Kungani kufanele ugweme okuqukethwe okuyimpinda kuwebhusayithi yakho?

Esinye sezimo ezingafiseleki kakhulu kunoma yimuphi umphathi wephrojekthi yedijithali ukunikeza okuqukethwe okuphindwe kabili kuwebhusayithi yakhe. Imiphumela yalo mkhuba ingaba yingozi kakhulu ezithakazelweni zabo zobungcweti , ikakhulukazi uma ibhizinisi lithembele ngqo emalini engenayo etholakala ngokusebenzisa ithrafikhi yemvelo kanye nokuguqulwa.

Sikhuluma ngokuqukethwe okuphindwe kabili lapho umbhalo noma ulwazi oluphindaphindwayo luvela ku-URL eyodwa noma ngaphezulu. Igama elithi URL, elimelela i -Uniform Resource Locator , ikheli elihlukile elikhomba umthombo ngamunye kuwebhu. Ukukopisha kungavela ezimbangini zangaphandle, njengokukopisha umbhalo kwamanye amakhasi , noma emaphutheni obuchwepheshe angaphakathi. Abanikazi abaningi bebhulogi noma be-e-commerce abazi ukuthi lo mkhuba uzothinta kabi ukubonakala kwabo kwedijithali esikhathini esiphakathi neside.

Kubalulekile ukugwema lo mkhuba ukuze kuvinjelwe ukwehla kwethrafikhi yewebhusayithi . Izinjini zokusesha, eziholwa yi-Google, zihlala ziqapha ubuqambi bolwazi lomhlaba wonke. Uma zibona amaphethini aphindaphindayo, zisebenzisa izihlungi ezinciphisa amazinga, okungaholela ekulahlekelweni okukhulu kwamakhasimende negunya embonini.

Kuyini ngempela okuqukethwe okuphindwe kabili futhi kuzibonakalisa kanjani?

Ngokombono wobuchwepheshe, okuqukethwe okuphindwe kabili okuqukethwe okukopishwayo nokunamathiselwe, okuphinde kusetshenziswe ngokuguqulwa okuncane, noma okuklonyelisiwe, okunikeza inani elincane noma elingenalo nhlobo kumsebenzisi wokugcina. Le nkinga ihlukaniswe kakhulu ngezigaba ezimbili:

• Okuqukethwe okuphindwe kabili kwangaphakathi: Lokhu kwenzeka uma umbhalo ofanayo uvela kuma-URL amaningi ngaphakathi kwesizinda esifanayo. Kuvamile kakhulu ezitolo eziku-inthanethi ezinezincazelo zomkhiqizo ezifanayo noma amaphutha okucushwa kweseva.
• Okuqukethwe okuphindwe kabili kwangaphandle: Lokhu kwenzeka lapho okuqukethwe kwewebhusayithi kuvela ezizindeni ezahlukene. Lokhu kwenzeka ngokukopisha okuqondile noma ukuthengiswa kokuqukethwe okungaphathwanga kahle.

I-Google nezinye izinjini zokusesha zibona lokhu kuphindaphinda kalula kakhulu ngenxa yama-algorithms athuthukile. Isisusa sabo sikabili: okokuqala, ukuvikela ulwazi lomsebenzisi ngokuvimbela imiphumela yokusesha ephindaphindayo; kanti okwesibili, ukwenza ngcono izinqubo zabo zokufaka izinkomba , njengoba kungenangqondo ukuchitha izinsiza zicubungula ulwazi olufanayo izikhathi eziyishumi.

Kungani okuqukethwe okuphindwe kabili kuyingozi kangaka ebhizinisini lakho?

Ngokombono webhizinisi, le mikhuba iyinhlekelele. Akuyona nje indlela yokulinganisa yobuchwepheshe; inomthelela oqondile esilinganisweni sokuguqulwa . Uma ithrafikhi yehla, ukuthengiswa kwemikhiqizo noma izinsizakalo kwezentengiselwano ze-e-commerce kuyawa ngokungenakugwenywa.

