Iziphetho ze-VI Annual Mobile Marketing Study: Advances and Trends

  • U-87% wabasebenzisi be-inthanethi e-Spain banama-smartphone, i-Samsung ne-Android ehamba phambili emakethe.
  • Abasebenzisi bachitha amahora angaphezu kwangu-2 ngosuku bexhumeke kumadivayisi eselula, ngezinhlelo zokusebenza namanethiwekhi omphakathi okuyizindlela zokufinyelela eziyinhloko.
  • Abangu-45% bathenga ngokuqondile ngomakhalekhukhwini wabo, begqamisa ezokungcebeleka nemfashini njengemikhakha ebalulekile.

Iziphetho VI Ucwaningo Lonyaka Lwezokuxhumana Kwezenhlalo IAB Spain

I-IAB Spain ngoLwesibili olwedlule wethula iziphetho ze VI Ucwaningo Lonyaka Lokumaketha Kwamaselula. Lo mbiko, olungiswe ngabakwa Ikhomishini Yeselula ngokubambisana nabo I-Cocktail Analysis, inikeza umbono ophelele wamathrendi avelele kanye nokuvela kwe- ukumaketha amaselula emakethe yanamuhla.

El ukutadisha Phuma inqubekelaphambili ebalulekile okubonisa indlela abasebenzisi abahlobana ngayo namadivayisi wabo weselula. Isibonelo, abantu abaningi ngokwengeziwe basebenzisa ama-smartphones abo ukusesha ulwazi lomkhiqizo, qhathanisa amanani futhi ufunde izibuyekezo ngaphambi kokuthenga. Ukwengeza, kuyabonakala ukuthi cishe uhhafu wabasebenzisi (ama-45%) baqedile ukuthengiselana ngomakhalekhukhwini babo ngonyaka odlule. Okunye okutholakele okubalulekile ukuthi i 90% usebenzisa iselula ngenkathi ebukele umabonakude, nge 25% ukuyisebenzisa njengethuluzi lokuxhumana ezinkundleni zokuxhumana noma izinhlelo zokusebenza zemiyalezo.

Ukuhlaziywa kweziphetho ze-VI Annual Study Marketing Study

# 1 - Imishini yezobuchwepheshe nokuxhuma

i-mobile eCommerce optimization

Imishini yezobuchwepheshe eSpain iyaqhubeka nokubonisa inqubekelaphambili ebonakalayo:

  • El 87% yabasebenzisi be-inthanethi banama-smartphone, amele a 56% yenani eliphelele labantu baseSpain. Phakathi kwabantu abasha be I-18 eminyakeni engu-25, lesi sibalo sifinyelela 95%, ngenkathi phakathi kwabantu abadala be I-46 eminyakeni engu-55 ukufinyelela 80%.
  • AbakwaSamsung bahola imakethe ngokungena kwama-38%, ilandelwa i-Apple (13%), i-Sony (12%) ne-LG (10%). Mayelana namasistimu okusebenza, Android ibusa ngokucindezela okukhulu 79%, ilandelwe yi-iOS (13%) neWindows (4%).
  • Ukusetshenziswa kwe amaphilisi nayo ikhule kakhulu, nge 57% yabasebenzisi be-inthanethi abazisebenzisa nsuku zonke, bazihlanganise njengamathuluzi abalulekile okusetshenziswa kwedijithali.

# 2 - Ukufinyelela i-Inthanethi

Ukusetshenziswa kwamadivaysi eselula njengendlela eyinhloko yokufinyelela ku-inthanethi kuwumkhuba ohlanganisiwe:

  • Abasebenzisi Bachitha isilinganiso samahora angu-2 ngosuku bexhumeke ku-inthanethi ngokusebenzisa ama-smartphones abo. Uxhumano lwe-4G seluvele lumele i 25% yemakethe, okubonisa ukuthuthuka okuphawulekayo kwisivinini kanye nekhwalithi yamanethiwekhi eselula.
  • Finyelela nge izinhlelo zokusebenza idume njengokusetshenziswa kweziphequluli zewebhu: the 70% abasebenzisi basebenzisa izindlela zombili zokuzulazula.
  • Imisebenzi efana umlayezo osheshayo (77%), the i-imeyili (70%) futhi i amanethiwekhi omphakathi (63%) Baqhubeka nokuba yibo abathwala isisindo esiningi ngesikhathi sokusebenzisa amadivaysi eselula.
I-athikili ehlobene:
Ukuthengwa Kwamaselula ku-ecommerce

