I-inthanethi, nakho konke okuhlobene nebhizinisi, kuyadlondlobala. Ngaso sonke isikhathi kufanele ube nobukhona obukhulu kunethiwekhi, futhi kufanele utshale ukuze uzibeke endaweni yakho. Amagama akwamanye amazwe angena ngesinyenyela ku-slang nsuku zonke, futhi elinye lawo yilelo manje eliheha ukunaka kakhulu. Ngoba, Uma sikubuza ukuthi iyini imidiya ekhokhelwayo, ungasichazela ukuthi isho ukuthini?
Uma uke wathintana nomuntu oziveze njengabezindaba ezikhokhelwayo, noma eke wakhuluma nawe kodwa awuqondi kahle, ngezansi sizokunikeza zonke izikhiye ukuze uqonde futhi ubone. uma, nge-eCommerce yakho, ilungile.usesha noma cha.
Iyini imidiya ekhokhelwayo
Into yokuqala okufanele uyazi ukuthi Kunetemu ngesi-Spanish lemidiya ekhokhelwayo, futhi lena icace kakhudlwana. Imidiya ekhokhelwayo “iyindlela yokukhokha”. Futhi ibhekisela kunoma iyiphi imidiya lapho, ukushicilela izikhangiso, kufanele ukhokhe.
Isibonelo esicacile? Imikhankaso ye-SEM ezikhangisweni ze-Google. Kulokhu ukhokhela ukukhangisa ku-Google futhi ube nokubonakala okwengeziwe. Enye inketho kungaba imikhankaso eyenziwa ezinkundleni zokuxhumana.
Nokho, Imidiya ekhokhelwayo ayibhekiseli ku-inthanethi kuphela. Eqinisweni, singazithola futhi kumidiya yendabuko. Isibonelo, emaphephandabeni, emsakazweni, kumabonakude, ekushicilelweni kwangaphandle (amabhanela), njll. Konke okubandakanya ukukhokhela ukukhangisa kuzowela kuleyo midiya ekhokhelwayo noma imidiya ekhokhelwayo.
Uyini umsebenzi wemidiya ekhokhelwayo
Ngemva kwalokhu okungenhla Ngiyaqiniseka ukuthi wazi kahle ukuthi sisho ukuthini nokuthi imidiya ekhokhelwayo yenzani. Kodwa uma kwenzeka ungakucaceli kahle, umsebenzi oyinhloko wochwepheshe ozinikele kulokhu ukulawula yonke imidiya (i-inthanethi nengaxhunyiwe ku-inthanethi), ngaphandle uma ikhethekile kweminye kuphela, ukukhangisa kumakhasimende futhi ithole izinzuzo eziphezulu mayelana nesabelomali asichithayo. .
Okungukuthi, akuzinikezele kuphela ekubekeni izikhangiso emithonjeni yezindaba eyinhloko, kodwa futhi ihlaziya imiphumela kanye nedatha ephuma kule mikhankaso ukuze ibone ukuthi ilungile, uma isebenza kahle noma, uma kungenjalo, uma Ezinye izinguquko kuyodingeka zenziwe ukuze kube nezingcono.
Izibonelo zemikhankaso yemidiya ekhokhelwayo
Lapho wenza umsebenzi wemidiya okhokhelwayo, kufanele wazi ukuthi kunezinhlobo ezimbalwa zemikhankaso kuye ngokuthi uzokhangisa kuphi. Ukukunikeza umbono, imikhankaso eyinhloko yilena elandelayo:
- Izikhangiso ze-Facebook. Ukushicilela imikhiqizo noma amasevisi kunethiwekhi yokuxhumana nomphakathi. Eqinisweni, ukhokhela imibono onayo kanye nokuchofoza izixhumanisi zakho. Kodwa-ke, ingakusiza futhi ukuthi ukhulise abalandeli bakho ku-inthanethi.
- Izikhangiso ze-Instagram. Okuhlobene nokwangaphambilini, kungenye indlela yokuzinikeza ukubonakala ngokushintshanisa ukuyikhokhela kanye nokuchofoza okunikezwa amakhasimende.
- Izikhangiso ze-Google. Kuyithuluzi amabhizinisi amaningi athembele kulo njengoba liwavumela ukuthi abeke uphawu noma inkampani ukuthi ivele emiphumeleni yokuqala yosesho.
- Izikhangiso ze-LinkedIn. Njengoba wazi, le nethiwekhi igxile ezinkampanini nakumabhizinisi e-B2B. Ngakho-ke, ukukhangisa izinsizakalo noma imikhiqizo kungaba kuhle kakhulu (amasevisi amaningi kunemikhiqizo).
