Inhlangano yokuthengisa ngokuthengisa Inhlangano Yokuthengisa Nge-elekthronikhi YaseYurophu (i-ERA Europe) ujoyinile I-EMOTA, lo Inhlangano Yezohwebo Ye-Ecommerce YaseYurophu kanye Neziteshi Eziningi. Ngokuvamile, izinhlangano zezwe zezentengiselwano ze-inthanethi Yibo abahlangana ne-EMOTA, kodwa kulokhu ukungena kwe-ERA Europe kusho ukwanda okukhulu kwezwi le-e-commerce kanye nokuthengisa ngebanga, ikakhulukazi eBrussels naphambi kwezikhungo zaseYurophu, okuvula nokwandisa ukuba khona komkhakha enhloko-dolobha yaseYurophu.
“I-Electronic Retailing Association Europe” eyaziwa kakhulu ngokuthi “i-ERA Europe” Kungubambiswano oluneziteshi eziningi lokuthenga ekhaya. Luhloselwe izinkampani ezinikeza imikhiqizo kubathengi ngokusebenzisa izethulo ezilalelwayo nezibonwayo, i-inthanethi kanye nezinye izinhlobo zemidiya kagesi, futhi isebenza ngaphansi ikhodi yokuziphatha eyaziwayo kulo mkhakha. Njengamanje, i-ERA Europe imele amalungu asakazeke kulo lonke EYurophu naseMpumalanga Ephakathiukunikeza izwi ezinkampanini ezikhethekile ekuthengeni ekhaya, iziteshi zokuthengisa zethelevishini, izikhangiso zokuxhumana kanye namamodeli okuthengisa ngqo asekelwa yimidiya yedijithali.
Iyini i-EMOTA futhi kungani iyisihluthulelo se-e-commerce yaseYurophu?
I-EMOTA (Inhlangano Yezohwebo Ye-Ecommerce kanye Neziteshi Eziningi ZaseYurophu) yizwi le- Abathengisi abaku-inthanethi sebevele besebenza kude e-European UnionLe nhlangano imele abahwebi kulo lonke elaseYurophu izinhlangano zikazwelonke emazweni amaningi, kanye amalungu ezinkampani kanye nabaphakeli ezisebenza ngaphakathi kwe-ecosystem yedijithali. Umsebenzi wazo oyinhloko ukuthuthukisa izimo zokuhweba kanye nokulawulwa kwezentengiselwano ze-inthanethi kanye nokuthengisa ibanga, ukuxhumana njalo ne- Izikhungo zaseYurophu ukuvikela izintshisekelo ezifanayo.
Ngenxa yale ngxoxo, i-EMOTA iyasebenza ukuqinisekisa ukuthi ukucushwa kwe Imakethe Eyodwa Yedijithali YaseYurophu ilungele intuthuko yebhizinisi, ihlanganisa izindaba ezibucayi ezifana ukuvikelwa kwabathengi, lo ubumfihlo bedatha, lo ukulethwa kwephasela, the izinkokhelo zikagesi futhi, ngokuvamile, yonke imithethonqubo ethinta ukuthengisa ngaphandle kwezindawo ezibonakalayo.
I-ERA Europe: izwi lokuthenga ekhaya kanye nokuthengisa kweziteshi eziningi
I-ERA Europe ichazwa njenge- inhlangano ehamba phambili embonini yokuthenga izindlu eneziteshi eziningiKuhlanganisa izinkampani ezihlinzeka ngemikhiqizo emisha kubathengi ngokusebenzisa iziteshi ezifana nethelevishini ebukhoma, the i-infomercials, the amapulatifomu evidiyo, the ezentengiselwano ze-elektroniki kanye nezinye izindlela ze-elekthronikhi. Inethiwekhi yayo isebenza njenge iphuzu lomhlangano Kwezinkampani ezihlanganisa amasu okumaketha ngqo, imiboniso eboniswa ngemisindo, kanye nokuthengisa ku-inthanethi ukuze kufinyelelwe izithameli eziningi ngaphandle kwesidingo sesitolo sangempela.
