Ukuhweba ngogesi Kushintshe kakhulu ngenxa yokuthi abantu bangaxhumana kalula, ngisho noma beqhelelene ngamakhilomitha ayizinkulungwane noma bengakaze bahlangane ubuso nobuso. Ngenxa yalokhu kuxhumana okukhulu kanye nokwanda kwe amanethiwekhi omphakathi Kusungulwe iqembu labantu elibizwa ngokuthi Abathonyaabanabalandeli abaningi, kungaba ngenxa yamakhono abo, amathalente abo, noma indlela abafinyelela ngayo. zwelana nezilaleli ezithileFuthi lokhu kuphakamisa umbuzo obalulekile: amabhizinisi asekelwe efwini angawasebenzisa kanjani la mathuluzi ukuthengisa okuningi nokuthola ukubonakala?
Kuyini i-influencer futhi kungani ibaluleke kangaka ebhizinisini le-eCommerce?
Abathonya Ziyindlela esingadlulisela ngayo umyalezo kubantu abaningi ngokushesha, ngendlela eqondiwe nethembekile. Umuntu onethonya ngumuntu, ngenxa yakhe amakhono obuntu nokuxhumanaAbantu abanethonya banekhono elikhulu lokubumba imibono nezinqumo zabanye. Ngenxa yalesi sizathu, izinkampani eziningi zikhokha imali ephezulu kakhulu—kwezinye izimo izinkulungwane zamaRandi ngeposi ngalinye—lapho kuvela umuntu onethonya esebenzisa umkhiqizo wakhe noma encoma isevisi.
Ukukhangisa okuqondile akudingeki ngaso sonke isikhathi: ​​ngokuvamile, kwanele ukuthi... umkhiqizo uvela ngokwemvelo kokuqukethwe ukuvula isiteshi esiqondile nabathengi abangaba khona. Lokhu kwenzeka ngoba umphakathi wabathonya ubona izincomo zabo njenge iseluleko esiseduzehhayi njengezikhangiso eziphazamisayo, okwandisa ukwethembana kanye namathuba okuthenga.
Esimweni sedijithali sanamuhla, ukumaketha kwabathonya kuqondakala njenge- isu lokubambisana Umgomo wokubambisana phakathi komkhiqizo nomuntu onethonya ukwandisa ukubonakala komkhiqizo, ukuqhubekisela phambili ithrafikhi efanelekile esitolo esiku-inthanethi, ukuthola abalandeli ezinkundleni zokuxhumana, futhi, ngaphezu kwakho konke, ukukhulisa ukuthengisa. Amandla ayo alele eqinisweni lokuthi abathengi bathemba abantu abazizwa besondelene nabo ngaphezu kokukhangisa okuvamile.
Izinhlobo zabantu abanethonya ngokomphakathi wabo kanye nendima yabo
Uma sinquma ukusebenzisa lolu hlobo lokukhangisa, into yokuqala okufanele siyenze ukuthola umthelela onabalandeli bakhe Ziwela emakethe eqondiwe yebhizinisi lethu. Kukhona abantu abanethonya kuzo zonke izinhlobo: imidlalo yevidiyo, ama-movie, ubuciko, imisebenzi yezandla, imfashini, ubuhle, ukuhamba, noma ngisho nalabo abanemibono yezepolitiki noma yezindaba zamanje. Ukuze sithuthukise ukukhetha, kuyasiza ukuqonda izinhlobo ezahlukene.
Ngokusekelwe kubukhulu bomphakathi wabo wezokuxhumana, singahlukanisa:
- Abathonya be-nanoBanabalandeli abangaphansi kuka-10.000. Ngokuvamile basebenza e- izindawo ezikhethekile kakhulu futhi bajabulela ukwethenjwa okuphezulu kakhulu ngumphakathi wabo, okulungele ukukhulisa ukuguqulwa kwezingxenye ezithile kakhulu.
- Abathonya abancaneAbalandeli abaphakathi kuka-10.000 no-100.000. Lawa amaphrofayili akhethekile kakhulu, anabalandeli abaningi. amazinga aphezulu okuzibandakanyaKumabhrendi amaningi e-eCommerce, ayindlela engabizi kakhulu ngenxa yokulinganisela kwawo phakathi kwezindleko, ukwethembeka, kanye nokufinyelela.
- Ama-Macro-influencersBanabalandeli abangaphezu kwe-100.000. Banikeza ukufinyelela okubanzi nokubonakala, okwenza zifaneleke emikhankasweni emikhulu yokuqwashisa ngomkhiqizo.
Ngaphezu kwalokho, kubalulekile ukuhlukanisa imisebenzi ethile ezinkundleni zokuxhumana:
- Umthandi: umsebenzisi osekela ngokuzithandela uhlobo lomkhiqizo ngaphandle kobudlelwano obusemthethweni noma inkokhelo.
- Inxusa: isekela umkhiqizo ngokushintshana nohlobo oluthile lwesinxephezelo, isebenza njenge ummeleli ophindaphindayo.
