Ukwehla komnotho eBrazil Ishaye umkhakha we-Ecommerce futhi kanzima kakhulu, kepha i-Ecommerce isakhula kuleli. Ukuqonda isimo lapho i- I-Ecommerce itholakala eBrazilNgo-2016, kwenziwa inhlolovo eku-inthanethi yabathengisi eBrazil ngokubambisana ne- Inkampani ye-e-commerce eBrazilNazi ezinye zezinto ezitholwe kulolo cwaningo kanye nombono owandisiwe ngemininingwane yakamuva ngobukhulu bemakethe, ukuziphatha kwabathengi, izindlela zokukhokha, kanye nezinhlelo zokusebenza.
Isimo sezomnotho omkhulu kanye nosayizi wemakethe yezohwebo lwe-inthanethi eBrazil
Abathengisi bahlupheka ngokusebenza ezweni eline- imijikelezo yezomnotho eguquguqukayoCishe amaphesenti angama-60 abathengisi be-inthanethi bathi ukusebenzisa imali kancane kancane kwabathengi kuyisithiyo esikhulu empumelelweni yabo. ukukhula kwe-Ecommerceikakhulukazi ngezikhathi zokwehla kwamandla emali okuphezulu noma lapho isikweletu siba sincane. Noma kunjalo, imakethe eku-inthanethi yaseBrazil ihlanganise usayizi wamashumi ezigidigidi zamaRandi, nge ukukhula konyaka okunamadijithi amabili okuqhutshwa abathengi abasha bedijithali kanye nokwenyuka kosayizi wamathikithi ojwayelekile.
Imibiko yochwepheshe ilinganisela ukuthi imakethe ye-e-commerce eBrazil Iyaqhubeka nokukhula okukhulu kakhulu, ngezibikezelo eziphinda kabili inani layo eminyakeni embalwa nje. Lokhu kuguquguquka kusekelwe ekwamukelweni okusheshayo kwe izinkokhelo ezisheshayo njengoPix, ekuhlanganisweni kwe- ama-smartphones abiza kancane kanye nokutshalwa kwezimali kwempahla okuvumela ukulethwa kwezimpahla esikhathini esingaphansi kwamahora angama-24 ezindaweni ezinkulu zamadolobha.
Ngaphezu kwalokho, ukubamba iqhaza kwe-Ecommerce ngaphakathi kwe- Ukuthengisa okuphelele kwaseBrazil Kuyanda minyaka yonke, njengoba izigaba ezifana nemfashini, izinto zikagesi, ubuhle, ukudla, neziphuzo zishintsha ingxenye ekhulayo yokuthengisa kwazo iye esiteshini sedijithali. Ukuhweba ngebhizinisi (B2B) nakho kuya ngokuya kufaneleka, njengoba Ama-SME, amakhemisi kanye namabhizinisi amancane Baphendukela ezimakethe ukuze bathole amanani angcono kanye nemibandela yesikweletu.
Ukutshalwa kwezimali kwabathengisi kwezobuchwepheshe kanye neziteshi zedijithali
Abadayisi abaku-inthanethi Bandisa isabelomali sabo sobuchwepheshe be-e-commerce. Naphezu kwengcindezi yokunciphisa izindleko phakathi nezigaba eziyinkimbinkimbi kakhulu ze- isimo sezomnotho saseBrazilAmaphesenti angama-64 abathengisi baseBrazil abahlolisisiwe bandisa ukutshalwa kwezimali kwabo kwezentengiselwano ze-inthanethi ukuze babhekane nesiphepho. Lokhu kufaka phakathi izabelomali ezinkulu e- amapulatifomu okuthengisa aku-inthanethikwingqalasizinda yamafu, amathuluzi okuhlaziya athuthukisiwe, kanye nezixazululo zokwenza kube ngokwakho ezisebenzisa i-AI.
Ngesikhathi esifanayo, abadlali abakhulu bemakethe babela izigidigidi amanethiwekhi okugcwalisaUkuzenzakalela kwe-warehouse kanye nokukhethwa kwamarobhothi. Lokhu kutshalwa kwezimali kunciphisa izikhathi zokulungiselela, kuthuthukisa ukunemba kwempahla, futhi kunikeza ukulethwa kosuku olufanayo noma ngisho nasezikhatsini zesikhathi samahora amabili emadolobheni amakhulu. Kubathengisi abancane nabaphakathi, impendulo ivame ukuba ukubambisana nezimakethe ezisunguliwe kanye nabaqhubi bezokuthutha abakhethekile ababanika ukufinyelela kula makhono.
Ngaphakathi kwengxube yethrafikhi, isiteshi esiqondile (abasebenzisi abathayipha i-URL noma abafinyelela kusuka kuhlelo lokusebenza) sithatha cishe ingxenye yokuvakasha, uphawu lokuthi imikhiqizo emikhulu ikwazile ukwakha i- ukuqashelwa okuqinileNgemuva kwalesi siteshi kutholakala ukusesha okuphilayo futhi i usesho olukhokhelwayoLokhu kuqinisekisa indima ebalulekile ye-SEO ne-SEM njengezinjini zokuthwebula inhloso yokuthenga.
