Ukuhwebelana nge-elekthronikhi kuguquliwe kusuka kokuthengiselana kokuqala online kwama-90s kuze kube namuhla. Ubuchwepheshe bekulokhu buhamba phambili ekuguqulweni kwalo mkhakha. Kule ndlela yenguquko, izibikezelo zikhombisa ukuthi ubuhlakani bokufakelwa (i-AI) ubuchwepheshe obuzothinta kakhulu i-eCommerce, ngokusho kukaGartner. Kulinganiselwa ukuthi ngo-2023 iningi lezinhlangano ezisebenzisa i-AI kwezentengiselwano zedijithali zizofinyelela okungenani ukuthuthuka okungama-25% ekwanelisekeni kwamakhasimende, imali engenayo noma ukunciphisa izindleko.
Kuleli qiniso elenziwa umkhakha njengamanje, kukhona uchungechunge lomkhuba okuzobaluleke kakhulu ekuqaleni nasekuthuthukisweni kwesitolo esiku-inthanethi noma amaphrojekthi webhizinisi. Sizokudalula eminye yemibono efanelekile ngalo mzuzu oqondile. Ukuze sikusize uphathe ibhizinisi lakho kusuka manje.
Kusuka lapho kubaluleke kakhulu ukucabanga ngeqiniso lokuthi Umsebenzisi noma ongaba yikhasimende inokuhlangenwe nakho kokuthenga okuyingqayizivele lapho ungahamba khona esitolo ngendlela obungathanda ngayo empilweni yangempela futhi uxoxe nabangane bakho ngalokho okubonayo. Ukuze ngale ndlela, ukwazi ukuthatha isinqumo ngeziqinisekiso ezinkulu zempumelelo kusukela manje kuqhubeke. Futhi lokho, ngemuva kwakho konke, yini ehilelekile kulawa macala akhethekile.
Ikusasa le-e-commerce: izingxoxo zengevu
Vele, intuthuko ku-Artificial Intelligence izosho ukuguqulwa kwama-chatbots, izinhlelo zokusebenza eseziqalile ukusetshenziswa emakethe ye-inthanethi ezizoqala ukuhlanganisa izikhundla kusuka ku-2020, ikakhulukazi emkhakheni wezinsizakalo zamakhasimende. Ama-Chatbots yizinhlelo ezincane ezingafunda futhi phendula imiyalezo ngemizuzwana. Umkhuba okhulayo wokuthi, ngaphezu kokuguqula (kanye nokwehlisa) insizakalo yamakhasimende, kuzovumela ukuthola ulwazi kubasebenzisi ngokuhlaziywa kwedatha enkulu.
Ngokwalokhu kubuka, izingxoxo ezingxoxwayo zingasho ukwenziwa kwesimanje kwawo wonke umkhakha wedijithali emhlabeni, noma ngabe ungubani futhi uphathwa kanjani. Akumangalisi ukuthi ubuchwepheshe obuvumela umsebenzisi ukuthi abe nengxoxo nohlelo lwekhompyutha, imvamisa ngaphakathi kohlelo lokusebenza lokuthumela imiyalezo, njengeFacebook Messenger, iSlack noma iTelegram. Ukwazi incazelo yayo kulungile.
- Ngohlelo lokusebenza kathathu ongalwenza esitolo sakho noma esitolo esiku-inthanethi. Ngalezi zenzo ezilandelayo esizokukhombisa zona ngezansi:
- Khuthaza ukuthengiswa: kulokhu, imodeli yokuxoxa iqondisa abantu ekukhetheni, ekusesheni nasekuthengweni kwemikhiqizo nezinsizakalo zomkhiqizo wethu.
- Lungiselela insizakalo yamakhasimende: ngokuxazulula ukungabaza nezikhalazo, ngokushesha futhi ngenhloso yokwenza izinqubo zibe lula kubasebenzisi.
- Khiqiza okuqukethwe: ukwenza lula ukufinyelela kuzibuyekezo zezikhathi ezithile njengesixwayiso noma ngokuthumela imilayezo eyenziwe yaba ngeyakho ngokusekelwe engxoxweni ebibanjwe ngaphambili ne- i-chatbot.
Noma yikuphi kubo kungakhipha inzuzo enkulu ekusebenzeni kwakho kobuchwepheshe. Ngochungechunge lwezinzuzo ezinjengalezi ezilandelayo: ukusebenza kahle, ukusebenzisa kahle izikhala, ukwenza imisebenzi ibe nenzuzo noma ukwandisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto.
