Ubuchwepheshe obuphazamisayo Kwezentengiselwano zomphakathi, ulwazi lweselula kanye nensizakalo yamakhasimende kushintshe imboni yokuthengisa. Umsebenzi wabo bonke abathengisi bomkhiqizo ukuhlala phambili futhi balindele izitayela ezikhuthaza ukuthengisa futhi inikeze amakhasimende ulwazi lokuthenga online olusebenza kahle, olwenziwe ngezifiso, nolujabulisayo.
Ikusasa kunzima kakhulu ukubikezelaKodwa uma ochwepheshe bekhuluma, kungenxa yokuthi benze ukuhlaziywa okujulile kwedatha yabathengi, ukuvuthwa kobuchwepheshe, kanye noshintsho lwamasiko. Ngokusekelwe kulezi zimpawu, kungenzeka ukuhlonza amaphethini acacile mayelana nokuthi ukuhweba nge-inthanethi kuyaphi nokuthi yimaphi amasu okufanele izinkampani ziwasebenzise ukuze zihlale zincintisana.
Ikusasa le-e-commerce: ukubuka konke
Izifundo zakamuva ziyavuma ukuthi ukuhweba nge-inthanethi kuzoqhubeka nokuba ngenye yezindlela abashayeli bokukhula komnotho wedijithali emhlabeni jikelele. Ukuhlanganiswa kwabathengi bedijithali abakhulayo, ukwanda kokuxhumana kweselula, kanye nokuthuthukiswa okuqhubekayo kwamapulatifomu okuthengisa kwenza isiteshi esiku-inthanethi sibe yingxenye yesakhiwo sokuthengisa, hhayi isithasiselo.
Lokhu kukhula akubonakali nje kuphela ekwandeni kwenani lokuthengisa, kodwa futhi nase- ukuhlukahluka kwemikhakha Le mikhakha, eseyingxenye yemakethe eku-inthanethi, ifaka phakathi imfashini, ukudla, izinto zikagesi ezisetshenziswa ngabathengi, ukuhlobisa ikhaya, izinsizakalo zobungcweti, i-B2B yezimboni, kanye nemikhiqizo enenani eliphezulu. Ukuhweba nge-inthanethi akuseyona indawo eyingqayizivele yezimakethe ezinkulu; sekuyindawo enabantu abaningi, kusukela kumikhiqizo emikhulu kuya kosomabhizinisi abancane.
Kulesi simo, izindleko zokuthengwa kwamakhasimende zivame ukukhuphuka ngenxa hypercompetitiveness Ukugcwala kwezikhangiso kuyiqiniso. Lokhu kusunduza izinkampani ukuthi zingagcini nje ngokutshala imali kwazo emgwaqeni, kodwa futhi nohlelo lonke lokuguqula: ulwazi lomsebenzisi, ukuzenzakalela, ukwethembeka kwamakhasimende, kanye nenani lempilo yamakhasimende.
Izindawo ezibonakalayo ezifana namahholo ombukiso kanye nokuhlangenwe nakho okuxubile
Uma sibheka phambili, ochwepheshe abaningi basikisela ukuthi izindawo zokuhweba ezibonakalayo Zizoshintsha kusukela ezindaweni zokuthengisa zendabuko zibe ezangempela amakamelo okubonisa kanye nesipiliyoniLona umbono u-Eddie Machaalani noMitchell Harper, abaphathi abambisene nabo beBigCommerce, abase bewushilo kakade kokuthunyelwe okushicilelwe ku-Forbes' CIO Network: baze babikezela ukuthi, ngo 2022Isitolo esikhulu njengoba sisazi, sizohluka kakhulu.
