Ipulatifomu ye-e-commerce ephethwe, njengoba igama lisho, yisofthiwe egcinwe kuseva ongenakho ukufinyelela okuqondile kuyo (ingqalasizinda nekhodi kulawulwa ngumhlinzeki). Ngakolunye uhlangothi, iwebhusayithi esekelwe kwi-CMS iphethwe ngokwayo endaweni yeseva okumele iklayenti liyiqashe futhi liyiphathe. Ngezansi, sizoxoxa ngezinzuzo eziyinhloko zokusebenzisa amapulatifomu e-e-commerce aphethwe kanye nezindlela ezibalulekile zokukhetha inketho efanele.
Izinzuzo zamapulatifomu e-ecommerce aphethwe
Okokuqala, ipulatifomu ye-e-commerce ephethwe idinga ukuthuthukiswa nokugcinwa okuncane . Lokhu kusho ukuthi asikho isidingo solwazi lokubhala ikhodi, okususa isidingo sokuqasha unjiniyela. Ngaphezu kwalokho, ukusingathwa kuyabiwa, okunciphisa izindleko zeseva.
Enye into okufanele uyikhumbule ukuthi kukhona ukwesekwa okungcono kobuchwepheshe , njengoba iningi labadali bezitolo eziku-inthanethi linethimba lokusekela elinikeza usizo kubasebenzisi abanezinkinga.
Kufanele futhi kushiwo ukuthi isofthiwe ye-ecommerce ephethwe ayinzima kangako ukuyisebenzisa , futhi yakhiwe ngabasebenzisi abanolwazi olulinganiselwe lobuchwepheshe engqondweni.
- Ukuphepha nokuhambisana: Ukubethela, izipele, izibuyekezo, nezitifiketi (isb., i-PCI yezinkokhelo) kulawulwa umhlinzeki.
- Ukusebenza kanye nesivinini: I-CDN eyakhelwe ngaphakathi kanye nokulungiselelwa kwenqolobane okunciphisa izikhathi zokulayisha futhi kuthuthukise ukuguqulwa kanye ne-SEO.
- Ukwehluka: ikhono lokumunca ukukhuphuka kwethrafikhi ngaphandle kokumisa kabusha amaseva noma ingqalasizinda yokwandisa mathupha.
- Izindleko ezibikezelwayo: Imodeli yokubhaliselwe enezici ezifakiwe kanye nemakethe yohlelo lokusebenza ukuze kunwetshwe amakhono ngaphandle kokuthuthukiswa okuyinkimbinkimbi.
- Omnichannel kanye internationalization: Ukuhlanganiswa komdabu nezimakethe, amanethiwekhi omphakathi, izimali eziningi, izintela, nezilimi.
Kunoma ikuphi, inketho ekhethiwe izoncika kakhulu ezidingweni ezithile , kanye nezinga lokubandakanyeka kobuchwepheshe.
Ngokuphathelene namapulatifomu e-commerce angasetshenziswa ukudala isitolo esiku-inthanethi, sigqamisa, isibonelo, i-Shopify, i-BigCommerce, i-Volusion, i-Zepo, kanye ne-Kartrocket.
Zonke lezi izinketho ezinhle kakhulu zokudala nokuphatha iwebhusayithi ye-e-commerce . Njengoba kushiwo ngaphambili, izici eziningi ezinquma ukukhetha ipulatifomu eyodwa kunenye zihlobene nezidingo ezithile zebhizinisi ngalinye eliku-inthanethi, ngakho-ke ngaphambi kokwenza isinqumo, kubalulekile ukuqinisekisa ukuthi unalo lonke ulwazi oludingekayo futhi ucwaninge ngayinye yezinketho ezitholakalayo.
Indlela Yokukhetha I-Platform Esingethwe: Izinto Ezibalulekile
- Umfutho webhizinisi kanye nomkhakha: Ukuqala akufani nokufuduka; ikhathalogi, isizini, kanye nenani lentengo lamathikithi linquma ukukhetha.
- Inventory kanye nembuyiselo: Inombolo yama-SKU, okuhlukile, imithetho yesitoko, i-RMA nezinqubomgomo zokushintshana ngokuzenzakalelayo.
- Ukuhlanganiswa: amasango okukhokha, i-ERP, i-CRM, amathuluzi okuthengisa nge-imeyili, izibalo kanye nempahla (3PL, amalebula, ukulandelela).