Ukuhweba kwezenhlalo
Elinye isu ukuthi lolu hlelo, emakethe yezitolo online, iselula izuza isabelo semakethe. Asikhathali ukuphinda lokho ingenye yamadivayisi ancanyelwayo we-e-commerce. Sesha imininingwane, thenga futhi ukhokhe, ngokuvikeleka okwandayo, kusuka noma kuphi nanoma yisiphi isikhathi. Ngenzuzo eyengeziwe yokuthi ungathuthukisa ukusebenza kwenkampani yakho kusuka kunoma iyiphi idivayisi yezobuchwepheshe, ngisho ne-innovative kakhulu.
Ngenkathi ngakolunye uhlangothi, ungakhohlwa ukuthi leli qhinga ekumaketheni kwedijithali lizokuvumela kusukela manje ukuthi usesimweni esihle sokuxhuma abantu nemikhiqizo ukuze ngamunye enze izinqumo zokuthenga ezingcono. Ukuthi ekugcineni ungakwenza ngokusemthethweni ukuthenga ngaphandle kokushiya iziteshi zenhlalo, kusuka kuphrofayela yomsebenzisi. Ngohlelo olusebenza kakhulu kunakwamanye amafomethi ekukhangiseni kwedijithali.
Ukungathandwa kwabathelisi esikubona (AV)
Esinye isixazululo simelwe yiqiniso elingathandwa kwabathelisi esikubona, asilutho ngaphandle kweqiniso elihlanganisiwe elihlanganisa izinto ezibonakalayo nezwe langempela. Lobu buchwepheshe buvumela ikhathalogi yomkhiqizo wesitolo esiku-inthanethi ukuthi iboniswe ngokoqobo okungathandwa kwabathelisi esikubona. Abasebenzisi bangakwazi bona imikhiqizo ngokuningiliziwe e basebenzisane ngendlela abafisa ngayo. Ukufika ezingeni lokuthi uzokwazi ukuklama futhi wenze ikhathalogi nganoma yiluphi uhlobo lomkhiqizo njenge: izingubo, izicathulo, izinto zikagesi, ifenisha nezesekeli, phakathi kokunye okuhambisana kakhulu.
Ngokombono, awukwazi ukukukhohlwa lokho iqiniso elingathandwa kwabathelisi esikubona lizokuvumela kusukela manje cishe ubeke imikhiqizo yakho kunoma iyiphi indawo. Njengendlela entsha esemqoka maqondana namanye amamodeli wokuthengisa afanele kakhulu. Ngakho-ke ungathola imodeli yokuthuthukisa isimo sebhizinisi lakho noma isitolo esiku-inthanethi. Ngazo zonke izinzuzo lolu hlelo olungakukhiqizela zona esikhathini esithile empilweni yakho yobungcweti.
Ukuphathwa okuluhlaza okotshani
Kungenzeka kanjani ukuthi kube kuncane, ukubandakanyeka komnotho wezemvelo nakho kube nomthelela kulolu hlobo lwamabhizinisi aku-inthanethi. Ngoba ngaphakathi kwalesi simo esisengozini emkhakheni wezamabhizinisi, okubizwa ngokuthi yi-green logistics kuzodlala indima ebaluleke kakhulu kusuka manje kuya phambili ngenxa yokubaluleka kwayo okukhethekile ekwakheni ama-niches amasha webhizinisi ledijithali kusukela manje kuqhubeke.
Ngokuqhamuka okulindelwe isikhathi eside kokulungiswa kwemvelo. Ukukhathazeka ngokufudumala kwembulunga yonke kuba yingxenye ye-ajenda yezombangazwe nezenhlalo, futhi abathengi baya ngokuya beyazi imiphumela yokusebenzisa kwabo. Ngamandla okukhula aphezulu kunakwamanye imikhakha eku-inthanethi. Ngoba kungaba inketho enenzuzo enkulu eminyakeni embalwa ezayo.
Kanye neqiniso lokuthi inganikela ngomunye umqondo komabhizinisi abasha nakwifomethi entsha kunaleyo esungulwe ngokuqinile emazweni ethu ezinyangeni ezedlule.