Umthelela ku-SEO ubonakala ngezindlela ezahlukene:

1. Ukulahlekelwa ukulawula ukukhomba: Izinjini zokusesha zingase zingawanaki amakhasi akho okuqala uma zibheka omunye umthombo njengofanele kakhulu noma uma isayithi libukeka njengepulazi lokuqukethwe okukopishiwe.
2. Ukudliwa kanye nokubekwa ngendlela engafanele: Uma amakhasi amaningi encintisana ngegama elingukhiye elifanayo elinokuqukethwe okufanayo, i-Google ayazi ukuthi yiliphi okufanele ilibeke ezingeni, okuholela endaweni ephansi kakhulu kunokuba bekukhona elilodwa kuphela. ikhasi lekhwalithi ephezulu futhi kuphela.
3. Izijeziso zokweba: Nakuba i-Google ithi asikho njalo "isijeziso" esiqondile sokuphinda okubhaliwe kobuchwepheshe, ukukopisha ngamabomu kuyajeziswa kanzima ukuze kuvuzwe ochwepheshe abakha okuqukethwe kwangempela nokunembile.

Kunezimo eziyinkimbinkimbi lapho i-Google ingase ihumushe ngephutha okuqukethwe kwakho njengokukopisha ngokusekelwe ezinsukwini zokushicilelwa , izibuyekezo, noma izihloko namagama angukhiye abelwe . Lokhu kungaholela ekutheni isizinda sakho sidluliselwe emakhasini okugcina emiphumela yokusesha, kulimaze idumela lomkhiqizo wakho.

Ingozi yezinguqulo zeselula kanye nomklamo ophendulayo

Iphutha elivamile ukwehluleka ukuhlukanisa kahle okuqukethwe kwamadivayisi eselula namakhompyutha. Esikhathini esidlule, kwakujwayelekile ukudala inguqulo yeselula ehlukile (isb., m.example.com) eyayifana ncamashi nenguqulo yedeskithophu . Ngokombono wenjini yokusesha, lokhu okuqukethwe okuphindwe kabili kuma-URL amabili ahlukene.

Ukuze ugweme le nkinga, ikhambi eliqinisekile ukusebenzisa umklamo ophendulayo . Lokhu kuvumela i-URL efanayo ukuthi izivumelanise ngokuguquguqukayo nanoma iyiphi idivayisi, kususwe isidingo sokuphinda amakhasi. Uma usadinga ukugcina izinguqulo ezihlukene, kuyimpoqo ukusebenzisa amathegi obuchwepheshe ukukhombisa ukuthi iyiphi inguqulo eyinhloko futhi kuvimbele uhlelo ekuchazeni ukuthi ukopishe okuqukethwe kwakho.

Imiphumela engeyona eyobuchwepheshe kanye nomonakalo esithombeni somkhiqizo

Ngale kwe-algorithm, okuqukethwe okuphindwe kabili kuthinta umbono wamakhasimende. Umsebenzisi othola ulwazi olufanayo luphindaphindwa ezigabeni eziningana zewebhusayithi yakho uzobona ukuntuleka kobungcweti.

• Ukulahlekelwa uphawu lwekhwalithi: Uphawu lwabo alusabhekwa njengomthombo wolwazi othembekile.
• Ukungabikho kwegunya: Ngeke aqashelwe njengomuntu uchwepheshe kulo mkhakhangoba igunya lakhiwa ngokunikela ngenani eliyingqayizivele kanye nemibono yokuqala.
• Ukungakwazi ukuhlukaniswa: Emakethe egcwele kakhulu, ukunganikeli okuqukethwe kwasekuqaleni kuvimbela ipulatifomu yakho ukuthi ihluke kubancintisani, okwenza kube nokujeziswa okuqondile kokuthengiswa kwezinsizakalo zakho.

Ukuze kuncishiswe lokhu, uma udinga ukucaphuna esinye isizinda, isincomo ukufaka isixhumanisi esiqondile emthonjeni wokuqala. Lokhu akugcini nje ngokuba semthethweni, kodwa futhi kukhombisa izinjini zokusesha ukuthi ubhekisela kulwazi, awuluntshontshi.

Umthelela omkhulu ku-SEO kanye nesabelomali sokukhasa

Okuqukethwe okuphindwe kabili kuthinta i-SEO ngezindlela ezidlula nje ukubekwa ezingeni. Umqondo oyinhloko isabelomali sokuklebhula . I-Google ibeka isikhathi esilinganiselwe kanye nezinsiza zokuklebhula iwebhusayithi ngayinye. Uma amarobhothi ayo echitha isikhathi eklebhula amakhasi aphindwe kabili, angase aphuthelwe ukuthola okuqukethwe okusha noma izibuyekezo ezibalulekile kwezinye izingxenye zesayithi lakho.