- Ukusebenziseka kanye ne-UX: ulwazi lokuthenga ngeselula, ukuphuma okulungiselelwe, ukufinyeleleka kanye nezikhathi zokulayisha.
- Marketing: I-SEO esekhasini, amabhulogi, izaphulelo, ukuthengisa/ukuthengisa, ezohwebo, kanye nokuphakelayo kwezikhangiso.
- Ukusekela kanye ne-SLA: Ukutholakala kwe-24/7, iziteshi zosekelo, imibhalo, nomphakathi wozakwethu.
- Scalability kanye nezindleko: Imikhawulo yokuhlela, izinkokhelo zomsebenzi, izindleko zohlelo lokusebenza, nesibikezelo sokukhula.
- International: izimali, izintela, izilimi, ukuthobela, nezindlela zokuthumela zendawo.
Amanye amapulatifomu okufanele uwabhekisise
Ngaphezu kohlu olungenhla, uhlelo lwe-ecosystem luhlanganisa izinketho ezifana ne -WooCommerce, i-PrestaShop, i-Magento, i-Zen Cart, i-Wix Store , i-Ecwid, i-osCommerce, i-OpenCart, kanye ne-VirtueMart . Ezinye zizimele noma zivulekile, kanti ezinye ziyi-SaaS; kunezindlela zokuhweba ezingenamakhanda zokuhlukanisa i-front-end kanye ne-back-end lapho kudingeka ukwenza ngokwezifiso okukhulu. Isinqumo kufanele sihambisane nesabelomali , ithimba lobuchwepheshe, kanye nezinhloso.
Izinzuzo zokuhlanganisa inkundla yakho ne-ERP/CRM
- I-inventory evumelanisiwe ngesikhathi sangempela, ukugwema ukuphuka nokubhukha ngokweqile.
- Ukwenza kube ngokwakho okuqhutshwa yidatha: izingxenye eziguqukayo, izincomo, nokukhushulwa.
- Ukuzenzakalela yemisebenzi ephindaphindwayo kuphaneli eyodwa.
- Ukumaketha Okuphumelelayo amashaneli amaningi anesimo esimaphakathi nesilinganiso.
- Ezezimali kanye nentela kuhlanganiswe nephutha elincane lezandla.
- Umuzwa ongcono kakhulu ukuthenga: sula izimo ze-oda nokulandelela.
- amaphutha amancane ngokufaka idatha ekabili kanye nokuqinisekisa okuzenzakalelayo.
- Ukunwebeka nokuvumelana nezimo ngaphandle kokwandisa imishini ye-IT.
- Ishaneli yonke okwangempela: iwebhu, amanethiwekhi, indawo yemakethe kanye nesitolo esiphathekayo kudidiyelwe.
- Ukuphepha okuqinisiwe kanye nokuvikelwa okukhethekile okulwa nokukhwabanisa.
Imibuzo ebuzwa njalo
Ngidinga siphi isabelomali esincane?
Yonke iphrojekthi yobungcweti ifaka ukubhaliswa kwesizinda , ukusingathwa/ipulatifomu , isango lokukhokha (nezimali), ukuklama, kanye nokumaketha. Nge-SaaS, izindleko zibikezelwa kalula ; ngezinsizakalo ezizisingatha zona, izindleko zokuthuthukisa nezokulungisa zivame ukungezwa.
Eyakho i-ecommerce vs imakethe
- Lawula kanye nomkhiqizoEsitolo sakho, ulawula isipiliyoni; endaweni yemakethe, kukhona ukubonakala okuningi kokuqala kodwa ukuncintisana okuphezulu namakhomishini.
- Investment: Imakethe inciphisa izithiyo zokungena; i-e-commerce yakho osonhlamvukazi impahla yomkhiqizo yesikhathi eside.
Ukwamukela ipulatifomu ephethwe kukuvumela ukuthi ugxile ekuthengiseni, ekumaketheni, kanye nasekusebenzeni ngenkathi umhlinzeki ephethe uhlangothi lobuchwepheshe. Ngezindlela zokukhetha ezicacile kanye nokuhlanganiswa okungenazihibe, ungaqala ngokushesha, ukhule ngokuzethemba, futhi ugcine ulwazi oluhambisanayo lwamakhasimende.
