Izindleko zokumaketha zikhuphuka ngo-4,8% zaya ngaphezu kwezigidigidi ezingama-33.480 eSpain. Ukwahlukaniswa ngesegimenti, ukuqashwa, nezibikezelo ezibalulekile ezivela ocwaningweni lwe-AMES.
Amaphuzu abalulekile avela ophenyweni lwe-e-commerce lwe-EC: ukuncintisana, i-DSA, amaphethini amnyama, namalungelo abathengi. Yini eshintshayo nokuthi uzilungiselela kanjani.
U-Ecoembes usayina i-SIDN futhi u-Pamplona wethula umkhankaso wedijithali. Izinjongo, amathuluzi, nokuthi zizoba nomthelela kanjani kumabhrendi namabhizinisi endawo.
Zitholele ukuthi ungakuthuthukisa kanjani ukuthengisa kwakho ngokuthengisa ku-inthanethi, amathiphu asebenzayo, namasu okwenza isitolo sakho sigqame. Khulisa ukuguqulwa kwakho manje!
Zitholele ukuthi kuyini ukuthenga bukhoma, ukuthi kusebenza kanjani, kanye nezihluthulelo zokuthengisa ngaphezulu bukhoma. Funda ukwenza umkhiqizo wakho ugqame ngalo mkhuba!
Thola ukuthi iyiphi indlela yokukhokha ephephe kakhudlwana: I-PayPal noma ikhadi lesikweletu? Ukuqhathanisa okuningiliziwe kwezinzuzo, ukuphepha nezincomo.
Zitholele ukuthi ungakha kanjani isu lokumaketha le-Twitter elisebenzayo lokukhulisa ukubonakala kwebhizinisi lakho nokuthengisa. Landela amathiphu ethu futhi uphumelele!
Zitholele amaphutha avame kakhulu ekukhangiseni okuqukethwe futhi ufunde ukuthi ungawagwema kanjani ukuze uthuthukise isu lakho futhi wandise umthelela wakho.
Zitholele ukuthi kuyini ukumaketha kwendawo, izinzuzo zako nokuthi ungakusebenzisa kanjani ngamasu asebenzayo okuheha amakhasimende nokwandisa ukuthengisa.
Zitholele amasu amakhulu edijithali emkhakheni womshwalense, ukuthi imiphakathi kanye nezinkundla zokuxhumana kuguqula kanjani ukwethembeka nokuzibandakanya.
Zitholele ukuthi ungagwema kanjani amaphutha avame kakhulu uma udala i-eCommerce yakho futhi wandise ukuthengisa kwakho ngamasu athuthukiselwe impumelelo ku-inthanethi.
Zitholele indlela yokuthuthukisa ukuphathwa kwenkundla yezokuxhumana ye-eCommerce yakho ngamasu athuthukile namathuluzi abalulekile. Khulisa ukuthengisa nokusebenzisana.
Zitholele ukuthi unganciphisa kanjani ukushiywa kwenqola eku-inthanethi ngamasu afakazelwe: ukukhomba kabusha, izinqubomgomo ezicacile, nokuningi. Thuthukisa ukuguqulwa kwe-ecommerce yakho.
Zitholele amaphutha ayi-10 ajwayelekile ezitolo zemfashini eziku-inthanethi namathiphu abalulekile wokuwalungiselela. Guqula i-eCommerce yakho futhi wandise ukuthengisa kwakho!
Zitholele ukuthi uthengisa kanjani ku-Amazon US, imakethe ehamba phambili enezigidi zabathengi. Umhlahlandlela ophelele wokwandisa ibhizinisi lakho emhlabeni jikelele.
Zitholele umthelela Wocwaningo Lwe-6 Lonyaka Lokumaketha Ngeselula, amathrendi abalulekile kanye nendlela ama-smartphones ayishintsha ngayo imakethe.
Zitholele i-Webpositer Market, isixazululo esiphelele sezinsizakalo zedijithali esithuthukisa amabhizinisi aku-inthanethi ngamathuluzi athengekayo nasebenzayo.
Thola ukuthi i-Facebook ibusa kanjani njengendawo yokuxhumana nabantu eSpain futhi ixhuma amabhrendi nabasebenzisi. Amasu abalulekile kanye nedatha yokuzibandakanya ngo-2024.
I-Just Eat isola u-Glovo ngokuncintisana okungafanele ngenxa yabazimele bamanga. I-Glovo ishintsha imodeli yayo futhi izoqasha abashayeli bokudiliva. Yazi yonke imininingwane.
I-Walmart yenza izinguquko kuzinqubomgomo ze-DEI, ilungise ukugxila kwayo ekwehlukeni futhi isuse imikhiqizo ye-LGBTQ+.
I-Meta izokwenza imali ngemicu ngezikhangiso kusukela ngoJanuwari 2025. Funda imininingwane yaleli su nemithelela yalo kubasebenzisi.
