Lapho usetha i-eCommerce, Ubuwazi ukuthi uhla olufanele lwemibala lungakwenza uthengise kakhulu? Futhi uma wenze iphutha ngemibala ekhasini lakho, uzomosha yonke into futhi ngeke ugqame kakhulu.
Okuthile abaningi abangakunaki, imibala okufanele bayikhethe, kungasho ukuthengisa noma ukungadayisi. Ngakho-ke, singakhuluma kanjani nawe ngalesi sihloko esibaluleke kakhulu?
I-psychology yemibala
Mhlawumbe uke wezwa ngakho. Noma mhlawumbe kungokokuqala. Kodwa ngokwesayensi yezengqondo, umbala ngamunye udlulisela uchungechunge lwemizwelo nemizwelo. Futhi lokhu kubalulekile ekhasini lakho.
Umbala ngamunye uveza umuzwa futhi ngesikhathi esifanayo udlulisa uchungechunge lwemizwa noma ubudlelwano. Isibonelo, umbala obomvana (okuthi uma ungazi ngaphambili wawungumbala wesilisa), uvusa ubumsulwa, uthando... kodwa uhlotshaniswa nezindikimba ezihlobene nowesifazane, owengane noma oshibhile.
Manje, ake ucabange ukuthi i-eCommerce yakho ithengisa izimoto zikanokusho. Futhi kuvela ukuthi ukhethe obomvana njengombala wewebhusayithi. Ngabe bungaba nanoma yibuphi ubudlelwano? Hhayi-ke, uma kuyizimoto zabesifazane, yebo. Uma kuyizimoto zamantombazane amancane, yebo. Kodwa kancane.
Njengoba ubona, Ukukhetha ibanga lemibala elilungile lesitolo se-eCommerce akuyona into okufanele ithathwe kalula.. Empeleni kubaluleke kakhulu kunalokho obukucabanga.
Ungakhetha kanjani ibanga lombala le-eCommerce
Lapho uklama iwebhusayithi ye-eCommerce, uyazi ukuthi ngeke usebenzise umbala owodwa. Kodwa akukhuthazwa ukuthi kusetshenziswe inani elikhulu ngoba lizofana nothingo lwenkosazana kunalokho esikufunayo, okuyisitolo.
Ngokuvamile, Kusetshenziswa umbala owodwa noma emibili engathathi hlangothi, okungaba grey, mhlophe noma mnyama, kumbhalo, ukuhlukanisa, njll. Futhi eyodwa noma ezimbili ezishayayo, ezimeshayo futhi inhloso yazo ingeyinye ngaphandle kokuheha ukunaka kwabantu.
Kufanele ubeke lezi ezingxenyeni othanda kakhulu ukuzigqamisa, njengezinkinobho, amafomu, inqola yokuthenga...
Into yokuqala okufanele uyibheke lapho ukhetha ububanzi bemibala ukuthi ngabe usunabo yini ubuwena obuchaziwe. Okusho ukuthi, uma ine-logo, uma igama nomkhiqizo wesitolo usuvele waziwa ngandlela-thile, njll. Uma kunjalo, isiqalo sakho leso ngoba akufanelekile ukuthi usiguqule, okungenani hhayi ekuqaleni ukuze bakuhlobanise newebhusayithi entsha.
Elinye iphuzu okufanele licatshangelwe izethameli eziqondiwe. Kuya ngobulili, ubudala, ubuzwe, njll. Uzoba neminye imibala efaneleka kakhulu kuneminye.
Okokugcina, kufanele ucabangele ulwazi lomsebenzisi. Noma i-UX. Okusho ukuthi, i-eCommerce yakho iyisitolo lapho ungathenga khona kalula, awulahleki, njll.
Imaphi ububanzi bemibala obusetshenziswa kakhulu ku-eCommerce?
Ngokugxila ngqo esitolo esiku-inthanethi, kukhona imibala ethile egqamayo kweminye. Ngokukhethekile, lokhu kungaba:
I-Rojo
Imibala ehlukene ebomvu Afanele uchungechunge lwemikhakha ku-eCommerce. Ikuphi? Ezemidlalo, izindlu, imfashini kanye nemikhiqizo yendwangu.
