Indlela yokuphumelela kwezentengiselwano ze-inthanethi
Kufanele uthuthukise ukuthengisa ngokufakwa ohlwini kwemikhiqizo yakho
Enye ye Izizathu ezivame kakhulu zokuthi kungani abantu beshiya amasayithi e-commerce ngaphandle kokuthenga Inkinga ukuthi inqubo yokuthenga idinga izinyathelo eziningi kakhulu kanye nokuchofoza. Ukungqubuzana ngakunye okwengeziwe kuqeda ukwethembana futhi kwandisa amathuba okuthi umsebenzisi avale ithebhu. Ngokunciphisa izithiyo zokuthenga, Unciphisa ukushiywa kwenqola kanye nendawoSebenza ukuqinisekisa ukuthi umsebenzisi angathenga ngezinyathelo ezimbalwa kakhulu, futhi uma ipulatifomu yakho ikuvumela, sebenzisa izinketho ze ukuthenga ngokuchofoza okukodwa kumakhasimende abhalisiwe.
Ngaphezu kwalokho, kufanele ubeke inkinobho yokuthenga noma ethi “Engeza enqoleni” ku indawo ebonakala kakhulu yeshidi lomkhiqizoLokhu kusebenza kokubili kumadivayisi edeskithophu kanye naweselula. Ezikrinini ezincane, kubalulekile ukuthi inkinobho ibekwe ngaphezu kwebha yokuqala yokuskrola ukuze umsebenzisi angadingi ukusondeza noma ukuskrola kakhulu. Hambisana nale nkinobho nolwazi olucacile mayelana... intengo, ukutholakala, izindleko zokuthumela kanye nezikhathi zokulethwaukunciphisa ukungabaza ngaphambi kokuqhubeka nokukhokha.
Ikhasi lomkhiqizo akufanele libe lula nje ukulithenga, kufanele futhi linikeze okuqukethwe okuphezulu. Kufaka phakathi izithombe zokucaca okuphezulu, imibono ehlukahlukene yomkhiqizo, ukusondeza, ukusetshenziswa okungenzeka futhi, noma nini lapho kungenzeka, ividiyo yokubonisaUma umsebenzisi ethola ulwazi oluwusizo kakhulu (osayizi, izinto zokwakha, izilinganiso, imiyalelo yokusetshenziswa, ukuhambisana), kulapho ukwethembana kanye nezinga lokuguqulwa likhula khona. Gwema ukuncintisana kuphela ngentengo bese udala incazelo yomkhiqizo exhumana... inani eliboniwe futhi uxazulule ukuphikisa okuvamile.
Ungakhohlwa lungiselela la makhadi kahle Kwezinjini zokusesha: ucwaningo amagama afanele Ngomkhiqizo ngamunye, thuthukisa izihloko nezincazelo, bese uhlela okuqukethwe ngezihlokwana kanye nohlu ukuze kube lula ukukufunda. I-SEO enhle ekhasini lohlu lwemikhiqizo yakho ikhulisa ukubonakala kwakho ezinjinini zokusesha futhi ithuthukisa zonke ezinye iziteshi zakho zokuthengisa.
Khulisa inani eliphakathi nendawo kubhasikidi
Ukuze wandise imali engenayo ngaphandle kokuthembela kuphela kuthrafikhi eyengeziwe, kufanele usebenzele ku inani elimaphakathi lebhasikidiEnye yezindlela eziphumelela kakhulu ukuncoma imikhiqizo ehlobene nehambisanayo Ihlaziya ukuthi yimiphi imikhiqizo umsebenzisi asanda kuyithenga noma ayibukayo njengamanje (ukuthengisa ngokuhlanganisa). Ihlaziya ukuthi yimiphi imikhiqizo evame ukuthengwa ndawonye futhi idale amabhulokhi ezincomo ezizenzakalelayo njengokuthi "Hlanganisa nayo" noma "Namanye amakhasimende athengile."