Zitholele 8080 Books, isigxivizo sokushicilela se-Microsoft esihlanganisa ubuchwepheshe, ibhizinisi kanye nomphakathi ngendlela eshelelayo neguquguqukayo.
Zingaki izinhlobo zokumaketha ocabanga ukuthi zikhona? Empeleni baningi ngaphezu kwalokho ocabanga ngakho. Siyawabala futhi sikhulume ngezinye.
I-SMS Marketing ingelinye lamasu amadala kakhulu okuheha abangaba amakhasimende; Nokho, ngokufika okubalulekile…
Uyafuna ukwazi ukuthi kuyini ukumaketha? Lapha sikufundisa konke odinga ukukwazi mayelana nokumaketha nokuthi ungayisebenzisa kanjani.
Uyafuna ukwazi ukuthi kuyini ukumaketha kokudlulisela? Lapha sichaza konke odinga ukukwazi mayelana nokuthunyelwa kwe-referral marketing.
Uke wezwa ngokuphathwa kwephrojekthi okushesha kakhulu? Uyazi ukuthi kungenye yezinto ezikhethekile ezifunwa kakhulu yizinkampani? Thola ukuthi kuyini.
Uke wezwa ngokukhuliswa komthofu? Ingabe uyakwazi ukubaluleka kwe-eCommerce nokuthi ungayisebenzisa kanjani ukuze uzuze?
Thola ukuthi yini ukumaketha kabusha nokuthi kuhlobana kanjani nalolo sesho olwenzayo nokuthi kungani uthola izikhangiso eziqondene nawe.
Thola ukuthi ukumaketha okungaxhunyiwe ku-inthanethi kuyini, kungani kusabalulekile nokuthi kuletha ziphi izinzuzo eCommerce noma esitolo esiku-inthanethi.
Uke wezwa ngobudlelwano bomphakathi? Uyazi ukuthi yimiphi imisebenzi eyenziwa nguchwepheshe? Futhi yimaphi amasu abawasebenzisayo? Thola!
Wake wezwa ngencwajana yobunikazi bezinkampani? Isungula ubunikazi obubonakalayo nobubonakalayo benkampani. Funda kabanzi.
Ngabe ucabanga ukuthi ukumaketha nokukhangisa kuyefana? Yebo, iqiniso ukuthi akunjalo futhi sizokuchazela ukuthi yini umehluko wazo zombili.
Ngabe ufuna ini isu lokumaketha? Ngabe ufuna ukudala eyodwa yenkampani yakho? Uyazi ukuthi kukhona eziningana? Sichaza konke kuwe!
Ividiyo yifomethi edala ukwethenjwa okukhulu phakathi kwamakhasimende noma abasebenzisi futhi ikhiqizwa cishe ngama-40 ...
Njengoba ezokuxhumana nabantu kanye ne-e-commerce ziqhubeka zibambeka ezimpilweni zethu, amathuba ...
Ngelinye ilanga, ngafaka izibuko zami zelanga ngathola ukuklwebheka okubi elensi. Belunjani uLwesihlanu ...
Lapho umamukeli esenze isinqumo sokuvula i-imeyili ngokuya ngesithembiso se ...
Ku-SEO EAT kusho ukuthi Okuhlangenwe nakho, Isiphathimandla kanye Nokwethenjelwa (Ubungcweti, Ukugunyazwa Nokuthembeka). Igama elithi EAT laba yimfashini ngo-Agasti 2018, lapho ...
Wonke umuntu uyazi ukuthi i-WordPress ingelinye lamathuluzi akhethwa abasebenzisi ukwethula ...
I-Shopify yinkampani yaseCanada e-commerce ekomkhulu layo eCanada ethuthukisa isoftware ye ...
Kunamasu amaningi izinkampani zezohwebo zedijithali ezingazisebenzisa ukukhulisa imikhiqizo noma izinsizakalo zazo. Kepha ngokungangabazeki ...
Lesi sibalo sobungcweti, esifake imfashini eminyakeni yamuva, yiso esibhekisa kumuntu ophethe noma umphathi we ...
Ukuhwebelana ngogesi kubhalise ukwanda ngo-12,5% ​​uma kuqhathaniswa nonyaka odlule ngenxa yemikhawulo yokuhamba ...
Idatha enkulu yigama elichaza umthamo omkhulu wedatha, ehlelekile nengahlelekile, ekhukhula ...
Akekho ongabazayo ukuthi ukuxhumana nomphakathi sekube yisikhali esinamandla abantu ...
Lesi isifinyezo osibonile sikhonjiswa kwabezindaba...
Uhlelo lweCES (Secure Electronic Commerce) yinqubo eyengeziwe equkethe ukuvikela amakhadi ukuze kuthi lapho kuthengwa kwenziwe ...