Akusho ukuthi awukwazi ukusebenzisa eminye imibala, kodwa ngokuvamile ibonakala ngale toni.
I-Naranja
Okokuqala, kufanele wazi ukuthi kuthiwa i-orange umbala ongcono kakhulu ongawuthengisa. Ngokusobala, futhi ngokusho kwe-neuromarketing, Owolintshi umbala okhiqiza imizwa eyakhayo kakhudlwana kumakhasimende, okuwenza avuleleke kakhulu ekuthengeni imikhiqizo.
Manje, sikhuluma ngombala oqinile, ngisho nohlu lwawo lwemibala. Yingakho abaningi bekhetha ukubeka lo mbala kuphela kuma-CTA (ukubiza esenzweni) nasezinqoleni.
Mayelana nemikhakha lapho umbala ungaba muhle, singacabanga ngezitolo ezithengisa amavithamini nemikhiqizo yamakhambi, iziphuzo ezinikeza amandla noma ezemidlalo.
oluhlaza
Ububanzi bombala oluhlaza bugxile ngaphezu kwakho konke emvelweni. Ngokuvusa leyo ngxenye yemvelo, noma iyiphi i-eCommerce ehlobene nemikhiqizo yemvelo, impilo, kanye nekhaya kungaba yimpumelelo.
Azul
Lapha sithola izinhlobo ezimbili.
Uma kuwuhlu lwama-blues amnyama, kungcono ukugxila emkhakheni wezezimali. Eqinisweni, uma ubheka amanye amabhange asebenzisa lo mbala (La Caixa, BBVA...).
Manje, uma kuluhlaza okwesibhakabhaka (futhi okufanayo), kuhamba kahle kakhulu nobuchwepheshe kanye nemfashini yezingane. Futhi nezitolo zamathoyizi.
Amarillo
Ophuzi bekulokhu kucatshangwa ukuthi umbala oneshwa. Kumabonakude, isibonelo, lokhu akuvamile ukusetshenziswa ngoba kuthiwa kubi (bambalwa abethuli abanesibindi sokukusebenzisa).
Nokho, kuwebhusayithi ye-eCommerce kungaba umqondo omuhle. Inqobo nje uma ihlobene nokuzijabulisa. Ikakhulukazi imidlalo yevidiyo, imidlalo yebhodi nanoma yiziphi izici noma imikhiqizo ehlobene nokungcebeleka.
Rosa
Ububanzi bemibala ebomvana, njengoba sike sakutshela ngaphambili, buzogxila kuyo. Okusho ukuthi, banconyelwe i-eCommerce ekhethekile esihlokweni sabesifazane: imfashini, amakha, izimonyo, ubuhle, amatimu abesifazane...
I-Violet
Endabeni ye-violet ne-purple, into efana newolintshi iyenzeka. Zinemibala egqamile futhi egqamile, futhi akufanelekile ukudlula. Nokho, labo abawasebenzisayo bahlanganisa lolu hlu lwemibala nepinki ngoba bahlobene nemikhiqizo yabesifazane.
Negro
Qaphela, ngoba i-eCommerce emnyama, i-priori, imvamisa ikhombisa umuzwa wokunethezeka namandla. Inkinga ukuthi lokhu kuhlobene nemali. Futhi okuningi. Ngakho-ke, kucatshangwa ukuthi yimikhiqizo ebizayo.
Ngisho noma unamanani ashibhile kakhulu kuleyo mikhiqizo, amakhasimende angaba khona angase angakwethembi ngoba acabanga ukuthi umkhonyovu.
Mhlophe
Iwebhusayithi emhlophe kuphela ayivamile ukubonwa, ngoba ihlale ihlanganiswe neminye imibala ukuze igqame. Ngakho-ke, singasho ukuthi umhlophe uzoba khona kuwo wonke ama-eCommerce.
Njengoba ubona, ububanzi bemibala bubaluleke kakhulu kunalokho ongase ucabange. Kepha uma ukwazi ukuthola efanelekile ye-eCommerce yakho Ungathola ukuthi ukuthengisa maningi amathuba okuthi kunyuke. Uke wakuzama?