Umbiko owethulwe ngabakwa ONTSI (I-National Telecommunications and Information Society Observatory) ekuthuthukisweni kwezohwebo nge-elekthronikhi eSpain ngo-2012 inikeza idatha ethakazelisa kakhulu ngokuvela komkhakha.
Elinye lamaphuzu aphawuleka kakhulu ukukhula kwevolumu yebhizinisi le-e-commerce okuhloswe ngalo umthengi wokugcina (B2C), ini inyuke ngo-12,3% uma kuqhathaniswa nonyaka odlule. Ngalesi simo sokwenyuka, isamba semali engenayo sifinyelele 12.383 million euro ngo-2012.
Ukwanda kwabathengi abaku-inthanethi
Ukuhweba nge-elekthronikhi kuyaqhubeka nokuthola abalandeli eSpain. Ngonyaka ka-2012, inani labasebenzisi be-inthanethi abathengayo likhule ngo 15%,ufika ku Izigidi ezingu-15,2 yabantu abathenge ku-inthanethi. Lokhu kwanda kukhombisa a ukushintsha kwemikhuba yabathengi ezihlanganisa ngokuhamba kwesikhathi.
Kulesi simo, kufanelekile ukugqamisa ukuthi i- 55,7% wabantu be-inthanethi baseSpain wenze okungenani ukuthenga okukodwa ku-inthanethi phakathi nonyaka. Kodwa-ke, isekhona indlela yokuhambisana nezibalo zamanye amazwe ase-Europe njengeFrance noma i-United Kingdom, lapho iphesenti likhona. ngaphezulu kakhulu.
Ukuhlukahluka kweziteshi zokuthenga
Esinye isici esibalulekile umbiko osigqamisayo ukwanda ukuhambahamba. Kokubili ukuthengwa nokulandwa kwemikhiqizo noma amasevisi ngamadivayisi eselula kukhuphuke ngo 8%. Ingabe Ithrendi ephezulu igqamisa ukubaluleka kokuba nezinkundla ziguqulelwe ukuthi zisebenze kahle kuma-smartphones kanye namathebulethi.
Ngaphezu kwalokho, i 16,8% yabasebenzisi abathenge okungenani kanye ngenyanga ku-inthanethi, okubonisa a shintshela ekusetshenzisweni okuvamile. Iziteshi zokuthenga eziyinhloko bekungamasayithi anikezelwe kuphela ekuthengisweni kwe-inthanethi, alandelwa yizinkundla zezentengiselwano phakathi kwabantu ngabanye (C2C).
Amabhuleki nezinselelo zezohwebo nge-elekthronikhi eSpain
Ngaphandle kwezimpawu ezinhle, umbiko uphinda uveze izithiyo ezithile ezikhawulela ukungena kwezohwebo nge-elekthronikhi eSpain. Phakathi kwezithiyo eziyinhloko yilezi:
- La ukungabaza ukuthenga imikhiqizo ngaphandle kokuyibona ngokomzimba.
- Ephakeme izindleko zokuthumela lokho kuvimbela abasebenzisi abaningi.
- La ukungathembi ezindleleni zokukhokha kanye nokuvikeleka kwedatha yomuntu siqu.
- Izinkinga ezihlobene nokubuyisela kanye neziqinisekiso zokushintshanisa.
Ukuze unqobe lezi zinselele, kubalulekile ukuthi izitolo eziku-inthanethi zisebenze thuthukisa ulwazi lomsebenzisi, umnikelo iziqinisekiso ezikhangayo nokukhushulwa, futhi uqinise ukuphepha kokwenziwe.
Ukuqhathanisa kwamazwe ngamazwe kanye nomongo waseYurophu
Ukuhweba nge-elekthronikhi eSpain kubonise ukukhula okuqhubekayo, kodwa okumaphakathi uma kuqhathaniswa namanye amazwe aseYurophu. Ngenkathi eseSpain 55,7% wabasebenzisi be-inthanethi ukuthenga ku-inthanethi, emazweni afana ne-France, i-United Kingdom noma i-Germany lesi sibalo sidlula kude inani 70%.
Ngaphezu kwalokho, abasebenzisi baseSpain banokuziphatha okuxubile, okushintshisana phakathi kwezitolo ezibonakalayo nezinkundla ze-inthanethi. Kulindeleke ukuthi lokhu ukuhlanganiswa kwe-hybrid kuyaqhubeka kukhula, eqhutshwa ukuguquguquka kobuchwepheshe kanye nokuhlanganiswa kwedijithali kuyo yonke imikhakha yezomnotho.
Ngakolunye uhlangothi, ukuqaliswa kwezixazululo ezifana nezindawo zokuqoqa futhi ukulethwa okuthuthukisiwe kungathuthukisa ukukhula ekuthengeni ku-inthanethi.
Amathuba esikhathi esizayo
Umbiko uyakugqamisa lokho maningi amathuba okukhula ezentengiselwano ze-electronic e-Spain, ikakhulukazi emikhakheni efana nemfashini, ezokuvakasha nezokuzijabulisa. I ukuxhumana kweselula okuthuthukisiwe kanye nokwandiswa kwezindlela zokukhokha ezivikelekile nakho kuzoba ukhiye ekukhuthazeni ukuhweba ngedijithali ezweni.
Futhi, i innovation kwezobuchwepheshe, njengokusetshenziswa kobuhlakani bokwenziwa kanye nezinkundla ezintsha zangempela zokungathandwa kwabathelisi esikubona, kuzovumela amabhizinisi ukuthi anikeze ukuzizwisa kokuthenga komuntu siqu nokukhangayo. Lokhu hhayi kuphela izogcina abasebenzisi bamanje, kodwa futhi izoheha abathengi abasha.
Ukuhweba ngogesi eSpain kusesigabeni esithembisayo. Ngokugxila ekunqobeni izithiyo ezikhona nokusebenzisa amathuba ezobuchwepheshe, lo mkhakha unamandla amakhulu okuqhubeka nokukhula futhi uzibeke phakathi kwezimakethe ezinkulu zaseYurophu.