Ungahle ungazi, kepha amaklayenti akho angaba yizimboni ezihamba phambili ekuthengisweni kwemikhiqizo yakho, izinsizakalo noma ...
Enye yezinhloso ezifunwa kakhulu yingxenye enhle yamakhasimende noma abasebenzisi ukwenza ukuthenga kwabo ...
Umthengi uya ngokuya efuna ngezinsizakalo kanye nezinzuzo ezinikezwa zona ezivela…
Mhlawumbe uma unebhizinisi ledijithali uzizwa unesidingo sokwenza eminye yemikhankaso ye-SEM ...
Kuyinto eza kuqala kwezentengiselwano ezidijithali, iqiniso lokwenza ngcono ukusebenza kwebhizinisi lakho online ...
Iqiniso lokwakha isitolo esiku-inthanethi esixhunyaniswe nebhizinisi lakho njengamanje inqubo elula ongayithatha ...
I-E-commerce noma ukuhweba nge-elekthronikhi akuyona umqondo we-monolithic, kepha kunalokho kunikeza izincazelo eziningi ku ...
Ukuma kwe-SEO kwe-ecommerce sekuyithuluzi elincane elingaphansi kokungenisa imali esitolo sakho esiku-inthanethi.
I-WhatsApp Business iyisihluthulelo secebo elisha lokuxhumana elingasetshenziswa izinkampani ze-e-commerce njengamanje.
Kufanele kugcizelelwe ngalesi sikhathi ukuthi ukuba nguchwepheshe wokuthengisa kuyadingeka ukuze ube nokunambitheka kokuthengisa uqobo.
Esinye isici okufanele usicabangele kusukela manje kuqhubeke ukuthi i-Voice Commerce yisici esisebenzisanayo sokusesha ngezwi.
Ngamavidiyo ungathola ulwazi oluningi lokwenza lo msebenzi obalulekile wobungcweti ukuze uthengise imikhiqizo.
Eminyakeni yamuva nje, elinye lamasu angcono kakhulu wokunika amandla izinkampani ukusetshenziswa kwezingosi zokuxhumana nabantu, lapho eziningi zivunyelwe khona.
Vele, wonke amanethiwekhi omphakathi anamandla amakhulu ukuhlangabezana nezinhloso zebhizinisi lakho futhi athuthukise imigqa yebhizinisi.
I-ROI noma ukubuyiselwa kotshalomali yinani lezomnotho elenziwe njengomphumela wokwenza imisebenzi ehlukahlukene yokuthengisa.
Ukuthengwa kokuqukethwe kungumkhuba omusha kumkhuba wokusetshenziswa kwe-inthanethi noma kwedijithali okusabalala kakhulu emhlabeni jikelele.
Ukumaketha kwamaselula kuyindlela entsha yokuguqula ubudlelwano phakathi kwemidiya yedijithali namakhasimende noma abasebenzisi.
Uma ezinyangeni ezizayo uzokwakha ibhizinisi lalezi zici, kubaluleke kakhulu ukuthi ube nesu elichaza futhi liqondise izenzo zakho.
Enye yezidingo zakho zokuqala ukuthi kumele uvulele ulwazi olusha emkhakheni wezohwebo, futhi ungabi ngumuntu omile.
Akuwona wonke amaklayenti noma abasebenzisi abafanayo noma abafanayo, futhi ikakhulukazi uma lokhu okukhulunywa ngakho kungukuhweba nge-elektroniki.
Ukuchaza ikusasa lebhizinisi eliku-inthanethi noma okwenziwe ngokusemthethweni nge-Intanethi, kubaluleke kakhulu ukwazi ukuthi iyini iphrofayili yangempela yomthengi we-inthanethi waseSpain.
Ukwakha ikhalenda lokuhlela lebhulogi lebhizinisi lakho kuzofinyelela okungaphezulu kokusebenzisa amanye amasu kwezentengiso.
Noma ikuphi ukwephulwa kwalezi zidingo kungabiza kakhulu ngezinhlawulo ezingabekwa ezinkambisweni zokuphatha.
Kwezentengiselwano nge-elekthronikhi kunezinye izithunzi namalambu okumele akhonjwe, kokubili ukuvikela abasebenzisi kanye nezinkampani.
Ngokuya ngezifundo ezahlukahlukene ngokusetshenziswa kwedijithali, kunezici ezithile ezichaza ikhasimende le-ecommerce: abantu abasha abanamandla okuthenga aphakathi nendawo.
Ukwenza i-ecommerce kufanele ubambelele kakhulu emisebenzini yakho kusukela ngomzuzu wokuqala uqala umsebenzi wakho wobuchwepheshe online.
Vele, umkhankaso wokumaketha we-imeyili omuhle ungaba nemiphumela emihle kakhulu kulayini wakho webhizinisi ledijithali.
