Eminyakeni yamuva nje, kube nokuchuma ekuveleni kwezinkampani ezintsha noma izinkampani ezisafufusa . Nakuba ukwehluleka kungenzeka, kunezimo eziphawulekayo zalezi zinkampani eziye zaphumelela cishe ngokushesha. Ukufinyelela imigomo yazo kudinga izihluthulelo ezintathu eziyisisekelo zempumelelo yezinkampani ezintsha , futhi kwamanye amamodeli, ukufunda ukuthi ungaphumelela kanjani ngebhizinisi le-e-commerce.
I-1 Yazi imakethe
Ulwazi lwemboni luyisisekelo sempumelelo yamabhizinisi amasha . Okusho ukuthi, kufanele uqonde ukuthi ibhizinisi lisebenza kanjani nokuthi ungawasebenzisa kanjani amathuba emakethe.
Ukuze ukwenze kahle, udinga ukwazi ukuthi abantu bafunani nokuthi inkampani yakho ingayithola kanjani imali engenayo. Okungcono kakhulu, kufanele uhlale unolwazi lwakamuva ngezitayela zamanje futhi ubone ukuthi yini esebenzela amanye amabhizinisi. Nakuba ulwazi lwebhizinisi lungabalulekile ngempela empumelelweni yenkampani entsha , ulwazi lubalulekile impela.
Ukuqonda ukuthi abantu bafunani nokuthi yini ethengiswa kakhulu kuzokuvumela ukuthi wenze imali eningi. Kodwa-ke, ukuzama ukuqala ibhizinisi ngaphandle kokwazi lutho mayelana nemikhuba yabathengi kuyindlela yokwehluleka. Ngaphezu kwalokho, kunesixwayiso esisekelwe ebufakazini: ucwaningo lwemakethe oluklanywe kabi noma olukhulu kakhulu lungaqeda izinsiza futhi lunciphise inzuzo. Esikhundleni sokuchitha imali ngokungakhethi, kungcono ukuhlanganisa izingxoxo namakhasimende , ukuhlolwa kwe-MVP , kanye nokuhlaziywa okusebenzayo ukuze kuqinisekiswe ngokuqinile imibono.
I-2 Qasha okungcono kakhulu
Uma ufuna inkampani yakho entsha iphumelele, kubalulekile ukuqinisekisa ukuthi uqasha abantu abafanelekela umsebenzi. Ngaphandle kwalokho, uzobe uqasha abantu abazosebenza ngaphansi kwezinga elidingwa yinkampani yakho.
Konke kuncike endleleni oqasha ngayo abasebenzi, kanye namathuba okuqeqeshwa nokuthuthukiswa obanikeza wona. Indlela engcono kakhulu ukusebenzisa i-ejensi yokuqasha ukuthola abantu abangcono kakhulu benkampani yakho entsha . Ngaphezu kwalokho, ubufakazi busikisela ukuthi imfundo yomsunguli ihambisana kahle nemiphumela; izinga ngalinye lemfundo elengeziwe lingahlotshaniswa nokwenza izinqumo ezingcono kanye nokusebenza okuthuthukisiwe. Ithimba elizinikele ngokugcwele, elinamakhono amaningi (ezobuchwepheshe, umkhiqizo/imboni, kanye nokumaketha kwedijithali) landisa amathuba okufinyelela ukulingana kwemakethe yomkhiqizo futhi lenze kube lula ukushintshashintsha ngokushesha lapho kudingeka.
3. Ukusetshenziswa kwemali ngendlela efanele
Ekugcineni, uma kukhona okuchaza impumelelo noma ukwehluleka kwenkampani entsha, kumane kuyimali. Ngamanye amazwi, uma inkampani entsha yenza inzuzo , ibhekwa njengephumelele. Ngakho-ke, ukwenza imali ngokungangabazeki kuyingxenye ebalulekile yanoma yiliphi ibhizinisi.
Kodwa akufanele ukhohlwe ngezindleko nokuziphatha ngokuhlakanipha. Amabhizinisi amasha ngokuvamile atshala imali eningi, ikakhulukazi ezigabeni zokuqala . Inkinga ngalokhu ukuthi ukusebenzisa imali ngokweqile kungenza kube nzima ukuthola inzuzo.
Ngakho-ke, kufanele uhlakaniphe ngokusebenzisa kwakho imali futhi uzame ukonga imali noma nini lapho kungenzeka, njengoba inkampani entsha eyonga imali ekugcineni ikhiqiza imali engenayo eyengeziwe. Yandisa amathuba akho ngokuqapha isikhathi sakho ukuze uthole inzuzo : ukuyilibazisa kunciphisa amathuba okusimama. Linganisa ezomnotho zamayunithi , imajini, kanye nezindleko zokuthengwa kwamakhasimende , bese ukhetha izinjini zokukhula ezifanele (ukugcinwa okunamathelayo, ukumaketha okusabalele , noma ukukhula okukhokhelwayo ). Gwema ingqalasizinda enkulu kakhulu enweba iphuzu lokuphumelela futhi inike inani lenani lempilo yamakhasimende.
4. Ukufukamela, ubuchwepheshe kanye nokusabalalisa okwandisa imiphumela
Ama-incubator nama-accelerator ahlinzeka ngabaqeqeshi, amanethiwekhi, kanye nendlela yokusebenza; umthelela wawo uholela enzuzweni enkulu ezigabeni zokuqala. Ubuchwepheshe obuhlanganiswe kumodeli yebhizinisi bunezela inzuzo yokuncintisana kanye nokukhiqiza okulinganiselwe. Kodwa akukho kulokhu okusebenza ngaphandle kwesu lokusabalalisa elicacile : umkhiqizo omuhle awuzithengisi. Chaza iziteshi (eziqondile, izimakethe, abalingani), tshala imali ku- SEO ukuze uthuthukise ukuthengisa nokusebenza, futhi uklame uchungechunge lokulethwa/lwangemva kokuthengisa ukuze lukhule kalula.