Indima yeselula ekuthengisweni kwe-e-commerce eBrazil
Iselula iyindawo ebalulekile okufanele kugxilwe kuyo. Abathengisi babika ukuthi isilinganiso samaphesenti angama-20 emali engenayo yabo eku-inthanethi manje sivela kubathengi abathenga imikhiqizo ngamaselula abo, okuyisilinganiso esiqhubeka nokukhula njengoba abantu baseBrazil abaningi bexhuma kwi-inthanethi okokuqala ngamadivayisi eselula. Kwezinye izingxenye, ama-smartphone asevele ekhiqiza ngaphezu kwengxenye yenani lokuthengiselana, okuqinisa isikhundla sawo njenge insiza eyinhloko ukuze kuthengwe ku-inthanethi.
Njengamanje, cishe izingxenye ezintathu kwezine zezindlela zokufinyelela ezentengiselwano ze-inthanethi zezwe zenziwa Amadivayisi eselulaLokhu kufaka phakathi kokubili ukuvakasha kwewebhusayithi kanye nokusetshenziswa kohlelo lokusebenza. Izinhlelo zokusebenza zomdabu ezivela kumapulatifomu amakhulu njengeMercado Livre, Shopee, kanye ne-iFood zikhiqiza amakhulu ezigidi zezikhathi, ngamazinga aphezulu kakhulu okuphindeka ngenxa yezaziso ezenziwe ngezifiso, izinhlelo zokwethembeka, kanye nokuhlangenwe nakho okudlalwayo.
Ukuphendula kulo mongo, Amaphesenti angama-56 wabathengisi Bandisa ukutshalwa kwezimali kwabo kumaselula kanye nokwenza ngcono amaselula. Lokhu kuhlanganisa ukuthuthukiswa izinhlelo zokusebenza ezingasindi Kumadivayisi eselula anememori elinganiselwe, ukwamukelwa kwe-Progressive Web Apps (PWAs) kanye nokubekwa phambili komklamo ophendulayo kubalulekile. Kodwa-ke, abathengisi baseBrazil banomsebenzi omningi okufanele bawenze: cishe amaphesenti angama-50 abathengisi basesigabeni sokuqala sokuthuthukisa amasu eselula noma abanawo okwamanje. isu elicacile lesiteshi seselula, ngokusho kocwaningo lwango-2016 kanye nokubona okulandelayo.
Ukufinyelela kumaselula akufani kuzo zonke izigaba. Imikhakha efana nale imikhiqizo yezingane Bagxila ngaphezu kwamaphesenti angama-80 okufinyelela kwabo kumadivayisi eselula, kuyilapho izingxenye ezifana nokudla neziphuzo zisalokhu zikhona kudeskithophu, ikakhulukazi phakathi kwabasebenzisi abahlela ukuthenga izitolo ezinkulu. Umehluko wesifunda, izindleko zedatha yeselula, kanye nekhwalithi yokumbozwa nakho kuthinta isivinini sokusetshenziswa.
Amanethiwekhi omphakathi, izinjini zokusesha, kanye nokuthengwa kwamakhasimende
Imithombo yezokuxhumana iyindlela enhle yokuthola amakhasimende. abathengisi eBrazil Imibiko ikhombisa ukuthi izinkundla zokuxhumana zingenye yezindlela eziphumelela kakhulu zokuthola amakhasimende amasha, njengoba zivumela ukuhlanganisa ukuhlukaniswa okuqondileOkuqukethwe kwamavidiyo, abantu abanethonya, kanye namafomethi asebenzisanayo njengokusakaza bukhoma noma ukusakazwa kubalulekile. Kumabhizinisi asebenza ku-inthanethi kuphela, ukuhweba kwezenhlalo kuwumthombo obalulekile wokubonakala kanye nethrafikhi efanelekile kakhulu.
Njengasezimakethe eziningi zomhlaba, imakethe yokusesha Lokhu kuyinzuzo enkulu. Izinjini zokusesha zikhiqiza iphesenti elikhulu kakhulu lethrafikhi iyonke, kokubili ngokwemvelo nangemikhankaso ekhokhelwayo. Ukusesha kwembula ukuthi inhloso yabathengi futhi badlulisela isidingo ezitolo eziku-inthanethi eziphatha kangcono i-SEO yazo, isakhiwo sokuqukethwe, kanye nohlu lwemikhiqizo.
Imikhiqizo ebonakala kakhulu ezinjini zokusesha kanye nasezinkundleni zokuxhumana incintisana nalokho okubizwa ngokuthi Isabelo sokusesha I-Share of Search, i-metric elinganisa isilinganiso sokusesha komkhiqizo uma kuqhathaniswa nokusesha okuphelele kwesigaba. Izifundo zakamuva zibonisa ukuthi lesi sibonakaliso ukubikezela isabelo semaketheNgakho-ke, izinkampani ezihamba phambili ekusesheni (njengezimakethe ezinkulu ezijwayelekile kanye nabadlali abakhethekile ngokwe-vertical) zivame ukuthola ukuthengisa okwengeziwe esikhathini eside.
