Izinhlawulo ku-Ecommerce ngembuyiselo: Izinselele, izixazululo kanye nemikhuba ehamba phambili

  • Izinga eliphezulu lembuyiselo ezigabeni ezifana nezimpahla zokugqoka nezinto zikagesi lithinta kakhulu abathengisi be-Ecommerce, likhuphule izindleko zokusebenza.
  • Ukuntuleka kokulingana ekumbozweni kwezindleko zezokuthutha kanye nokuphathwa kwezilinganiso ezinkundleni ezinjenge-Amazon kwenza isimo sibe sibi kubathengisi.
  • Amasu afana nokwelula izikhathi zokubuya, ukunikeza ukupakishwa okusebenziseka kabusha nokuthuthukisa ukuxhumana namakhasimende kunganciphisa imithelela engemihle.
  • Ukusebenzisa izinhlelo zobuchwepheshe ezifana namathuluzi e-RMA kuthuthukisa ukuphathwa kwembuyiselo futhi kukhuthaze izinqubomgomo ezingcono zazo zombili izinhlangothi.

Isijeziso sabathengisi ku-Ecommerce ngembuyiselo yomkhiqizo

Una inani elihle labathengisi kumasayithi we-ecommerce abanjengo-Amazon, Snapdeal kanye noFlipkart, bazwakalise ukucasuka kwabo, njengoba bethi bayajeziswa ngenxa yabathengi ababuyisa imikhiqizo. Lokhu akumeleli nje inselele yamasu, kodwa futhi kwandisa izindleko zokusebenza lokho abathengisi okufanele bakucabangele, okuthinta kakhulu inzuzo yamabhizinisi abo.

Kulesi sihloko, sizobheka imibono ehlukahlukene mayelana nezinhlawulo kumasayithi we-e-commerce ngenxa yembuyiselo yomkhiqizo, sihlola umthelela wezezimali nesakhiwo kubathengisi, izinqubomgomo zamanje zokubuyisela, nokuthi lezi zingathuthukiswa kanjani. Sizophinde sikhulume ngokuthi lezi nkundla zingashintshwa kanjani ukuze kuzuze abathengisi nabathengi.

Umthelela wembuyiselo kubathengisi be-Ecommerce

I-Las amanani okubuya komkhiqizo Ngokuvamile ziyisici esinqumayo kulwazi lwamakhasimende, kodwa futhi zimele inselelo enkulu kubathengisi kumapulatifomu e-e-commerce. Ngokwezifundo ezihlukahlukene, izinga lokubuya komkhiqizo ezigabeni ezifana ne-electronics yabathengi, izingubo zokugqoka nobucwebe zingadlula ama-50%. Lesi sigameko sixhumene ngqo nemvelo yokuthenga ku-inthanethi, lapho abathengi bengakwazi ukuthinta, bahlole noma bazame imikhiqizo ngaphambi kokuyithenga.

Ngokwamagama abathengisi abambalwa, izinkundla ngokuvamile azikusizi ukwabiwa kwezindleko zezokuthutha uma kunembuyiselo, okusho ukuthi abathengisi bazithatha ngokugcwele izindleko ze-logistics. ezokuthutha kanye nokulungiswa kabusha kwe-inventory. Ngaphezu kwalokho, amakhomishini akhokhiswe ekuqaleni ngokuthengiswa komkhiqizo awahlali abuyiselwa imali.

Lezi zinhlobo zezimo ngokuvamile zibeka abathengisi esimweni esibi, okudala umbono wokungalungi ekuphathweni kwalezi zimbuyiselo. Lokhu kuba kubi kakhulu uma ukubuyisela kuwumphumela woshintsho esinqumweni somthengi, ukukhubazeka okuncane noma ukuphathwa kabi kokulethwa.

Buyela

Kungani abathengisi benomuzwa wokuthi bayajeziswa?

Elinye lamaphuzu avela kaningi ezikhalweni zabathengisi lisendleleni izinkundla eziphatha ngayo izilinganiso nemibono yamakhasimende. Uma ikhasimende libuyisela umkhiqizo, isibopho siwela kumdayisi. Izikhathi eziningi, basolwa ngokuthengisa imikhiqizo enesici noma mbumbulu, okuba nomthelela omubi kubo idumela ngaphakathi kwepulatifomu.

Ikakhulukazi ezinkundleni ezifana ne-Amazon, lapho idumela lomthengisi lilinganiswa ngokuqhubekayo ngamamethrikhi afana nenkomba yokwaneliseka kwamakhasimende, izinga lokungasebenzi kahle, nezilinganiso, ukwanda kwembuyiselo kunganciphisa kakhulu ukubonakala komdayisi, kuthinte ukuthengisa kwakho kwesikhathi esizayo.

Ngaphezu kwalokho, abathengisi bavame ukukhononda ngokuthi, ohlelweni lwezicelo, akukho ukuqinisekiswa okuphelele ukunquma ukuthi ukubuyisela kuwumthwalo wangempela womthengisi noma wekhasimende. Lokhu kungaholela ekuphathweni ngendlela engafanele kanye nezijeziso ezikhulayo noma imikhawulo kubathengisi.

I-Amazon nokugxila kwayo ezimbuyiseni: Yini enye i-Ecommerce engayifunda?