UMachaalani noHarper bachaze imodeli lapho “esikhundleni sokugcwalisa izinqola zokuthenga ngezimpahla zokuthenga esitolo, abathengi bazozama imikhiqizo esitolo, baskene ngokushesha futhi bathenge izinto abazifunayo, bese beziletha emakhaya abo zingakapheli amahora.” I-BigCommerce, umhlinzeki wesofthiwe ye-e-commerce yabathengisi abancane nabazimele, ibilokhu ibalulekile ekusakazeni lo mbono: selokhu yasungulwa, ithole cishe Ama-dollar ayi-75 ezezimali futhi inamakhasimende adumile afana noGibson Guitar noZaggora.
Ngaleyo ndlela efanayo, amabhizinisi amancane avame ukutshala imali ku- okuqukethwe kweselula, ividiyo, ukukhangisa komphakathi kanye namakhuphoni edijithali Ukuze kuzuze ulwazi olutholakala esitolo njengendawo yokuhlola kanye nesiteshi esiku-inthanethi njengendawo yokuthenga nokulethwa. Kulo modeli ohlanganisiwe, amafomula anjengokuthenga ku-inthanethi ngokuthatha impahla esitolo, ukuthenga ku-inthanethi ngokubuyiselwa kwempahla esitolo, noma amaphuzu okuqoqa angaphandle ayathandwa. Inhloso ukunikeza ikhasimende ithuba. ukuguquguquka okukhulu mayelana nokuthi uwathola kanjani, nini futhi kuphi ama-oda akho, ukunciphisa ukungqubuzana kwempahla kanye nokukhiqiza amathuba engeziwe okuxhumana nomkhiqizo.
Ngesikhathi esifanayo, isikhala esibonakalayo siba yindawo thola ulwazi lomkhiqizo: imicimbi, imiboniso yomkhiqizo, iseluleko esenziwe umuntu siqu, okuhlangenwe nakho okujulile nge-augmented reality noma i-virtual reality kanye nokusebenzisana nezinye izinkampani ezihambisanayo eziguqula ukuvakasha kube yinto ekhumbulekayo.
Indima ebalulekile yokuhweba ngeselula kanye nezinhlelo zokusebenza zewebhu ezithuthukayo
Ukuhweba ngamaselula kubalulekile empumelelweni. U-Alexandra Wilkis Wilson, umsunguli kanye ne-CMO ye-GiltEminyakeni edlule wagcizelela ukuthi izinkampani eziqonda futhi zisebenzisa amandla eselula yizo ezizogcina ziqinise isikhundla sazo. Engxoxweni no U-Anthea Tsoukalas, we-The Fashion Group International yaseTorontoUgcizelele ukuhweba ngeselula kanye nombono womhlaba wonke njengezinto eziyisisekelo zekusasa le-e-commerce.
Namuhla, ukuthenga ku-smartphone akuyona into entsha, kodwa kunalokho isiteshi esivelele kuzo zonke izigaba nezifunda eziningi. Lokhu kudinga ukubeka phambili okuhlangenwe nakho okusheshayo, okuphephile, nokungenazihibe, lapho abasebenzisi bangahamba khona kusukela ekuphefumulelweni baye ekuthengeni ngokuthepha okumbalwa nje, ngaphandle kwamafomu angenamkhawulo noma izikhathi zokulayisha ezinde.
Kulesi simo, i- izinhlelo zokusebenza zewebhu eziqhubekayo (PWA) Bazibeke njengesixazululo esihlakaniphile. Uma kuhlanganiswa nezakhiwo zezentengiselwano ezingenamakhanda, banikeza ulwazi olufana kakhulu nolohlelo lokusebenza lwendabuko: ukuzulazula okusheshayo, ukusebenza okungaxhunyiwe ku-inthanethi, izaziso zohlelo lokusebenza, kanye nokufinyelela okuqondile kusuka esikrinini sasekhaya, konke ngaphandle kokufuna umsebenzisi ukuthi alande noma yini esitolo sezinhlelo zokusebenza.
