Namuhla, iningi labantu abafuna qala ibhizinisi noma isitolo esiku-inthanethi Bahlose ukuzinza kokuthengisa ngezindleko eziphansi kakhulu. amabhizinisi angokoqobo Bahlala bedinga ukutshalwa kwezimali okuphezulu erentini, ezintweni ezidingekayo, nakubasebenzi, okuholele osomabhizinisi abaningi ukuthi bacabangele ezokuhweba ngekhompyuthaOkusho ukuthi, ezitolo eziku-inthanethi njengemodeli eyinhloko noma ehambisanayo kwezentengiselwano zabo zendabuko.
Okufanele ukwazi ngaphambi kokuqala isitolo sakho esiku-inthanethi
Yandisa imakethe yakho futhi ube nomgomo ocacile
Ngaphambi kokuqala i-ecommerce ephumelelayo kufanele wazi Uzothengisela ziphi izilaleli? Futhi yisiphi isidingo esithile ozosixazulula? Kuyiqiniso ukuthi nge-e-commerce uzofinyelela inani elikhulu labantu, kodwa futhi kuyiqiniso ukuthi umyalezo wakho kanye nesipho kuzothinta abasebenzisi abangenasithakazelo kumkhiqizo wakho. Yingakho ukuchaza ngokunembile izilaleli ezihlosiwe nawe imakethe ye-niche Kuyisinyathelo esingenakugwenywa.
Hlaziya ngokuningiliziwe ukubalwa kwabantu (ubudala, ubulili, izinga lemali engenayo), indawo (amazwe, amadolobha noma izindawo ozothumela kuzo) kanye izintshisekelo nezinkingaLolu cwaningo luzoholela esiphakamisweni sakho senani: isizathu sokuthi kungani amakhasimende kufanele athenge kuwe hhayi abancintisana nabo. Zibuze ukuthi yimuphi umkhiqizo ongakanikezwa noma iyiphi insizakalo onayo ongayithola... ngcono kakhulu.
Kulesi sigaba kuyalulekwa futhi ukuthi ubuyekeze ngokucophelela izimbangi: ini amanani lokho abakusebenzelayo, uhlobo lokuqukethwe abakushicilelayo, indlela abaveza ngayo uhlu lwemikhiqizo yabo, yiziphi izinqubomgomo zokuthumela nokubuyisela abazisebenzisayo, kanye nokuthi yini imibono amakhasimende abo ayahamba. Lonke lolo lwazi luzoba yigolide elicwengekileyo lokuklama isu lakho..
I-interface yomsebenzisi nolwazi
Njengoba ungeke ube ne- isitolo sangempela nabasebenzisi ngeke bakwazi ukusondela kuwe Ukuze uqinisekise ukuthi umkhiqizo wakho muhle, uma ufuna ngempela ukuba nesitolo esiku-inthanethi esincintisanayo kufanele usenze sibe sihle ngangokunokwenzeka. okuthembekile, okucacile nokufinyeleleka kalula Kungenzeka. Umgomo uwukuba ikhasimende elingena ekhasini lakho liqonde ngokushesha lokho okuthengisayo, ukuthi kungani kubalulekile kulo, nokuthi lingakuthenga kanjani ngokuchofoza okumbalwa nje.
Sebenza ekwakhiweni nge kwemikhumbi enembileAmamenyu ahlelwe kahle, injini yokusesha yangaphakathi esebenzayo, namakhasi omkhiqizo aphelele—izihloko ezicacile, izincazelo ezichaza izinzuzo nezici, amashadi osayizi lapho kufanele khona, izinto zokwakha, imiyalelo yokusetshenziswa nokugcinwa, kanye nokubuyekezwa kwamakhasimende okuqinisekisiwe—kunciphisa ukungaqiniseki futhi kuthuthukise amazinga okuguqulwa.
Nakekela i- isivinini sokulayishaIzithombe ezilungiselelwe kahle, ikhodi elula, kanye nokusingatha okuthembekile kubalulekile. Iwebhusayithi ehamba kancane iholela ekushiyweni kwenqola yokuthenga. Qedela konke lokhu ngezimemezelo ezicacile zesenzo, imiyalezo ethembekile (ukubuyiselwa kwemali, iziqinisekiso, izindlela zokukhokha), kanye nenqubo yokukhokha ngezinyathelo ezimbalwa kakhulu ezingaba khona.
