Isebenza kanjani iMonkeyData futhi inikeza ini?
Isiphakamiso senani sisekelwe kufilosofi yokuxhuma nokuhlaziya : ukuxhumana kuyashesha, futhi ideshibhodi yakho isilungile ngokuchofoza okumbalwa nje . Ngokusho kwabathuthukisi bayo, inqubo yokuhlaziya ingaqala cishe ngemizuzu emi-3 futhi ayidingi ukucushwa okuyinkimbinkimbi. Ideshibhodi inikeza amadeshibhodi achazwe ngaphambilini anama-KPI abalulekile, okukuvumela ukuthi ubone impilo yebhizinisi lakho ngokushesha futhi unikele isikhathi esengeziwe ekuphathweni nasekukhuleni.
Ngaphezu kwalokho, uhlelo lukuvumela ukuthi uhlanganise izibalo futhi uqhathanise izikhathi ukuze uthole izitayela , izikhathi zonyaka, kanye nokuziphatha kwamakhasimende okuphindaphindiwe . Lokhu kusheshisa ukuhlaziywa kokusebenza futhi kukusiza ukuthi ubeke phambili izenzo ezinomthelela wangempela.
Izinkundla ezisekelwe nemithombo
Njengamanje, iMonkeyData ivumela abasebenzisi ukuthi bahlaziye idatha evela kumapulatifomu e-e-commerce njengeBigCommerce, Shopify, OpenCart, kanye ne-Ecwid, phakathi kwabanye. Ekugcineni, inkampani ilindele ukunikeza ukwesekwa kwezinye izixazululo ezifana neWooCommerce, ePages, BigCartel, kanye ne-3DCart.
Ngaphandle kwamapulatifomu omhlaba wonke , ibheka nezindawo zemvelo zasendaweni njengenkampani yaseDashi iLightspeed kanye nenkampani yaseCzech iShopSys , kanye nokuhlanganiswa nenkampani yasePoland iShoper kuye kwakhulunywa ngakho . Ngaphezu kwalokho, umsebenzi uyaqhubeka wokufaka amasango okukhokha , izimakethe ezifana ne-Amazon ne-eBay, kanye nabahlinzeki bezokuthutha abaphambili njenge-UPS ne-DHL. Umgomo uwukuba abathengisi babone ngeso lengqondo yonke i-funnel , kusukela ekuthengeni kuya ekulethweni.
Amamethrikhi angukhiye we-Ecommerce
Phakathi kwamaphuzu amaningi edatha ahlaziywe yiMonkeyData kukhona izindleko ngokuguqulwa ngakunye , ezibalulekile kulabo abatshala imali kumasayithi e-PPC kanye nokuqhathanisa amanani . Ithuluzi lisiza ukuqapha ukusebenza kahle kweziteshi zokukhangisa futhi livimbele izindleko zokukhangisa ukuthi zingabeki engcupheni izinzuzo lapho ukuncintisana kukhula.
Isofthiwe ikuvumela futhi ukuthi uhlole amakhasimende amasha uma kuqhathaniswa namakhasimende abuyayo . Iphesenti eliphansi lamakhasimende aphindaphindayo lingabonisa izinkinga ngamanani , ulwazi lokuthumela , noma isiphakamiso senani. Ngedatha ecacile, kulula ukuhlonza amaphuzu okungqubuzana kanye nezenzo zokuklama njengezinhlelo zokwethembeka, ukuthuthukiswa kwempahla, noma ukulungiswa kwekhathalogi.
Izici ezithuthukisiwe zamaqembu nokukhula
Kubasebenzi bezitolo eziningi noma labo abathengisa emazweni amaningi, izinketho ezifana nokulungiselela izimali ezahlukene zesitolo ngasinye nokusetha izindawo zesikhathi ezihambisana nemakethe ngayinye ziyizinto ezibalulekile ezihlukanisayo. Ideshibhodi inikeza amamethrikhi e-commerce ahlanganisiwe ukulandelela wonke ama-KPI akho nokubona ukuthi useduze kangakanani nemigomo yakho.
