Igama elithi Growth Hacking liba nemfashini kakhulu.. Zizwakala ngezihloko ezihlobene nokumaketha kwedijithali, ikakhulukazi endabeni yokuqalisa. Kodwa yini i-Growth Hacking?
Uma uzinikele ekukhangiseni futhi ufuna ukuhlala unolwazi lwakamuva ngentuthuko yakamuva, lo mqondo uwuthakaselayo. Kulesi sihloko sizokunikeza izikhiye ukuze uqonde ukuthi isho ukuthini nokuthi ungaba kanjani omunye wamaphayona ekuhlinzekeni inkonzo eSpain. Siqale?
Iyini i-Growth Hacking?
Incazelo esheshayo nelula ukuyiqonda ye-Growth Hacking ukuthi ibhekisela kuyo indlela efuna ukukhulisa abasebenzisi noma imali engenayo ngendlela elula engenzeka, ukusebenzisa ubuncane bemali nomzamo.
Uma sihlahlela igama futhi sihlanza incazelo, sizobona ukuthi esikushilo ngaphambili kuhlobene kakhulu nakho. Ukukhula kusho ukukhula kanye negciwane, kuyilapho ukugebenga kuhlobene nokugebenga. Ngakho-ke, singasho ukuthi kumayelana "nokukhwabanisa kokukhula" ukuze uthole imiphumela engcono ngaphandle kokutshala imali engaka.
Futhi ngaphambi kokuthi uzibuze, cha, akusho ukuthi kusetshenziswa amasu angekho emthethweni noma ukuthi kungaholela esijezisweni esivela ku-Google noma kubasebenzisi, amakhasimende, ukuthengisa... Eqinisweni, Umgomo uwukukhula ngokushesha ngangokunokwenzeka nangemali encane ngangokunokwenzeka. (kanye nesikhathi nomzamo).
Okubonayo kukunikeza umbono wohlobo lwamakhasimende angaba nentshisekelo enkulu: lezo zinkampani ezincane, ezingenawo amandla ezezimali, ezomuntu siqu, isikhathi noma umzamo wokukhulisa ibhizinisi lawo futhi zidinga umuntu osebenzisa amasu amathuluzi anele, angayenza ikhule.
Umsuka wegama elithi Growth Hacking
Igama elithi Growth Hacking lingelesimanjemanje. Empeleni, Kuthiwa yaqala ukwenziwa ngo-2010 nguSean Ellis.
Futhi nakuba ekuqaleni yayigxile ekuqaliseni, iqiniso liwukuthi manje ingenye yezinsizakalo ezifunwa kakhulu yizinkampani ezincane, eziphakathi nezinkulu.
Eqinisweni, miningi imisebenzi edaliwe ehlobene nalo msebenzi.
Wenzani uchwepheshe we-Growth Hacking?
Nalokhu esesikubonile kuze kube manje Uzokwazi ukuthola umbono wenhloso onayo njengochwepheshe be-Growth Hacking.. Kufanele ube uchwepheshe ekukhuleni kwebhizinisi.
Futhi lokhu kusho ukuthini?
Isigebengu esibulalayo, okungaba yitemu lalaba basebenzi, sinesibopho sokuchaza kabusha umkhiqizo noma isevisi yenkampani. Futhi futhi ukushintsha ukusatshalaliswa kwayo. Ukuze? Ifuna ukuthola inani eliphezulu labantu kodwa isebenzisa inani elincane lomzamo. (isikhathi nemali.
Lapho bechaza kabusha umkhiqizo noma isevisi, abakwenzayo ukuhlaziya lokho umkhiqizo noma isevisi enakho (izici enazo) futhi babheke lezo ezingadala ukukhula okukhulu. Yilokho abakusebenzisayo ukusabalalisa eziteshini futhi ngaleyo ndlela bathole okuningi ngokuncane.
Phakathi kwezimfanelo ze-hacker yokukhula, kufanele ibe nezinto ezibalulekile ezifana nalezi:
Hlaziya
Futhi singasho lokho njengenhloso ngangokunokwenzeka. Umsebenzi uqukethe ukucophelela lapho uhlaziya umkhiqizo noma isevisi ukuze unikeze isu elingcono kakhulu lokukhula. Futhi uma ungenzi ukuhlaziya okuhle, kungakhathaliseki ukuthi ufuna kangakanani, awukwazi ukuthola ukuthi yini ezosebenza ngempela.
