Thola ukukhetha okulungile kwefayela le- imakethe ye-niche imvamisa kuyisithiyo esikhulu esibhekana naso lapho qala ibhizinisi online. Ngokuvamile kuyindaba engathatha amasonto noma ngisho izinyanga ukuba ixazululwe ngaphandle kokufinyelela isinqumo. Kugcina sekuyinto edumaza kakhulu. futhi kuyethusa, kodwa ngenhlanhla kukhona isethi yemibandela nezindlela ezisiza uku khetha i-niche ye-ecommerce esebenzayo futhi enenzuzo ngaphandle kwengcindezi noma ukudideka okungaka.
Amathiphu wokukhetha i-niche enhle kakhulu yesitolo esiku-inthanethi
Ngezansi sabelana Amathiphu Okukhetha i-Niche ye-Ecommerce Engaba Nenzuzo lokho kwandisa amathuba akho okuphumelela kusukela osukwini lokuqala. Bahlanganisa izindlela zamasu, Izindlela Zokucwaninga, Amathuluzi we-SEO y izibonelo zangempela ngakho-ke ungasuka embonweni uye ekuqinisekiseni ngeziqinisekiso.
Khetha i-niche lapho ungangeza khona inani
Lokhu kungenye yezindlela ezibaluleke kakhulu lapho ukhetha i-e-commerce niche. Isihluthulelo siwukuthi ukuqonda ngokujulile izinkinga zamakhasimende futhi anikele ngazo izinsiza eziwusizo ukuzixazulula. Ukunikeza inani kusho ukweqa ukuthengisa: fundisa, phelezela futhi unciphise ukungqubuzana ekukhetheni nasekusetshenzisweni komkhiqizo.
Ngokunikeza ingcebo yokuqukethwe okunolwazi kwekhwalithi, okwakho Ibhizinisi le-Ecommerce lingazimisa njengochwepheshe emakethe yakho. Abantu bathenga lapho bebona khona ubuchwepheshe ngoba uma kukhona okungahambi kahle, uyazi ukuthi uzoyivala ukwesekwa okufanelekayo. Phakathi ku i-e-commerce yomhlaba wonke lapho kuthengiswa into efanayo ngezithombe namakhadi afanayo, umehluko wangempela ungaphakathi ulwazi lwakho olusebenzisile, ukucaca kanye nesiqondiso lokho kwenza isinqumo sibe lula.
Tu umthamo wokwengeza inani Ukuthola i-niche enenzuzo kubaluleke kakhulu njengokwenza ngokwakho. Ukuze ukwandise, bheka ama-niches analezi zici:
- Edidekile. Imikhiqizo eyinkimbinkimbi enejika lokufunda lapho fundisa kwenza umehluko. Uma unciphisa inkimbinkimbi futhi uchaze ukuthi umkhiqizo ixazulula izidingo, iklayenti lizovuma futhi izinkokhelo ze-premium. Izibonelo: izinhlelo zokuhlanza amanzi ezentengiselwano, imishini yokuphepha ekhaya, izinhlelo zomsindo.
- Izingxenye eziningi. Uma kudingeka izingxenye ezihambisanayo, abathengi bokuqala bayanqikaza. Uma ukuhambisana kwemephu (yini ehambisana nokuthi kungani), wengeza inani elikhulu futhi unciphise izinzuzo.
- Ukufakwa okuyinkimbinkimbi. Imikhiqizo edinga ukuhlanganisa noma ukumisa ngomthengi. Nikeza iziqondiso ezikhethekile zesinyathelo ngesinyathelo noma ukwesekwa kochwepheshe kuyathetheleleka amamajini aphezulu futhi kwakha ukwethembeka.
Uma uthengisa umkhiqizo osuvele ukhona ku-inthanethi, Ungaqhudelani ngentengo kuphelaUkuze uwine indali oyidingayo inani elengeziwe eliphathekayo (isipiliyoni, iziqhathaniso, okokufundisa, iziqinisekiso, izinyanda, umphakathi nokusekelwa).