Ungasebenzisa futhi amasu e- ukuthengisaUkusikisela izinguqulo ezithuthukisiwe noma amaphakheji aphelele omkhiqizo umsebenzisi awucabangelayo. Isibonelo, ukunikeza inguqulo ye-premium enezici ezengeziwe noma ikhithi equkethe izesekeli ezidingekayo. Lezi ziphakamiso kufanele zifaneleke futhi zibonise ngokucacile ukuthi yini inzuzo eyengeziwe Umthengi uzothola (ukuqina okwengeziwe, ukusebenza okungcono, ukonga isikhathi eside, njll.).
Esinye isici esinamandla sokwandisa ukuthengiswa kwamathikithi ukusungula Ukuthunyelwa kwamahhala kuma-oda angaphezu kwenani elithileLokhu kukhuthaza umsebenzisi ukuthi engeze umkhiqizo owodwa noma emibili enqoleni yakhe ukuze afinyelele umkhawulo. Kubonisa ngokusobala ukuthi badinga ukufinyelela malini kuwo futhi kuvuselela umlayezo ngesikhathi sangempela ngaphakathi enqoleni kanye nasekukhokheni.
Kubalulekile ukuthi uchaze izindlela ezahlukene zokulethwaizikhathi zabo zokulethwa kanye nezindleko. Izinqola eziningi zokuthenga ziyashiywa lapho izindleko zokuthumela ezingalindelekile zivela esinyathelweni sokugcina. Uma ikhasimende libona izindleko zokuthumela ezilinganiselwe, isikhathi sokulethwa esilinganiselwe, kanye nezinketho ezitholakalayo njengokulandwa esitolo kusukela ekuqaleni, Kunciphisa umuzwa wokumangala okungekuhle ekupheleni kwenqubo.
Futhi, buyekeza amanani akho kanye nentengo yakho ngezikhathi ezithile isiphakamiso senani uma siqhathaniswa nomncintiswanoAkukhona nje ukuthi ushibhile, kodwa futhi kumayelana nokunikela inani elingcono kakhulu lemaliIziqinisekiso ezicacile, izinqubomgomo zokubuyisa ezilula, kanye nezinzuzo ezengeziwe (amasampula, ukwesekwa kochwepheshe, njll.) eziqinisekisa ukuma kwakho futhi zenze kube lula ngesinqumo sokuthenga.
Sondela kwiklayenti lakho kuzo zonke izigaba
Enye ye Izingxoxo zesikhathi sangempela zingabangane abangcono kakhulu kwezentengiselwano ze-e.Kungakhathaliseki ukuthi ngengxoxo ebukhoma nama-ejenti noma abasizi abangochwepheshe, la mathuluzi avumela abasebenzisi ukuthi baxazulule imibuzo mayelana nosayizi, ukuhambisana, izikhathi zokulethwa, noma izindlela zokukhokha ngaphandle kokushiya ikhasi, okwenza inqubo yokwenza izinqumo ibe lula futhi kuncishiswe ukungaqiniseki. Ingxoxo ephethwe kahle ikhulisa amazinga okuguqulwa futhi ithuthukise umbono wesevisi. Futhi cabanga ngendlela amathuluzi okuthumela imiyalezo afana ngayo yocingo Zingasetshenziswa izaziso kanye nokusekelwa okuqondile.
Qedela ingxoxo nge- imibuzo evame ukubuzwa (FAQ) isigaba Ingxenye yolwazi ehlelwe kahle, etholakala phansi, enqoleni yokuthenga, kanye namakhasi omkhiqizo, kufanele ifake izimpendulo ezicacile mayelana nokuthunyelwa, ukubuyiselwa kwemali, iziqinisekiso, izindlela zokukhokha, izikhathi zokucubungula ama-oda, kanye nanoma yimaphi amanye amaphuzu adala ukuxhumana okuphindaphindiwe nethimba lakho lokusekela. Lokhu kunciphisa umthwalo engxoxweni futhi kunikeza inketho yokuzisiza ngokushesha.
Olunye ulwazi olubalulekile luhlanganisa iziteshi zokuxhumana ezibonakalayo (i-imeyili, ifoni, ifomu) ukuze ikhasimende likwazi ukuxhumana nawe ngemva kokuthenga ngakunye, ikakhulukazi uma kuvela inkinga nge-oda. Inombolo yokulandelela ayanele; kubalulekile futhi ukuba nendawo yomsebenzisi lapho angalandelela khona ama-oda abo futhi aphathe ukubuyiselwa kwemali.
