I-Los abathengi ababi Lezi zinto zingaba yinkinga ezitolo ze-e-commerce ngokuya ngenzuzo nempumelelo yazo. Abathengisi abakwazi ukwanelisa wonke amakhasimende kanye nawo wonke umthengi, ngakho-ke ngezinye izikhathi inketho elula kakhulu ukususa ngesikhathi of the abathengi ababi be-ecommerce futhi unikele izinsiza kulabo abengeza inani. Ngaphezu kokuzikhomba, kuyancomeka ukuthi vimbela umthelela wayo con izinqubomgomo ezicacileizilawuli zokusebenza kanye nokuxhumana okungenasici.
Izici zabathengi ababi be-Ecommerce
Okulandelayo sifuna ukukhuluma nawe ngezimpawu eziyinhloko ze- abathengi ababi ku-e-commerce Futhi ukuthi wonke umthengisi kufanele azi. Ukuze ulindele, kubalulekile. bona izimpawu zakuqala, bhala ubufakazi futhi usebenzise izihlungi ezinciphisa izingozi ngaphandle kokujezisa amakhasimende alungile.
Abathengi abalindele okungenangqondo
Abanye Abathengi be-Ecommerce Banokulindela okungenangqondo, ngisho nalapho yonke into yenziwe kahle. Cishe akukho ongakwenza ukuze ubajabulise; bawuhlobo lwamakhasimende Bacela okungenzeki. Futhi bazokholwa ukuthi ungabanika zona. Uma inkundla yakho ye-e-commerce ingaxhumene kahle, qaphela ikhasimende elithintekile. Qinisekisa ukuthi lonke ulwazi, inqubo yokuthenga, izinqubomgomo zokubuyiselwa imaliUkuthumela, njll., kufanele kucace ngangokunokwenzeka. Qinisekisa nge imibuzo evame ukubuzwa ebonakalayo, izikhathi zokulungiselela i-oda, imikhawulo yangempela yesitoko, okungeziwe okungafakiwe, nezimo zokuphromotha zokunciphisa ukungaqondakali.
Qinisa ukuxhumana kwakho "i-bulletproof vest": bonisa amanani okugcina ngezindleko zokuthutha nezintela, izikhathi zokulethwa ngendawo, izidingo zokufakwa noma zomhlangano kanye nemikhawulo ye buyela kwamukelwe. Ngale ndlela, lapho ikhasimende lifuna okungenakwenzeka, ithimba lakho lingathembela kulokho okukhulunywe ngakho.
Amaklayenti obuqotho obungabazekayo
Esinye isici sabathengi ababi be-e-commerce ukuthi bangazama ukuthola ngakho-keNgamanye amazwi, umqondo wabo uwukukhohlisa ibhizinisi lakho ukuze uthole inzuzo. Abavame ukukwenza uku-oda imikhiqizo ebiza kancane bese becela ukubuyiselwa imali ukuze bathole izinto mahhala, noma bafune ukuthenga okuyiphutha ukuze bathole ukuthunyelwa kabili. Qaphela. amaphethini aphindayo yembuyiselo ngaphansi kwamanani aphansi kakhulu namakheli avelayo.
Ngaphezu kwalokho, kukhona amaphrofayili asebenzisa kabi ilungelo lokuhoxa: i "ikhabethe" othengela ukusetshenziswa kwesikhashana kanye nezimbuyiselo; i "okuphoqayo" othenga ngesikweletu futhi abuyise ngobuningi ngaphandle kwemibandela; kanye ne "iyadinga" ophendula indlu yakhe ibe igumbi elibafanele futhi ayale osayizi/imibala eminingi ukuze abuyisele cishe yonke into. Ukuze unciphise lokhu, sebenzisa I-RMA iyadingeka, ukulawulwa kwesilinganiso sembuyiselo ngekhasimende ngalinye, ukuqinisekiswa kwezithombe ngaphambi kokubuyiselwa kwemali, kanye nokulebula kabusha ngokuncipha kwenani lapho kufanele khona ngokomthetho.
I-subset eyengeziwe yilezi “abantu abangenalwazi”Bafuna amakheli angalungile, ama-oda ayimpinda "ngephutha," noma amaphutha ewebhusayithi njengoba nje iphakheji selizolethwa. Lokhu kunciphisa umkhawulo wabo wenzuzo. iziqinisekiso eziphindwe kabili Ekuphumeni, amawindi amafushane ukuhlela ikheli kanye nokulandelela ngesikhathi sangempela ukuze yonke into ilandelelwe.
Izinsongo ezibhekiswe ebhizinisini
Amakhasimende amabi nawo avamise ukukhetha ukukusabisa ngokumangalela noma ukubika ibhizinisi lakho eqenjini labathengi noma lenze ukusakazwa okubi ezinkundleni zokuxhumanaNakuba kungase kukhungathekise ngokomzwelo, kungcono kakhulu ukwazisa lelo klayenti lokho Uzobonisana nabameli bakho. Ngaphambi kokuqhubeka nengxoxo, cela ukuthi konke ukuxhumana kugcinwe ngemigudu esemthethweni ukuze kugcinwe amarekhodi. Ungalokothi uphikise esidlangalaleni; phendula nge imiyalezo epholile, ibhala ubufakazi nezikali ngephrothokholi.
Isengezo ngebhuku lokudlala: imibandela ye ukuvala ingxoxo Uma kunempoqo, lolu daba ngizoludlulisela kumeluleki wezomthetho kanye nokuxhumana kwangaphakathi ukuze ukwesekwa, ukuhleleka, kanye nezezimali kusebenze ngendlela ehlelekile. Outsourcing.
