IKhomishini yaseYurophu ihlawulise iyunithi ye-Google ngenani lama-euro ayizigidigidi ezingu-2.4, okungalingana namadola ayizigidigidi ezingu-2.7, ngokusekelwe ekuqhathaniseni kwabo okuthandayo ezitolo zabo nalezo ze- abancintisani abancanefuthi lokhu kwakubhekwa njengokucacile ukusetshenziswa kabi kwesikhundla esiphezulu njengenye yezinjini zokusesha ezibaluleke kakhulu emhlabeni.
Lesi sijeziso singu- Inhlawulo eqoshwe phansi eYurophu endaweni yokuncintisana kanye nokulwa nokungathembani, njengoba inhlawulo enkulu kangaka ingakaze ibekwe enkampanini yezobuchwepheshe. Lesi sinqumo siwela ngaphansi kwemithetho ye- Inqubomgomo yokuncintisana ye-European Unionezifuna ukuvimbela inkampani enamandla emakethe ekusebenziseni isikhundla sayo ukulimaza izimbangi ezincane nokunciphisa ukukhetha kwabathengi.
I-Google kwadingeka ukuthi iqede lokhu kuziphatha zingakapheli izinsuku ezingu-90 kungenjalo izobhekana nesijeziso esengeziwe esingafika ku- Amaphesenti ama-5 enzuzo yayo emhlabeni jikelele ngosuku ngalunye lokungalandeli imithetho. Lokhu kusongelwa kwesijeziso sansuku zonke kugcizelela Ukuzimisela kweBrussels ukuphoqa izinguquko ezisebenzayo kumodeli yebhizinisi lenkampani hhayi nje ukukhokhisa inhlawulo yezezimali elula.
Indima yeKhomishini yaseYurophu kanye noMargrethe Vestager
UKhomishana uMargrethe VestagerInhloko yenqubomgomo yokuncintisana yeKhomishini yaseYurophu, [igama lisusiwe], income i-Google ngekhono layo loku innovation kwezobuchwepheshe kanye nokuba negalelo ekuguqulweni kwe-inthanethi kanye nokuhweba nge-inthanethi. Kodwa-ke, wakwenza kwacaca ukuthi le minikelo emihle ayithetheleli imikhuba elimaza i- ukuncintisana fair kanye nenkululeko yokuzikhethela yabasebenzisi.
UVestager uchaze ukuthi inkinga yayingekhona ukuthi i-Google inikeza isevisi yokuqhathanisa umkhiqizo, kodwa ukuthi izosebenzisa injini yayo yokusesha ukunikeza ithuluzi layo lokuqhathanisa inzuzo ehlelekile kunelabo abancintisana nabo. Injini yokusesha ibonise isevisi yayo yokuthenga ngokugqamile, kuyilapho Kwehlise isithunzi semiphumela yezinye izinkundla eziphikisanayongaleyo ndlela kunciphisa ithrafikhi yabo kanye namathuba ebhizinisi.
Ngokusho kweKhomishini, lokhu kuziphatha kwavimbela ezinye izinkampani ekuncintisaneni ngokusekelwe kulokho ezikubiza ngokuthi izinzuzo zangempelaIzinto ezifana nentengo, ikhwalithi yesevisi, kanye nolwazi lomsebenzisi zazicatshangelwa. Empeleni, i-Google yayinquma ukuthi obani ababesezikhundleni eziphezulu lapho umsebenzisi efuna umkhiqizo, inika insizakalo yayo yokuqhathanisa intengo ukuphathwa ngendlela ekhethekile.
Ngaphezu kwalokho, isikhungo somphakathi sigcizelele ukuthi lo mkhuba uqhubeke iminyaka eminingi naphezu kwezixwayiso kanye nokuxhumana kwangaphambilini nenkampani, okwaqinisa isidingo se- isijeziso esiyisiboneloInhlawulo yethulwe njengophawu olucacile kulo lonke umkhakha wedijithali: ubukhulu kanye namandla okusungula izinto ezintsha akuvumeli ukuthi kube khona i-card blanche. bahlanekezele imakethe.
