I-Twitter (manje engu-X) inezigidi zabasebenzisi abasebenzayo futhi uzuza abalandeli nsuku zonke. Ingenye ye- amanethiwekhi omphakathi asheshayo nanamandla kanye nenye yezinsika ezibaluleke kakhulu uma sifuna ukuba nobudlelwano obuhle namakhasimende ethu futhi, ngaphezu kwakho konke, Thengisa ngempumelelo ku-Twitter. Lona uhlelo lokuthumela olufushane nolusheshayo Kungase kuzwakale kungenalusizo njengendlela yokukhangisa, kodwa empeleni kuyithuluzi izinkampani zazo zonke izinhlobo ezilisebenzisayo ukuze zihlale zicabanga ngamakhasimende azo, zihehe ithrafikhi efanelekayo, futhi zikhiqize ukuthengisa okuqondile nokungaqondile.
Imfihlo iyafana ezinkampanini zezigidi njengakwama-SME afuna ukukhula: Dala okuqukethwe okulula, okuqondile, nokubalulekile onentshisekelo kukho amakhasimende akho amanje futhi eheha amasha. Kuleso sisekelo udinga ukwengeza u-a isu lokumaketha le-Twitter elichazwe kahleehlanganisa okuqukethwe, ukusebenzisana, ukukhangisa, nokuhlaziya idatha.
Okulandelayo uzobona Izindlela ezi-7 zakudala zokusebenzisa wonke amathuluzi i-Twitter okufanele iwanikeze kuhlanganiswe ne amasu athuthukile Kukhuthazwe yilokho okwenziwa izinkampani ezidayisa kakhulu kule nethiwekhi: imibono ebambekayo yokuthi yini ongayishicilela, uhlela kanjani ikhalenda lokuqukethwe kwakho, ukhangisa kanjani, usetshenziswa kanjani abagqugquzeli, izinhlu, izinhlolovo, nokunye okuningi.
Izindlela eziyisi-7 eziyisisekelo zokuthengisa ngempumelelo ku-Twitter
Thola abalandeli
Uma usanda kudala i- i-akhawunti yenkampani yakho ye-TwitterIsinyathelo sokuqala ukusungula ubukhona bakho futhi uqinisekise ukuthi uwumkhiqizo osemthethweni. ukusesha amagama angukhiye ezihlobene nomkhiqizo noma isevisi yakho bese ulandela abantu obathola bekhuluma ngayo. Amathuba okuthi bazokulandela babuye. Sebenzisa amandla ama-hashtag abalulekile naseziphakamisweni zesikhulumi ukusheshisa le nqubo.
Ngaphezu kokulandela abasebenzisi ngabanye, iyadala izinhlu zamasu (okusesidlangalaleni noma okuyimfihlo) namakhasimende, amakhasimende angaba khona, izimbangi, kanye nabathonya ku-niche yakho. Lokhu kukuvumela ukuba qapha izingxoxo ezibalulekile futhi uthole amathuba okuxhumana nawokuthengisa ngaphandle kokuguqula umugqa wakho wesikhathi ube isiphithiphithi.
Khangisa
Manje njengoba une- izethameli ezizokulalelaKwethula ukuthi ungubani, wenzani, nokuthi unikeza ini. Ungafaka izithombe, amavidiyo amafushane, noma imicu achazayo memezela okunikezwayo, amaphromoshini nokukhishwa okusha noma okuqukethwe okuvela kubhulogi yakho. Ama-tweets anyusiwe Zikuvumela ukuthi ukhulise leyo milayezo futhi uyibonise izethameli ezihlukaniswe izintshisekelo, indawo, amagama angukhiye, noma abalandeli bamanye ama-akhawunti.
Ukuze uthengise ngempumelelo ku-Twitter ngezikhangiso, chaza imigomo ye-SMART (ethize, elinganisekayo, efinyelelekayo, efanelekile, futhi eboshwe isikhathi), ukuhlolwa amafomethi ezikhangiso ahlukene (ividiyo, i-carousel, izikhangiso zabalandeli, imikhankaso yethrafikhi, imikhankaso yokuthengisa) futhi kuhlanganiswe ubuciko: amanye ama-tweets aqondile kakhulu futhi agxile ekuguquleni, kuyilapho amanye efundisa kakhulu noma ekhuthaza ukwakha ukwethembana.