Amakhasimende anolimi oluhlukumezayo
Kufanele ukucacise lokho akekho umthengi onelungelo lokuhlukumeza noma ukuhlambalaza Akumele wena njengomnikazi we-e-commerce noma abasebenzi bakho nibe ngaphansi kwalokhu. Amanye amakhasimende angase asebenzise ulimi oluqinile ngenxa yentukuthelo, kodwa inhlamba nokuthuka akwamukeleki nhlobo. Akufanelekile nje. Sungula i-a inqubomgomo yokubekezelela iqandaIsexwayiso esisodwa futhi, uma siqhubeka, sivimbe futhi sidluliselwe eziteshini ezisemthethweni.
Ungawagwema kanjani amakhasimende amabi?
- Chaza izethameli zakhoIsegimenti futhi ubeke phambili izethameli eziqondaniswe nesiphakamiso senani lakho ukuze ugweme ukuheha amaphrofayela alingana kancane abese ephushela izaphulelo ezinkulu noma imbuyiselo eqhubekayo.
- Ukungafihli okugcweleBonisa inani lokugcina futhi ugweme amaqhinga; uzoheha amakhasimende. ikhasimende lekhwalithi futhi uzonciphisa "abazingeli abathengisa" abangeke bathembeke.
- Ukuthengiswa kwevolumuIphromotha ama-oda amakhulu ngezingcaphuno namaphakheji; umthamo omkhulu unciphisa umthelela wedlanzana lamakhasimende anenkinga.
- Lungiselela umuzwa wakho Ukunciphisa ukungqubuzana okuholela ezikhalazo: izincazelo ezicacile, izithombe ezicacileUkukhokha okulula, izinto ezithembekile, izimbuyiselo ezicacile, usekelo olusabelayo, idizayini elungele umsebenzisi, ukuphuma kwesivakashi, nezindlela zokukhokha eziningi. Lezi zici eziyisishiyagalolunye zinciphisa ukunganeliseki futhi zivimbele ukungqubuzana okungadingekile.
Yini okufanele uyenze ngamakhasimende amabi?
- HlukanisaDala uhlu oluthile lwamakhasimende anezigameko eziphezulu zembuyiselo, izikhalazo ezingenasisekelo, noma ukwesekwa kokuhlukunyezwa. Zifake ku-CRM yakho ukuze usebenzise imithetho.
- Yondla okuhle, khawula okubiIzinzuzo, izaphulelo, nokubalulekile kwalabo abanikela ngemajini; ama-threshold, amawaranti ancishisiwe, nokubuyekezwa okwenziwa ngesandla kulabo abakwenzayo zengezwe ohlwini lwabavinjelwe.
- Phinda usebenzise kabushaZama izincwadi zezindaba, izinyanda, noma ukwakha umphakathi; amanye amaphrofayili angaqondiswa kabusha uma unikeza ezinye izindlela ezigxile enanini/inani.
- SusaUma kungekho ukuthuthuka, yeka ukutshala isikhathi nemali. Uma bephikelela nezimo zengqondo ezimbi, qeda ukuxhumana ngokuthi "Kusukela kuleli phuzu kuya phambili, ingxoxo isezandleni zika..." ummeli wethu".
Amaphethini amnyama nemingcele engokomthetho akufanele uweqe
Abathengi bangaba sengozini ezimweni ezithile, futhi izitolo kufanele zikugweme lokhu. amaphethini webhizinisi opaque ezilawula izinqumo. Imikhuba okufanele uyigweme:
- Ukuphuthuma kokwenziwa: izibali sikhathi noma ukushoda okukhohlisayo.
- ubufakazi bomphakathi obungabazekayo: izaziso ezingamanga noma ubufakazi.
- Setha izinketho ezizenzakalelayo ezivuna inkampani noma ezifihla ulwazi.
- Phoqa ukubhaliswa noma ukudluliswa kwedatha ezothengwa.
- Ukuphikelela okuphindaphindiwe ukuphoqa izinqumo.
- Yenza ukukhansela kube nzima kakhulu noma aphansi.
- Intengo yangokwezifiso e-opaque ngokuvumelana “nokuzimisela ukukhokha”.
- Oda kabusha okunikezwayo ngendlela echemile ngaphandle kwemibandela yokwazisa.
Qhubeka obalaUbumfihlo ngedizayini, izindlela zokukhokha ezivikelekile, izinqubomgomo zokubuyisela ezicacile, nezinsiza ezifinyelelekayo zesikhalazo okufanele zivinjwe ukwephulwa kwamalungelo abathengiIlinganisa i-NPS/CSAT, abaqaphi ukudiliva (ukubambezeleka, isimo soku-oda, izehlakalo zomonakalo) kanye nokwabelana ngokulandeleka kwesikhathi sangempela ukuze kuncishiswe ukungaqiniseki, okuyimbangela enkulu yezikhalazo.
Ngenhlanganisela ye ukuxhumana okucacileNgolwazi lokuthenga olungenazihibe, izilawuli zokukhwabanisa ezilinganiswe kahle, nemikhawulo eqinile ekuziphatheni okuhlukumezayo, ungavikela amamajini nesithunzi ngaphandle kokujezisa amakhasimende akho abalulekile, ukhuphule ikhwalithi yesisekelo samakhasimende akho kanye nokusimama kwebhizinisi.