Yenza ubuciko
Ngezinye izikhathi umkhiqizo noma isevisi iyafana nomncintiswano, kodwa uma uthengiswa ngendlela ehlukile, idonsa ukunakwa okwengeziwe. Ngikunikeza isibonelo: cabanga onodoli ababili; Enye isineminyaka ikhona emakethe futhi nakuba igcinwa, ibonakala ingakhuli. Enye isanda kwethulwa futhi ibonakala ngokufundisa amantombazane ukuthi akumele abe yimodeli ejwayelekile ye-90-60-90 futhi abe yibona, abethembe...
Usuku lokwethulwa kwalo yimpumelelo enonya. Futhi lokho kuthinta ukuthengiswa kukadoli wokuqala.
Uzokwenzani imbangi? Thola unodoli omusha. Isibonelo, ngesigqoko esisha. Lokhu kuwubuciko, ngisho noma kungesinye isisekeli. Kodwa njengoba sekuyiminyaka eminingi ingunodoli oyintandokazi yamantombazane, iqiniso lokukhulula into entsha libenza babuyele kuwo.
Lesi sibonelo, okungenzeka ukuthi sizwakala sijwayelekile kuwe, sivela ku-The Simpsons, ikunikeza umbono wobuciko emikhakheni emibili: inkampani entsha kanye nesivele ihlanganisiwe okumele iguqule okuthile ukuze iqhubeke nokugcina ukuthengisa.
Yiba nelukuluku
Siqhubeka nezimfanelo ze-Growth Hacking professional futhi, ngokusobala, ilukuluku lingenye yamaphuzu aqinile. Ngoba asikhulumi nje ngokuba nelukuluku lokufunda izinto eziningi; kodwa ku sebenzisa amasu, funda abanye, bafunde... ukuze ubone ukuthi yiziphi ongathola umphumela ongcono kumakhasimende akho.
Isebenza kanjani i-Growth Hacking
Cabanga ukuthi unenkampani futhi Ufuna ukuqasha i-Growth Hacking professional. Nokho, awazi ngempela ukuthi isebenza kanjani. Hhayi-ke. Uma othile evuma ukusebenzela inkampani njengochwepheshe bokukhula, umsebenzi wabo uhlukaniswa izigaba eziningana:
Ukuhlaziywa komkhiqizo noma isevisi
Into yokuqala oyidingayo ukwazi umkhiqizo noma isevisi ngokujulile.. Kungenzeka futhi ukuthi kudinga ubuncane bolwazi lwenkampani, izinsiza, abasebenzi... ukuthola umbono ongcono wokuthi isebenza kanjani.
Kodwa empeleni umkhiqizo noma isevisi ebaluleke kakhulu kuwe ngoba kufanele wazi zonke izici enazo.
Ngokufanayo, lokhu kuhlaziya kuphinda kuqhathaniswe neminye imikhiqizo noma amasevisi emakethe lapho kusebenza khona. Ngale ndlela Ungakwazi ukwazi ukuthi yini ebahlukanisayo futhi uthole ukhiye walokho ongakuthuthukisa.
Misa isu ozolilandela
Uma ukuhlaziya sekwenziwe futhi iziphetho sezifinyelelwe, Isigebengu sokukhula sithuthukisa isu okufanele sililandele ukuze kwandiswe inzuzo ezotholwa ngesabelomali esincane esingaba khona.
Ngokusobala, leli su lizosekelwe kumasu azosetshenziswa. Kodwa akudingekile ukuba njalo baphumelele. Lo msebenzi usho ukuthi amanye amasu anikezwa kodwa kufanele sibone ukuthi ziyasebenza yini (isivivinyo nephutha).
Uma kuhamba kahle, bese udlulela esigabeni esilandelayo. Kodwa uma kungenjalo, ibuye ihlaziywe futhi ihlolwe ngamanye amathuluzi kuze kutholakale elingcono kakhulu elikhona.
Qinisa isu futhi uhambe ngegciwane
Uma usuwazi ukuthi imephu yomgwaqo ifanelekile, kufanele uyiyise phezulu futhi lokho kusho ukuyithuthukisa futhi uyenze ibe yigciwane ukuze uzuze imiphumela engcono kakhulu.
Ubuqotho
Yize izinkampani eziningi zima esigabeni esedlule, eziqhubekayo zidlulela esigabeni esilandelayo, okuwukugcina impumelelo ezinayo. Futhi ngalokhu, Basebenzisa amasu ukwakha ukwethembeka kwamakhasimende kanye nokuthuthukisa ukusebenza abakunikezayo.
Umgomo wayo? Thola ukuthi bangabi ngamakhasimende athenga esitolo kuphela; kodwa kunalokho babona leso sitolo njengesingcono kakhulu uma kuziwa ekuthengeni futhi bahlala bekhetha kuso.
Ingabe kuyacaca kuwe manje ukuthi kuyini ukugebenga kwe-Growth?