Ngenxa yokuthi abantu abaningi basebenzisa amadivayisi abo eselula ukufinyelela i-inthanethi nokuthenga ku-inthanethi , kubalulekile ukuthi abathengisi babe nomklamo ophendulayo. Umklamo wewebhu ophendulayo, owaziwa nangokuthi umklamo wewebhu oguquguqukayo , kuyindlela yokuklama iwebhu evumela ikhasi elilodwa ukuthi liboniswe kahle kumadivayisi ahlukene anosayizi besikrini abahlukahlukene.
Njengoba kunomncintiswano omkhulu kwezentengiselwano ze-e ukuze kudonswe ukunaka kwabathengi, ukuqinisekisa ukuthi ulwazi olungcono kakhulu lomsebenzisi luyisisekelo sanoma yiliphi ibhizinisi lezentengiselwano ze-e.
Ngesikhathi esifanayo, kubalulekile futhi ukucabangela ukuthi imikhuba yokuthenga iyashintsha futhi ishintsha ngokuya ngokuya kumadivayisi eselula . Ucwaningo lwakamuva lwe-eMarketer lubonisa ukuthi ama-79% abanikazi bama-smartphone kanye nama-86% abanikazi bama-tablet basebenzisa la madivayisi ukucwaninga, ukusesha, nokuqhathanisa imikhiqizo.
Ngamanye amazwi, abathengi banezindlela zokuba ngabazikhethela kakhulu , baphendule isidingo abasitholayo ngaleso sikhathi. Izinzuzo zokuklama okuphendulayo kusayithi le-e-commerce , kokubili ebhizinisini nakubathengi ngokwabo, zidlulela ngale kokuthuthukiswa kwezinqubo zangaphakathi noma izilinganiso zokuxhumana ezilula.
Kubathengisi abaku-inthanethi abahlanganisa ngempumelelo izici zokwakheka kwewebhu okuphendulayo nezithombe ezikhangayo, ukuzulazula okunembile, kanye nenqubo elula yokuthenga, amazinga okuguqulwa epulatifomu yeselula avame ukudlula u-30%.
Ngenxa yalokho, ngendlela efanele yokuqukethwe okungathengwa , ibhizinisi le-e-commerce lingadala futhi lishicilele okuhlangenwe nakho okujulile okushukumisa abasebenzisi ukuthi bathenge kahle lapho bezizwa benesidingo. Futhi namuhla, lokho kufezwa ngamadivayisi amaningi eselula, nganoma yisiphi isikhathi, noma kuphi.
Iyini idizayini yewebhu ephendulayo ye-e-commerce futhi isebenza kanjani?
Iwebhusayithi ephendulayo ivumelanisa isakhiwo sayo, imidiya, kanye nokuthayipha kwayo nobubanzi obutholakalayo bedivayisi. Lokhu kufezwa ngokuhlanganisa i-HTML ne-CSS nezinto ezintathu ezibalulekile: amagridi oketshezi (ububanzi ngamaphesenti esikhundleni samaphikseli), imibuzo yemidiya (imithetho ye-CSS eqala izitayela ngokusekelwe kusayizi wesikrini), kanye nezithombe eziphendulayo (ubukhulu obuguquguqukayo kanye/noma ukusetshenziswa kwe -srcset ukukhonza amafayela amancane ezikrinini ezincane).
Kubalulekile ukuhlukanisa phakathi komklamo ophendulayo noguquguqukayo : umklamo ophendulayo usebenzisa idokhumenti eyodwa ye-CSS esekelwe ku-viewport, kuyilapho umklamo oguquguqukayo uletha amathempulethi ahlukene edivayisi ngayinye. Esitolo esiku-inthanethi esihlala sishintsha, indlela yokuphendula ngokuvamile isebenza kahle futhi kulula ukuyinakekela.
Ukusebenza ngeselula kuqala kuyindlela yokuklama izikrini ezincane, ukubeka phambili okuqukethwe okubalulekile , ukuhlelwa kokubukwayo kanye nezilawuli zokuthinta; bese imiklamo yethebhulethi kanye nedeskithophu icebile ngamakholomu engeziwe, amabhanela kanye namamojula ngokuya ngama -breakpoints (isb., ububanzi obuvamile obuzungeze ama-576px, ama-768px, ama-992px kanye nama-1200px).
Ngaphezu kokwakheka, ungakhohlwa ukuthayipha okuguquguqukayo (osayizi bemigqa nokuphakama okukhula nge-viewport) kanye nokuzulazula okulungiselelwe ngamamenyu e-hamburger, izindawo zokuthinta ezinkulu, kanye nezimo ezibonakalayo ezicacile ukuze ugweme ukuthintwa ngengozi.
Kungani kubalulekile esitolo esiku-inthanethi
Isizathu sokuqala ulwazi lomsebenzisi : ngaphandle kokuzivumelanisa nezimo okufanele, abasebenzisi kuzodingeka basondeze, baskrole eceleni, noma babhekane nezinkinobho ezincane. Lokhu kukhulisa izinga lokuqhuma futhi kunciphisa ukuguqulwa. Iwebhusayithi enhle ephendulayo, ngakolunye uhlangothi, inikeza ukufunda okukhululekile , izilawuli ezifinyelelekayo, kanye nokuhamba kokuthenga okucacile.
