Umkhankaso wokumaketha nge-imeyili onethonya elikhulu ungaba nemiphumela emihle kakhulu ebhizinisini lakho ledijithali. Ungakusiza ukuthi ukhangise imikhiqizo, izinsizakalo, noma izinto zakho ngesiqinisekiso esikhulu sempumelelo, futhi ungathuthukisa nobudlelwano bebhizinisi namakhasimende akho noma abasebenzisi. Eqinisweni, noma yikuphi ukunganakwa kwakho kungaqeda yonke imizamo oyenzile kuze kube yileso sikhathi.
Ukuqaliswa kokumaketha nge-imeyili kufanele kuthuthukiswe kusetshenziswa indlela ekuvumela ukuthi ufeze izinhloso zenkampani yakho, njengoba yilokho ekuko ekugcineni. Kumelwe ugweme amaphutha ekuthuthukisweni kwayo angabangela ukuthi ulahlekelwe amakhasimende futhi, ngenxa yalokho, wehlise imali engenayo ekupheleni kwenyanga . Ngale ndlela, kuyasiza kakhulu ukuthi kusukela manje kuqhubeke ube sesimweni esihle sokudala imikhankaso yokumaketha nge-imeyili eheha kakhulu.
Ukuze ungabi nezinkinga, akukho okungcono kunokufunda kulo msebenzi ngokusebenzisa izibonelo ezithile zokumaketha kwe-imeyili. Hhayi ngeze, kuzokunikeza imihlahlandlela edingekayo yokwenza lo msebenzi obalulekile ngaphakathi kwalokhu okubizwa ngokuthi yi-digital commerce. Lapho okubaluleke kakhulu ukukholisa kokuqukethwe ukuze wenze indlela yakho kule ndawo ebaluleke kakhulu yezentengiso zesimanje futhi isetshenziswe kwimidiya yedijithali.
Izibonelo zokumaketha kwe-imeyili: ungazithuthukisa kanjani?
Udinga ukuqonda kusukela ekuqaleni ukuthi imiyalezo yokuphromotha kuphela iyakhathaza, futhi abasebenzisi bafuna kakhulu imikhiqizo. Balindele okuqukethwe kwekhwalithi ephezulu, futhi ngaphezu kwakho konke, okuqukethwe okusha ngempela. Lesi ngesinye sezizathu eziyinhloko zokuthi kungani udinga ukufaka ukuthinta okunobuciko kakhulu futhi uzihlukanise nabanye uma kukhulunywa ngalezi ziteshi zolwazi eziyisisekelo.
Vele, ngezikhathi ezithile uzobe uzibuze ukuthi kufanele uliguqule kangakanani isu lakho maqondana nalolu daba. Lokhu kungenxa yokuthi kuyadingeka ukuthi kusukela manje usesimweni esihle sokukhetha iziphakamiso ze-imeyili ezingokoqobo nezinomthelela kakhulu. Kepha ungabathuthukisa kanjani kusukela manje kuqhubeke? Akufanele ukhathazeke kakhulu ngalolu daba ngoba sizokunikeza imibono engaphezu kweyodwa ukuze ukwazi ukulungisa lesi sehlakalo esingathinta inkampani yakho, ibhizinisi noma isitolo esiku-inthanethi kakhulu. Ngabe uzimisele ukubathatha?
Kusetshenziswa amahlaya njengecebo lokumaketha
Lena indlela esetshenziswa kakhulu yizinkampani kanye namapulatifomu edijithali, okuyisisekelo sokudala okuqukethwe kwe-imeyili okubeka phambili amahlaya ngaphezu kokucabangela ubuchwepheshe kanye nethoni. Awucabangi ukuthi ifomethi ejabulisayo ingadonsela ingxenye enkulu yamakhasimende noma abasebenzisi?