Khomba uhlobo olufanele lwamakhasimende
Akuwona wonke amaklayenti afanayo. Lapho ukhetha i-niche, qiniseka ukuthi uyayidinga khomba uhlobo olulungile lwekhasimende futhi baqonde abashayeli babo bokuthenga. Naka kakhulu:
- Amakhasimende anentshisekeloUmphakathi onothando olukhulu utshala imali isikhathi nemali. Uma unikeza imikhiqizo efanele ngevelu eyengeziwe kanye nokuqukethwe kochwepheshe, i ukugcinwa mude.
- Amakhasimende anenkinga. Uma kukhona a ubuhlungu obucacile futhi wethula isixazululo esigculisayo, i ukuzimisela ukukhokha ukwanda.
- I-B2B noma Amaklayenti Kahulumeni. Ukuthenga ivolumu, esikhundleni nokuphindaphinda okubikezelwayo. Kudinga ukugxila kukho isevisi, ukuhambisana nezinsuku ezibekiwe.
Gcina engqondweni i- idatha yabantu kanye neyengqondo (iminyaka yobudala, ubulili, indawo, amanani, izintshisekelo) ngoba kunomthelela isiphakamiso senani, abadali kanye neziteshi okufanele zibekwe phambili.
Thengisa imikhiqizo edinga izesekeli eziningi
Imikhiqizo ethile khulisa ithikithi elimaphakathi sibonga izesekeli: izintambo, izinto ezidlekayo, amakesi, izingxenye ezisele, isofthiwe, izinto zokulungisa, njll. Qhathanisa intengo yezinsiza eziningi Kuyacasula kukhasimende, ngakho-ke okubaluleke kakhulu ngokuvamile lula. Nikeza izinyanda ezihlakaniphile, amaphakethe ngokusetshenziswa ngakunye o uhlu oluqondisiwe (“okubalulekile + okunconyiwe”) kuyavumela amamajini aphezulu nolwazi olungcono.
Ngaphezu kokwandisa imajini ngeyunithi ngayinye, unyusa inani lezinto nge-oda ngalinye, ini ilungiselela izindleko zokuthola (CAC) kanye nokuthunyelwa. Ukwandisa lelisu, liphelezele okuqukethwe kwenani eliphezulu (uhlu lokuhlola, imihlahlandlela yokuqhathanisa, abahleli).
Thengisa imikhiqizo yomkhiqizo owaziwayo
Uma kungenzeka, khetha i-niche lapho uthengisa khona lemikhiqizo eyaziwayo noma abakhiqizi nge idumelaLokhu kusiza ukudayiswa (ukwethenjwa), kusiza ukuhambisana nezinqubomgomo ze inani elincane elinconyiwe futhi ivikela amamajini. Uphenya nge abakhiqizi, hlola eyakho amasayithi asemthethweni y khuluma nabathengisi kusuka kwabanye abathengisi ukuze kutholwe izinhlobo ezihlonishwayo futhi baqonde yabo izimo zokusabalalisa.
Indawo lapho uthengisa khona okuthile okunzima ukukuthola endaweni
Uma umkhiqizo ungatholakali ezitolo ezibonakalayo eziseduze, ikhasimende livakashela Internet. Thola i-niche nge isidingo esanele nemikhiqizo okuncane okutholakala ungaxhunyiwe ku-inthanethi, lapho ungagqama khona ezihlukahlukene, ukutholakala, isivinini kanye nezeluleko.
Iyini i-niche yemakethe futhi ihlukaniswa kanjani?
Un imakethe ye-niche Kuyingxenye ehlukene phakathi kwemakethe ebanzi nge izici ezithile kanye nezidingoIsibonelo, ngaphakathi kwemakethe yezicathulo zabesifazane kukhona izicathulo zemvelo, the izicathulo zamathambo noma i Amabhuthi ezintaba. Ukuhlukanisa kukuvumela sebenza ngokukhethekile futhi unikeze okwengeziwe efanelekile.
Okuguquguqukayo okujwayelekile ukuchaza i-niche:
- Intengo: okunethezeka, okuphakathi, kwezomnotho.