- Usaziwayo: umuntu odumile ngaphandle kwezokuxhumana odlulisela udumo lwakhe endaweni yedijithali, enethonya elikhulu kodwa ehlukanisa kancane.
- Okudumile: inethonya elikhulu ngaphakathi kwepulatifomu ethile, noma ngabe ingaphandle kwayo.
- Isazi: uchwepheshe igunya lobuchwepheshe ngesihloko esikhuthaza ukuzethemba ngenxa yobuchwepheshe bakhe.
Izinzuzo zokumaketha kwabathonya ebhizinisini eliku-inthanethi
Isinyathelo esilandelayo ukuqonda ukuthi kungani ukuhlanganisa abantu abanethonya esu lakho ledijithali kubalulekile. Ukubambisana okuklanywe kahle kungenza okulandelayo:
- Nweba ububanzi yomkhiqizo, ukufinyelela izithameli ezintsha ezifanelana nezithameli eziqondiwe.
- Khiqiza ingxoxo ezinkundleni zokuxhumana ngokusebenzisa imibono, ukwabelana, ukulondoloza, ama-raffle noma izinselelo ezisabalele ezikhulisa ukusabalala.
- Thuthukisa isithombe somkhiqizongoba abalandeli babona umuntu othonyayo njengomthombo wolwazi othembekile nongumuntu.
- Khulisa ukuthengisa, njengoba umuntu onethonya esebenza njengebhuloho eliqondile phakathi komkhiqizo nomphakathi othambekele ekulaleleni izincomo zawo.
- Ukuthuthukisa i-eCommerceukuhlinzeka ngezwi elinobungane elichaza izinzuzo, liphendule imibuzo, futhi libonise umkhiqizo ngendlela engokoqobo.
Emikhakheni ye-B2C umthelela uvame ukuba khona ngokushesha, kodwa ku-B2B kungenzeka futhi ukusebenzisana nochwepheshe kanye nabaholi bemboni ukuze beka uphawu njengochwepheshe futhi kukhiqizwe ama-lead asezingeni eliphezulu, uma nje ukubambisana kuhlelwe ngokucophelela.
Indlela yokukhetha nokuxhumana nomuntu onethonya elifanele lomkhiqizo wakho
Isinyathelo esilandelayo ukuthola indlela yokuxhumana nabo nokwenza isiphakamiso, okuvame ukuncika enanini labalandeli abanabo kanye nezinga lomsebenzi wabo ezinkundleni zokuxhumana. amanethiwekhi omphakathiKodwa-ke, ukugxila kuphela enanini labalandeli kuyiphutha elivamile.
Ngaphambi kokubabhalela, kungcono ukuhlaziya:
- Ikhwalithi yokuqukethwe: izithombe, amavidiyo kanye nemibhalo eyenziwe kahle, ehambisana nezindinganiso zomkhiqizo futhi engenazo izingxabano.
- Ukuxhumana kwangempela komphakathiImibono efanele, imibuzo, izimpendulo, kanye nezinga lokubamba iqhaza elibonisa ukuhlanganyela okuyiqiniso futhi hhayi abalandeli abathengiwe.
- Ukuhambisana nomyalezoukuthi ithoni, isitayela, kanye nezindikimba ezivamile zihambisana nalokho uhlobo lomkhiqizo olufuna ukukusho.
- Umlando wokubambisanaIndlela ehlanganise ngayo okuqukethwe okuxhasiwe nokuthi ingabe iyayigcina yini ubunjalo bemvelo lapho uncoma imikhiqizo.
Uma iphrofayili efanele isitholiwe, umuntu oxhumana naye kufanele abe ngochwepheshe futhi acace, achaze umkhiqizo noma isevisi, izinhloso zomkhankaso, uhlobo lokuqukethwe okulindelekile, kanye nesiphakamiso sesinxephezelo. Khumbula ukuthi abanye abantu abanethonya bakhetha ukungazamukeli noma yiziphi izipesheli, kodwa iningi labo likubona njengethuba. imodeli yebhizinisi enenzuzo okubavumela ukuthi baqhubeke nomsebenzi wabo.
Kunconywa ukubhala phansi imininingwane yokubambisana (izakhiwo, izinsuku, imiyalezo ebalulekile kanye nemibandela yezomthetho), kodwa njalo kuhlonishwe ubuhlakani bomuntu onethonyangoba wazi kangcono kunanoma ubani ukuthi yini esebenza nezilaleli zakhe.
Manje njengoba usuwazi amathiphu ongaxhumana nawo umthelela Futhi uma uqonda indima yabo ngaphakathi kwesu lokumaketha labathonya bomhlaba wonke, ungabasebenzisa ukuze uzuze ukudala imikhankaso ethembekile, wandise ukubonakala kwe-eCommerce yakho futhi ubuke njengoba ukuthengisa nokuvakasha kwakho kukhula usuku nosuku ngenxa yobudlelwano obuqinile nobuhlelwe kahle nabadali abafanele.