Njengamanje siphila esimweni sokusungula izinto ezintsha nokudala lapho kuvela khona izinkampani ezintsha namabhizinisi nsuku zonke. Ngaphakathi kwalesi simo, amagama amasha afakiwe ezingxoxweni zansuku zonke ezweni lebhizinisi. Eminye yale mibono ifaka amagama esiNgisi anjengelithi " ama-startups . " Omunye umqondo owaziwayo yilowo othi "usomabhizinisi ," osudumile kokubili emkhakheni wobungcweti kanye nowomuntu siqu.
Usomabhizinisi ngumuntu oqala ibhizinisi ngokusekelwe ethubeni elitholiwe. Lena imodeli yebhizinisi evamile nejwayelekile , esekelwe ekunikezeni imikhiqizo noma izinsizakalo emakethe eyaziwayo, ngokuvamile enezakhiwo ezizinzile. Namuhla, lo moya wobubhizinisi ubhekwa njengekhwalithi ebaluleke kakhulu emsebenzini, kokubili ekwakheni inkampani yakho kanye nokuqhuba amaphrojekthi ezinhlanganweni ezikhona. Lezi zinkampani zendabuko zivame ukuba zaziwa kakhulu, zinemikhankaso emikhulu yokukhangisa, zisebenza ngezinqubo ezicacile, futhi zinezindlela zokuthola imali eziqinisekisiwe.
Okwamanje, inkampani entsha isilethela izinto ezintsha . Kalula nje, inkampani entsha iwukuthuthuka okusheshayo kanye nesici esinamandla sobusha, kungaba ubuchwepheshe, kumodeli yayo yebhizinisi, noma emakethe yayo. Ifuna ukufaka ubuchwepheshe bamuva emikhakheni lapho bungakaze busetshenziswe khona noma lapho ukusetshenziswa kwabo kulinganiselwe kakhulu. Ngokuvamile bathembele kubaxhasi noma kubatshalizimali ukuze basinde futhi bakhule, besebenzisa izindlela ezifana nabatshalizimali abazingelosi, imali engenayo, noma imali engenayo.
Nakuba la magama amabili ebonakala ehamba kanyekanye , lokhu akuhlali kunjalo. Ukuze uqonde ukuthi kungani, kubalulekile ukuqonda ukuthi imigomo yawo ivame ukuhluka . Ibhizinisi elisha livame ukuba nemigomo ehlobene nokusetshenziswa kobuchwepheshe, ukusabalala, kanye nokwanda kwamazwe ngamazwe. Ngokuphambene nalokho, usomabhizinisi webhizinisi wendabuko ngokuvamile unemigomo yezezimali kanye nokuzinza: ukudala iphrojekthi enenzuzo futhi eqhubekayo ngokuhamba kwesikhathi, hhayi ngempela eyokukhula okukhulu.
Ngakho-ke, emabhizinisini avamile, uhlelo lwebhizinisi oluhle kakhulu nolunemininingwane lubalulekile . Ukuqagela kulolu hlelo kuvame ukuba okwesikhathi esifushane nesiphakathi, kanye nezilinganiso ezicacile zezindleko, imali engenayo, kanye nephuzu lokulinganisa. Ngaphezu kwalokho, inzuzo yokuqala ibalulekile ekuqinisekiseni ukusinda. Ngokuphambene nalokho, amabhizinisi amasha avame ukwamukela ukulahlekelwa kokuqala futhi anezinhloso zesikhathi eside ezigxile ekuqinisekiseni imodeli yawo, ukukhula, kanye nokuthola isabelo semakethe. Ukuqaliswa kwezindlela ezintsha zobuchwepheshe kanye namamodeli ebhizinisi amasha kubaluleke kakhulu, lapho inzuzo ithatha indawo engemuva phakathi nezigaba zokuqala.
