Ngenxa yendlela imakethe eye yavela ngayo, singaqaphela ukuthi ukuthengisa izicelo ezikhokhelwayo ezimsulwa Iya ngokuya incipha inzuzo. Lokhu kungenxa yenani elikhulu izinhlelo zokusebenza zamahhala nezikhwalithi ezisekelwa ngokusebenzisa ukukhangisa okuhlanganisa, izingcingo ukuthenga kwangaphakathi nohlelo, the okubhaliselwe okuphindayo kanye namanye amamodeli ayi-hybrid ayinkimbinkimbi.
Ukuze kuliwe nalesi simo esincintisana kakhulu, izinkampani eziningi ezinkulu zinqume ukunikela izinhlelo zokusebenza ezisebenza njengesiteshi sobudlelwano nokuxhumana nomsebenzisi kunokuba njengomkhiqizo ozimeleUhlelo lokusebenza luba ucezu lwamasu ngaphakathi kwemodeli yebhizinisi iyonke, hhayi nje ukusakazwa kwemali engenayo.
Izinhlelo zokusebenza njengesiteshi sebhizinisi nezokuxhumana
Izinhlelo zokusebenza ze-AliExpress
Isibonelo sale ndlela yi- Uhlelo lokusebenza lwe-AliExpress, ingxenye yomdondoshiya wokudayisa Alibaba GroupUkulanda uhlelo lokusebenza kumahhala ngokuphelele, futhi i-AliExpress nayo inikeza [izinzuzo/izinzuzo]. inikeza isaphulelo esithile kukho konke ukuthenga okwenziwa ngokuqondile ngohlelo lokusebenza. Lokhu kukhuthaza amakhasimende ukuthi athenge ngesiteshi seselula, okuwavumelayo ukwandisa ukuphindaphinda, Thumela izaziso ezenziwe ngokwezifiso futhi uthuthukise i isipiliyoni sokuthenga.
Lolu hlobo lwesu luwela ngaphakathi kwe Ezokuhwebelana (i-e-commerce yeselula): uhlelo lokusebenza akuwona umkhiqizo othengiswayo, kodwa isiteshi okuthengiswa ngaso yemikhiqizo ephathekayo noma amasevisi. Kuyimodeli esakazeke kakhulu ku izimaketheizinhlelo zokusebenza zokuletha, izitolo ezinkulu, amabhange eselula, noma izinkampani zesevisi.
Amamodeli ebhizinisi ohlelo lokusebenza lweselula: kusuka kokumahhala kuya kokukhokhelwayo
Okunye imodeli yebhizinisi yakudala Mayelana nezinhlelo zokusebenza, lezi yilezo ezinikezwa mahhala ngenketho yokuthuthukisa ngenkokhelo. Lokhu kuthuthukiswa kungaba lula njengokuthi susa izikhangiso ngokuphelele kusuka kuhlelo lokusebenza noma ukufinyelela ukusebenza okuthuthukileNgokufanayo, kukhona lezo ezinikeza a inguqulo enwetshiweIsibonelo esihle kakhulu yi- imidlalo okuthi, uma uthenga inguqulo egcwele, ikuvumele ukuthi uvule amaleveli engeziwe.izindlela zegeyimu noma izinto ezibonakalayo.
Kusukela kulezi zindlela eziyisisekelo, amamodeli amaningana achazwe kahle ahlanganiswe: izinhlelo zokusebenza ezikhokhelwayo (ze-Premium)., Izinhlelo zokusebenza zamahhala ezinezikhangiso, freemium ngokuthenga ngaphakathi nohlelo, okubhaliselwe y ama-mixto amamodeli ezihlanganisa amasistimu ambalwa ukuze kwandiswe imali engenayo.
Uhlelo lokusebenza olukhokhelwayo noma lwe-“Premium”
Kuhlelo lokusebenza olukhokhelwayo, umsebenzisi ulanda i isicelo sokuthenga ngaphambilini yenani elibekwe unjiniyela. Kuye ngeplatifomu, izitolo zibeka amanani amanani futhi zisebenzisa a ikhomishini ekuthengisweni ngakunyeKuyimodeli ekahle ye izinhlelo zokusebenza ezikhethekile kakhulu noma izinhlelo zokusebenza ezinevelu ebonwayo ephezulu, njengamathuluzi ochwepheshe, izinsiza ezithuthukile, noma imidlalo ethile yevidiyo ehlonishwayo.
Isibonelo sale ndlela ye-premium yilesi I-Minecraft kunguqulo yayo yohlelo lokusebenzalapho umsebenzisi ekhokha khona ukuze alande igeyimu ephelele, ngaphandle kwezikhangiso, futhi angathola ukuthenga okwengeziwe ukuze athuthukise okwenzayo. Lapha, inkokhelo yokuqala ihlanganiswa ne imisebenzi eyengeziweukulungisa imodeli exubile.
Uhlelo lokusebenza lwamahhala olunezikhangiso
Kuhlelo lokusebenza lwamahhala, umsebenzisi ulanda uhlelo lokusebenza ngaphandle kokukhokha luthoLe modeli ivame kakhulu ngenxa yokungabaza kwabasebenzisi abaningi ukukhokha ukulanda okuqukethwe. Ukwenza imali kuvame ukuzuzwa nge... , noma nge amabhanela, interstitials, amavidiyo aklonyelisiwe noma amamojula omdabu abakhangisi.
Inzuzo enkulu ukuthi yenza kube lula ukutholwa komsebenzisiNokho, okubi ukuthi lezi zikhangiso zingaholela ecasulayo futhi ephazamisayo Uma zingaphathwa ngendlela efanele, zingathinta isikhathi sokusetshenziswa nezilinganiso zesitolo sohlelo lokusebenza. Ngakho-ke, izinhlelo zokusebenza eziningi zikhetha ukunikeza a inguqulo engenazikhangiso ngenkokhelo yesikhathi esisodwa noma ukubhalisa, ngaleyo ndlela kuhlanganiswe ukukhangisa namamodeli we-Premium.
