazinga okuthengisa emhlabeni jikelele:
- Iqembu leSchwarz (iLidl), ngemodeli ye Isaphulelo yenziwe kahle kakhulu futhi itholakala kakhulu eYurophu.
- Aldi, isilinganiso ezitolo ezinkulu ezishibhile, kanye nokwanda okunamandla kwamazwe ngamazwe.
- Costco, umholi ngendlela ye- iklabhu yobulungu kanye nenani elikhulu lokuthenga.
- Carrefour, Ahold Delhaize, IKEA, Seven & I, CVS kanye namanye amaqembu ahlanganisa izitolo ezinkulu, izitolo zemithi, izitolo ezithengisa izinto ezishibhile kanye nezitolo ezikhethekile.
EYurophu, izinkampani ezifana I-Aldi, i-Lidl, i-Ikea, i-Tesco, i-Rewe noma i-Carrefour Ziphakathi kwezibaluleke kakhulu, kanti eSpain zivelele I-Inditex, i-Mercadona ne-El Corte Inglés ngaphakathi kwezinga lomhlaba wonke labasabalalisi abakhulu.
Lonke lolu hlelo lokusebenza lubonisa ukuthi ukuthengisa emhlabeni jikelele sekuwumkhakha oncintisana kakhulu lapho ukusungula izinto ezintsha kwezobuchwepheshe, ukusimama, ukusebenza kahle Futhi ukuhlukahluka kwemali engenayo kwenza umehluko phakathi kwabadlali abaholayo nalabo abasengozini yokusala ngemuva.