- Izibalo zabantu: ubulili, iminyaka, imali engenayo, imfundo.
- Ikhwalithi: premium, artisanal, ukonga.
- I-Psychography: amagugu, izithakazelo, izimo zengqondo.
- Ukuma komhlaba: izwe, idolobha, indawo.
Brands can hyperspecialize ngaphakathi kwe-niche (isb., izingubo ze abagijimi bemarathon ngaphakathi “kokugijima”) ukuhlukanisa nokudala igunya.
Izindlela ezisebenzayo zokuthola izindawo ezinenzuzo
Usesho lokuhlola ku-Google
Qala ngokucwaninga ukuthi ezinye izitolo zithengisa ini esigabeni noma izethameli ezithile. Dlala ngemibandela efana “izimonyo ezingenalunya” futhi iphuma ku imibuzo ehlobene (izimonyo ze-vegan, ezingahloliwe). Lokhu kuzama nephutha kwembula amathuba y amachibi.
I-Google Trends yokuqinisekisa intshisekelo yesikhathi eside
Hlaziya ukuvela kwentshisekelo Sesha ngesihloko/ngegama elingukhiye ukuze ugweme imfashini. Qhathanisa amatemu amaningi, hlunga ngendawo, futhi ubuke amaphethini. ezinzile noma ezikhulayo. Iwusizo ekuqinisekiseni ama-subniches afana "Kettlebell" vs "i-pull-up bar".
Zitholele ama-subniches ngokuqedela ngokuzenzakalela nosesho oluhlobene
I-Las iziphakamiso ze-google nokusesha okuhlobene kuveza amagama angukhiye anomsila omude, ilungele okuqukethwe kanye namashidi omkhiqizo ("okhilimu abangenalunya be isikhumba esibucayi").
Igama elingukhiye nenye Isihleli
cunt I-Google Keyword Planner uthola amavolumu y imibono. Igcwalisa nge Ama-Ahrefs, SEMrush, Ubersuggest noma isandiso Igama elingukhiye Surfer ukubona ubunzima, i-CPC kanye nenhloso. ImpenduloThePublic amamephu imibuzo yomhlaba wangempela ngesihloko; Reddit y I-Quora umbukiso izinhlungu kanye nolimi lomsebenzisi; I-Facebook Abalaleli Ulwazi inikeza izibalo zabantu kanye nezithakazelo.
Amamephu emiqondo
Sebenzisa amamephu engqondo (isb. ngamathuluzi abonakalayo) ukuze khulisa imibono yomkhiqizo kanye nemigqa ehambisanayo yeqembu, okuqukethwe, Imibuzo Evame Ukubuzwa, izisekeli kanye nokuthengisa okuhlukahlukene.
Imithombo yamathrendi namabhentshimakhi
Inquiry Ukukhishwa kwe-Trendwatching, Cabanga nge-Google, I-TechCrunch, Ukubuyekezwa kwe-MIT Technology, Wired, FastCompany kanye nemithombo yezindaba. Hlola Ukubheja (ukuqala ku-beta) ukuze kutholwe izingqikithi ezisafufusa. Kwezentengiselwano, Amazon Kuyi-radar: kuhlole Abadayisi abahamba phambili, izilinganiso nezintengo eziqondiwe ukuze kuhlolwe isidingo kanye nemajini engaba khona.
Ungawuhlola kanjani futhi uqinisekise umbono wakho we-niche
- Qaphela ukuncintisana kweqanda. Kungase kubonise ukuntula isidingo noma izinkinga zokuhlinzeka/zokulawula.
- Ukuhlolwa komshayeli. Phonsa eyodwa kokwehla noma ikhathalogi encane (ngisho naku- ukwehla) nemikhankaso elinganiselwe yokulinganisa ukuchofoza, inhloso, nokuguqulwa. Thumela amasampula ku abadali noma buza izibuyekezo ukuphindaphinda ngokushesha.