Ngaphezu kwalokho, ukusetshenziswa kwama-algorithm anamandla kusho ukuthi noma yimuphi umzamo wokukhohlisa ngamanethiwekhi angaphakathi okuxhumanisa noma amakhophi alula uzotholakala. Lokhu kungahunyushwa njengophawu lobuthakathaka noma ukuntuleka kobuchwepheshe, okuthinta yonke into kusukela ekuthengisweni kwezingubo zezemidlalo kuya ekusakazweni kwamabhulogi anolwazi.

Izimbangela zobuchwepheshe ezivamile: Kungani okuqukethwe okuphindwe kabili kuvela kungahlosiwe?

Ngokuvamile, ukuphindaphindwa akuwona umphumela wobudedengu, kodwa ngenxa yokulungiswa kobuchwepheshe okungalungile. Kubalulekile ukuthola la maphuzu ukuze uwahlole:

1. Amapharamitha e-URL nezihlungi

Kwezentengiselwano ze-e, izihlungi zombala, usayizi, noma intengo zikhiqiza ama-URL ashintshashintshayo. Isibonelo, /camisetas?color=azul y /camisetas?sort=precio Bangabonisa imikhiqizo efanayo kakhulu. Uma bengaphathwa, bakha amakhulu ama-URL anokuqukethwe okucishe kufane. Isixazululo ukusebenzisa amathegi e-canonical noma ukhiye lawa mapharamitha kufayela robots.txt.

2. Inkinga ye-WWW kanye ne-HTTPS

Uma iwebhusayithi yakho ifinyeleleka yibo bobabili http://ejemplo.com ngokwe https://www.ejemplo.comI-Google ibona amasayithi amabili ahlukene anokuqukethwe okufanayo. Lokhu kuhlukanisa igunya lesixhumanisi. Isixazululo singu 301 qondisa kabusha ukushintshela unomphela enguqulweni ethandwayo.

3. Ama-Trailing Slashes

Umehluko phakathi ejemplo.com/pagina y ejemplo.com/pagina/ Lokhu akubalulekile kumsebenzisi, kodwa kuseva kuyizindlela ezimbili ezihlukene. Ifomethi eyodwa kumele ikhethwe futhi igcinwe kuyo yonke isayithi kusetshenziswa ukuqondisa kabusha.

4. Amakhasi esigaba kanye namathegi

Kuvamile ukuthi ikhasi lesigaba kanye nekhasi lethegi libonise uhlu olufanayo lwezihloko. Ukuze ugweme lokhu, kunconywa ukusebenzisa ithegi ye-noindex kumathegi uma enganikezi inani elicacile lokuhlukanisa.

5. Izindawo zokuhlola (Ukubeka izigaba)

Abathuthukisi abaningi bakha iwebhusayithi yokuhlola (isb. test.web.comukuhlola izinguquko. Uma le ndawo ivulekile futhi ingavaliwe, i-Google ingayikhomba, idale ikhophi enkulu yewebhusayithi ebukhoma. Kubalulekile ukuyisebenzisa Ukuqinisekiswa kwe-HTTP noma ukuvimbela ukukhasa ku-robots.txt.

Okuqukethwe okukhiqizwe yi-AI kanye nenselele entsha yenani elengeziwe

Ngokukhula kobuhlakani bokwenziwa, kuvele uhlobo olusha lokukopisha. Nakuba umbhalo okhiqizwe yi-AI ungase uphumelele kwezinye izivivinyo zokukopisha zendabuko, uvame ukuphindaphindwa futhi awunabo ubuchwepheshe bokuqala . I-Google ihlola okuqukethwe isebenzisa amazinga e -EEAT (Expertise, Knowledge, Authority, and Trustworthiness).

Uma umane ukopisha impendulo ye-AI ngaphandle kokuyihlela noma ukwengeza idatha yangempela, injini yokusesha izobona ukuthi okuqukethwe akunikezi inani elisha uma kuqhathaniswa nalokho okukhona kakade kuwebhu, ikuphathe njengekhophi yomqondo. Isihluthulelo ukusebenzisa i-AI njengesisekelo, kodwa ucebise umbhalo ngolwazi lwakho kanye nedatha eqinisekisiwe.

