Muva nje, I-IAB Spain, inhlangano yezokukhangisa, ukumaketha kanye nokuxhumana kwedijithali eSpain, yethule i- I-European Mobile Study yabakhangisi bezimoto nabathengisi. Lo mbiko ukhiqizwe ngokubambisana ne IAB Europe kanye nokubamba iqhaza kwama-IAB kazwelonke ayisishiyagalolunye (Austria, Bulgaria, Ireland, Italy, Holland, Poland, Turkey and United Kingdom). Kulolu cwaningo, amabhrendi angama-25 anenani eliphakeme kakhulu utshalomali lokukhangisa emkhakheni wezimoto kanye nezinkampani ezingu-50 ezinenani eliphakeme kakhulu utshalomali lokukhangisa emkhakheni wokudayisa ezweni ngalinye kwamazwe abambe iqhaza, likwazile ukuhlola abakhangisi abangaphezu kuka-600.
Inhloso enkulu yalokhu kuhlaziya okuningiliziwe kwakuwukuhlola ukulungiswa kwe amasu eselula yemikhiqizo yokukhangisa eyinhloko eYurophu futhi iqhathanise isimo saseSpain ngokuphathelene namanye amazwe e-European Union. Phakathi kweziphetho eziphawuleka kakhulu, kuyavela ukuthi izinhlobo zezimoto eSpain zizibophezele ekuthuthukisweni kwe izicelo zeselula, kuyilapho izinkampani ezidayisayo zikhetha kakhulu iwebhu yeselula. Elinye iqiniso elibalulekile ukuthi amabhrendi ngokuvamile anikezela okuningi ukusebenza ngokusebenzisa iziphequluli zewebhu kunokusebenzisa izinhlelo zokusebenza, njengokuthi, isibonelo, e-commerce noma inketho ye izincwadi zokuhlola ukushayela. Ngaphezu kwalokho, iSpain ihola ukusetshenziswa kwefomethi yokukhangisa ikhasi eligcwele, ngokuphindwe kathathu isilinganiso saseYurophu.
Umkhakha Wezimoto
Emkhakheni wezimoto, okutholakele okubalulekile okuningana kwaphawulwa ukuthi ibeka iSpain kahle kwezinye izici kanye nezindawo okufanele ithuthukiswe kwezinye:
Ukujwayela Amawebhusayithi
Mayelana ne- ukulungiswa kwamawebhusayithi kumadivayisi eselula, ISpain ithatha isikhundla sokugcina maqondana nesilinganiso saseYurophu sama-78%, ngama-44% kuphela wemikhiqizo eshintshiwe. Nokho, amazwe afana Italia Bahola lesi sici ngo-92% wemikhiqizo yabo enamawebhusayithi enzelwe omakhalekhukhwini.
Uma sihlaziya i- amawebhusayithi aphendulayo, ISpain inikeza ama-52%, futhi ngaphansi kwesilinganiso saseYurophu. Kulesi sigaba, i-Italy iphinde yagqama ngo-100% wemikhiqizo yayo eshintshiwe. Leli gebe libonisa isidingo sokuthuthukiswa okusheshayo kwemikhiqizo yezimoto emakethe yaseSpain.
Izici Kumawebhusayithi
Mayelana nokusebenza, njenge indawo yesitolo, iSpain ingaphansi kwesilinganiso saseYurophu. Nokho, ekukhetheni kwe izincwadi zokuhlola ukushayela Ngewebhu, iSpain ibekwe ngenhla, into ekhombisa intshisekelo ethile yemikhiqizo kulesi sici esibalulekile kubathengi.
Ilayisha Isivinini
La isivinini sokulayisha yamawebhusayithi eselula nawedeskithophu iphinde ibeke iSpain ngaphansi kwezinga laseYurophu. Le nto ibalulekile ekunikezeni ulwazi lomsebenzisi owanelisayo kanye nokwenza ngcono i-SEO, yingakho imele indawo ebalulekile okufanele ithuthukiswe.
Izinhlelo zokusebenza zeselula
ISpain ihola ukuthuthukiswa kwezinhlelo zokusebenza emkhakheni wezimoto, idlula isilinganiso saseYurophu sama-68%. Lokhu buholi kwenzeka kanye namazwe afana ne-Austria ne-Italy. Emakethe yaseSpain, i-100% yemikhiqizo ithuthukisa izinhlelo zokusebenza zakho zombili amadivaysi eselula namathebulethi ohlelweni lokusebenza. iOS, kuyilapho u-84% uklama izicelo ze Android.