- Izikhangiso ze-Twitter. Yize ingenye yalezo eziqale kamuva, ingakusiza ukuthi ubeke ibhizinisi.
- Izikhangiso ze-YouTube. Ilungele imikhankaso yokuthengisa ngevidiyo. Yebo, lezo zikhangiso ezivela ekuqaleni, phakathi noma ekugcineni kwamavidiyo ofuna ukuwabuka.
- I-TikTok Yebhizinisi. Kuzethameli ezisencane, futhi kucatshangelwa ukuthi yinkundla yokuxhumana nabantu manje esidlondlobala ngale phrofayili. Uma isevisi noma umkhiqizo wakho ugxile kuzo, yilapho kunethuba elikhulu lokufinyelela kuzo.
Ukwengeza, singaba nezinye izinhlobo zemikhankaso engaxhunyiwe ku-inthanethi, njengokukhangisa emaphephandabeni nakomagazini, izikhangiso kumabonakude nomsakazo, izibhengezo noma amakhanvasi emadolobheni...
Izinzuzo zemidiya ekhokhelwayo
Manje njengoba usunombono ongcono wemidiya ekhokhelwayo nayo yonke into ehlanganisayo, into elandelayo okufanele uyicabangele izinzuzo. Ngoba akungabazeki ukuthi, uma kwenziwa kahle, ungawina kakhulu.
Enye yezinzuzo eziyinhloko ezinikezayo ukubonakala. Ngokukhokha ukuze ubonise isikhangiso, abantu abaningi bangafunda mayelana nekhasi noma umkhiqizo noma isevisi oyikhangisayo, ngaleyo ndlela bakhe ukuchayeka okukhulu.
Izinzuzo ezinkulu kanye nokumiswa ngokushesha nakho kufinyelelwa kunalapho konke bekwenziwa ngokuphila.
Ukubi kwemidiya ekhokhelwayo
Njengoba nje uthola izinzuzo ngokusebenzisa le midiya, uzophinde uhlangabezane nezinkinga. Eyokuqala yazo kufanele ihlale ibuyekezwa ngamathrendi amasha, izindaba, njll.. Futhi lo mkhakha ungomunye walabo abashintsha kakhulu futhi uma ufuna ukuzuza umphumela omuhle kuyadingeka ukuba uqaphele kakhulu ukuze ukwandise.
Iphinde imele ukutshalwa kwezimali kwezomnotho okungaba namandla. Okusho ukuthi, ngokukhokha ukukhangisa, kufanele utshale imali, ngezinye izikhathi, ingaba phezulu kakhulu.
Elinye iphuzu okufanele likhunjulwe ukuthi ukuhlaziya kanye nerekhodi lalezi zindlela kanye nemiphumela etholiwe kufanele kukhunjulwe. Ngoba, uma zingasebenzi, kufanele uziguqule ngokushesha ngangokunokwenzeka ukuze zenze, futhi ngezinye izikhathi kuyadingeka ukuba kube nomuntu ozolawula udaba (futhi wazi ukuthi wenzani).
Ingabe imidiya ekhokhelwayo ifanele i-eCommerce?
Ukugxila ku-eCommerce, isihloko esiyinhloko sale bhulogi, lapho usungula isitolo se-inthanethi ungase uzibuze, ikakhulukazi uma usunesikhathi eside unewebhusayithi., uma kufaneleka ukukhokhela abantu abengeziwe ukuthi bakuvakashele.
Lesi sinqumo asilula ngoba uyazi ukuthi uzodinga ukutshalwa kwezimali okuthi kwesinye isikhathi kungabi kukhulu ngendlela obekungadingeka ngayo, nokucisha osomabhizinisi abaningi.
Kodwa kungaba yisixazululo ukukhangisa ibhizinisi elisha futhi uqale ukuheha amakhasimende. Kuyiqiniso ukuthi uthola imiphumela kuphela uma ukwenza kahle, futhi ngokuncintisana okukhona akwenzeki ngaso sonke isikhathi ukwandisa isabelomali onaso.. Kodwa kungenye indlela yokwenza ibhizinisi libonakale ukuthi, uma lingasetshenziswa, futhi ukulisebenzisa kahle, lingasebenza.
Manje njengoba usuyazi ukuthi iyini imidiya ekhokhelwayo nokuthi ihlanganisani, endabeni ye-eCommerce yakho ingakusiza ukuthi uzenze waziwe futhi ufinyelele amakhasimende amaningi. Kodwa ngezindleko zokutshala izimali, ngezinye izikhathi, kungase kungabi mkhulu ngokwanele ukuthola imiphumela. Uke wazama ukukhangisa? Kwahamba kanjani konke?