- Phenya kahle. U-Lee amabhulogi, amanethiwekhi, ukubuyekezwa kwe-Amazon, ama-podcasts, nabathonya. Khomba ukukhungatheka okuphindaphindiwe futhi wakhe isiphakamiso sakho nxazonke zabo.
- Hlala unolwazi. Lungiselela Izaziso, kulandela imibiko kanye ikhomba ama-microtrends kwesigaba sakho ukuze uvumelane ne-assortment nokuqukethwe.
- Hlola ukukhula. Uma i-niche yakho ikhula noma igcwele, hlola ama-subniches aseduze noma imigqa emisha ekhulisa i-LTV ngaphandle kokunciphisa ukuma kwakho.
Izimali nokusebenza kuzoqinisekiswa: imajini eqondiwe (ifanele ≥30%), izindleko zokuhamba (isisindo/ivolumu), esikhundleni, ukwesekwa kuyadingeka, umnqamulajuqu y Inqubomgomo Yokubuyisa.
Izibonelo nezindawo zamathuba okukukhuthaza
1) Abathengi abaqaphelayo
Ukukhula okuthandwayo kwe ezinye izindlela ezisimeme (i-vegan, i-eco-friendly, ayinalo unya, iyasebenziseka kabusha). Izibonelo: ezisongekayo kabusha, amakhava biodegradable, izitsha eco-friendly, izinkomishi zokuya esikhathini, izingubo eziqashisayo noma eziseke zasetshenziswa. Ukuthengisa: amaphuzu avelele izinzuzo zemvelo, usebenzisana Ama-NGO, yabelana ubufakazi y obala ekuthuthukisweni kwakho.
2) Impilo kanye nenhlalakahle
Imikhiqizo namasevisi we umzimba nengqondo: izinhlelo zokusebenza zokucabanga, amakhithi okudla okunempilo, ama-diffuser, kombucha, ezinye izindlela zemifinoKhulisa umkhiqizo wakho nge Ochwepheshe, okuqukethwe kwezemfundo kanye izinselele ezinempilo. Ukuthobela imithetho futhi ugweme izimangalo ezingaqinisekisiwe.
3) Izilwane ezifuywayo
Isidingo esizinzile nesingokomzwelo: ukudla okukhethekile, izesekeli zobuchwepheshe, GPS, amakhamera, imikhiqizo yangokwezifiso. Ingxenye nge uhlobo lwesilwane kanye nezidingo (ukuhamba, ukuhamba ngezinyawo, ukuhlenga). Marketing: sebenzisana abadali bezilwane ezifuywayo, okuqukethwe kwezemfundo kanye UGC Yinhle.
4) Imisebenzi yangaphandle
Kusuka ukuhamba ngezinyawo okukhanyayo up ingadi yasemadolobheni. Izixazululo ezihlangene, amandla aphathekayo (amalambu elanga, izitofu zamajeneretha), izesekeli zemoto. Umphakathi osebenzayo nge imincintiswano, uxhaso lwasendaweni y amabhulogi womzila.
5) Ukuhamba kanye nama-digital nomads
Izindatshana eziqondiswe ku ukusebenza kahle kanye nokukhanya: amapotimende ahlakaniphile, amagajethi emisebenzi eminingi, izingubo ezihlukahlukene, izesekeli zabadali. Idala imihlahlandlela yendawo, izindaba zangempela namademo omkhiqizo asetshenziswayo.
6) Abadlali
I-Great Universe: I-PC, i-consoles, iselula nemidlalo yebhodi. Amathuba ku ama-ergonomics, ngokwezifiso, ukuthengisa, izesekeli mobile. Izenzo: imiqhudelwano, imiklomelo gamified, ukusebenzisana nge-e-sports.
7) Imakethe yezindlu
Izixazululo ze ukuqashwa y izinguquko ezingahlaseli: izingidi smart, izimpumputhe ngaphandle kokufakwa, Iphepha elizinamathelayo, wamukelekile kits, Amadivayisi ikhaya elihlakaniphile. Fundisa nge amaqhinga okuthuthukisa namavidiyo ukulungiswa kwegumbi.