Esinye isendlalelo senani yikhono lokuqhathanisa izikhathi nokuhlanganisa amamethrikhi ukuze uthole umongo nokuhlonza izitayela . Ngokusekelwe kudatha yakho, uhlelo lunganikeza izilinganiso zokukhula kokuthengisa ukuze kukusize ubikezele izidingo zokuthenga, abasebenzi, kanye nemikhankaso.
Ngokubambisana, ungabelana ngemiphumela nethimba lakho futhi unikeze ukufinyelela kudatha edingekayo kuphela. Ukuze uhlale unolwazi, unokufinyelela emibikweni ezenzakalelayo ngemvamisa oyikhethile, imibiko eyenziwe ngesandla, kanye nezaziso ezihlakaniphile zezinguquko ezingalindelekile ezibalweni.
Uhlelo lokusebenza lweselula likuvumela ukuthi uhlole izinkomba ezibalulekile futhi usabele noma kuphi , okuwusizo kakhulu emikhankasweni yesivinini esikhulu noma eziqongweni zesizini.
Amathrendi nomongo womhlaba
Ezimakethe zomhlaba wonke, imithombo yedatha, imikhuba yokuthenga, kanye neziteshi ezivelele ziyashintsha. Kwamanye amazwe, i-m-commerce inephrofayili ephezulu kakhulu, edinga ukunakwa ngokucophelela kwesivinini, i-UX yeselula , kanye nezindlela zokukhokha ezilula. Kukhona futhi umehluko ekukhetheni kokukhokha : eNtshonalanga, amakhadi kanye namasango okukhokha okusheshayo avamile; eMpumalanga, izindlela ezifana nemali ekulethweni noma kusengaphambili ziyakhula.
Ezinkundleni zokuxhumana, ukuhweba kwezenhlalo kuvelele ikakhulukazi ezindaweni ezithile, futhi amapulatifomu afana ne-Facebook avame ukugxila engxenyeni enkulu yama-oda ngamazinga okuguqulwa ancintisana namanye amanethiwekhi. Ukuqapha lezi ziteshi kusuka kudeshibhodi eyodwa kwenza kube lula ukunquma ukuthi uzotshala kuphi nokuthi yini ozoyithuthukisa.
Isu lezethameli nokumaketha okuqukethwe
Ukuze wandise imiphumela, hlanganisa ukuhlaziywa kokuthengiselana nokumapha kwezithameli kanye nobuntu bomthengi . Amathuluzi asebenzisa i-AI angakusiza ukuthi ubone izintshisekelo zangempela zezithameli zakho , ukufana kwamakhasi, ukuziphatha , izibalo zabantu, kanye nabantu abanethonya . Xhumanisa lokhu kuqonda nama-KPI akho ku-MonkeyData ukuze uvumelanise imikhankaso nokuqukethwe.
Hlanganisa idatha evela ku -Google Analytics , i-Google Ads , i-Facebook Ads , kanye nokumaketha kwakho nge-imeyili (isibonelo, ngamapulatifomu afana ne-Mailchimp noma i-GetResponse) ukuze ulandelele i-funnel: ukutholwa, ukucatshangelwa, kanye nokuthenga. Chaza futhi ulinganise ama-KPI asebenzisekayo (ukuvakasha, i-CTR, ukuvula, ukuguqulwa, i-margin) bese usebenzisa imibiko yedeshibhodi kanye nezaziso ukuze uphindaphinde ngokushesha.
Ngokuhlanganisa imithombo ndawonye, ​​ukulandelela izibalo ezibalulekile njengezindleko ngokuguqulwa ngakunye kanye namakhasimende aphindaphindayo , kanye nokusebenzisa izici ezifana nokubikezela , imibiko ezenzakalelayo , kanye nohlelo lokusebenza lweselula , iMonkeyData ikusiza ukuthi usuke kudatha uye ezinqumweni ngokugxila ekusebenzeni kahle, ukukhula, kanye nolwazi lwamakhasimende.