Uma umkhiqizo uthatha isikhashana, noma ugeja izethameli eziqondiswe kuwo, indlela opakisha ngayo imikhiqizo yawo noma ukuthi uhlinzeka kanjani ngezinsizakalo zawo. Kufanele wenze kabusha. Izibonelo zalokhu ziningi. Ezinye zemikhiqizo eyaziwa kakhulu ziye zahlupheka, ezinye zaphumelela, kanti ezinye ngokwehluleka kwazo.
Yingakho, kulokhu, sifuna ukwabelana ngezibonelo zokushintsha igama ukuze sikubonise ukuthi ngezinye izikhathi ukulungisa inkambo kungaholela empumelelweni. Ufuna ukufunda okwengeziwe?
Yini ukuqamba kabusha
Ngaphambi kokukunikeza izibonelo, kubaluleke kakhulu ukuthi wazi kahle ukuthi sisho ukuthini ngalelo gama. Umkhiqizo uwuphawu lomkhiqizo : ilogo yawo, umyalezo wawo, ukupakishwa komkhiqizo wawo… Ngamafuphi, yikho konke okunikeza uphawu noma inkampani uqobo ubuntu.
Nokho, ukuhamba kwesikhathi kungenza isithombe lolu hlobo sinaso siphelelwe yisikhathi. Okuthile njengokuzalwa ngeminyaka yama-60s nokufuna ukusungula izinto ezintsha ngo-2022. Nakuba izimfashini zibuya, uhlobo ngokwalo luzobukeka ludala.
Nokho, noma yiliphi isu lokumaketha elihilela ukuguqulwa okuphelele noma okuyingxenye kobunikazi bomkhiqizo libizwa ngokuthi ukuvuselela uphawu.
Sikunikeza isibonelo. Cabanga ukuthi udale inkampani ngonyaka ka-2000 futhi uphawu lwayo luwuhlamvu lwemali lwe-peseta. Njengoba wazi, ngaleso sikhathi i-euro yayisiqala ukuzungeza. Cabanga ukuthi awukashintshi. Ngo-2022 ama-peseta awasekho futhi abawakhumbulayo bangaphezu kweminyaka engama-40 (mhlawumbe iminyaka engaba ngu-30). Kodwa-ke, izethameli zakho ezihlosiwe zingu-20 kuya ku-30. Ungaphumelela ngaleyo logo? Okungenzeka kakhulu ukuthi cha.
Ngakho-ke, ukwenza ushintsho lwe-logo kungenye yezindlela zokuqamba kabusha.
Ukubhrenda, ukwenza kabusha igama kanye nokwenza kabusha isitayela
Sesixoxe kakade ngokwakha uphawu kanye nokwakha kabusha uphawu ngokuningiliziwe, futhi uzoqaphela ukuthi lawa ngamagama ahlukene , yize ehlobene. Eqinisweni, ukwakha kabusha uphawu bekungeke kube khona ngaphandle kokwakha uphawu.
Ngamafuphi, singasho ukuthi ukufaka uphawu lomkhiqizo kuwuphawu lomkhiqizo kanti ukushintsha uphawu lomkhiqizo kungukuguqulwa kophawu lomkhiqizo.
Kodwa kuthiwani ngokulungiswa kabusha? Ingabe kuyafana nokuqamba kabusha?
Esimeni lapho ungakaze uzwe igama elithi restyling ngaphambilini, ungase wazi ukuthi libhekisela ekwakhiweni kabusha komkhiqizo. Kodwa ikakhulukazi esithombeni. Ngamanye amazwi, ukuguqulwa kwe-logo, ukuguqulwa kohlobo lwezinhlamvu, ngendlela ezihlelwe ngayo ... Kodwa ngaphandle kokushintsha imibala noma isitayela.
Singasho ukuthi ukuqamba kabusha i-branding kugxile kakhulu ekuchazeni kabusha ubunikazi obubonakalayo kanye nokuguqula ubunikazi benkampani. Ngamanye amazwi, ukuqamba kabusha i-branding kuyingxenye yokuqamba kabusha i-branding.
Kwenziwa nini ukubhrenda kabusha
Ukuqamba kabusha angeke kuthathwe kalula, futhi ngeke kwenziwe noma nini lapho uthanda ngoba kungaba yingozi.