Imikhiqizo emikhakheni eyahlukene isivele isebenzisa ama-PWA ukuhlanganisa ulwazi lweselula nolwedeskithophu, ukunciphisa ukungqubuzana kobuchwepheshe, nokunikeza amaqembu abo okumaketha ukulawula okukhulu kokuqukethwe ngaphandle kokuphazamisa ukusebenza. Umgomo uwukuba ikhasimende libone isipiliyoni esihambisanayo noma ngabe ukuphi nanoma iyiphi idivayisi oyisebenzisayo.
Ukuzenzakalela, ubuhlakani bokwenziwa, kanye nokwenza kube ngokwakho
Ukuzenzakalela sekuyingxenye ebalulekile yokukhula kwe-e-commerce. Umgomo ucacile: ukwenza imisebenzi ngokungenelela okuncane kakhulu komuntuukukhulula isikhathi semisebenzi enenani eliphezulu. Lokhu kusuka ekuhleleni imikhankaso yokumaketha nge-imeyili, ukuhlukaniswa kwezilaleli okuguquguqukayo, kanye nokuvumelanisa ikhathalogi kuya ekusebenzeni okuyinkimbinkimbi kwempahla.
Kule ndawo, inhlanganisela ye ubuhlakani bokwenziwa, ukufunda komshini kanye nedatha enkulu Ikuvumela ukuthi wenze okungaphezu kokwenza izinqubo eziyisisekelo zibe ngokuzenzakalela. Namuhla, kungenzeka ukuthi cishe uthuthukise ngokuzimela izincomo zomkhiqizo, amanani ashintshashintshayo, ukuhlela isitokwe, kanye nokutholwa kokukhwabanisa, ngamamodeli afunda kukho konke ukuxhumana futhi athuthuke ngokuhamba kwesikhathi.
Amawebhusayithi ancoma izinto ngokusekelwe kumlando wokuthenga nowokuphequlula asebenzisa lawa ma-algorithms ngqo ukuze anikeze ulwazi lokuthenga olufanele kakhulu. Abathengisi bathembele ekufundeni komshini ukuze bamba futhi uhlaziye idatha futhi, ngokusekelwe kuzo, yenza isipiliyoni sibe ngesakho, usebenzise imikhankaso yokumaketha ephumelela kakhudlwana futhi wenze izinqumo ezihlakaniphile mayelana nokuqoqwa kwezimpahla kanye nesitoko.
Okungeziwe kulokhu ukukhuphuka kwe ama-chatbots ezingxoxo kanye nabasizi bezwi abaphendula imibuzo evame ukubuzwa, baqondise amakhasimende ngenqubo yokuthenga, futhi banikeze ukwesekwa okusheshayo ngemva kokuthengisa. Kuhlanganiswe nezinhlelo zasehhovisi elingemuva, bangahlola ngokuzenzakalelayo izimo zama-oda, baphathe ukukhanselwa, baqhube ukubuyiselwa kwempahla, futhi baphakamise imikhiqizo ehambisanayo, banciphise umthwalo womsebenzi wamaqembu abantu.
Ukuhweba ngezwi, i-IoT, kanye namamodeli okuthenga okuzenzakalelayo
Esinye isimo esikhulayo yilesi ukuhweba ngezwiInikwe amandla abasizi abanjengo-Amazon Alexa, u-Google Assistant, kanye nabasizi bezwi be-smartphone, lo mkhuba okwamanje usetshenziswa kakhulu ekuthengeni okuphindaphindiwe, okunengozi ephansi, njengokubuyisela izimpahla zansuku zonke ezithengiwe. Kodwa-ke, ukubaluleka kwawo kuzoqhubeka nokukhula njengoba abasebenzisi bejwayela kakhulu ukusebenzisana nemikhiqizo ngemiyalo yezwi.
Lolu shintsho lunemiphumela eqondile ku- Isu le-SEOUkusesha ngezwi kuvame ukwakhiwa njengemibuzo ephelele nangolimi lwemvelo, okuphoqa imikhiqizo ukuthi isebenze kokuqukethwe okuphendula imibuzo yomsebenzisi ngokucacile nangokushesha: ubani, yini, kanjani, kuphi, futhi kungani.
