Ikusasa le-eCommerce liyiselula. Bayanda abantu abasebenzisa amadivaysi eselula hhayi nje ukwenza ucwaningo ngemikhiqizo abafuna ukuyithenga, kodwa futhi nokuqedela ukuthengiselana kwabo. Ngokusho kwedatha yakamuva, ukukhula kohwebo lweselula kudlula lokho okwejwayelekile kwe-e-commerce. Isibalo esisodwa siwufingqa kahle lo mkhuba: omakhalekhukhwini sebevele bamele ingxenye ebalulekile yesipiliyoni sokuthenga kwedijithali.
Ngokwazi lolu shintsho, abadali be-Wizar, uhlelo lokusebenza oluhlanganisa izitolo eziningi ukuze uthenge kuselula yakho, balungiselele i-infographic nge Izizathu ezingu-30 eziphoqayo zokuthi kungani kufanele ulungiselele i-eCommerce yakho ye-Mobile Commerce. Ngezansi, sihlola lezi zizathu futhi sichaze ukuthi kungani ukuziba lo mkhuba kungaba iphutha elibalulekile lesu ebhizinisini lakho ledijithali.
Izizathu ezingu-30 zokuthi kungani kufanele ulungiselele i-eCommerce yakho kuselula
Ukulungiselela isitolo sakho se-inthanethi samadivayisi eselula akuthuthukisi ulwazi lomsebenzisi kuphela, kodwa futhi kwandisa amathuba akho okuguqula ukuvakasha kube ukuthenga. Nazi izizathu ezingu-30 ezigqanyiswe yi-Wizar, esekelwe idatha nomongo wamanje:
- Baningi abantu abanomakhalekhukhwini kunesixubho. Lokhu kugqamisa i ukutholakala kwamadivayisi eselula empilweni yansuku zonke.
- El U-90% wabantu une-smartphone yabo phakathi namahora angama-24 ngosuku. Lokhu kudala amathuba amaningi okusebenzelana kwebhizinisi.
- Kukhona omakhalekhukhwini abaphindwe ka-5 kunamakhompyutha, okusho ukuthi iselula isango elikhulu lezigidi zabasebenzisi.
- Ukubika isikhwama semali elahlekile kuthatha amahora angu-26 ngokwesilinganiso, kuyilapho ukubika umakhalekhukhwini olahlekile kuthatha imizuzu engu-68 kuphela. Lokhu kugqamisa i okubaluleke kakhulu abantu abakunikeza lezi zixhobo.
- I-smartphone evamile namuhla inamandla kakhulu kunekhompiyutha eyasetshenziswa ukubeka umuntu enyangeni ngo-1969, okubonisa izinga lokuthuthuka kwezobuchwepheshe ezandleni zethu.
- El U-38% wezingane ezingaphansi kweminyaka engu-2 ubudala sezivele zisebenzisa ama-smartphones, okubonisa ukuthi isizukulwane esilandelayo sizoncika nakakhulu kulawa madivayisi.
- I-iPhone yokuqala ithengise amayunithi angaphezu kwesigidi ngezinsuku ezingama-74. Le datha iphawula ukuqala kwe- inguquko yeselula ukuthi sisaphila.
- Ngokwesilinganiso, kuthatha abasebenzisi imizuzu engu-90 ukuphendula i-imeyili, kodwa imizuzwana engu-90 kuphela ukuphendula umlayezo wombhalo. Omakhalekhukhwini lula ukuxhumana okusheshayo.
- Kulindeleke ukuthi izicelo ezingaphezu kwezigidigidi eziyi-170 zizobe sezilandiwe ekupheleni konyaka. Lokhu kufaka phakathi izinhlelo zokusebenza ezinikezelwe ku-eCommerce, eziya ngokuya ziduma.
- Abantu abangaphezu kwezigidigidi ezi-2.000 bazothenga okungenani okukodwa nge-smartphone yabo ekupheleni kuka-2023.