Zombili izinhlobo zezinkampani ziyadingeka namuhla. Izinkampani ezintsha zivumela izindlela ezintsha ezenza kube lula izinqubo emikhakheni eyahlukene futhi zichaze kabusha izimboni zonke: kusukela kwezokwelapha, ukukhiqiza izindwangu, ezokuthutha, ezokuhweba nge-inthanethi, kanye nemfundo, kuya emikhakheni evuthiwe kakhulu njengezimoto kanye nezezimali. Izinkampani zendabuko, ngakolunye uhlangothi, zigcina umhlaba ushintshashintsha, zinikeza imisebenzi ezinzile , ukukhiqiza okuqhubekayo, kanye nezinsizakalo ezibalulekile emphakathini.
Izwe lebhizinisi lingaphela ngaphandle kokuvela nokukhula kwezinkampani zendabuko, kuyilapho ukuncintisana komhlaba wonke kungaphazanyiswa ngaphandle kokuphazamiseka okulethwa yizinkampani ezintsha. Ukuqonda umehluko phakathi kwalezi zinhlobo ezimbili kukuvumela ukuthi ukhethe indlela efanelana kahle nezinsiza zakho, ukubekezelela ubungozi, kanye nemigomo yokuphila. Manje usuyazi umehluko phakathi kosomabhizinisi bendabuko kanye nokudala inkampani entsha; ungaqala ngisho nephrojekthi yakho uma uhlaziya kahle imakethe futhi uchaza imodeli yebhizinisi eqinile.
Amamodeli ebhizinisi: isisekelo sezinkampani ezintsha kanye nosomabhizinisi
Yonke iphrojekthi, kungakhathaliseki ukuthi iyi-SME yendabuko noma inkampani entsha yezobuchwepheshe, idinga imodeli yebhizinisi ecacile . Le modeli ichaza indlela inkampani edala, iletha, futhi ibamba ngayo inani: lokho ekunikezayo, ukuthi iyinikeza bani, ukuthi iyiletha kanjani, nokuthi ikhiqiza kanjani imali engenayo. Ngaphambi kokutshala izinsiza ezibalulekile, kuwukuhlakanipha ukunquma ukuthi uzophishekela ibhizinisi elizinzile, lendawo noma inkampani entsha engakhula ngesivinini esiphezulu enengozi ephezulu kanye namathuba aphezulu.
Usomabhizinisi ovula isitolo noma ibhizinisi lesevisi ngokuvamile uthembele kumamodeli endabuko njengokuthengisa okuqondile , izinsizakalo zobungcweti , noma ama-franchise . Ngakolunye uhlangothi, inkampani entsha ivame ukusebenzisa amamodeli aguquguqukayo futhi edijithali, njengamapulatifomu amaningi, i-freemium , okubhaliselwe, i-SaaS, izimakethe, noma amamodeli okukhangisa kanye nedatha.
Ngaphezu kwalokho, izinkampani ezintsha zidlula ezigabeni ezithile: kusukela esigabeni sokuqala lapho inkinga iqinisekiswa khona futhi kwakhiwa umkhiqizo omncane osebenzayo, ngokukhula okusheshayo lapho umkhiqizo ufanelana nemakethe, kuya ekukhuleni kwamazwe ngamazwe, futhi ngezinye izikhathi, ukuthengiswa kwenkampani noma ukunikezwa kwayo kokuqala komphakathi (i-IPO). Ukuqonda lezi zigaba kusiza ekuhleleni uxhaso kanye nokulungisa okulindelwe.
Amamodeli ebhizinisi ayinhloko ezinkampani ezintsha ezintsha
Ngale komehluko womqondo phakathi kosomabhizinisi wendabuko kanye nenkampani entsha, kubalulekile ukuqonda amanye amamodeli ebhizinisi avame ukusetshenziswa yizinkampani ezintsha. Amaningi alawa mamodeli ahlanganisa ubuchwepheshe, ukukhuliswa, kanye nemali engenayo ephindaphindayo.
- Amamodeli anezinhlangothi ezimbili noma amaningi: Le nkampani ixhumanisa okungenani izingxenye ezimbili ezahlukene zabasebenzisi ezidinganayo, njengabasebenzisi bokugcina kanye nabahlinzeki bokuqukethwe noma bezinsizakalo.