Amazon, engenye yezikhondlakhondla ze-Ecommerce, iqalise inqubo yesikhalazo ukuze kuvikelwe izintshisekelo zabathengi. Lolu hlelo luvumela amakhasimende ukuthi abike uma umkhiqizo owamukelwe ungahlangabezani nalokho akulindele, futhi phakathi nezinsuku eziyisikhombisa, inkundla iphenya icala ukuze ithole isisombululo esifanele.

Nakuba lokhu kubeka ikhasimende kuqala, abathengisi baphikisa ngokuthi ukungabandakanyeki kwabo ohlelweni ngokuvamile kushiya uhlangothi lwabo lwendaba lungamelwe. Le ndlela iholele ekwenyukeni kwengcindezi kubathengisi ukuthi baqinisekise ikhwalithi futhi ulawule okulindelwe ngamakhasimende, into engekho ngaphansi kolawulo lwakho ngaso sonke isikhathi.

I-athikili ehlobene:
Izimangalo ekuthengeni nge-Ecommerce

Amasu okunciphisa imbuyiselo nezinhlawulo

Kwabathengisi, nciphisa ukubuyisela Akubandakanyi nje ukuthuthukisa ikhwalithi yomkhiqizo, kodwa futhi nokuqinisekisa incazelo enemininingwane nenembile yento esendaweni yesikhulumi. Lokhu kuhlanganisa ikhwalithi yesithombe enhle, izincazelo eziphelele, nezinqubomgomo zokubuyisela ezicacile.

  • Nikeza amaphakheji angasebenziseka kabusha: Ukunikeza ikhasimende imiyalelo yokuthi liwubuyisela kanjani umkhiqizo ephaketheni elifanayo kunganciphisa izindleko ezihambisana nokuhlehla kwempahla.
  • Nweba isikhathi sokubuyisela: Ucwaningo lubonisa ukuthi izikhathi zokugcina eziguquguqukayo, njengezinsuku ezingu-30 noma ezingu-100 zokubuyisela umkhiqizo, azigcini nje ngokuthuthukisa umbono wamakhasimende, kodwa zinganciphisa ngempumelelo ukubuyisela ngokunciphisa ingcindezi yokunquma ngokushesha.
  • Umsebenzi osebenzayo oneziqu: Ukuphendula ngokuqhubekayo ezikhalweni zekhasimende akuthuthukisi kuphela ukuxhumana, kodwa futhi kugwema imiphumela engemihle kumamethrikhi omthengisi.

Ukubuyiselwa kwamahhala kwe-Aliexpress Spain

Izinqubomgomo zokubuyisa: Yini okufanele i-Ecommerce iyicabangele?

I-Ecommerce kumele ifune ibhalansi phakathi kwezinqubomgomo ezinobungani kumakhasimende nezizinzile kubathengisi. Inqubomgomo yembuyiselo eklanywe kabi ayikwazi nje ukukhuphula izilinganiso zokubuyisela, kodwa ingaba nomthelela omubi ku isipiliyoni samakhasimende kanye nemikhawulo yezohwebo.

Ukuqaliswa kwamathuluzi ezobuchwepheshe njengohlelo lwe ukugunyazwa kokubuyisela okuthengiswayo (RMA) ingenza ukuphathwa kwembuyiselo kube lula kubo bobabili amakhasimende nabathengisi. Ukwengeza, okuhlanganisa izigaba ezithile zemikhiqizo engakwazi ukubuyiselwa (njengezimpahla zomuntu siqu) kungasiza amabhizinisi eCommerce agweme ukungezwani futhi anciphise izindleko ezingadingekile.

Izindaba Zempumelelo: Ezinye izinkundla zenza umehluko kanjani?

Isibonelo esithakazelisayo sinikezwa inqubomgomo yokubuyisela ye I-Spartoo, okuvumela amakhasimende ukuthi abuyisele okuthengiswayo mahhala esebenzisa amalebula akhokhelwa ngaphambili. Nokho, ukulinganisa izindleko, le nketho itholakala kuphela ekuhwebeni okuthile noma ukubuyiselwa kwemali okuhlangabezana nemibandela ethile. Le ndlela ephethwe ikhuthaza abathengi ukuthi bakhethe ukuhwebelana, kunembuyiselo ephelele, ngaleyo ndlela bakhuthaze ukugcinwa.

Ngakolunye uhlangothi, amapulatifomu afana ne-Aliexpress Spain agqamile ngokusebenzisa ukubuyisela mahhala emikhiqizweni ehlukahlukene, okwenza inqubo ibe lula kumakhasimende futhi ithuthukise ulwazi lomsebenzisi.

Ngokubonisa imikhuba engcono kakhulu kuzixazululo ze-Ecommerce, abathengisi nezinkundla bangathola amathuba amasha ukuze bangagcini nje ukunciphisa ukubuyisela nezinhlawulo, kodwa futhi bakhe ubudlelwano obuhlala njalo namakhasimende.

Ngokukhula okuqhubekayo kwe-e-commerce kanye nokukhuphuka okulindelwe ngabathengi, ukubhekana nalolu daba ngokugcwele kubalulekile ukuze kuqinisekiswe ukuncintisana nokusimama kwamabhizinisi aku-inthanethi.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.

      abaxhumanisi asebenzayo kusho

    Uma sikhuluma ngomsebenzi wokuhoxa (izinsuku eziyi-14) futhi ngokwazi kwami, uma inkampani ikukhombisa ezimweni zayo zenkontileka noma zokuthengisa, izindleko zizokhokhwa ngumsebenzisi.
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