Ukusetshenziswa kabi kwesikhundla sokubusa kanye nokukhuthazwa kwe-Google Shopping
I-European Union isole i-Google ngalokhu Khuthaza isevisi yakho yokuthenga ekusesheni kwe-inthanethi ngezindleko zezinsizakalo eziphikisanayo. Lokhu kuziphatha kwakubhekwa njengokungathi ukusetshenziswa kabi kwesikhundla esiphezulu ngoba i-Google isebenzise amandla ayo njengenjini yokusesha ukuze ithande ngokwenziwa isevisi yayo yokuqhathanisa amanani: i-Google Shopping.
Iminyaka eminingi, lapho abathengi befuna imikhiqizo, i-algorithm kaGoogle yanikezwa ukukhetha kunemiphumela yebhizinisi laboLokhu kubeke i-Google Shopping ezikhundleni ezivelele ekhasini lemiphumela yokusesha. Ngesikhathi esifanayo, izinsizakalo zokuqhathanisa ezincintisanayo zehliswa zaya ezikhundleni eziphansi, ukubonakala okuncane, futhi ngenxa yalokho, ukwehla okukhulu kokuchofoza nokuvakasha.
Ucwaningo lwaseYurophu lubonise ukuthi lo mkhuba wawungeyona nje impendulo yekhwalithi yenkonzo, kodwa kunalokho wawuyindlela isinqumo samasu nesakhiwo Inkampani yezinjini zokusesha iphakamise izinguquko ekwethulweni kwemiphumela kanye nokuhlelwa kabusha kwamakhasi ayo, kodwa ngokusho kweKhomishini, lezi zixazululo azizange ziqede ukuphathwa okukhethekile noma zibuyisele ukuncintisana okusebenzayo.
Ngamazwi kakhomishana, I-Google yasebenzisa kabi isikhundla sayo sokubusa emakethe yokusesha ngokuthuthukisa ukuqhathaniswa kwayo kwamanani emiphumeleni eveziwe kanye nokwehlisa abancintisana nayo. Lokhu kubhekwa njengokungemthetho ngaphansi kwemithetho yokuncintisana yaseYurophu ngoba kwenqabela ezinye izinkampani ithuba lokwenza kanjalo. qhudelana ngokulingana futhi usungule izinto ezintsha.
Ngaphezu kwalokho, iKhomishini yaphawula ukuthi inhlawulo ngabe iphakeme kakhulu, njengoba imithetho yaseYurophu ivumela izinhlawulo ezifika ku-1 ingxenye eyodwa kweziyishumi zokuthengisa kwaminyaka yonke kusuka enkampanini ethintekile. Eqinisweni, ezingxoxweni zangaphambilini, kwaxoxwa ngezibalo ezingaba khona ezingaphindaphinda kakhulu inani lokugcina, okubonisa izinga lobucayi bezehlakalo ezihlolwe ngalo.
Umsuka kanye nokuvela kwensizakalo yokuqhathanisa umkhiqizo kaGoogle
I-Google yaqala ukungena ku- ukuqhathaniswa komkhiqizo eYurophu ngonyaka 2004 ngaphansi kwegama elithi “FroogleIsevisi yeFroogle yayine ukusebenza okuphansi Ekuqaleni, yehlulekile ukufeza ukuthambekela okwanele noma izinga elilindelekile lemiphumela yezentengiselwano. Ibhekene nalesi simo, i-Google yanquma ukushintsha isu layo futhi 2008 iqambe kabusha isevisi yaba “Usesho lomkhiqizo we-GoogleKamuva, ku 2013, yathuthuka yaba “Ukuthenga kwe-Google".
Ngale nguquko, ithuluzi lokuqhathanisa le-Google lasuka ekubeni ithuluzi lolwazi kuphela laba yithuluzi isiteshi sokukhangisa esiyinhloko Kwamabhizinisi nabakhangisi. Izithombe, ukubuyekezwa, amanani abonakalayo, kanye nefomethi yezikhangiso ezikhangayo kakhulu zafakwa, okwenza insizakalo ibe nenzuzo enkulu ku-Google futhi ibe mnandi kakhulu ezitolo eziku-inthanethi.