Lalelani
Gada ukuthi abanye bathini ngawe nangomkhakha wakho. Ngale ndlela uzokwazi amandla akho kanye nobuthakathaka bakho. Amaphuzu abuthakathaka namandlaUzohlonza ukuphikisa okuvamile, uqonde ukuthi yiziphi izihloko ezikhiqiza ukuxhumana okuningi, futhi ukwazi ukudala okuqukethwe nemikhiqizo eqondaniswe kangcono nezethameli zakho.
Funda kwi amathuluzi wokuqapha umphakathi leyo threkhi eshiwo ngomkhiqizo wakho, amagama akho angukhiye, nezimbangi zakho, noma ngabe umakwe ngokuthi @. Ngale ndlela ungakwazi Nikeza usekelo, phendula izibuyekezo, khomba abaphambili abashisayo futhi uthole abagqugquzeli abafanelekile asebevele bekhuluma ngezihloko ozithandayo.
Xazulula ukungabaza
Uma othile exhumana nawe ngombuzo, phendula ngokushesha ongakhona ngakho. Ngeke nje uxazulule inkinga kumuntu oxhumane nawe, kodwa abanye bazobona ukuthi uwusizo. kuvulekele ukuxhumana nokuthi umkhiqizo wakho uyafinyeleleka futhi uyangeneka. Sebenzisa i-akhawunti njenge isiteshi sesevisi yamakhasimendeinikeza inketho yemilayezo eyimfihlo yezihloko ezibucayi nezimpendulo zomphakathi lapho ufuna abanye babone ukuthi uzixazulula kanjani izinkinga.
Khumbula ukuthi abasebenzisi abaningi balindele a Phendula emahoreni ambalwaNgakho-ke, kuhle ukuhlela amashifu noma sebenzisa amathuluzi ahlanganisa okukhulunywa ngakho ukuze kungalahleki lutho. Lobu buchule buhumusha ngokuqondile ku ukwaneliseka okukhulu kanye namathuba aphezulu okuthenga.
Thatha izinhlolovo
I-Twitter inikela nge- ithuluzi lokudala inhlolovoBuza umbuzo futhi uthole ukuthi abalandeli bakho bacabangani ukuze uxhumane nabo ngezinga elikhulu futhi uthole nokuqonda. idatha ebalulekile yokuthandwa, okubalulekile, nokuphikisaUngabuza mayelana nemikhiqizo emisha, izici abanethemba lazo, amafomethi okuqukethwe ancanyelwayo, noma izihloko abangathanda ukuzibona.
Inhlolovo ilungele ucwaningo lwemakethe olusheshayo, ukusabela ezenzakalweni zamanje noma ukwenza iphrofayela yakho iphile ngemibuzo ejabulisayo ehlobene ne-niche yakho, okwandisa ukufinyelela okuphilayo nokukhumbula umkhiqizo.
Nikeza amakhuphoni noma imincintiswano
Mema eyakho abasebenzisi ukusebenzisana naweUnganikeza ikhuphoni lesaphulelo uma be-tweet isithombe besebenzisa umkhiqizo wakho, babelana ngochungechunge oluthile, noma bephendula nge-hashtag ethile. Kunama-dynamics amaningi ongawakha ukuze wenze ukuxhumana kuhehe futhi, ngesikhathi esifanayo, ukwandisa ukufinyelela kanye nobufakazi emphakathini yomkhiqizo wakho.
Hlanganisa lezi zenzo necebo lakho lokumaketha lilonke: khuthaza imiqhudelwano kuwebhusayithi yakho nakwamanye amanethiwekhi, sebenzisa okuqukethwe okwenziwe umsebenzisi njengobufakazi bomphakathi emikhankasweni yesikhathi esizayo futhi ikala ukuthi yiluphi uhlobo lwezikhuthazo ezikhiqiza ukuchofoza okwengeziwe, ukuhola noma ukuthengisa.
