Ngale 2017 elandelayo, okuqukethwe kuzohlala njengenye ye- amaqhinga okuthengisa okubaluleke kakhulu kumabhizinisi e-commerce. Sizobona abathengisi begxila kakhulu ekwenzeni okuqukethwe kwamavidiyo, ipulatifomu yeselula, ukukhuthaza okuqukethwe, futhi ikakhulukazi basebenzise ubuchwepheshe. Sizokhuluma kancane ngezansi mayelana nokuyinhloko Izitayela zokumaketha kokuqukethwe kwe-ecommerce zango-2017.
Amathrendi Wokumaketha Okuqukethwe kwe-Ecommerce 2017
Amavidiyo abaluleke kakhulu
Lokhu kuyiqiniso ikakhulukazi uma kubhekwa ukuthi abantu abasha abaphakathi kweminyaka eyi-18 nengama-34 bayakhombisa ukukhetha okunamandla kwevidiyo yedijithali kuqhathaniswa nethelevishini yendabuko. Kuyaziwa futhi ukuthi cishe ama-millennials angama-35% asathanda ukubuka amavidiyo we-YouTube uma kuqhathaniswa nama-18% athanda i-TV ejwayelekile. Kulindeleke ukuthi ngo-2017, amavidiyo abe yindlela evelele yokwenza imisebenzi emikhulu ye-ecommerce.
Amafomethi ahambisanayo eselula
Ku-2017, phakathi kuka-65 no-75% wakho konke ukusetshenziswa kwe-Intanethi kuzokhiqizwa kusuka ku- amadivayisi eselula Ngakho-ke kuzojwayeleka kakhulu ukuthi izinkampani ze-e-commerce zigxile kumafomethi wokuqukethwe alula kakhulu. Lokhu kungasho nokusetshenziswa kwamakhasi eselula asheshayo noma ukwenziwa kwe- izicelo zomakhalekhukhwini.
Khulisa ekutshalweni kokuqukethwe
I-Los Ibhizinisi lezomnotho Sebevele bebona ukumaketha kokuqukethwe kubaluleke kakhulu empumelelweni yabo. Lokhu kuzethemba kufanele kuhumushe ekukhuleni hhayi kuphela esizukulwaneni, kepha futhi nasekutshalweni kwemali kwe- ukumaketha kokuqukethwe. Ngokuqondile, sizobe sibona ukutshalwa kwezimali okukhulu ekwenyuselweni kokuqukethwe okukhiqizwayo.
Intelligence yokufakelwa
Kungenzeka futhi ukuthi abaningi Izitolo ze-Ecommerce qala ukuzama okuqukethwe okwenziwe nge-AI ngo-2017. Lokhu kungaba ngokwesibonelo ukuzama ukukhiqiza izincazelo zomkhiqizo kusuka kuhlu lwemininingwane yomkhiqizo. I-AI ingathatha amafomu amaningi maqondana ne- ukumaketha kokuqukethwe, njengokuhumusha komshini, ukubikezela ukubhala noma futhi nokwenziwa kokuhlangenwe nakho komuntu siqu kokuqukethwe.