Bonisa Ukukhangisa
Ezingeni lokukhangisa, iSpain igqamile ekusetshenzisweni kwe bonisa amafomethi okufaka uphawu, efinyelela ku-48%, idlulwa kuphela i-Italy ngama-52%, uma kuqhathaniswa nesilinganiso saseYurophu sama-25%. Ngokuphambene nalokho, mayelana nokuboniswa kokusebenza, iSpain ingaphansi kohlu lwaseYurophu nge-4% kuphela, ngaphansi kwesilinganiso se-16%.
Mayelana nefomethi yokukhangisa ikhasi eligcwele, ISpain ihamba phambili ngokusetshenziswa kwe-40%, iphinda kathathu isilinganiso saseYurophu se-14%. Le datha igcizelela okuthandwayo kwabakhangisi base-Spanish kumafomethi anomthelela ophezulu wokubuka.
Umkhakha Wokuthengisa
Umkhakha wokudayisa eSpain wethula izici ezihlukanisayo eziwubeka njengenye yezithuthuke kakhulu eYurophu ezicini ezithile, nakuba futhi wethula ezinye. amathuba okuthuthukisa.
Ukujwayela Amawebhusayithi
ISpain izibeka yona ehamba phambili kumawebhusayithi ezitolo zamaselula, ukwabelana ngobuholi ne-United Kingdom futhi okweqa kancane isilinganiso saseYurophu. Nokho, amazwe anjengeHolland, Poland kanye ne-Italy ahola ekuthuthukisweni kwe amawebhusayithi aphendulayo.
Ngokuqondene ne gcina indawo ngewebhu, iSpain igqame njengomholi ongenambangi ngama-92%, uma kuqhathaniswa nesilinganiso saseYurophu esingu-64%. Lesi sici sibalulekile ukuthuthukisa ukuzizwisa kwamakhasimende nokwenza lula kwabo izinqumo zokuthenga.
Ngaphezu kwalokho, kumawebhusayithi anemisebenzi e-commerce, iSpain ifinyelela ku-62%, idlulwa yi-United Kingdom kuphela. Lokhu kukhombisa inqubekelaphambili eqinile ekuhlanganisweni kwezinkundla zedijithali ukuthengisa online.
Izinhlelo zokusebenza zeselula
Ekuthuthukisweni kwezinhlelo zokusebenza zeselula, iSpain isisesilinganisweni saseYurophu, sinendawo enkulu yokukhula. Naphezu kwalokhu, lisalele emuva ekufakweni kwemisebenzi efana e-commerce ngaphakathi kwezinhlelo zokusebenza, isici esikhawulela amandla alezi nkundla thuthukisa ukuthengisa.
Bonisa Ukukhangisa
Emkhakheni wokudayisa, iSpain nayo ikhombisa ukulinganiselwa okuthile ekusetshenzisweni kwe bonisa ukukhangisa kokusebenza, nge-4% kuphela, uma kuqhathaniswa nesilinganiso saseYurophu sika-9%. Kodwa-ke, ihambisana nesilinganiso saseYurophu ekubonisweni komkhiqizo.
I-Spain igqame futhi ekusebenziseni ifomethi yokukhangisa ikhasi eligcwele, lapho ihola khona ngo-40%, iphinda kathathu isilinganiso saseYurophu. Ngaphezu kwalokho, kukhona ukusetshenziswa okubanzi kwefomethi 320 × 50, okwenza kube lula ukubuka kumadivayisi eselula.
Inqubekelaphambili Nezinselele
Ucwaningo luphinde lugqamise ukuthi amabhrendi emkhakheni wezokudayisa ahlinzeka ngemisebenzi eminingi ngeziphequluli zawo kunezinhlelo zokusebenza. Lokhu kubonisa isidingo sokuthuthukisa isipiliyoni somsebenzisi ngaphakathi kwezinhlelo zokusebenza, ikakhulukazi uma kukhulunywa nge-e-commerce nokwenza kube ngokwakho.
Lo mbiko ugqamisa intuthuko yezobuchwepheshe kumasu okukhangisa namasu okumaketha edijithali embonini yezimoto nezokudayisa e-Spain. Ngesikhathi esifanayo, ihlonza izindawo ezibalulekile okufanele zithuthukiswe, ikakhulukazi mayelana nesivinini sokulayisha, ukuthuthukiswa kwezinhlelo zokusebenza ezisebenza ngokugcwele kanye nokutshalwa kwezimali okukhulu ekukhangisweni kokuboniswa kokusebenza. Lezi zinto zizoba yisinqumo sokuthi imikhiqizo ihlanganise ubukhona bayo emakethe yedijithali yaseYurophu.