Qinisa isithombe sakho ngokufaka isixhumanisi esiya ku-[webhusayithi/ipulatifomu/njll.] yakho endaweni ebonakalayo. amanethiwekhi omphakathilapho ungabona khona ukubuyekezwa kwamakhasimende, izimo zokusetshenziswa, kanye nokuqukethwe okubalulekile. Ukuba khona okusebenzayo nokuhlungwa ngokucophelela ezinkundleni zokuxhumana kuqinisa ukwethembana esitolo sakho njengenkampani eqinile nefinyelelekayo. Sebenzisa lezi ziteshi hhayi nje ukuthengisa, kodwa futhi nokwakha umphakathi, ukunikeza ukwesekwa, nokuqoqa impendulo ezokusiza ukuthuthukisa imikhiqizo kanye nolwazi lwamakhasimende.
Izici ezithonya ukwanda kokuthengisa kwezentengiselwano ze-inthanethi
Ukuze kwandiswe ukuthengiswa kwesitolo sakho, kuyasiza ukuqonda ukuthi yiziphi izinto ezishintsha ngqo imiphumela yakho. Izici ezibalulekile zifaka: ukuthambekela kwemakethe, izenzo zomncintiswano kanye nokuziphatha kwethrafikhi efika kuwebhusayithi yakho. Ukusuka lapho, ungathatha isinyathelo ngezikhonkwane ezintathu eziyinhloko: inani lokuvakashaizinga lokuguqulwa kanye nenani elimaphakathi le-oda.
El ithrafikhi yesitolo esiku-inthanethi Leli inani lokuvakasha isayithi lakho elikutholayo. Likhulise ngemikhankaso ekhokhelwayo. SEOUkudalwa kokuqukethwe kanye nezinkundla zokuxhumana kwandisa isisekelo sakho samakhasimende, uma nje uheha abasebenzisi abavumelana nesiphakamiso sakho senani. isilinganiso sokuguqulwa Yiphesenti lalabo abavakashi abagcina bethenga; ukwenza ngcono amakhasi omkhiqizo, ukukhokha, ukwethembana, kanye nolwazi lweselula kuthinta ngqo lesi sikhombisi.
El inani lempilo yekhasimende (i-CLV) Kukala ukuthi ikhasimende lithola malini kulo lonke ubudlelwano balo nomkhiqizo wakho. Kuncike enanini elimaphakathi le-oda, imvamisa yokuthenga, kanye nokugcinwa kwamakhasimende. Ukuthuthukisa izinhlelo zokwethembeka, ukuxhumana ngemuva kokuthengisa, kanye okuhlangenwe nakho okuhle Lokhu kuzokuvumela ukuthi ukhulise lelo nani, unciphise ukuthembela emikhankasweni yokuthenga, futhi wakhe ibhizinisi elizinzile kakhudlwana.
Indlela yokuthengisa okuningi kwezentengiselwano ze-e: amasu ayi-11 afakazelwe
Uma ufuna ukwandisa imali engenayo yebhizinisi lakho, unezinketho ezintathu: ukunciphisa izindleko, ukuphakamisa amanani, noma ukuthengisa okwengeziweEzokuqala ezimbili zinomkhawulo, kodwa ukukhula kokuthengisa, uma uphatha kahle izinsiza zakho, kungakhula kakhulu. Isu elihle lihilela ukuthuthukisa ikhwalithi yakho. ifanele yokuthengisa futhi usebenzise amaqhinga athile esigabeni ngasinye.
Phakathi kwe amasu asetshenziswa kakhulu phuma:
- Thuthukisa i-funnel yakho yokuthengisa.
- Qalisa umkhankaso wokukhangisa okhokhelwayo.
- Hlanganyela nomuntu onethonya.
- Sebenzisa ukumaketha kwezokuxhumana.
- Ivumela ukuthenga ngaphakathi nohlelo lokusebenza.
- Qalisa umkhankaso wokumaketha nge-imeyili.