Uhlelo lokusebenza lwamahhala olunokuqukethwe okukhokhelwayo okwengeziwe noma i-“Freemium”
Imodeli freemium Kuyinhlanganisela yezinketho zangaphambilini. Umsebenzisi ulanda uhlelo lokusebenza mahhala, kodwa uyakwazi ukufinyelela kunqunyelwe kokuqukethwe noma ukusebenza. ukwenza imali Kufezwa ngezindlela ezimbili eziyinhloko: izinkokhelo zokuvula okuqukethwe okuthile noma izinzuzo (ukuthenga ngaphakathi nohlelo) y ukukhangisaokuthi ezimweni eziningi inyamalale lapho umsebenzisi enza inkokhelo.
Amafomethi afana Spotify Bakufanekisa kahle: ukulanda kwamahhala, ukukhangisa kunguqulo eyisisekelo, namaphakheji ahlukahlukene okubhalisa asusa izikhangiso futhi engeza izinzuzo ezifana lalela ungaxhunyiwe ku-inthanethi o ikhwalithi yomsindo engconoLo mqondo uphindwa kumageyimu eselula ngokuthenga ngaphakathi nohlelo. amazinga, izinhlamvu zemali ezibonakalayo, noma ukuthuthukiswa lokho kusheshisa inqubekelaphambili.
Ukubhalisa namamodeli we-SaaS
Enye imodeli ekhulayo yileyo ye izinhlelo zokusebenza zokubhalisalapho umsebenzisi ekhokha khona imali ephindayo (nyanga zonke, ngekota, noma minyaka yonke) ukuze afinyelele okuqukethwe, amasevisi noma izici ezithuthukileKuvame kakhulu ku izinkundla zomculo, ividiyo edingeka kakhulu, izindaba zedijithali, ukuqeqeshwa, noma ezempilo nokuphila kahle.
Okuhlobene nalokhu, izinhlelo zokusebenza I-SaaS (Isoftware Njengesevisi) Bagxile ekunikeleni a ibhizinisi noma isevisi professional kufinyeleleka ohlelweni lokusebenza. Inkokhelo ngokuvamile isekelwe amalayisense okusetshenziswa, ivolumu yomsebenzisi, noma umthamo osetshenzisiweIzibonelo ezijwayelekile zingamathuluzi we ukuphathwa kwephrojekthi, i-CRM, isitoreji samafu, noma ukuhlaziya idatha.
Amamodeli axubile namasu okuhlola
Le modeli yakhelwe ukuthola i- Inzuzo enkulu ngokuhlanganisa imithombo eminingi yemali engenayoKuqukethe ukusebenzisa amamodeli amabili noma ngaphezulu kulawa angenhla ngaphakathi kohlelo lokusebenza olufanayo, isibonelo: ukulanda kwamahhala, ukukhangisa kokuqala, ukuthenga ngaphakathi nohlelo, nezinhlelo zokubhalisa ngaphandle kwezikhangiso.
Izinhlelo zokusebenza eziningi ezisebenzisa indlela yokwenza I-Premium noma ehlanganisiwe Baphinde banikeze a inguqulo yamahhala yesilingo okwesikhathi esilinganiselwe. Lelisu linciphisa i isithiyo sokungena Isiza abasebenzisi bagweme ukukhokhela umkhiqizo ongaziwa futhi ibavumele ukuthi bahlole ukuthi uhlelo lokusebenza luyahlangabezana yini nezidingo zabo ngaphambi kokuzibophezela ekukhokheni.
Uma, naphezu kwakho konke, uthatha isinqumo sokuthi kungcono ukukhokhisa ukulanda uhlelo lwakho lokusebenza, gcina lawa macebiso engqondweni:
- Inikeza isihlukanisi sangempela: Isicelo sakho kumele sihluke emakethe, sixazulule a inkinga ethile Kufanele kube ngcono kunezinye izindlela futhi kubonise ukusetshenziswa okucacile. Uma ikhasimende lakho lithola olunye uhlelo lokusebenza elenza into efanayo mahhala, kungenzeka likhethe inketho yamahhala.
- Khumbula izindleko zokuyigcina ezitolo zohlelo lokusebenza: Bala ukuthi uzodonswa malini ngokulanda ngakunye. izindleko zesikhulumi, izintela ezingaba khona kanye nesabelomali se izibuyekezo nokusekelwaKuhlanganise konke kuzibikezelo zakho.
- Iphinde inikeze inguqulo yamahhala noma yesilingo: Kungaba inguqulo nge okuqukethwe okulinganiselwe noma ingasebenza izinsuku ezimbalwa kuphela, kodwa izosiza ukukhiqiza intshisekelo njengoba abasebenzisi bejwayele ukuyisebenzisa, okwandisa amathuba okuthi bagcine bethenge inguqulo ephelele.
Ukukhetha indlela elungile yokwenza imali ngohlelo lwakho lokusebenza kunomthelela ngokuqondile isu lokumaketha, ukuma kwe-ASO/SEO, isipiliyoni somsebenzisi, kanye nembuyiselo ekutshalweni kwezimaliIndlela echazwe kahle kusukela ekuqaleni, enokuhlola, izinguqulo zamahhala, izinketho zokukhokha ezicacile, namamodeli ahlanganisiwe ashintshashintshayo, akhulisa amathuba okuthi uhlelo lwakho lokusebenza lube yimpahla enenzuzo nesimeme yebhizinisi lakho.
