-Google iyaqhubeka nokuqinisa ukuzibophezela kwayo ekuthuthukisweni nasekuqeqesheni abantu abasha ngokusebenzisa inkundla Thola okusebenzayo. Lesi sinyathelo asikhuthazi ukufunda kuphela amakhono edijithali, kodwa futhi iletha abasebenzisi eduze nezwe lezamabhizinisi kanye amathuba emisebenzi. Esimeni lapho ukufinyelela olwazini nolwazi kubalulekile ukuze kuphumelele ubungcweti, i-Google ifuna ukuba ngumgqugquzeli ekwenzeni kusebenze izinkulungwane zabantu abasha.
Ngohlelo Thola okusebenzayo, abasebenzisi bangafinyelela ukuqeqeshwa kwamahhala ezindaweni ezibalulekile njenge eCommerce, ukudayiswa kwe-digital, ukuhlaziywa kwedatha nokunye okuningi. Amamojula aguqulelwe ukukhuthaza usomabhizinisi, anikele ngamathuluzi okuthola umsebenzi kanye nokuthuthukisa inethiwekhi yakho yokuxhumana nabantu abangochwepheshe kanye nomphakathi nawo afakiwe.
Yini i-Google Activate?
I-Google Thola Isebenze iyinkundla yezemfundo eyenzelwe ukunika amandla abantu abasha kanye nezingcweti emkhakheni wedijithali. Ngenhlanganisela ye Izifundo zobuso nobuso y online, lolu hlelo lubavumela ukuthi bathole amakhono abalulekile okubhekana nezinselelo ze imakethe yezabasebenzi yesimanje. Selokhu lwaqalwa, lolu hlelo seluphenduke ithuluzi elibalulekile kubantu abathanda ukuthuthukisa umsebenzi wabo wobuchwepheshe emikhakheni edingeka kakhulu njenge eCommerce, the ukudayiswa kwe-digital futhi i izibalo zedatha.
Izifundo Zokuqeqesha
Esinye sezici eziyinhloko ze-Actívate ukugxila kwayo kukho ukuqeqeshwa kwamahhala y kufinyeleleke wonke umuntu. Phakathi kwezifundo eziphawuleka kakhulu yilezo ze ukudayiswa kwe-digital, eklanyelwe ukuqeqesha ezindaweni ezifana SEO, SEM, amasu ku amanethiwekhi omphakathi, ezentengiselwano ze-elektroniki y ukumaketha kweselula. Lezi zifundo zitholakala kokubili mathupha kanye naku-inthanethi, okuzivumela ukuthi zivumelane nezidingo zomsebenzisi ngamunye.
Izifundo zobuso nobuso zinesikhathi soku Izinsuku ze-5 futhi zenziwa emanyuvesi ahlukahlukene eSpain. Lapho sekuqediwe, ababambiqhaza bathola a isitifiketi evela enhlanganweni edumile I-IAB (I-Internet Advertising Bureau).
Ngaphezu kwalokho, i-Actívate inweba izinketho zayo ngezifundo eziku-inthanethi ezifundweni ezifana nalezi:
- Ukuhlaziya idatha: Funda ukuhumusha amamethrikhi ukuze uqonde ukuthi amakhasimende akho avelaphi nokuthi yikuphi okuqukethwe okukhiqiza intshisekelo enkulu.
- I-Cloud Computing: Zitholele indlela yokusungula enkampanini yakho ngokufinyelela okuqukethwe kunoma iyiphi idivayisi.
- Ukuhweba Kwe-elekthronikhi: Guqula ibhizinisi lakho libe umbukiso womhlaba wonke ngokufunda ukuthenga nokuthengisa ku-inthanethi.
Ngesitifiketi se- Isikole Senhlangano Yezimboni (i-EOI), lezi zifundo ziqinisekisa ukufunda okuphelele okuzokusiza uvelele emsebenzini.