- Thuthukisa ulwazi lomsebenzisi kusayithi lakho le-ecommerce.
- Nciphisa izinqola zokuthenga ezishiywe dengwane.
- Inikeza izinzuzo zokuthenga.
- Qala uhlelo lokwethembeka.
- Inikeza isevisi yamakhasimende enhle kakhulu.
Inhlanganisela efanele izoncika kulokho onakho imodeli yebhizinisi, isabelomali kanye nokuvuthwa kwe-funnelOkokuqala, hlaziya ukuthi uphuthelwa yithuba elingakanani: uma unethrafikhi encane, gxila ekuheheni izivakashi ezifanelekile; uma unethrafikhi eningi kodwa ukuthengisa okuphansi, sebenzela ekuguquleni; uma uthengisa, kodwa kungaphindi, thuthukisa ukugcinwa nokwethembeka.
1. Thuthukisa i-funnel yakho yokuthengisa
Ungayithuthukisa imizamo yakho ngokuhlaziya Izilinganiso ezibalulekile zesigaba ngasinyeUkuvakasha, isikhathi ekhasini, iphesenti elingeza enqoleni, izinyathelo zokukhokha lapho abasebenzisi behla khona, izinga lokuthenga eliphindaphindwayo, njll. Uma izinga lakho lokuguqulwa lihle kodwa bambalwa abavakashi abeza kusayithi lakho, qinisa imizamo yakho phezulu kwe-funnel (i-SEO, okuqukethwe, izikhangiso, ukubambisana). Uma inkinga iwukuthi izivakashi eziningi ziyeza kodwa bambalwa abathengayo, buyekeza ulwazi lomsebenzisi, ukucaca kwesipho sakho, kanye nokuthembeka kwesayithi lakho.
2. Qala umkhankaso wokukhangisa okhokhelwayo
Imikhankaso ekhokhelwayo ingakhula ngokushesha ithrafikhi efanelekayo kusayithi lakho le-ecommerce. Esimweni sedijithali, ukukhangisa ezinkundleni zokuxhumana kanye nasezinjinini zokusesha kuyagqama, okukuvumela ukuthi uhlukanise ngokwezintshisekelo, ukuziphatha, indawo, kanye nezithameli ezifana namakhasimende akho amahle kakhulu. Into ebaluleke kakhulu ukukala imbuyiselo ekutshalweni kwezimali ngesiteshi nangobuciko, kanye nokwenza ngcono ngokuqhubekayo ngokusekelwe kulokhu. izindleko ngokuthengwa ngakunye kanye nenani lekhasimende.
3. Ubambisene nomuntu onethonya
Ukumaketha kwabathonya kungakusiza zuza ukubonakala nokuthembeka ezindaweni ezithile ezikhethekile. Chaza ukuthi hlobo luni lwabadali olufanelana nomkhiqizo wakho, vumelana ngamafomethi (ukubuyekezwa, ukukhishwa kwamabhokisi, izifundo, ukusakaza bukhoma), bese uklama amakhodi esaphulelo noma izixhumanisi ezilandelelwe ukuze ulinganise imiphumela. Beka phambili ukusondelana kwangempela nezilaleli zakho kanye nekhwalithi yokuqukethwe kunenani labalandeli.
4. Sebenzisa ukumaketha kwezokuxhumana
Imithombo yezokuxhumana iyisiteshi esihle kakhulu ukuheha ithrafikhi, ukufundisa ngemikhiqizo yakho, nokugcina ukuxhumana namakhasimende akho. Shicilela okuqukethwe okuwusizo (amathiphu, ama-demo, ukuqhathanisa), phendula kumazwana, sebenzisa amafomethi amafushane evidiyo, futhi usebenzise izici zesitolo noma ukumaka umkhiqizo. Ikhalenda elihle lokuhlela namathuluzi okuhlela kuzokusiza ukuthi uhlale uhambisana. Uma ufuna izibonelo ezisebenzayo zendlela zuza amakhasimende nge-FacebookHlaziya izindaba zempumelelo bese uvumelanisa amaqhinga nezilaleli zakho.