Qondisa kabusha
Kubandakanya izixhumanisi ekhasini lakhoesitolo sakho se-inthanethi noma amakhasi akho okufika futhi ubakhuthaze ukuthi bangene ukuze bathole a ikhathalogi ebanzi kanye nezincazelo eziqondileUngakwazi ukwabelana ngokuphindaphindiwe ngezindatshana zakho ezihamba phambili noma amakhasi omkhiqizo, uguqule umbhalo nesithombe ukuze ugweme ukugcwaliswa kwesikhala, futhi uphine i-tweet efakiwe enokhiye wokunikezwayo noma insiza ofuna ukuyiphromotha.
Hlanganisa leli qhinga ne Ikhalenda yokuqukethwe kwe-Twitter lapho uhlela khona lokho ozokushicilela usuku ngalunye: izimemezelo zomkhiqizo, okuthunyelwe kwebhulogi, imibuzo, izihloko ezihamba phambili, ubufakazi, iminikelo, okuqukethwe okubalulekile, izinhlolovo, okuqukethwe okungemuva kwesigcawu, nokuningi. Ukuhlela kusenesikhathi kukuvumela ukuthi ulondoloze uchungechunge oluqhubekayo lokuthunyelwe ngaphandle kokuthi ube ku-inthanethi usuku lonke.
Ongakuthumela ku-Twitter ukuze uthengise okwengeziwe
Ngokungeziwe kulezi zisekelo, amabhrendi asebenza kahle kakhulu endaweni asebenzisa ingxube ecacile yokuqukethwe. Phakathi kwamafomethi asiza kakhulu uku ukwandisa ukuqwashisa komkhiqizo nokuthengisa bangabo Izimemezelo zebhrendi, okuqukethwe kwebhulogi, imibuzo evulekile, izihloko zamanje, izindaba zemboni, ubufakazi, iminikelo, nokwethulwa.
Eminye imibono ephumelela kakhulu ongakwazi ukuhlanganisa nesu lakho le-Twitter yilezi:
- Yabelana ngezibuyekezo zomkhiqizoUkwethulwa komkhiqizo, amaqoqo amasha, izinguquko zesevisi, izenzakalo ezibalulekile nezimpumelelo.
- Nyusa okuqukethwe kwebhulogi yakhoYabelana ngezindatshana zakho ezihamba phambili izikhathi eziningi ngemibhalo ehlukahlukene nokudala ukuze ufinyelele abantu abaningi.
- Buza imibuzo futhi wenze ucwaningo: ikhuthaza ingxoxo, impendulo, kanye nomuzwa womphakathi ku-akhawunti yakho.
- Gqamisa ubufakazi nezibuyekezo: kuguqula imibono yekhasimende ibe ama-tweets abonakalayo aqinisa ukwethenjwa futhi anciphise ukuphikisa.
- Phawula ngezindaba zemboni: bonisa ukuthi unolwazi lwakamuva, nikeza umongo futhi uzibeke njengesithenjwa.
- Bonisa imikhiqizo namasevisiChaza ukuthi iyiphi inkinga abayixazululayo, yiziphi izinzuzo abazinikezayo, nokuthi zisetshenziswa kanjani, okungcono kakhulu ngezithombe noma amavidiyo.
- Shicilela okuqukethwe ngemuva kwesigcawuBonisa iqembu, inqubo yokukhiqiza, noma imisebenzi yansuku zonke yenkampani ukuze wenze umkhiqizo wakho ube ngumuntu.
- Yabelana ngeminikelo, amakhuphoni, neziphoSula izikhuthazo eziqhuba isenzo futhi ongazikala ngezixhumanisi ezimakiwe.
Umkhuba omuhle ukugcina ibhalansi engalungile lapho kukhona ingxenye kuphela yokuthunyelwe kwakho ukukhangisa okuqondile futhi iningi liyanikela ivelu yezemfundo, ekhuthazayo, noma yokuzijabulisaNgale ndlela, abalandeli bakho abazizwa sengathi uzama ukubathengisa okuthile, kodwa kunalokho bakubona njenge-akhawunti ewusizo okufanele uyinake.
Ngokusebenza kulokhu kuvinjwa kokuqukethwe, ukugcina ithoni yomkhiqizo wakho, ukusebenzisa ama-hashtag ngendlela efanele, kanye nokubuyekeza njalo izibalo zomdabu zenkundla, ungenza iphrofayela yakho ibe yisizindalwazi. umzila wethrafikhi ozinzile, abaholayo namakhasimende ahambisana nazo zonke ezinye izenzo zesu lakho ledijithali.