- El U-47% wabasebenzisi uncamela ukuthenga kumaselula abo ngenxa yokukhululeka elikunikezayo.
- El U-30% wabasebenzisi ushiya inqola yokuthenga uma isayithi lingalungiselelwanga umakhalekhukhwini. Lesi isikhumbuzo esiqinile sokuthi ukuzizwisa kubalulekile.
- El U-43% wabanikazi bama-smartphone basebenzisa amadivaysi abo ezitolo ezibonakalayo ukufunda izinkomba futhi uqhathanise amanani.
- Ngenkathi umsakazo uthatha iminyaka engama-38 ukufinyelela abasebenzisi abayizigidi ezingama-50, i-Instagram ithole lesi sibalo ngezinyanga eziyisi-6. Ukukhula mobile has amathrendi asheshisiwe emazingeni angakaze abonwe.
- E-United States kuphela, abasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-224 basebenzisa izinhlelo zokusebenza zeselula inyanga ngayinye.
- Isikhangiso seselula singenza kangcono izikhathi ezi-4 kuya kwezi-5 esikhangisweni esifanayo esibukwa kukhompuyutha.
- Abasebenzisi abangu-62% bazimisele ukubuka izikhangiso kumadivayisi eselula ukuze bathole okuqukethwe kwamahhala.
- U-74% wabanikazi bama-smartphone bawasebenzisela ukwenza izinqumo zokuthenga.
- Abantu abathenga ngomakhalekhukhwini babo bavame ukusebenzisa imali eningi kunalabo abathenga kumakhompyutha.
- 9 ku-10 usesho lweselula luphetha ngesenzo; ingxenye yalezi zenzo iphetha ngokuthenga.
- U-70% wokusesha ngeselula udala isenzo esikhathini esingaphansi kwehora, kuyilapho kudeskithophu kungathatha inyanga.
- U-79% wabasebenzisi ubheka koqhudelana naye uma ulwazi lweselula lwesayithi lungalungile.
- Amakhasimende angu-57% ngeke ancome inkampani enewebhusayithi elungiselelwe kabi iselula.
- El U-81% wokuthengwa kweselula kuwukuxhamazela, egqamisa ukubaluleka kokudonsa ukunaka komsebenzisi ngokushesha.
- U-30% wabathengi ushiya ukuthenga uma umuzwa weselula ungagculisi.
- El U-57% wabasebenzisi ushiya isayithi uma kuthatha ngaphezu kwamasekhondi angu-3 ukulayisha.
- Umbono womkhiqizo uba ngcono ngo-61% ngenxa yokuhlangenwe nakho okuhle kakhulu kweselula.
- Ngo-2009, i-Amazon yenza imali engaphezu kuka-$1.000 billion ngokusebenzisa amadivaysi eselula. Lezi zinombolo zikhule kakhulu.
- I-PayPal icubungule ngaphezu kwezigidigidi eziyi-14.000 zamarandi ekwenziweni kwamaselula ngo-2012.
- Ngo-2028, ukuthengiselana kwamaselula kuzoba sezingeni elifanayo ne-eCommerce evamile, ngenani elilinganiselwa embulungeni yonke elingaphezu kwezigidi eziyizinkulungwane ezingu-640.000 zamaRandi.
Ukutshala isikhathi nezisetshenziswa ekuthuthukiseni iselula akusakhethwa. Izibalo zishiya indawo yokungabaza: umsebenzisi weselula ungumlingiswa oyinhloko wezohwebo nge-elekthronikhi. Nikeza umuzwa wekhwalithi hhayi kuphela kuthuthukisa ukugcinwa, kodwa futhi kwandisa ukuguqulwa futhi kuqhubekisele phambili ukwethembeka kwamakhasimende. Ukuziba lo mkhuba kusasele ngemuva ezweni lanamuhla ledijithali.