Kumele ubheke eminye imikhiqizo yezentengiso ekhethe lelisu lokukhohlisa. Isibonelo, iningi lalabo abahlobene nezemidlalo noma izindatshana zokuzijwayeza ezemidlalo. Ama-imeyili abo ayela ngasocansini azodonsela ukunaka kwakho ngokuvela kwawo, kepha ngaphezu kwakho konke ngoba bazothola ukumamatheka okungajwayelekile ezindebeni zakho. Kubonakala sengathi kube nempumelelo emiphumeleni engangatshazwa izifundo zokumaketha.
Shayela ukunakwa
Ngenye yezinjongo ezinkulu zezinkampani eziphakathi nendawo nezinkulu. Izinhlobo zabo zisuselwa entweni elula njengokwenza ifilosofi yebhizinisi labo yaziwe ngalezi ziteshi zolwazi. Izifundo ezinhle kakhulu zokumaketha ezidijithali zithi: ama-imeyili amahle kakhulu yilawo akwenza ungene emhlabeni walezi zinkampani. Ngenhloso echazwe kahle kakhulu futhi lokho akuyona enye ngaphandle kokudonsela ukunaka kwakho kubasebenzisi.
Uma kunomkhakha webhizinisi osungule leli qhinga, yiwo oxhumene nezinhlangano zamabhange. Isibonelo, i-Bankinter noma i-ING abazama ukufundisa amaklayenti abo amanani abo amahle kakhulu. Ngokuqukethwe okuhlanganisa ukuguquguquka nokuphakanyiswa kwemikhiqizo nezinsizakalo zayo. Ngomphumela omuhle phakathi kwabemukeli bale milayezo. Ngakolunye uhlangothi, inenzuzo enkulu yokuthi ingakusiza ukuthi ungene kakhulu ebudlelwaneni bebhizinisi namabhange. Ngendlela yokuthi uzokuzimisela ngokwengeziwe ukwenza isivumelwano ngemikhiqizo noma izinsizakalo zabo kusukela kulowo mzuzu.
Yakha ukwethembana phakathi kwamakhasimende
Okuqukethwe kwemvelo kuyithuluzi elinamandla lokwakha ukwethembana phakathi kwezinhlangothi zombili. Kulokhu, kungasiza kakhulu ukwenza njalo ngomlayezo ngokungangabazeki ozama ukudlulisa ukukhathazeka ukwanelisa izidingo zomsebenzisi. Le nhloso ingafinyelelwa ngalezi zenzo ezilandelayo esikuvezela zona ngezansi.
Enza ngendlela oyifisayo ama-imeyili nokuthi elinye iqembu lizosho ukuthi kunomzamo omkhulu nokuzinikela okunamandla amabhizinisi edijithali. Ngalokhu, ngeke ube nenye indlela ngaphandle kokuphromotha okuqukethwe okwenzelwe wena okungewona umphumela wokuphindaphindeka nokwenziwa ngomshini.
Ukuthi iklayenti noma umsebenzisi uzizwa ehlanganisiwe nokuthi lokhu kube ngale ndlela kuzodingeka ukuthi abone ukuthi umlayezo ulungiselelwe yena nokuthi akukhona okuqukethwe okwenziwe ngobuningi, ngoba ngakolunye uhlangothi kuvame ukwenzeka ngemvamisa ethile.
Banikeze izinsizakalo ezikhethekile uma kunesidingo sokusebenzisa leli qhinga lokuhweba. Yebo, ngalo mqondo, akukho lutho olungcono kunomsebenzisi uqobo ezwa ukuthi uyacatshangelwa futhi isinqumo azosenza kusuka kulowo mzuzu singacatshangwa kangcono. Kuze kube seqophelweni lokuthi kufanele likhuthazwe ngendlela elinganiselayo nenengqondo.
Futhi njengecebo lokugcina, iqiniso lokuthi i-imeyili enhle yokumaketha kumele isuselwe kukhwalithi engavunyelwene futhi yilokho okungaholela ekutheni intshisekelo yamakhasimende noma yabasebenzisi ibuyele kuphrojekthi yethu yedijithali.
Ungayifinyelela kanjani imigomo yakho?