I-ejensi yezokuthutha yinto ebalulekile ekusetshenzisweni kwe-ecommerce nokuthi kuncike ekuletheni imikhiqizo yayo kumakhasimende.
Kunemithombo eminingana yezimali, kusuka kumugqa wesikweletu wendabuko kuya kumamodeli athile walolu hlobo lwebhizinisi ledijithali.
Ama-CMO angabaxhumanisi bemvelo bomzamo ohlanganisiwe ngoba baqonda amakhasimende noma abasebenzisi kangcono kunanoma ngubani.
Ukulungisa futhi ube nohlelo lwe-Google Play, asikho esinye isixazululo ngaphandle kokulanda uhlelo lokusebenza oluhambisanayo ku-Google Play Isitolo.
I-Facebook Business, njengoba igama layo likhombisa ngokusobala, ixhunyaniswe nezwe lebhizinisi futhi lapho izinzuzo eziningi zingatholakala khona.
Ukuqala i-ecommerce kudinga izinto eziningi kakhulu, kepha okunye okubaluleke kakhulu ukwenza imali ngakho konke okokufaka komsebenzisi.
Ukuzama lokho kusuka manje asinankinga noMgcinimafa, sizochaza ukuthi intela injani emabhizinisini noma ezitolo eziku-inthanethi.
Unentshisekelo yokwazi ukuthi uhlelo lokuhambisana kwe-Amazon luvumela amakhasi e-web ukudala izixhumanisi futhi athole amakhomishini nganoma yikuphi ukuthengiswa.
Uhlelo lokumaketha oluku-inthanethi yisixazululo esihle kakhulu sethemba lokukhula kwebhizinisi ledijithali, noma ngabe lunjani.
I-SPAM ngumqondo oxhunyaniswe namagama athi i-junk mail, i-imeyili engacelwanga nemilayezo engenamsebenzi futhi ebhekisa emiyalezweni engacelwanga.
Ngokumakethwa kobudlelwano, uzokuzuza okuhlangenwe nakho okuphezulu namakhasimende akho amahle kakhulu, futhi ubuthuthukise kakhulu ubudlelwane.
Uma ungumsebenzisi we-Google Pay, unenombolo ye-akhawunti ebonakalayo, futhi lokhu kugunyazwa kuyisihlonzi senombolo yangempela ye-akhawunti yasebhange yomsebenzisi.
Ngokuqiniseka konke ukuthi ezikhathini ezingaphezu kwesisodwa uhlangabezane nomyalezo othi "iphutha elingu-404" futhi awazi incazelo yalo yangempela.
Abasebenzisi kumele bazi ngaso sonke isikhathi amalungelo nezimangalo ezibasizayo lapho bezothenga esitolo sedijithali
Amakhasimende ku-Ecommerce ngumnyango ovulekile oshiya ubuchwepheshe obusha futhi ikakhulukazi ngokusebenzisa amanethiwekhi omphakathi.
Ukuchaza i-niche yebhizinisi esebenzayo kuzoba ngumsebenzi wokuqala lapho kwakhiwa isitolo se-inthanethi esihambisanayo necebo elihleliwe.
Elinye lamasu wokumaketha angcono kakhulu ongawasebenzisa ukubeka kahle i-eCommerce yakho nge-SEO yasekhaya.
Ukuthuthukisa umphakathi ozungeze i-eCommerce kufanele kube ngenye yezinto eziseqhulwini kunoma yimuphi usomabhizinisi waku-inthanethi.
Okuqukethwe okuyimpinda kungaba nemiphumela eminingi eyingozi kuzintshisekelo zakho nezomsebenzi futhi ukubukeka kwakho kufanele kugwenywe.
IPyramid kaMaslow ingenza ibhizinisi lakho libukeke lithuthukile, kokubonakala kwalo nasekukhangisweni kwemikhiqizo noma izinsizakalo.
Umqondo odluliswa ngokuxoxa izindaba uchazwe kahle njengoba kufanele ukwazi ukuxhuma ngokomzwelo ngendaba.
Ukwenza i-Gamification kuyindlela yokufunda ekhetheke kakhulu edlulisela imishini yemidlalo enkundleni yezobuchwepheshe.
Kufanele wazi kusukela manje kuqhubeke ukuthi i-LinkedIn umphakathi wezenhlalo ogxile ezinkampanini, emabhizinisini nasemsebenzini.
Ukukhuluma ngezindaba ekumaketheni kuyinto ongayisebenzisa ebhizinisini lakho noma esitolo se-elekthronikhi uma wazi ukuthi ungayisebenzisa kanjani kahle.
Ukwenza ibenchmarking kungakusiza uqonde kangcono izinkampani ezincintisanayo ukuze umbono wakho ezweni lebhizinisi ukhule.
