Amakhasimende afuna insizakalo esheshayo noma usizo ngosizo ngolwazi lapho bekhetha ukuyithola khona, nini nokuthi kanjani, ngokuya nge Imiphumela yocwaningo lweCMO Council ikhishwe ngoLwesibili.
Kanye no SAP Hybris, kanye noMkhandlu we-CMO wenze inhlolovo eku-inthanethi nabahlanganyeli abangu-2,000 50, ihlukaniswe ngokulingana phakathi kwabesilisa nabesifazane. Amaphesenti angama-25 ahlala e-United States, kwathi amaphesenti angama-XNUMX ahlala eCanada nasemazweni aseYurophu.
Phakathi kwemiphumela kukhona lokhu okutholakele:
- Amaphesenti angama-52 asho ukuthi izimpendulo ezisheshayo zingukhiye ekuhlangenwe nakho okuhlukile kwamakhasimende.
- Amaphesenti angama-47 athi kufanele kube nabasebenzi abanolwazi abalungele ukusiza lapho kudingeka khona.
- Amaphesenti angama-38 ayefuna umuntu ozokhuluma noma nini, noma kuphi.
- Amaphesenti angama-38 ayefuna ulwazi ukuthi aludinga nini futhi kuphi.
- Amaphesenti ayi-9 afuna imiphakathi yezenhlalo ethuthuke kahle.
- Amaphesenti ayi-8 afuna izinsiza ezizenzakalelayo.
Abathengi banezinhlu ze- iziteshi ezibucayi ukuthi bafuna ukufinyelela kubani, kuvezwe ucwaningo, kufaka phakathi iwebhusayithi yenkampani, i-imeyili, inombolo yocingo, kanye nomuntu onolwazi ongaphendukela kuye.
“Isimo sengqondo sabathengi, noma ngabe Amapulatifomu e-B2B noma e-B2C, bayashintsha, ”kusho usekela mongameli kaLiz Miller ukumaketha eMkhandlwini we-CMO.
Abathengisi "sebeqalile ukubuza, 'Uma sikulungele ukuba yinhlangano ephendulayo esesha idatha, ecwaninga ama-analytics, futhi eqonde ukuthi iCRM isebenza kanjani nokuthi isebenza kanjani nokuthi iyakwazi ukucabanga ngamaphuzu abalulekile alokhu, kufaka phakathi awomzimba" , Kusho uMiller.
Amakhasimende noma abathengi balindele a insiza esebenza kahle, esheshayo futhi elula Abalindeli noma abafuni ukuba nanoma yiluphi uhlobo lwenkinga ngenkathi benza noma iyiphi yale misebenzi, kepha kufanelekile futhi kudingekile ukuthi usizo oluqinisekisiwe luyatholakala kubo ngokushesha lapho okuthile kungahambi kahle.