Ukukhuthazwa Kwezamabhizinisi
Enye yezinsika eziyisisekelo zomsamo ukugxila kwayo kukho usomabhizinisi. I-Actívate inikeza amathuluzi nezeluleko ezivela kochwepheshe kulo mkhakha ukuze abasebenzisi bakwazi ukuhlola umbono wabo webhizinisi futhi bawenze. Kusukela ekudalweni kwe-a uhlelo lwebhizinisi ngolwazi lwezinqubo ezidingekayo zomthetho nezokuphatha, lolu hlelo luhlinzeka osomabhizinisi ngomhlahlandlela ophelele.
Abahlanganyeli bazokwazi futhi ukufunda mayelana:
- Ukubaluleka koku ukuxhumana ukusungula ukuxhumana okubalulekile.
- Imithombo yoxhaso etholakalayo yokuqala iphrojekthi.
- Amasu agqugquzelwe yizindaba zempumelelo zangempela.
Ngalokhu, i-Google ifuna ukukhuthaza a isiko emisha, ukuhlinzeka abantu abasha ngamathuluzi adingekayo ukuze babe abaholi emikhakheni yabo.
Ukulungiselela Imakethe Yezabasebenzi
Ukusesha umsebenzi kungenye yezinto ezigxile kakhulu ku-Google Activate. Ngale nkundla, abasebenzisi bathola amakhono awusizo ukuthuthukisa ukuqashwa kwabo. Phakathi kwezihloko okukhulunywa ngazo yilezi:
- Ungayakha kanjani qalisa kabusha ezikhangayo.
- Ukubaluleka kokunakekela isithombe sochwepheshe ku-inthanethi.
- Ukusetshenziswa kobudlelwano bomuntu siqu nobuchwephesha njengethuluzi ekusesheni umsebenzi.
Ngaphezu kwalokho, i-Actívate isebenzisana nezinkampani nezinkundla ezifana Ukungasebenzi ukuqinisekisa ukuthi abasebenzisi bafinyelela amathuba emisebenzi.
I-Social and Collaboration Facet
Esinye isici esibalulekile se-Actívate ubukhulu bayo bomphakathi. Lesi sinyathelo asigcini nje ngokufuna ukuhlinzeka ngamathuluzi okufunda, kodwa futhi nokugcina inkhulumomphendvulwano eqhubekayo nabasebenzisi bayo. Ngephrofayela yabo ye-Google+, ababambiqhaza bangakwazi yabelana ngemibono kanye neziphakamiso, ezifaka isandla ekwakhiweni kwenkundla eguquguqukayo eguqulelwe kuzidingo zakho.
Le ndlela yokuxhumana nabantu iqinisa umqondo wokuthi ukufunda kuyinqubo ngokubambisana futhi waqhubeka.
Vula Abahlanganyeli
Iphrojekthi yalolu hlobo ibingeke yenzeke ngaphandle kokusekelwa izikhungo nezinhlaka zomphakathi ezahlukene. Phakathi kozakwethu abaphawuleka kakhulu abafake isandla empumelelweni ye-Actívate yilaba:
- Umnyango Wezimboni, Amandla Nezokuvakasha.
- I-Red.es.
- Isikole Senhlangano Yezimboni (EOI).
- Amanyuvesi afana neComplutense University of Madrid, University of Granada, phakathi kwabanye.
- Izikhungo ezizimele njenge-Infoempleo kanye ne-Santander Universities.
Ukusebenzisana nalezi zinhlangano kuqinisekisa ukuthi okuqukethwe nezisetshenziswa ze-Actívate kungokwakho izinga eliphezulu y ukuhambisana.
I-Google Activate ingaphezu kwenkundla yokuqeqesha. Kuyithuluzi elinika abantu abasha amandla okubhekana nezinselele zomhlaba wedijithali, bathuthukise imisebenzi yabo futhi bathuthukise amaphrojekthi amasha. Indlela yayo esebenzayo nokuzibophezela ekufundeni okuseqophelweni eliphezulu kuyenza ibe yinsiza ebalulekile kulabo abafisa ukuthuthukisa amathemba abo obuchwepheshe nawomuntu siqu.