5. Uhlelo, imodeli kanye namamethrikhi: ukusuka embonweni kuye ebhizinisini
Qedela imisebenzi yakho yansuku zonke ngoHlelo Lwebhizinisi oluguquguqukayo olunikeza izinsiza kanye nemigomo eqhubekayo ezinyangeni eziyi-12 futhi lufaka phakathi ukubikezela kwesikhathi esiphakathi. Dala i- Lean Canvas ecacile : inkinga, ikhambi, isiphakamiso senani, izilinganiso ezibalulekile, izinzuzo, iziteshi, izingxenye, imali engenayo, kanye nezindleko. Ngaphandle kokugxila emininingwaneni, yiguqule ibe yizilingo ezilinganiswayo kanye nokubuyekezwa okuvamile.
6. Ukuqinisekisa okuqhubekayo, i-MVP nama-pivots
Sebenzisa umjikelezo wokufunda wokwakha isilinganiso . Qalisa i- MVP , xoxa nabasebenzisi, phinda, futhi uma imibono ingaqinisekiswanga, shintsha : sondeza/phuma kububanzi, shintsha ingxenye, isiteshi, intengo/inani , ubuchwepheshe, izidingo, noma ipulatifomu. Ukuqeqeshwa kwalezi zinguquko kusheshisa ukulingana kwemakethe yomkhiqizo futhi konga imali.
7. Ukuncintisana, i-monopoly, isikhathi nokuzivikela
Gwema izilwandle ezibomvu; qala ezindaweni lapho ungakha khona isabelo semakethe esivikelekile futhi wandise. Isikhathi sibalulekile: amaphrojekthi aqalwe kusenesikhathi noma sekwephuzile ayahluleka naphezu kokuba nethalente kanye nemali. Yakha " imfihlo " (ukuqonda/inzuzo imakethe engayiboni) kanye nokuphila isikhathi eside kwangempela : imiphumela yenethiwekhi, izindleko zokushintsha, idatha yobunini, noma umnotho wesilinganiso. Qaphela izitayela noma izici ezidlulayo ezingaphindaphindwa yiziqhwaga ngokushesha.
8. Ukutshalwa kwezimali kanye namathuba okuphumelela
Kusukela emndenini nakubangane kuya ezingelosini zebhizinisi kanye nokutshalwa kwezimali zomphakathi nezizimele, isigaba ngasinye sidinga izinyathelo ezibalulekile. Iqiniso lezibalo liyadinga: ukutshalwa kwezimali okuningi kulahlekelwa iningi lokutshalwa kwezimali kokuqala, inzuzo encane phakathi kwezikhathi ezi-1 nezi-5, amaphesenti amancane afinyelela ukuphindaphinda okuphezulu, kanye neqembu elincane elihlukile kuphela elilinganisa iphothifoliyo. Yingakho izimali zifuna ukuthi ~ 10% wenzuzo enkulu kanye nokugxila kwesidingo, izilinganiso, kanye nokuphatha. Kubalulekile futhi ukukhumbula ukuthi ezinkulungwaneni zemibono, embalwa iba yimpumelelo yezentengiselwano; noma kunjalo, phakathi kwamaphrojekthi afinyelela emakethe, izinga lempumelelo yokusebenza liphezulu.
9. Izinhlobo namacala akhuthazayo
Kukhona izinkampani ezintsha ezingakhula (i-fintech, i-SaaS, i-eCommerce ), izinkampani ezintsha zomphakathi (izinkampani ezintsha ezinomthelela), izinkampani ezintsha ezithengekayo (ezenzelwe i-M&A), izinkampani ezintsha eziyinhloko (amaphrojekthi okuphila), kanye nezinkampani ezintsha zesibili (ama-spin-offs noma amalebhu ocwaningo). Izibonelo ezivela ku-fintech, ukuklama, kanye ne-neobanking zibonisa ukuthi isiphakamiso senani elicacile, ubuchwepheshe, kanye nokusatshalaliswa okwenziwe kahle kuvumela kanjani ukuhwebelana komhlaba wonke. Noma kunjalo, izinkampani ezizinzile zingabona amamajini ehla uma ziyeka ukusungula izinto ezintsha: ukuvuselelwa kuyisu, hhayi umcimbi.
10. Isiko, imfundo kanye nokubekezela
Ukuhlanganiswa kwethalente elihambisanayo , ukuqeqeshwa, isiko lokufunda , kanye nokuphikelela yikho okuhlukanisa amaqembu amaningi awinayo. Ukukhetha abasunguli abambisene ngokusekelwe ezindinganisweni ezihlanganyelwe kanye nesifiso sokuvelela, hhayi ukulula, kuvumela amaqembu ukuthi anqobe izinkinga, aphinde ahlangane, futhi, uma kudingeka, enze ushintsho olunesibindi oluya ethubeni elikhulu.
Ngaphandle kwamafomula omlingo, lawa ma-levers — imakethe eqinisekisiwe, iqembu elihle kakhulu, isiyalo sezezimali, ukukhuliswa/ubuchwepheshe/ukusatshalaliswa, uhlelo kanye nezilinganiso, isu lokuncintisana, ukuxhaswa ngezimali okuhlakaniphile kanye nesiko lokwenza — andisa ngokusobala amathuba okwakha i -StartUp esimeme futhi ewusizo.