- Amamodeli we-Freemium: Iqembu elikhulu labasebenzisi lisebenzisa inguqulo yamahhala, kuyilapho iphesenti elincane likhokhela izici ezithuthukisiwe.
- Imodeli ye-SaaS kanye nokubhalisela: Ikhasimende likhokha imali ngezikhathi ezithile ukuze lisebenzise isofthiwe noma lifinyelele isevisi, okwenza imali engenayo ephindaphindayo nengabikezelwa.
- Izimakethe kanye namapulatifomu ontanga: I-startup isebenza njengomlamuleli phakathi kwabathengi nabathengisi, noma phakathi kwabantu ababelana ngezinsiza noma izinsizakalo.
- Amamodeli anemisila emide: Kuthengiswa ikhathalogi ebanzi kakhulu yemikhiqizo esezingeni eliphansi, ehlanganisa imali engenayo enkulu, incike ekuthengisweni kwe-inthanethi kanye nezincomo.
- Amamodeli asekelwe ekukhangiseni nasekukhiqizeni ama-lead: Okuqukethwe noma izinsizakalo zamahhala zinikezwa futhi zenziwe imali ngabakhangisi noma izinkampani ezikhokhela amakhasimende afanelekayo.
Ukukhetha nokuklama imodeli yebhizinisi efanele kunomthelela oqondile ekhonweni lenkampani lokukhulisa . Umeluleki wezinsizakalo zasendaweni angakhula ngendlela yemvelo ngokuqasha abasebenzi abaningi, kuyilapho ipulatifomu yedijithali enomphumela wenethiwekhi ingandisa abasebenzisi bayo ngaphandle kokwenyuka okulingana kwezindleko.
Indlela yokuhlanganisa ingqondo yokuqala kanye nohlelo lokuhweba
Kungakhathaliseki ukuthi unquma ukuqala inkampani yendabuko noma ukutshala imali enkampanini entsha yezobuchwepheshe, ukusebenzisa izimiso zokuhweba ezisheshayo kuyasiza kakhulu . Izindlela ezifana nenkampani entsha noma ukuklama amamodeli ebhizinisi usebenzisa ama-canvas abonakalayo zikuvumela ukuthi unciphise ubungozi futhi ufunde ngokushesha emakethe, kungakhathaliseki ukuthi iphrojekthi ingakanani.
Esikhundleni sokutshala imali eningi nokulinda imiphumela, le ndlela ihilela ukuhlolwa okulawulwayo , ama-prototype, kanye nokuhlolwa namakhasimende angempela. Lokhu kuqinisekisa ukuthi isiphakamiso senani sixazulula inkinga yangempela, ukuthi intengo iyamukeleka yini, nokuthi iziteshi zokuthengisa ziyasebenza yini. Le ndlela ayigcini nje ezinkampanini ezintsha zobuchwepheshe; ingasetshenziswa nasezindaweni zokudlela, emabhizinisini okuthengisa, ezinkampanini zesevisi, noma kumaphrojekthi omnotho wezenhlalo.
Isici esivamile kubo bonke osomabhizinisi nabasunguli bezinkampani ezintsha yisifiso sokubona izidingo , ukuklama izixazululo ezisebenzayo, nokwakha amamodeli ebhizinisi azinzile. Ukuqonda izindlela ezahlukene—zendabuko, ezikwazi ukukhuliswa, zedijithali, zendawo—kukunikeza amathuluzi engeziwe okukhetha uhlobo lwenkampani ofuna ukuyidala kanye namasu afanele okuyithuthukisa.
Ekugcineni, kokubili izinkampani ezintsha kanye nosomabhizinisi bendabuko bayingxenye yesimiso esifanayo: abanye bacindezela imingcele yokusungula izinto ezintsha kanti abanye baqinisa indwangu yezomnotho yansuku zonke; ndawonye bakha indawo yebhizinisi ehlukahlukene, enokuncintisana egcwele amathuba kulabo abanesibindi sokuba osomabhizinisi.