5. Nika amandla ukuthenga ngaphakathi nohlelo lokusebenza
Ukuthenga okuhlanganisiwe kumapulatifomu afana ne-Instagram, i-Facebook, noma i-TikTok kunciphisa ukungezwani, ngoba umsebenzisi akashiyi uhlelo lokusebenza ukuqedela inkokhelo. Ukusetha amakhathalogi, amaqoqo, namakhasi emikhiqizo ngaphakathi kwala manethiwekhi kwenza kube lula ukuguqulwa okungenangqondo futhi kuxhumanisa isu lakho lokuqukethwe nokuthengisa okuqondile.
6. Qalisa umkhankaso wokumaketha nge-imeyili
I-imeyili isalokhu ingenye yeziteshi ezine- inzuzo engcono ekutshalweni kwezimali Kwezentengiselwano ze-e-commerce, zisebenzisele ukondla ababhalisile bakho ngezincwadi zezindaba, ukwethulwa kwemikhiqizo, ukukhushulwa okukhethekile, noma izikhumbuzo zenqola ezilahliwe. Hlukanisa isizindalwazi sakho ngokusekelwe ekuziphatheni, izintshisekelo, kanye nokuvama kokuthenga ukuze uthumele imiyalezo efanele futhi wandise ukuvuleka, ukuchofoza, kanye nokuthengisa.
7. Thuthukisa ulwazi lomsebenzisi kusayithi lakho le-ecommerce
Iwebhusayithi yakho kufanele ibe iyathandeka, iyashesha futhi kulula ukuyisebenzisaBuyekeza umklamo kanye nokuhambisana kwawo nomkhiqizo wakho, uqinisekise ukuzulazula okunembile kanye nokufinyelela okulula kubasebenzisi. Zibuze ukuthi ikhasi eliyisiqalo liqondisa abasebenzisi ngokucacile yini ezigabeni eziyinhloko nokuthi amakhasi omkhiqizo aphendula imibuzo evamile yini.
Ukuklama kanye nophawu
Qiniseka ukuthi umklamo umelela ngokunembile amanani akho, ukuthayipha kuyafundeka, futhi izinto ezibalulekile (ibha yokusesha, imenyu, inqola yokuthenga, ukungena ngemvume kwi-akhawunti) zibekwe kahle. Umklamo wobungcweti uveza... ukwethembana nokungaguquguqukiizimfanelo ezibalulekile uma ufaka idatha yomuntu siqu neyokukhokha.
Amakhasi omkhiqizo
Qiniseka ukuthi amakhasi omkhiqizo afaka phakathi izithombe zekhwalithi ephezuluNikeza izincazelo eziphelele kanye nokubuyekezwa okubonakalayo. Bonisa ngokucacile usayizi, umbala, noma izinketho ezihlukile bese uqokomisa izinzuzo eziyinhloko zomkhiqizo, hhayi nje imininingwane yawo yobuchwepheshe.
I-Proceso de pago
Inqubo yokukhokha kumele ibe kulula futhi kuyaqondakala ngangokunokwenzekaKunciphisa inani lamafomu, kususa iziphazamiso ngesikhathi sokukhokha, futhi kunikeza izindlela eziningi zokukhokha eziphephile. Kubonisa inqubekela phambili (isb., ngezinyathelo) ukuze ikhasimende lazi ukuthi kusele malini.
Ukubuka idivayisi yeselula
Ingxenye enkulu yokuthenga ku-inthanethi yenziwa nge-smartphone. Qiniseka ukuthi isayithi lakho liyasebenza. elungiselelwe iselulaQinisekisa ukuthi umbhalo ulula ukuwufunda nokuthi izinkinobho zesenzo zikhululekile ukuzicindezela. Hlola yonke inqubo yokuthenga kumadivayisi ahlukene ukuze uthole noma yiziphi izinkinga.
8. Nciphisa izinqola zokuthenga ezilahliwe
Amanani okushiywa kwenqola yokuthenga ngokuvamile aphezulu kakhulu kuzo zonke izinhlaka. Ukuze unciphise, hlanganisa izikhumbuzo ezizenzakalelayo (ama-imeyili, izaziso ze-push, imiyalezo kuzinhlelo zokusebenza zemiyalezo lapho kungenzeka khona) kanye nokuthuthukiswa kokukhokha uqobo: izindlela zokukhokha ezengeziwe, ulwazi olucacile lokuthumela, ithuba lokuthenga njengesivakashi kanye nokusekelwa okubonakalayo phakathi nenqubo.