# 3 - Ukukhangisa kweselula: i-imeyili nesibonisi

ukuziphatha kwabathengi beselula 2024

Ukukhangisa kweselula kuthola ukuvelela phakathi kwabasebenzisi:

  • El 83% yabasebenzisi be-inthanethi bahlola ama-imeyili abo kumakhalekhukhwini wabo okungenani kanye ngeviki, futhi a 50% hlola ama-imeyili okukhangisa nsuku zonke.
  • Kulabo abavula ama-imeyili okukhangisa kuselula yabo, elilodwa 30% Ubhekisela kuzo futhi kusukela kusikrini esikhulu ukuze uqedele isinqumo sakho sokuthenga.
  • Amafomethi okukhangisa aziwa kakhulu ngempumelelo Yilawo anikeza izaphulelo eziqondile noma aqondise kabusha emakhasini athile ngolwazi olwengeziwe mayelana nemikhiqizo namasevisi.

# 4 - Izinhlelo zokusebenza

Izinhlelo zokusebenza zamaselula zizenzele njengamathuluzi okuxhumana nawokusebenzisa:

  • I-WhatsApp ihola izinga lohlelo lokusebenza esetshenziswa kakhulu, ngokungena kwe 70% phakathi kwabasebenzisi, kulandele i-Facebook (50%) kanye ne-Instagram (26%).
  • Ukukhula kwamapulatifomu afana YouTube e Instagram kube okubalulekile, ukuzihlanganisa njengereferensi ekufinyeleleni kokuqukethwe okulalelwayo nokubonwayo kanye namanethiwekhi omphakathi kusuka kumadivayisi eselula.
  • Esigabeni sohlelo lokusebenza ezentengiselwano ze-elektroniki, ukukhuphuka okukhulu kuyabonwa, kuqhutshwa ukwamukelwa okubanzi kanye nokulula kokuphothula ukuthengiselana.

usebenzisa umakhalekhukhwini ukuthenga kumakhathalogi nasezikhangisweni

# 5 - Isikrini Sesibili

Isikrini sesibili siyithrendi echaze kabusha ukusetshenziswa kwe-multimedia:

  • 90% yabasebenzisi be-inthanethi basebenzisa omakhalekhukhwini babo ngenkathi bebukele umabonakude, kanye 79% isebenzisa amaphilisi ukwenza imisebenzi kanyekanye.
  • Izinkundla zokuxhumana kanye imeyili Yimisebenzi ejwayelekile kakhulu eyenziwa ngokuhambisana nomabonakude.
  • Un 26% wabasebenzisi baphawula ezinkundleni zokuxhumana noma izinhlelo zokusebenza zemiyalezo esheshayo mayelana nokuqukethwe kukamabonakude ngenkathi bekusebenzisa.

# 6 - Ukuthengwa

Umakhalekhukhwini uhlanganiswe njengethuluzi elibalulekile lesinqumo sokuthenga:

  • El 90% yabasebenzisi be-inthanethi basebenzisa umakhalekhukhwini wabo ukucinga ulwazi olunomthelela esinqumweni sabo sokuthenga, njengezici, amanani nemibono yabanye abasebenzisi.
  • El 45% yabasebenzisi abathenge ngokuqondile kudivayisi yabo yeselula, begxile emikhakheni efana nezokungcebeleka, ezokuvakasha, imfashini nezinto zikagesi.
  • Naphezu kwalokhu, ukukhokhelwa kweselula ezindaweni ezingokoqobo kuhlala kusesigabeni sokuqala, nokungena kwe 8%, nakuba abasebenzisi abayisebenzisayo babonisa ukuphindeka okuphezulu.
Iwebhusayithi entsha yokuSebenza ngeGoogle manje isiyasebenza
I-athikili ehlobene:
Iwebhusayithi entsha yokuSebenza ngeGoogle manje isiyasebenza

Lolu cwaningo alugcini nje ngokugqamisa ukukhula kwemakethe yeselula eSpain, kodwa futhi namandla ayo okuguqula imikhuba yokusebenzisa kanye nokuxhumana. Esimweni esikhulayo sedijithali, ukuqonda lezi zindlela kuba ukhiye kumasu ebhizinisi afuna ukusizakala ngamakhono we ukumaketha kweselula.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.