Kunoma ikuphi, yisikhathi esifanele sokuthola amandla amakhulu we-eCommerce. Nokho, ngemva kweminyaka embalwa yokukhula okumangalisayo, ezentengiselwano zobuchwepheshe baseSpain zingena esigabeni sokuvuthwa. Kulesi sigaba esisha, ubuchwepheshe, ukusetshenziswa kwempahla, iziteshi eziningi futhi ngaphezu kwakho konke okuhlangenwe nakho kwamakhasimende kuzoba yizinto ezinqumayo empumelelweni. Ukusuka lapho ungashayela khona imibono yakho ukwethula ibhizinisi lalezi zici. Kusuka lapho bazokwazi ukunikeza khona okuhlangenwe nakho okungcono kubathengi ngokuya ngemikhuba yabo yokuthenga nokuthi yiziphi izenzo ongazuza kuzo njengamanje.
Amathrendi ama-5 azokwakha ikusasa le-eCommerce
Ukuhweba okubonakalayo. It is a technology based on artificial intelligence that allows users to interact with product in a visual and immersive immersive It is a technology based on artificial intelligence that allows users to interact with product in a visual and immersive immersive It is a technology based on artificial intelligence that esivumela abasebenzisi ukuthi bahlanganyele nemikhiqizo ngendlela ebonakalayo necwilizayo. Lobu buchwepheshe busukela kumavidiyo angama-360-degree kuye ekusesheni okubukwayo, ngokoqobo okungeziwe noma iqiniso langempela.
eCommerce ngokubhalisa. Uhlelo lapho izinhlangano zithola imali engenayo evela futhi engaqagelwa nalapho amakhasimende ajabulela khona ukusebenziseka, ukonga izindleko, nokwenza ngokwezifiso umkhiqizo. Umbono wokubhalisile owazalelwa ekusetshenzisweni kwedijithali komculo noma okulalelwayo, okufana neSpotify, iNetflix noma i-HBO efinyelele ukuthandwa kwezinye izindawo njengobuhle ngeGuapabox neBirchbox, noma kumakilabhu okuthenga afana ne-Privilegios en
Okuthengiwe. Ngokusho kwenkampani yabeluleki i-Gartner, kulinganiselwa ukuthi ngonyaka ka-2023 75% wezinhlangano ezithengisa ngqo kubathengi zizonikela ngezinsizakalo zokubhalisa, kepha yi-20% kuphela ezofinyelela ukugcinwa kwamakhasimende okwandisiwe.
Ukwenza ngezifiso. Izinketho zokwenza ngokwezifiso uhambo lwamakhasimende lwekhasimende ziningi. Kusukela ekusethweni kwekhasi lokufika, usesho, izincomo zemikhiqizo ehlobene neklayenti, amabhanela, okunikezwayo noma ukuthengiswa okuthengiswayo. Futhi ukwenza ngokwezifiso kuyakwazi ukuguqula ukuthenga okuningi, kanye nokuqinisa ukuzibophezela, ukwethembeka nokweneliseka kwamakhasimende nenhlangano.
Ubuhlakani bokufakelwa ku-eCommerce. I-AI isebenzisa ukuhlaziywa okuthuthukile, amasu asuselwa kulogic kanye nokuFunda ngomshini noma ukufunda ngomshini okuhlose ukwenza izinqumo kube lula nokwenza lula izinqubo. Ku-eCommerce, ukuqaliswa kobuhlakani bokufakelwa kwenza kube lula ukuthola ukukhwabanisa, ukwenza okuqukethwe kube ngokwakho, ukuncoma imikhiqizo, ukuhlukanisa izithombe, ukukhulisa amanani entengo ngokususelwa ekufuneni noma kumakhasimende wezigaba ngezigaba.
Amasu wokuthola imali ku-eCommerce. Amasu wokuthola imali engenayo ngasikhathi sinye athuthukisa ulwazi lwamakhasimende, ku-e-commerce, adlule kwezokukhangisa, ukumaketha okuhambisanayo, ukuthengiswa kwangaphakathi okuthengiswayo noma izinhlelo zokwethembeka noma zokuvuza ezisetshenzisiwe ezivela kubantu besithathu, ezibuyisa ubuncane be-10% ukuthenga kwenziwe. Inhloso ukukhulisa isitatimende semali engenayo ngaphezu kokuthengisa, ngokunikeza inani elingeziwe lekhasimende.