8) Ukusebenza ngocingo
Izisetshenziswa ze amahhovisi asekhaya (amadeski amile, izihlalo, izibani, izitendi), isofthiwe ngokubambisana, amabhokisi okubhaliselwe, imisebenzi yokwakha iqembu. Okuqukethwe: ukukhiqiza, inhlalakahle kanye Ukubambisana kwe-B2B.
9) Ukuhweba kwasendaweni
Imikhiqizo ikhilomitha elinguziro, amakhithi omsebenzi, amamephu wendawo, ingadi yomdabu. esebenzayo izigelekeqe, izinhlelo ezinomkhawulo ngezingcweti nemikhankaso ye ukusetshenziswa kwendawo.
Ama-niches athrendayo nemigqa yomkhiqizo okufanele icatshangelwe
- Izisetshenziswa zokusebenza usekhaya: izitendi zelaptop, izibani, amadeski amile, ukuphathwa kwamakhebula. Isu: izinyanda nge indawo kanye nokusetshenziswa.
- Ezemidlalo kanye nemishini yokufaneleka: izisindo, amabhendi, imishini yokugwedla, izesekeli zokuqeqesha ezisebenzayo. Dala imiphakathi nezinselele.
- Ikhaya nekhishi: inhlangano, umhlobiso, izinto zikagesi ezihlangene; igxile ku Ukudilizwa kwesikhala y usability.
- Izesekeli zobuchwepheshe kanye namagajethi: okokukhweza, amabhange kagesi, izikhwama zamakhamera, amaphrojekhtha, izinto ezigqokwayo. Chaza ukuhambisana.
- Phrinta Ngesidingo (POD) ngokugxila umphakathi: izikibha, izikibha, izinkomishi, izikhwama, izingubo zokulala; futhi ubucwebe bomuntu siqu (imibhalo, imiyalezo). Zihlukanise ngokuthi isiphakamiso samasiko.
- Ukunakekelwa komuntu siqu kwamadoda: intshebe (amafutha, amawakisi, amaserum), ukushefa (igwebu, ukushefa), kits nezinsiza.
- Ubuhle nezimonyo: ukunakekelwa kwesikhumba, ukunakekelwa kwezinwele, izimonyo kanye namakha; amandla aphezulu ku ukutholakala y ukubhalisa.
- Okunye ukufaneleka: izingubo zobuchwepheshe ze-yoga/ijimu, amacansi, izifundo zedijithali.
- Imikhiqizo eqhubekayo: izingubo ezigaywe kabusha, amandla avuselelekayo asekhaya, izikhwama ezingasetshenziswa kabusha, electronics ephumelelayo.
- Amadivaysi e-Bluetooth: amakhibhodi, izipikha, imibhobho, ama-headphone, izithumeli nezinsiza zemoto.
- Imikhiqizo yedijithali: ama-ebooks, izifanekiso, izifundo, isofthiwe, okuphrintiwe; amamajini aphezulu kanye nokuqina.
Amathuluzi abalulekile nezinsiza zocwaningo lwe-niche
- Okuhlangenwe nakho kwakho nosuku nosuku: ithola izinkinga zangempela nokungqubuzana; imibono eminingi emikhulu izalwa ngale ndlela.
- Amazon: Funa i-X-ray (Abadayisi Abangcono Kakhulu), izibuyekezo ukuze uthole ukuqonda, amanani kanye nokulindela kwe-margin.
- izitayela Google: ukuziphendukela kwemvelo kanye nenkathi yonyaka.
- I-Google Keyword Planner y Izikhangiso ze-Google: imibono namavolumu; kupheleliswe nge Ama-Ahrefs, SEMrush, Ubersuggest, Igama elingukhiye Surfer.
- ImpenduloThePublic: imibuzo yomsebenzisi; I-Reddit/Quora: ulimi nobuhlungu; I-Facebook Abalaleli Ulwazi: izibalo zabantu kanye nezithakazelo.
