NgoLwesibili olwedlule, i-IAB Spain yethule okutholakele kocwaningo lwayo lwaminyaka yonke lwe-6th Mobile Marketing Study . Lo mbiko, olungiselelwe yi- Mobile Commission ngokubambisana ne -Cocktail Analysis , unikeza umbono ophelele wezitayela ezikhona kanye nokuvela kokumaketha kweselula emakethe yanamuhla.
Lolu cwaningo luqokomisa intuthuko ebalulekile ekhombisa indlela abasebenzisi abasebenzisana ngayo namadivayisi abo eselula. Isibonelo, abantu abaningi basebenzisa ama-smartphone abo ukucwaninga imikhiqizo , ukuqhathanisa amanani, nokufunda izibuyekezo ngaphambi kokuthenga. Ngaphezu kwalokho, kwaphawulwa ukuthi cishe ingxenye yabasebenzisi (45%) baqede ukuthengiselana ngamaselula abo ngonyaka odlule. Okunye okubalulekile okutholakele ukuthi ama-90% asebenzisa amafoni abo eselula ngenkathi ebuka ithelevishini, kanti ama-25% awasebenzisa njengethuluzi lokuxhumana ezinkundleni zokuxhumana noma izinhlelo zokusebenza zokuthumela imiyalezo.
Ukuhlaziywa kweziphetho ze-VI Annual Study Marketing Study
# 1 - Imishini yezobuchwepheshe nokuxhuma
Imishini yezobuchwepheshe eSpain iyaqhubeka nokubonisa inqubekelaphambili ebonakalayo:
- El 87% yabasebenzisi be-inthanethi banama-smartphone, amele a 56% yenani eliphelele labantu baseSpain. Phakathi kwabantu abasha be I-18 eminyakeni engu-25, lesi sibalo sifinyelela 95%, ngenkathi phakathi kwabantu abadala be I-46 eminyakeni engu-55 ukufinyelela 80%.
- AbakwaSamsung bahola imakethe ngokungena kwama-38%, ilandelwa i-Apple (13%), i-Sony (12%) ne-LG (10%). Mayelana namasistimu okusebenza, Android ibusa ngokucindezela okukhulu 79%, ilandelwe yi-iOS (13%) neWindows (4%).
- Ukusetshenziswa kwe amaphilisi nayo ikhule kakhulu, nge 57% yabasebenzisi be-inthanethi abazisebenzisa nsuku zonke, bazihlanganise njengamathuluzi abalulekile okusetshenziswa kwedijithali.
# 2 - Ukufinyelela i-Inthanethi
Ukusetshenziswa kwamadivaysi eselula njengendlela eyinhloko yokufinyelela ku-inthanethi kuwumkhuba ohlanganisiwe:
- Abasebenzisi Bachitha isilinganiso samahora angu-2 ngosuku bexhumeke ku-inthanethi ngokusebenzisa ama-smartphones abo. Uxhumano lwe-4G seluvele lumele i 25% yemakethe, okubonisa ukuthuthuka okuphawulekayo kwisivinini kanye nekhwalithi yamanethiwekhi eselula.
- Finyelela nge izinhlelo zokusebenza idume njengokusetshenziswa kweziphequluli zewebhu: the 70% abasebenzisi basebenzisa izindlela zombili zokuzulazula.
- Imisebenzi efana umlayezo osheshayo (77%), the i-imeyili (70%) futhi i amanethiwekhi omphakathi (63%) Baqhubeka nokuba yibo abathwala isisindo esiningi ngesikhathi sokusebenzisa amadivaysi eselula.
# 3 - Ukukhangisa kweselula: i-imeyili nesibonisi
Ukukhangisa kweselula kuthola ukuvelela phakathi kwabasebenzisi:
- El 83% yabasebenzisi be-inthanethi bahlola ama-imeyili abo kumakhalekhukhwini wabo okungenani kanye ngeviki, futhi a 50% hlola ama-imeyili okukhangisa nsuku zonke.
- Kulabo abavula ama-imeyili okukhangisa kuselula yabo, elilodwa 30% Ubhekisela kuzo futhi kusukela kusikrini esikhulu ukuze uqedele isinqumo sakho sokuthenga.
- Amafomethi okukhangisa aziwa kakhulu ngempumelelo Yilawo anikeza izaphulelo eziqondile noma aqondise kabusha emakhasini athile ngolwazi olwengeziwe mayelana nemikhiqizo namasevisi.
# 4 - Izinhlelo zokusebenza
Izinhlelo zokusebenza zamaselula zizenzele njengamathuluzi okuxhumana nawokusebenzisa:
- I-WhatsApp ihola izinga lohlelo lokusebenza esetshenziswa kakhulu, ngokungena kwe 70% phakathi kwabasebenzisi, kulandele i-Facebook (50%) kanye ne-Instagram (26%).
- Ukukhula kwamapulatifomu afana YouTube e Instagram kube okubalulekile, ukuzihlanganisa njengereferensi ekufinyeleleni kokuqukethwe okulalelwayo nokubonwayo kanye namanethiwekhi omphakathi kusuka kumadivayisi eselula.
- Esigabeni sohlelo lokusebenza ezentengiselwano ze-elektroniki, ukukhuphuka okukhulu kuyabonwa, kuqhutshwa ukwamukelwa okubanzi kanye nokulula kokuphothula ukuthengiselana.
# 5 - Isikrini Sesibili
Isikrini sesibili siyithrendi echaze kabusha ukusetshenziswa kwe-multimedia:
- 90% yabasebenzisi be-inthanethi basebenzisa omakhalekhukhwini babo ngenkathi bebukele umabonakude, kanye 79% isebenzisa amaphilisi ukwenza imisebenzi kanyekanye.
- Izinkundla zokuxhumana kanye imeyili Yimisebenzi ejwayelekile kakhulu eyenziwa ngokuhambisana nomabonakude.
- Un 26% wabasebenzisi baphawula ezinkundleni zokuxhumana noma izinhlelo zokusebenza zemiyalezo esheshayo mayelana nokuqukethwe kukamabonakude ngenkathi bekusebenzisa.
# 6 - Ukuthengwa
Umakhalekhukhwini uhlanganiswe njengethuluzi elibalulekile lesinqumo sokuthenga:
- El 90% yabasebenzisi be-inthanethi basebenzisa umakhalekhukhwini wabo ukucinga ulwazi olunomthelela esinqumweni sabo sokuthenga, njengezici, amanani nemibono yabanye abasebenzisi.
- El 45% yabasebenzisi abathenge ngokuqondile kudivayisi yabo yeselula, begxile emikhakheni efana nezokungcebeleka, ezokuvakasha, imfashini nezinto zikagesi.
- Naphezu kwalokhu, ukukhokhelwa kweselula ezindaweni ezingokoqobo kuhlala kusesigabeni sokuqala, nokungena kwe 8%, nakuba abasebenzisi abayisebenzisayo babonisa ukuphindeka okuphezulu.
Lolu cwaningo alugcini nje ngokugqamisa ukukhula kwemakethe yeselula eSpain, kodwa futhi nekhono layo lokuguqula imikhuba yokusebenzisa kanye nokuxhumana. Esimweni esikhula ngedijithali, ukuqonda lezi zindlela kuba yisihluthulelo samasu ebhizinisi afuna ukusebenzisa amandla okumaketha kweselula.