Ngokwesibonelo, cabanga ukuthi unomkhiqizo futhi uzama ukulenza laziwe. Kodwa ngezinyanga eziyisi-6 ushintsha i-logo ngoba awuyithandi. Bese-ke futhi. Zonke lezo zinguquko zihlanyisa amakhasimende nabasebenzisi ngoba abakwazi. Uma behlobanise isithombe esithile nebhizinisi lakho bese usishintsha, ngokubukeka ngeke bakwazi, futhi lokho kusho ukuthi kufanele uphromothe kabusha futhi utshale imali ukuze ufinyelele izethameli zakho.
Ngakho-ke, ukushintshwa kwebhrendi kunconywa kuphela:
- Lapho izinkampani sezingenile isigaba sokuvuthwa, okungukuthi, lapho sezivele zaziwa futhi zidinga ushintsho ukuze ziqhubeke zikhula.
- Nini abukho ubudlelwano bobunikazi bomkhiqizo namakhasimende. Kuhle ngoba izitayela zishintshile, ngoba isiphelelwe yisikhathi, njll. Kulezo zimo kuhle futhi kusungulwe isu lokuqamba kabusha.
Khumbula ukuthi lokhu akukona nje ukushintsha futhi manje. Kuyadingeka ukwenza uphenyo ukuze ukwazi ukukhetha ukuthi iluphi ushintsho olungcono kakhulu, nokuthi lungenziwa kanjani, ukuze amakhasimende aqhubeke nokusazi futhi ahlobanise leso sithombe esisha kanye nobunikazi bomkhiqizo nenkampani ebisebenzela ukwenza kanjalo. iminyaka eminingi.
Ukuqamba kabusha: izibonelo zangempela neziyimpumelelo
Njengoba sazi ukuthi isibonelo sibaluleke ngaphezu kwawo wonke amagama esingakutshela mayelana nokwenza kabusha, ngezansi sizobona izibonelo eziphumelelayo nezinkampani zangempela. Impela okungaphezu kokukodwa kuzwakala kuwe.
Apple
Ungase ungazi, akuyona into ethandwa kakhulu lo mkhiqizo, kodwa kufanele wazi ukuthi, lapho izalwa, i-logo yokuqala eyayinalo kwakungokomfanekiso kaNewton ngaphansi kwesihlahla sama-apula, ne-apula phezulu. ekhanda lakhe .
Kusobala ukuthi ilogo ayizange yamukelwe kahle, futhi ngalowo nyaka (sikhuluma ngo-1976) bayishintsha yaba yi-silhouette ye-apula ngemibala yothingo. Iphumelele kakhulu futhi iheha amehlo. Impumelelo ephelele.
Eqinisweni, kusukela ngo-1976 i-logo yayo ishintshile kuphela ngokombala, kodwa i-apula langempela lihlala.
YouTube
Kungenzeka ukuthi awukaqapheli okuningi, futhi kuyisibonelo sokwenza kabusha isitayela kunokuqamba kabusha. Kodwa kukhona.
Uma ubheka ilogo yokuqala ye-YouTube, uzobona ukuthi ingxenye yesibili yegama elithi, "Tube," yayisebhokisini elibomvu, ibhekisela esiteshini. Kodwa lapho beshintsha lelo bhokisi, lasuswa labekwa ngaphambi kwegama, kwafakwa inkinobho yokudlala.
Impumelelo? Iqiniso liwukuthi uma. Kucace kakhudlwana, kucace kakhudlwana ukuthi kwenzekani futhi kulula.
Umthombo: Marcas-logos.net
Olunye uhlobo lomkhiqizo olushintshile selokhu lwasungulwa ngo-2010 yilolu. Cishe ulusebenzisa njalo manje, kodwa lwalunezinguquko ezimbili zelogo ngo-2010 kanye nolunye ngo-2011. Ngaphambilini, kwakuyikhamera yakudala (yize amakhamera esimanje ayesevele ekhona ngaleso sikhathi). Base beyishintsha yaba yilogo elula kancane, kwathi ngonyaka olandelayo bayinika ukubukeka okufana nesikhumba, besondeza isithombe futhi bedala ukugxila okuhlukile.
Uma siqhathanisa ilogo yamanje naleyo ka-2010 azikho iziqhathaniso eziningi, ngale kokugxila kanye ne-flash.
Kuningi okunye ebesingakubalula kona: I-McDonald's, i-Google, i-Nescafé, i-Ikea, i-Disney ... Ingabe uyazi mayelana nokwenza kabusha ibhrendi nezibonelo zakho? Sazise emazwaneni futhi usitshele ukuthi ucabangani, uma bekulungile noma cha.