- Amathrendi nabezindaba: Ukukhishwa kwe-Trendwatching, Cabanga nge-Google, Ukubuyekezwa kwe-MIT Technology, Wired, I-TechCrunch, FastCompany, Inohlonze impela.
- Ukubheja: ukuqaliswa kwe-beta okuzotholwa amathuba avelayo isigaba.
Amaphutha ajwayelekile lapho ukhetha i-niche nokuthi ungawagwema kanjani
- Konke okwawo wonke umuntu: ikhathalogi ye-generalist ilulaza isiphakamiso sakho. Khethekile futhi ube inketho engcono kakhulu yeqembu elithile.
- Ukulinganisa izinto zokuhamba: isilinganiso isisindo/ivolumu, fragility kanye nezindleko ze uyabuya. Kuthinta imajini yangempela.
- Ukuthatheka ngentengo: Ukuncintisana ngentengo kukodwa kumosha umkhawulo. Qhudelana phambili inani elingeziwe (ukwesekwa, iwaranti, umphakathi, izinyanda, okuqukethwe).
- Ziba ukuqinisekiswa: Hlola ngaphambi kokugibela nge kokwehla, Izikhangiso kanye nezingxoxo/inhlolovo.
- Ukungazihlukanisi: chaza eyakho esiyingqayizivele ngevelu (ubuchwepheshe, ukwenza ngokwezifiso, ukubonisana, ukulethwa, ukusimama, ukuklama, ulwazi).
Amasu okumaketha agxile ku-Niche namanani entengo
- Okuqukethwe kochwepheshe: imihlahlandlela, iziqhathaniso, okokufundisa, izinhlu zokuhlola, namacala okusetshenziswa. Heha ithrafikhi yomsila omude futhi wakhe ukuzethemba.
- Umphakathi: izinkundla, amaqembu kanye nemicimbi. Iyakhuthaza ukwethembeka, UGC kanye nempendulo.
- I-imeyili nokubhalisa: ukugibela, imfundo nokugeleza ukuthengisa; amabhokisi okushintsha uma ekhona.
- Zamanani: uhlaziya ukuncintisana nokuhlola i-premium yenani; isebenzisa amaphakethe, intengo ye-anchor, ukuthunyelwa kwamahhala kusukela emngceleni kanye amaphakethe ezesekeli ukwenza ngcono i-AOV.
- Ubufakazi bomphakathi kanye nokwethembana: izibuyekezo, izimpawu, iziqinisekiso ezicacile kanye izinqubomgomo ezisobala.
Uhlu lokuhlola olusebenzayo ukusuka kumbono uye ekusebenzeni
- Chaza inkinga futhi i umphakathi oqondile ukuthi uzoxazulula.
- Phenya ngesidingo (Amathrendi, amagama angukhiye, i-Amazon) kanye ukuncintisana.
- Kuvumelekile ngokufika / izikhangiso kanye nesilinganiso inhloso.
- I-assortment yokuhlela: core + izesekeli + izinyanda; dala iziqondiso y Imibuzo Evame Ukubuzwa.
- Chaza amanani, i-margin, logistics, i-SLA kanye nenqubomgomo yokubuyisela.
- Yethula okuqukethwe I-SEO enomsila omude futhi esebenzayo imeyili nokugeleza okubalulekile.
- Lungiselela ngedatha: I-CTR, ukuguqulwa, i-AOV, i-LTV kanye nempendulo yekhwalithi.
Khetha a I-ecommerce niche enamandla futhi enenzuzo Kuthengeka kakhulu uma uhlanganisa inani langempela lekhasimende, ucwaningo olunzulu y ukuqinisekiswa okusheshayoKhomba izethameli ongazisiza kangcono kunanoma ubani omunye, fakazele ngokuqukethwe okuvelele nokwesekwa, futhi wakhe ikhathalogi yakho eduze kwayo. izixazululo eziphelele (umkhiqizo + izesekeli + umhlahlandlela + umphakathi). Ubungcweti, idatha, nokuphindaphinda njalo kuzoba ozakwethu abangcono kakhulu ekukhuleni ngamamajini anempilo.