Idizayini ephendulayo kanye nokusebenziseka kalula kweselula
Ngaphambi kokuvula isayithi le-e-commerce, kufanele ukhumbule ukuthi iphesenti eliphezulu kakhulu labantu lixhumana ngocingo lwabo, okusho ukuthi ukwakhiwa kwewebhusayithi yakho kumele kube ngokuphelele esabelayoIsitolo sakho sidinga ukuzivumelanisa ngokuzenzakalelayo namafoni eselula, amathebhulethi, namakhompyutha, sihlala sigcina ukufunda nokulula ukusetshenziswa.
Hlola njalo ukuthi ikhasi ngalinye libukeka kanjani ngobukhulu obuhlukene besikrini: ikhasi lasekhaya, izigaba, amakhasi omkhiqizo, inqola kanye nokukhokha. Izinkinobho zincane kakhuluimibhalo engafundeki noma amafomu okunzima ukuwagcwalisa Lawa amaphutha avamile enziwa kumadivayisi eselula angakubiza kakhulu ngokuthengisa.
Isevisi yamakhasimende njengento ehlukanisayo
Uma ufuna ukuzehlukanisa nabancintisana nabo, enye yezindawo lapho izinkampani eziningi zehluleka khona kakhulu... isevisi yamakhasimendeUkusekelwa okungekuhle, izimpendulo ezisheshayo noma ezingacacile, noma ukuntuleka kolwazi mayelana nama-oda nokubuyiselwa kwemali kungabangela ukulahlekelwa ikhasimende unomphela, noma ngabe umkhiqizo muhle kakhulu.
Chaza iziteshi zokuxhumana ezibonakalayo (ifomu, i-imeyili, ingxoxo ebukhoma, imiyalezo esheshayo noma ucingo uma kusebenza) bese usungula izikhathi zokuphendula ezinengqondoLungiselela izimpendulo ezijwayelekile zemibuzo evame ukubuzwa (ukuthunyelwa, osayizi, izinkinga zokukhokha, ukulandelwa kwama-oda, ukushintshaniswa kanye nokubuyiselwa kwemali) bese ubuyekeza njalo impendulo oyitholayo ukuze uthuthukise izinqubo zangaphakathi.
Qasha uchwepheshe uma kudingeka.
Nakuba amapulatifomu amaningi akuvumela ukuthi udale isitolo esiku-inthanethi ngaphandle kolwazi lobuchwepheshe, uma iphrojekthi yakho inesifiso esikhulu kungaba yisinqumo esihle. qasha uchwepheshe lokho kukusiza ukuthi uvumelanise kahle isikhombikubona sakho, ukwakheka kwewebhu, kanye nesu lokuqukethwe nezinhloso zebhizinisi lakho. Isibonelo, dala isitolo se-inthanethi Ngemizuzu embalwa ngokuhlanganiswa okulula, kunganela amaphrojekthi amancane.
Uchwepheshe wokuklama nokuthuthukisa i-ecommerce angaphatha izici zobuchwepheshe (ukulungiswa kwesivinini, ukuphepha, ukuhlanganiswa namasango okukhokha, ukuzenzekela kokumaketha(ukuxhumana ne-ERP noma i-CRM yakho, njll.), ngenkathi ugxila ezicini zamasu: ukuqoqwa kwemikhiqizo, isevisi yamakhasimende, kanye nokukhushulwa. Ngale ndlela, unciphisa amaphutha abalulekile ngesikhathi sokuqaliswa futhi unciphise isikhathi sokufeza ukuthengisa kwakho kokuqala okuphindaphindiwe.
Ukuqala iphrojekthi ye-ecommerce kungaba nzima ekuqaleni, kodwa nge ukuhlela okuhle Ngamathuluzi afanele, inqubo yenziwa lula kakhulu. Kunconywa ukuthi udale uhlelo oluhlanganisa konke okuvela ku- umqondo webhizinisi kusukela ekukhetheni umkhiqizo kuya ekukhetheni ipulatifomu, ezokuthutha, izindlela zokukhokha, kanye nezenzo zokumaketha ozosebenzisa ukuheha ithrafikhi efanelekile.
Umhlahlandlela onemininingwane wokuthi ungakha kanjani isitolo esiku-inthanethi uvame ukubhekana nenqubo ngezinyathelo eziningana: ukuthola umqondo onenzuzo, ukuchaza izithameli eziqondiwe, ukukhetha ipulatifomu (i-WooCommerce, i-Shopify, I-WixIsitolo sePresta, izimakethe ezifana ne-Amazon noma i-Mercado Libre(phakathi kwabanye), hlaziya umncintiswano, sungula isabelomali esingokoqobo, klama uhlobo lomkhiqizo (igama, ilogo, imibala, ithoni yezwi) bese ulungiselela zonke izici zomthetho (isaziso sezomthetho, inqubomgomo yobumfihlo, amakhukhi, imigomo yesevisi, intela kanye nokuvikelwa kwedatha).