Isici sesibili ukuguqulwa : lapho inqubo yokuthenga ishesha (izinyathelo ezimbalwa, amafomu amafushane, nama-CTA abonakalayo), amathuba okuvala ukuthengisa ayanda. Kuye kwaboniswa ukuthi ngisho nomzuzwana owodwa owengeziwe wesikhathi sokulayisha unganciphisa kakhulu ukuguqulwa; ngakho-ke, isivinini kufanele sibe yinto eza kuqala kuselula.
Okwesithathu yi -SEO : izinjini zokusesha zibeka phambili amakhasi asebenziseka kalula kumaselula , asebenza kangcono, anamazinga aphansi okugxuma, kanye nezikhathi zokuhlala ezinde. Isayithi elilodwa eliphendulayo ligwema ingozi yokuqukethwe okuphindwe kabili kusuka ezinguqulweni ezihlukene zeselula/ideskithophu futhi lenza kube lula ukuxhumanisa kwangaphakathi.
Okwesine ukumbozwa kwamadivayisi amaningi : ngaphezu kwamafoni, isitolo singathola ithrafikhi evela kumathebhulethi , ama-laptop, ngisho nama-Smart TV kwezinye izimo. Ukuqinisekisa ukuhambisana kokubonakala kanye nokusetshenziswa kulo lonke lolu hlobo kugcina umkhiqizo uqinile futhi uthembekile.
Okokugcina, kubalulekile emabhizinisini endawo : umklamo ophendulayo olayisha ngokushesha futhi ubonise ulwazi olufanele uthuthukisa ukubonakala ekusesheni okutholakala endaweni ethile kanye namaphrofayili ebhizinisi, ukuqondisa ukuvakasha kanye nokuguqulwa okuvela kumadivayisi eselula aseduze.
Imikhuba emihle nokhiye bokusebenzisa
- Isakhiwo: isebenzisa igridi/i-flexbox kanye namaphesenti amakholomu anamathela kuselula; hlela ama-breakpoint aphendula okuqukethwe kwakho, hhayi izifanekiso ezithile.
- Imidiya: lungiselela izithombe nge ukucindezelwa, izakhiwo zesimanje nezilinganiso ezifanele; kuyasebenza ukulayisha okuvilapha (umthwalo ovilaphayo) futhi, uma kungenzeka, srcset.
- Ukuhamba: amamenyu ahlangene, izinkinobho ezinkulu, izihlungi ezigoqekayo nosesho olubonakalayo. Iqinisekisa a unhlokweni unyaweni ohlanzekile nowusizo ezikrinini ezincane.
- Hlola: kunciphisa ukungqubuzana nge ukugcwalisa okuzenzakalelayo, izinkambu ezimbalwa, izindlela zokukhokha ezicacile, nokuqinisekisa okucacile. Ukuchofoza ngakunye okwengeziwe kungabiza indali.
- Ukusebenza: minify CSS/JS, gwema nikeza ukuvimba, ibeka kuqala okuqukethwe okubalulekile futhi ibuyekeze njalo Amavidiyo we-Core Web kuselula.
Izinhlaka ezifana ne -Bootstrap noma i-Tailwind zisheshisa ukwakheka okuphendulayo futhi zinikeza amaphethini aqinisekisiwe. Noma kunjalo, gcina ukwenza ngokwezifiso okubonakalayo nokuqukethwe ukuze kubonise ubuwena bomkhiqizo wakho futhi ugweme ukubukeka njengethempulethi ejwayelekile.
Amamethrikhi, ukuhlola, nokufunda okungokoqobo
Ukusetshenziswa akupheli ngokushicilela. Linganisa njalo izinga lokuguqulwa , ukushiywa kwenqola , isikhathi emakhasini ayisihluthulelo , kanye nezinga lokugxuma ngedivayisi. Ngamathuluzi okuhlaziya, ungabona izithiyo ezithile zeselula bese ubeka phambili ukuthuthukiswa.
Hlola iwebhusayithi yakho usebenzisa isivivinyo sokuhambisana kweselula sesiphequluli kanye nama-emulator edivayisi. Hlola ukuthi umklamo ulungisa kahle inani lamakholomu , ukuthi okuqukethwe akuchichimi, nokuthi osayizi befonti bafundeka kuzo zonke izindawo zokuphuka.
Izindaba zempumelelo kulo mkhakha zibonisa ukuthi ukuhlanganisa ukwakheka okuphendulayo nezithombe ezikhangayo , ukuzulazula okunembile, kanye nokukhokha okulula kungakhulisa kakhulu ukuguqulwa kweselula ; izitolo eziningi zibika ukwanda okuqhubekayo lapho zisebenzisa le ndlela ngokuqinile.
Amaphutha avamile okufanele uwagweme: ukufihla okuqukethwe okubalulekile kuselula, ukusebenzisa ububanzi obungaguquki ezingxenyeni, amamenyu angenakuthephwa kalula, izithombe ezingalungisiwe, kanye namafomu amade ngaphandle kwezinsiza ezibonakalayo noma ukuqinisekiswa okucacile.
Ukuqinisa ulwazi lweselula kusho ukutshala imali emalini engenayo, ukwethembeka kwamakhasimende, kanye nokubonakala okungokwemvelo. Umklamo ophendulayo owenziwe kahle uhlanganisa ubuchwepheshe, umklamo, kanye nebhizinisi ukuguqula ukuvakasha okwengeziwe kube amakhasimende futhi kuqhubeke nokukhula ngokuhamba kwesikhathi.