Cabanga ngombono ongakusiza kakhulu ekuthuthukiseni ubungcweti bakho futhi okungekho okunye ngaphandle kwama-imeyili amahle kakhulu hhayi lawo okuthengisela imikhiqizo eminingi. Uma kungenjalo, ngokuphambene nalokho, yibo abadonsa ukunaka okukhulu kubo bonke abamukeli babo. Ngaphansi kwale ndlela eyisisekelo sizoba nezibonelo ezithile zamamodeli esizokwazi ukulingisa njengamanje.
I-imeyili yokwamukela
Lolu hlobo lwe-imeyili yilokho kanye imikhiqizo eqala ukuzisungula emakethe esetshenziswayo, njengenkampani yezokuxhumana i-Eurona. Basebenzisa izinhlelo ezahlukene zokumaketha ezinhloso yazo eyinhloko ukwakha ukwethembana namakhasimende abo, futhi abagcini ngezindleko ngokwekhwalithi noma ezinye izindlela zokuletha okuqukethwe kwabo.
Ukuthuthukiswa komkhiqizo noma kwensizakalo
Futhi abakwazi ukuphuthelwa yilesi sikhuthazo esikhethekile, esifuna ngaphezu kwakho konke ukuthi sinikeze imininingwane engcono kakhulu kwenye ingxenye yenqubo yebhizinisi. Njengoba kunikezwe lesi simo, kudingekile ukuthi kusukela manje kuqhubeke, futhi ngokusebenzisa enye yalama imeyili, wazise amakhasimende akho noma abasebenzisi ngokuqaliswa komkhiqizo omusha noma insizakalo yomkhiqizo wakho. Ngazo zonke izinzuzo ezingabalethela zona, kanye nokuba nomkhiqizo wokuhweba ofana nowakho.
Lolu wuhlelo izinkampani ezisemkhakheni wezokuxhumana, ikakhulukazi lezo ezihlobene nezingcingo ezihamba phambili, ezilusebenzise kaningi. Leli yicala elithile leTelefonica noma iJazztel futhi kuqinisekile ukuthi ngezikhathi ezithile uke wabamba iqhaza kucebo lalezi zici ezisebenzisekayo.
Landelela insizakalo noma umkhiqizo
Lesi yisibonelo esivelele ngokuba nomugqa omkhulu wokuhamba ngakho-ke kunconywa kakhulu ngezintshisekelo ze-ecommerce. Ngoba kulula kakhulu ukuyisebenzisa futhi imiphumela yayo iyashesha. Uma le modeli ibonakala ngento ethile ekuphathweni kwezinkampani zedijithali, kungenxa yokuthi zombili izinhlangothi zingazuza. Kusetshenziswa emikhakheni efana nezingubo, izinto zokuzilibazisa nazo zonke izindawo zamasiko. Njengesibonelo, ekuthengisweni kwezincwadi kwi-Intanethi.
Funa impendulo yokuvuma
Vele, uhlelo olusebenza kahle kakhulu ezinkampanini zedijithali ngoba udinga ukufinyelela amakhasimende akho amahle kakhulu futhi ubathumele umkhankaso wokukhangisa ngendlela eqondene nawe. Inenzuzo enkulu yokuthi ngeke ikudinge umzamo omkhulu wokungenisa imodeli futhi yona ikunikeza izinsiza ezizosebenza kakhulu ekulandeleni amaklayenti akho amahle kakhulu. Ngenhloso yokuqinisa ukuthengisa kumikhiqizo yakho, ama-athikili noma izinsizakalo, okugcina kuyikho okubandakanyekayo kulawa macala.
Kuzo zonke izimo, awuzukungabaza ngokusebenza kokuthuthukisa okubizwa ngama-imeyili wokumaketha futhi okuye kwabonakala ezibonelweni esake sakudalula zona phambilini. Lapho kugcinwa khona yonke imithombo engagcinwa izinkampani ukufeza izinhloso zayo emkhakheni wokumaketha wedijithali.