Kodwa-ke, ngokusho kweKhomishini yaseYurophu, bekukulesi sigaba lapho i-Google yaqala khona sebenzisa injini yayo yokusesha Umthetho ojwayelekile kwakuwukukhulisa ukukhula kwe-Google Shopping ngokwenziwa. Esikhundleni sokuvumela isevisi engcono kakhulu ukuthi ikhuphuke ngokwendalo ezikhundleni, i-algorithm ithande ipulatifomu yenkampani, iyibeka ngaphezu kwamanye amasayithi okuqhathanisa azimele.
Kulowo mongo, i-Google yaba nethuba lokuthi ukwehlisa izitolo eziningana kanye nezimakethekunciphisa kakhulu ukubonakala kwayo ku-inthanethi. Leli qhinga libonwe njengelilimaza kakhulu abancintisani abancane kanye namapulatifomu asafufusa, okwakuncike ekutheni ithrafikhi yezinjini zokusesha ikhule futhi ihlangane.
Ngenxa yazo zonke lezi zizathu, abantu abaningi embonini bakholelwa ukuthi le nhlawulo yayiyi- okungaphezu kwalokho okufaneleLokhu kuthumela umlayezo ocacile ezinkampanini ezinkulu zobuchwepheshe mayelana nemingcele yalokho okuvunyelwe uma uphethe isikhundla esiphezulu emakethe yedijithali.
Olunye uphenyo kanye nokuvuleleka okuvulekile ngokumelene ne-Google eYurophu
Inhlawulo ye-Google Shopping ingenye nje ye izinhlangothi ezivulekile phakathi kwe-Google kanye neziphathimandla zaseYurophu. IKhomishini iphinde yahlola imikhuba ehlobene ukukhangisa ku-inthanethiNgokukhethekile, indlela inkampani enkulu yezobuchwepheshe ekhawulela noma evimbela ngayo izinjini zokusesha eziphikisanayo ekuboniseni izikhangiso ezindaweni ezithile zemiphumela ephethwe yipulatifomu yokukhangisa ye-Google, njenge-AdSense for Search.
Elinye iphuzu elibalulekile lokungqubuzana ligxile ku Isistimu yokusebenza yeselula ye-AndroidIziphathimandla zihlaziye ukuthi i-Google isebenzise yini ithuba lokuthandwa okukhulu kwe-Android ukuphoqa abakhiqizi befoni ukuthi babeke phambili izinsizakalo nezinhlelo zayo zokusebenza, isibonelo ngokudinga ukufakwa kwezinhlelo zokusebenza ezithile ze-Google esikrinini sasekhaya noma kumafolda afakwe ngaphambilini, okungavimbela ukuncintisana kwabanye onjiniyela.
Kuyo yonke le nqubo, i-Google iye bawaphika ngokuhlelekile amacalaLe nkampani ithi isikhundla sayo sokubusa siwumphumela oqondile wokukhetha komsebenzisi, njengoba abasebenzisi behlala benezinye izindlela ezivela kwezinye izinjini zokusesha kanye nezinsizakalo. Igcizelela ukuthi iphatha yonke imiphumela ngendlela efanele nokuthi imikhiqizo yayo incintisana namapulatifomu amakhulu e-commerce kanye namasayithi okuqhathanisa amanani avela eceleni.
Ezitatimendeni zomphakathi, inkampani iphinde yagcizelela ukuthi ukuthenga kwayo kuphumela, kanye Izikhangiso ezifaka izithombe, izibuyekezo, kanye namananiBanikeza ulwazi olungcono kokubili kubathengi nakubakhangisi. Ngaphezu kwalokho, iveze inhloso yayo yokwenza lokhu ukuhlaziya izinqumo zaseYurophu ngokuningiliziwe futhi, uma kubhekwa kufanele, bafake izicelo zokudlulisa amacala kanye nezicelo phambi kwezinkantolo ezifanele.
Ingxabano phakathi kwe-Google ne-European Union isibe yisibonelo sendlela izikhungo ezizama ngayo ukulawula amandla amapulatifomu amakhulu obuchwephesheUkulinganisela ukusungula izinto ezintsha nesidingo sokuvikela ukuncintisana, ukuvimbela ukuxhashazwa, nokuqinisekisa ukuthi abasebenzisi namabhizinisi banendawo yedijithali enobulungisa nevulekile.