Kusukela lapho kufika isigaba sokusebenza: dala iwebhusayithi, hlela izigaba ngendlela efanele kanye namaqoqo, bhala izincazelo zomkhiqizo ezikholisayo, layisha izithombe namavidiyo asezingeni eliphezulu, setha intela, ukuthunyelwa kanye nokubuyiselwa kwemali, xhuma eyodwa noma ngaphezulu amasango okukhokha avikelekile (ikhadi, i-PayPal, i-Bizum, ukudluliselwa kwemali, ama-wallet edijithali, izinkokhelo ezihlehlisiwe, njll.) bese uhlola ukuthi yonke indlela yokuthenga isebenza ngaphandle kokungqubuzana.
Kubalulekile futhi ukunquma ukuthi uzophatha yini impahla, ukugcina impahla, kanye nokuthumela impahla ngokwakho, noma uzosebenza namamodeli afana ne- ukwehla noma i phrinta ngokufunwaLezi zinketho zikuvumela ukuthi uqale ngokutshala imali okuncane kwesitoko futhi usebenzise ingqalasizinda yezokuthutha evela eceleni. Inketho ngayinye inemiphumela ehlukile ngemingcele, ukulawulwa kokuhlangenwe nakho kwamakhasimende, kanye nesivinini sokulethwa, ngakho-ke kufanelekile ukuzihlaziya ngokucophelela.
Uma isitolo sakho sesilungele ukusebenza, okulandelayo kuyaqala ukusebenza: isu lokuthola nokugcinaLapha, kuhlanganiswe izingcezu eziningana: i-SEO ukuheha ithrafikhi efanelekile evela ezinjini zokusesha, i-SEM noma ukukhangisa kwe-pay-per-click ukuze kubonakale ngokushesha, imithombo yezokuxhumana yokwakha umphakathi ozungeze umkhiqizo wakho, ukumaketha nge-imeyili ukuguqula ukuvakasha kube amakhasimende aphindaphindayo, kanye nokusebenzisana nezimakethe kanye nezinye izinkundla zokwandisa ukufinyelela kwakho.
Ngesikhathi esifanayo, kubalulekile ukumisa amathuluzi okuhlaziya (njenge-Google Analytics, ama-heatmap, noma ukuqoshwa kweseshini) okukuvumela ukuthi uqonde ukuthi kwenzekani kuwebhusayithi yakho: ukuthi abasebenzisi bavelaphi, ukuthi bavakashela amakhasi maphi, ukuthi bashiya nini inqola yabo yokuthenga, ukuthi yimiphi imikhiqizo ethengiswa kakhulu, nokuthi izinga lakho lokuguqulwa lishintsha kanjani. Ngale datha, ungenza izinqumo ngokusekelwe kuma-metric, hhayi nje ekuqondeni.
Okokugcina, akumelwe ukhohlwe ingxenye yezomthetho neyentela: ukuthobela umthetho RGPD Futhi-ke, imithethonqubo yamakhukhi, izibopho zentela kuye ngezwe lakini nokuthi uthengisa kuphi, imibhalo yezomthetho eyenzelwe ibhizinisi lakho, ukuthunyelwa okusobala, izinqubomgomo zokubuyiselwa kwempahla kanye newaranti, kanye nezinhlelo zokukhokha ezihlala zihambisana nezidingo zomthetho. Ukungakunaki lokhu kungaholela ezijezisweni ezibizayo kanye nokulahlekelwa okukhulu kokwethenjwa kwamakhasimende.
Ukudala nokuhlanganisa isitolo esiku-inthanethi esiphumelelayo kuhilela ukuhlanganisa isiphakamiso esihle senani, ulwazi lomsebenzisi oluhlelwe ngokucophelela, izinqubo zangaphakathi ezisebenzayo, kanye nesu lokumaketha nokuhlaziya eliqhubekayo; uma usebenza kuzo zonke lezi zinto ngendlela ehlelekile futhi umbono wesikhathi esiphakathi nesikhathi esideI-ecommerce yakho izoba nethuba elikhulu kakhulu lokuba ibhizinisi elizinzile nelinenzuzo.