Okuhlobene nalokhu ukuvela kokuhweba okuzenzakalelayo, lapho amadivayisi e-IoT ekwazi khona beka ama-oda ngokuzimela Uma bebona ukuthi umkhiqizo uyaphela, uhlelo lokusebenza, i-dispenser, noma uhlelo lokulawula luba yindawo entsha, ethule kodwa ephumelela kakhulu yokuthengisa imikhiqizo evame ukupakishwa kabusha.
Imikhiqizo ethengisa izimpahla zabathengi ezipakishiwe noma imikhiqizo eshintshwa njalo yizona ezizozuza kakhulu kulolu hlobo. Kubo, inselele izoba ukuklama okubhaliselwe, izinhlelo zokufaka esikhundleni, kanye nokubambisana kwezobuchwepheshe okwenza ukuthenga kungabonakali kumakhasimende, kodwa kube yigugu kakhulu maqondana nokwethembeka kanye nebhizinisi eliphindaphindwayo.
Ulwazi lwamakhasimende, ukuhweba kwezenhlalo, kanye nokuqukethwe okukhiqizwe ngabasebenzisi
Ulwazi lwamakhasimende seluphenduke amandla okushayela kwezentengiselwano ze-e. Akusanele ukuba nekhathalogi ebanzi kanye namanani ancintisanayo: umsebenzisi udinga izinqubo zokuthenga ezinembile, ulwazi olucacile, ukuthunyelwa okusheshayo, isevisi ephumelelayo ngemuva kokuthengisa kanye nobudlelwano obuseduze nomkhiqizo.
Kulowo mongo, i- ezentengiselwano zomphakathi Kuyanda ukuvelela. Amanethiwekhi omphakathi awagcini nje ngokubonisa ugqozi, kodwa futhi ayindlela yokuthengisa eqondile lapho abasebenzisi bethola khona imikhiqizo, bebonisana ngemibono, beqhathanisa ezinye izindlela futhi, ngokuya ngokuqedela ukuthenga ngaphandle kokushiya uhlelo lokusebenza.
Yilapho amandla ka okuqukethwe okwenziwe umsebenzisiUkubuyekezwa, izithombe zangempela, amavidiyo, ukukhishwa kwamabhokisi, izifundo, kanye nezincomo ezizenzakalelayo zinikeza ukwethembeka futhi zakha ukwethembana ngempumelelo kakhulu kunokukhangisa okuvamile. Imikhiqizo eyaziyo ukuthi ingaxhumana kanjani nomphakathi wayo ukuze yabelane ngolwazi lwangempela ifinyelela umphumela ophindaphindayo ekubonakaleni nasekuthengisweni.
Ukuhweba kwezenhlalo, okusekelwe ekusebenzisaneni kwabasebenzisi, kuvumela imikhiqizo ukuthi ibe khona ngendlela engokwemvelo ezingxoxweni, emaqenjini, nasemaphrofayilini omuntu siqu. Izinkampani zingathuthukisa lokhu kuba khona ngezinhlelo zokudlulisela, imikhankaso enabathonya abanomqondo ofanayo, izinselele ezisakazekile, kanye nezici ezenza ukwabelana ngokuqukethwe kube lula futhi kuvuze.
Izinkokhelo zedijithali, ukuxhaswa ngezimali okuguquguqukayo kanye nokuphepha
Uhlelo lokukhokha lwedijithali nalo lushintsha kakhulu. Izinketho eziningi ziyavela futhi ziya ngokuya zizinzile: wallet electronicIzinkokhelo zeselula, izixazululo "zokuthenga manje, ukukhokha kamuva", ezezimali zabathengi ezihlanganisiwe, kanye namapulatifomu avumela ukukhokha ngezindlela ezahlukene kusukela endaweni eyodwa.