Indlela yokuthola okuqukethwe okuphindwe kabili: Amathuluzi Nezindlela

Awukwazi ukulungisa lokho ongakwazi ukukulinganisa. Ukuze uhlole iwebhusayithi yakho, kunezindlela ezenziwe ngesandla namathuluzi azenzakalelayo:

• Ukumemeza Ixoxo: Kuyi-crawler ephelele ehlaziya izihloko, izincazelo ze-meta kanye nokuqukethwe, okukuvumela ukuthi uhlunge ama-URL aphindaphindwayo ngemizuzwana.
• I-Google Search Console: Esigabeni se-Indexing, ungase ubone izixwayiso ezinjengokuthi "I-Duplicate ngaphandle kwenguqulo ye-canonical ekhethwe ngumsebenzisi." Lona umthombo weqiniso othembekile kakhulu mayelana nendlela i-Google ebona ngayo isayithi lakho.
• I-Copyscape ne-Moz Pro: Amathuluzi akhethekile okuthola ukuthi izingcezu zombhalo wakho ziyavela yini kwezinye izizinda zangaphandle.
• Sesha ngemisho eqondile: Indlela elula ihilela ukukopisha isigaba esisodwa kusuka kuwebhusayithi yabo bese besifuna ku-Google ngezimpawu zokucaphuna (“…”). Uma amanye amasayithi evela enombhalo ofanayo, ukopishwe.
• Izaziso ze-Google: Ukusetha izexwayiso ngesihloko sezihloko zakho kuzokwazisa nge-imeyili uma okuqukethwe kukhulunywa ngakho noma kuphindaphindwa kunethiwekhi.

Umhlahlandlela wesinyathelo ngesinyathelo wokuxazulula okuqukethwe okuphindwe kabili

Uma usuvele uzithole izinkinga, ungesabi. Kuye ngembangela, sebenzisa ikhambi elilandelayo:

• Uma inkinga iwubuchwepheshe (ama-URL ahlukene, okuqukethwe okufanayo): Sebenzisa ilebula rel="canonical"Le thegi itshela i-Google: "Ngiyazi ukuthi kunezinye izinguqulo zaleli khasi, kodwa lena inguqulo yokuqala futhi leyo okufanele uyibeke ohlwini."
• Uma inkinga ihlobene nokufuduka noma izinguqulo (i-HTTP kuya ku-HTTPS): Yenza ifayili le- 301 qondisa kabushaLokhu kudlulisela unomphela igunya le-URL endala kwentsha.
• Uma unokuqukethwe ngezilimi eziningi: Sebenzisa amalebula i- hreflangLokhu kubonisa ubudlelwano phakathi kwezinguqulo zolimi, okuvimbela injini yokusesha ukuthi icabange ukuthi ukuhumusha kuwukukopisha.
• Uma unamakhasi asezingeni eliphansi noma angabalulekile: Sebenzisa isiqondiso noindexLokhu kuvumela ikhasi ukuthi libe khona kumsebenzisi, kodwa kuvimbela i-Google ukuthi ilifake emiphumeleni yayo yokusesha.
• Uma okuqukethwe kwebiwe ngaphandle: Ungacela ukususwa kokuqukethwe ngamathuluzi ka- Ilungelo lobunikazi le-Google (DMCA), okungaholela ekujezisweni ngesandla kwesayithi eliphula umthetho.

Kubalulekile ukukhumbula ukuthi uma usuvele usebenzise amathegi e-canonical noma e-noindex, kufanele ulinde amarobhothi ukuthi aphinde angene ekhasini ngaphambi kokulivimba kufayela le-robots.txt; ngaphandle kwalokho, injini yokusesha ngeke ibone imiyalelo yokufaka izinkomba.

Ukugcina isakhiwo esihlanzekile, ukubhala okuqukethwe okugxile enanini langempela lomsebenzisi, kanye nokwenza ukuhlolwa okuvamile yizona kuphela izindlela zokuqinisekisa ukuthi iphrojekthi yakho yedijithali ikhula kahle. Ukususa okuqukethwe okuphindwe kabili akuyona into ongayikhetha; kuyisidingo esibalulekile kunoma yiliphi ibhizinisi elifisa ukubusa imiphumela yokusesha nokwakha igunya eliqinile nelihlonishwayo embonini yalo.