9. Nikeza izikhuthazo zokuthenga
Uma ubona ukuthi abasebenzisi abaningi bayayeka uhambo lwabo ekugcineni, zama lokhu: izikhuthazo ezithileIzaphulelo zababhalisile okokuqala, ukukhushulwa kwesikhathi esilinganiselwe, ukuthunyelwa kwamahhala kuma-oda ngenani elithile, noma iziqinisekiso zokubuyisa ezingenazinkinga. Lezi zinto zinciphisa ingozi ebonwayo futhi zikhuthaza amakhasimende ukuthi athathe isinyathelo sokugcina.
10. Qala uhlelo lokwethembeka
Uhlelo lokwethembeka oluklanywe kahle luyandisa ukuthenga kabusha kanye nenani elimaphakathi lempilo yamakhasimendeUnganikeza amaphuzu angasetshenziswa, amazinga e-VIP anezinzuzo ezikhethekile, ukufinyelela kwangaphambi kwesikhathi kokukhishwa okusha, noma izinzuzo zokuthumela amakhasimende amasha. Qiniseka ukuthi ukhuluma ngokucacile ukuthi kusebenza kanjani nokuthi ikhasimende lizuzani ngokubamba iqhaza.
11. Nikeza isevisi yamakhasimende enhle kakhulu
Isevisi yamakhasimende ephumelelayo yenza umehluko omkhulu endaweni enokuncintisana okunjalo. Inikeza ukwesekwa kwamashaneli amaningi (xoxa, i-imeyili, ucingo, izinkundla zokuxhumana), phendula ngokushesha bese usebenzisa impendulo yamakhasimende ukuze ubone izindawo okufanele zithuthukiswe. Ulwazi oluhle ngemuva kokuthengisa lukhiqiza ukubuyekezwa okuhle nezincomo, okuholela ekuthengisweni okusha.
Izenzo ezisheshayo zokwandisa ukuthengisa ku-inthanethi
Ngaphezu kwamasu esikhathi esiphakathi neside, ungathatha amanye izenzo ezisheshayo lokho kuzokusiza ukuthuthukisa imiphumela ngesikhathi esifushane. Isibonelo, cwaninga amawebhusayithi abancintisana nabo anamabhizinisi e-e-commerce aphumelelayo bese uthola ukuthi yini ayenza kahle kakhulu maqondana nohlu lwemikhiqizo, ukukhushulwa, okuqukethwe, noma ulwazi lokuthenga.
Buyekeza idatha yakho kumathuluzi okuhlaziya ukuze uqonde yimaphi amakhasi athola ukuvakashelwa okuningiLolu lwazi lukuvumela ukuthi ulandelele ukuthi abasebenzisi bahlala isikhathi esingakanani emakhasini nokuthi amaphesenti amangaki alokho kuvakasha aholela ekuthengeni. Ngale datha, ungenza kube ngcono ukuthuthukiswa kwamakhasi anethrafikhi ephezulu, angaguquki kakhulu, ngokuvamile anikeza imbuyiselo enkulu kakhulu uma elungiselelwe.
Khuluma futhi nabantu nezinkampani ezithengisa ku- izithameli eziqondiwe ezifanayo Qhathanisa lokhu nokwakho bese uthola ukuthi yimaphi amaqhinga asebenzele bona kangcono. Lolu lwazi olunekhwalithi lugcwalisa idatha yakho yezibalo futhi lukunikeza imibono eqondile ongayizama.
Uma usebenzisa lezi zincomo njalo, ugxile kokuhlangenwe nakho komsebenzisi, ukucaca kokunikezwa kwakho, kanye nobudlelwano besikhathi eside namakhasimende akho, ibhizinisi lakho le-e-commerce lizoba sesimweni esingcono sokuvelela emakethe yokuncintisana futhi liphumelele. ukukhula kokuthengisa okuqhubekayo.