Lokhu kuhlukahluka kwandisa ukufinyelela kwezentengiselwano ze-inthanethi ezigabeni ezazingatholakali kahle ngaphambilini, njengabantu abasha abasebenzisa amakhadi esikweletu avamile kancane noma abathengi abakhetha ukuhlukanisa ukuthenga kwabo ngezitolimende ngaphandle kwezilinganiso zenzalo eziphezulu. Ngesikhathi esifanayo, kuphoqa izitolo ukuthi zihlanganise izindlela zokukhokha ezengeziwe. phatha ubungozi ngendlela ethuthukisiwe.
Ngesikhathi esifanayo, ukwanda kwenani lokuthengiselana kanye nokugcwala okukhulu kwabadlali abasha kwenza i-e-commerce ibe yisisulu esiyinhloko sokuhlaselwa kwe-inthanethi. I-Ransomware, ukwebiwa kwedatha yomuntu siqu, kanye nokukhwabanisa kokukhokha kuyizingozi zangempela ezingabeka engcupheni idumela lenkampani kanye nokusebenza kahle kwezezimali.
Ngakho-ke, i ukuphepha kwe-cyber Kuba yinsika yamasu ekusasa le-e-commerce. Ukutshala imali engqalasizinda eqinile, ukubethela, ukuqapha okuqhubekayo, izinqubo zokuphendula ezigamekweni, kanye nokuqeqeshwa kweqembu akuyona into ongayikhetha, kodwa kuyimfuneko encane yokubamba iqhaza emakethe yedijithali ngokuzethemba.
I-B2B e-commerce, idatha kanye nezizukulwane ezintsha zabathengi
Nakuba i-B2C idonsa ukunaka okukhulu kwabezindaba, I-B2B ecommerce Ibhekene noguquko lwayo oluthule. Izinkampani zezimboni, abasabalalisi, kanye nemikhiqizo ehloselwe amakhasimende angochwepheshe bamukela amapulatifomu edijithali ukuphatha ama-oda, amakhathalogi enziwe ngokwezifiso, amanani athile, kanye nezimali ezilungiselelwe wena.
Laba bathengi, ngokuvamile abavela ezizukulwaneni ezikhulele kwi-inthanethi, balindele ukuthi okuhlangenwe nakho kokuthenga kube lula futhi kusobala njengalokho abanakho empilweni yabo. Lokhu kuphoqa izinkampani ze-B2B ukuthi zithuthukise ukusebenziseka kalula, izikhathi zokuphendula, ukuzisiza, kanye nezinketho zokusekela zesikhathi sangempela.
Ngesikhathi esifanayo, idatha ihlanganiswa njenge impahla yamasuImikhiqizo ethengisa ngqo kubathengi noma kwamanye amabhizinisi isebenzisa iziteshi zayo zedijithali ukuqonda kangcono amakhasimende ayo, ukuhlukanisa ngokunembile, ukuhlonza amaphethini okuziphatha, nokubikezela izidingo zesikhathi esizayo.
Ekugcineni, isisindo esikhulayo se- izizukulwane zeminyaka kanye nesizukulwane Z Ichaza kabusha izinto eziza kuqala ekuthengeni. Lawa maqoqo ayazisa ukushesha, ukucaca, kanye nenhloso yezenhlalo neyezemvelo yamabhrendi, futhi abeka ukubaluleka okukhulu ezincomweni zomphakathi kanye nokuhlangenwe nakho okuphelele ngaphezu kokuthengiselana nje.
Ikusasa lisezandleni zethu: okwenzekayo eminyakeni ezayo kuzoncika kakhulu endleleni amakhasimende aqhubeka ngayo nokwamukela ukuthenga ku-inthanethi kanye nekhono lezinkampani lokuzilalela, ukusungula izinto ezintsha ngendlela enenjongo, nokwakha ubudlelwano obuhlala njalo. Ukuqhubeka nokuthenga, kodwa futhi nokufuna okuhlangenwe nakho okungcono, ukuphepha okukhulu, kanye nokuziphendulela okwengeziwe, yikho okuzogcina kulolonge inkambo yokuhweba nge-e-commerce.