Okwamanje, abathengisi abanezitolo ezibonakalayo bayaqhubeka nokuthembela ku- ukukhangisa kwansuku zonke Abathengisi abangaxhunyiwe ku-inthanethi bahlanganisa amasu abo ngokwengeziwe nemvelo yedijithali: imikhankaso ye-omnichannel, ukuthathwa kwezitolo, izinhlelo zokwethembeka ezihlukile, kanye nedatha yesikhulumi esibanzi ukuze kwenziwe ngezifiso okunikezwayo kokubili ku-inthanethi nangaphakathi esitolo. Eqinisweni, ucwaningo lokuqala lwango-2016 seluvele lukhombisile ukuthi abathengisi abaku-inthanethi kuphela bavame ukubona imbuyiselo enkulu ngokushesha ezinkundleni zokuxhumana, kuyilapho izitolo zendabuko zingcono ekuhlanganiseni ithrafikhi engaxhunyiwe ku-inthanethi nokukhushulwa kwendawo.
Izindlela zokukhokha, ezokuthutha kanye nezinselele zesakhiwo
IBrazil isibe yindawo yokucwaninga ukusungula izinto ezintsha ekukhokheni kwedijithaliUhlelo lwe-Pix olusekelwa yibhange eliphakathi luvumela ukudluliselwa okusheshayo nokungabizi kakhulu kwabathengisi nabathengi, lukhulula uketshezi futhi luthuthukise imijikelezo yemali yokusebenza yamabhizinisi amancane. Izixazululo zakhiwa phezu kwalesi sisekelo. Thenga manje, ukhokhe kamuva (BNPL) ezenza isiko lokukhokha ngezitolimende lendabuko lezwe libe yidijithali, okwenza kube lula ukufinyelela kwesikweletu kubathengi abayizigidi.
Kodwa-ke, akuzona zonke izinzuzo. Ukuthutha kusengenye yezinselelo ezinkulu. Ezokuthutha ngomgwaqo zimunca iphesenti eliphezulu kakhulu le-GDP kazwelonke, futhi imizila eminingi ayifinyeleli kakhulu amazinga omhlaba wonke, okwandisa izindleko. izindleko zokulethwa futhi yandisa isikhathi sokulethwa, ikakhulukazi enyakatho nasenyakatho-mpumalanga. Amapulatifomu amakhulu azama ukunciphisa le nkinga nge izikhungo zokusabalalisa zesifundaIzimoto zikagesi, ukubambisana nabaqhubi bendawo, kanye namamodeli ezitolo ezimnyama zokulethwa okusheshayo ezindaweni ezinabantu abaningi basemadolobheni.
Enye inselele efanele yile izindleko zedatha yeselula Kubasebenzisi abahola kancane, lokhu kunciphisa ukusetshenziswa kokuqukethwe okudinga idatha eningi njengevidiyo futhi kunciphisa amandla amasu athile okuhweba kwezenhlalo ngaphandle kwezindawo zasemadolobheni amakhulu. Ukuze kulungiswe lokhu, izinhlelo zokusebenza eziningi zifaka izindlela zedatha ephansi, amakhathalogi angaxhunyiwe ku-inthanethi, kanye nokuzulazula okulungiselelwe, okuhlose ukugcina ulwazi lokuthenga ngisho nangaphansi kwezimo zokuxhumeka okulinganiselwe.
Kulesi simo, inhlanganisela efanele ye ithrafikhi efanelekayoOkuhlangenwe nakho komsebenzisi okungenazihibe, inhlanganisela yomkhiqizo oncintisanayo, amanani okuncintisanayo, izindlela zokukhokha eziguquguqukayo, kanye nokulethwa okusheshayo kuba yizinto ezinqumayo ezihlukanisa abawinile emakethe egxile kakhulu. Ithuba lokukhula kwezitolo ze-e-commerce eBrazil lihlala livulekile, kodwa lidinga isu lobuchwepheshe eliqinile, umbono ogxile kuselula, kanye nekhono eliqhubekayo lokuzivumelanisa nemithethonqubo kanye nokushintsha kwezintandokazi zabathengi.
Isithombe sonke sibonisa umkhakha wezohwebo lwe-inthanethi waseBrazil oqinile, osekelwa ukusungula izinto ezintsha ekukhokheni, ukwanda kokuxhumana kweselula, kanye nokuncintisana okukhulu phakathi kwezimakethe ezinkulu, kodwa futhi ugcwele amathuba kubathengisi abaphakathi nabancane abakwaziyo ukuzihlukanisa ngomkhiqizo, isevisi, kanye nolwazi lwedijithali.