Le nhlangano manje isinamathiselwe ku inhlangano yezohwebo lwe-inthanethi yaseYurophu i-EMOTA"Lokhu kuzohlinzeka amalungu ethu ngokufinyelela ezinhlotsheni eziningi zezinzuzo, okuhlanganisa Ukuxhumana okuhle kakhulu eBrussels, a ulwazi oluningi kanye nolwazi olujulile kwezobudlelwano bomphakathikanye a ulwazi olukhethekile emkhakheni wezohwebo nge-inthanethi“,” kusho uJulian Oberndörfer, i-COO ye-ERA Europe. Ngaphezu kwalokho, ubulungu ku-EMOTA buqinisa ikhono layo lokwenza kanjalo. ukuvikela izintshisekelo ngenxa yemithetho emisha ethinta kokubili ukuhweba online kanye nokuthengisa ibanga elivamile.
Ngokusho kuka-Oberndörfer, ubulungu benkampani yakhe bungaba isixhumanisi esingekho embonini yokuthenga izindlu eneziteshi eziningi"Sibone i-" ukufana okuphawulekayo kwemisebenzi yebhizinisi phakathi I-ERA Yurophu ne-EMOTA, amalungu ethu angathuthukisa ngayo amakhono okuthengisa amavidiyo, ukumaketha okuqondile, iziteshi zethelevishini ezibukhoma e i-infomercialsLokhu kuhlangana kunikeza inhlangano izwi eliqinile lokufuna izinhlaka zomthetho ezisekela ukusungula izinto ezintsha eziteshini zokuthengisa.
Izintshisekelo ezifanayo phakathi kokuthenga ekhaya kanye nokuhweba nge-inthanethi
I-EMOTA ibheka amalungu ayo akamuva njengalawa umnikelo omkhulu enhlanganweni yakhoNgokusho kukanobhala-jikelele wayo, I-Maurits Bruggink, kukhona okucacile ukuhlangana kweziteshi eziningana zokusabalalisa lapho imboni yokuthenga ekhaya isizisungule khona njenge isiteshi sokusabalalisa esiphumelelayongamaphuzu amaningi afanayo ne-e-commerce. Womabili amakheli abathengi abangaphandle kwendawo ebonakalayo futhi babhekene nezinselele ezifanayo endaweni ukuvikelwa kwabathengi, ubumfihlo bedatha, ukulethwa kwamaphasela, izinkokhelo zikagesi kanye nezinye izici ezibalulekile zemvelo yedijithali kanye nokuthengisa ngebanga.
Ku-EMOTA, ukuhlanganisa i-ERA Europe kusho ukufaka ulwazi olusebenzayo kumafomethi okulalelwayo nokubukwayoihlolwe iminyaka eminingi eziteshini zethelevishini, ezinkundleni zevidiyo, kanye namamodeli okuthengisa ngqo. Lokhu okuhlangenwe nakho kugcwalisa indlela eku-inthanethi kuphela yokuhweba nge-inthanethi nge ulwazi olujulile ngokuziphatha kwabathengi ezimweni zokuthenga ngokuphazima kweso, imiboniso yomkhiqizo kanye nemikhankaso yokuphendula ngokuqondile.
Ngokuhlanganisa amandla, zombili izinhlangano ziqinisa ukuvikela kwe- indawo yokulawula ezinzile nebikezelekayo kubo bonke abadlali abathengisa kude, kusukela izitolo eziku-inthanethi ezihlanzekile up izinkampani zokuthenga izindlu ezineziteshi eziningiLokhu kwandisa ikhono lokuthonya ukubekwa kwemithetho mayelana nokuthutha, ukubuyiselwa kwemali, ukuphepha kokukhokha kanye nokucutshungulwa kwedatha yomuntu siqu, izinkinga ezithinta ngqo ulwazi lwamakhasimende kanye nokuncintisana kwezinkampani.
Ubumbano phakathi kwe-ERA Europe ne-EMOTA luphumela esakhiweni sobambiswano esiqinile esiqhuba Ukuhlanganiswa kwe-e-commerce kanye nokuthengisa ibanga lendabuko eMakethe Yedijithali Eyodwa, ehlinzeka ngesisekelo esiqinile sokulawula kanye nokusebenzisana kwezohwebo nolwazi okuzuzisa amabhizinisi nabathengi kulo lonke elaseYurophu naseMpumalanga Ephakathi.