Ukusetshenziswa kwezinkundla zokuxhumana ngokungangabazeki kube yithuluzi elinamandla kumabhizinisi afuna ukukhulisa ubukhona bawo nokuheha amakhasimende angaba khona. Kodwa-ke, njengoba nje kuyindlela enamandla yokuthuthukisa isithombe somkhiqizo , anamandla futhi okuwubhubhisa. Ngezansi, sizoxoxa ngokuningiliziwe ukuthi izinkundla zokuxhumana zingalimaza kanjani ibhizinisi lakho.
Ukungaguquguquki
Uma uxhumana nebhizinisi lakho ezinkundleni zokuxhumana , ukungaguquguquki kubalulekile kokuthunyelwe kwakho, ukukhushulwa, ama-tweets, izenzo, izithombe, amavidiyo, nokuningi. Izibuyekezo ezivamile zikuvumela ukuthi uxhumane nabalandeli bakho ezingeni lomuntu siqu neliseduze kakhulu. Kodwa uma uvumela amasonto adlule ngaphandle kokuthumela noma ukwabelana ngokuqukethwe, noma ngisho nokuphendula amazwana, azomane akhe umbono omubi ngebhizinisi lakho.
Ukungahambisani kunciphisa ukufinyelela kwezinto eziphilayo futhi kudida i-algorithm; ikhalenda lokuhlela elinemigomo ecacile, ithoni echaziwe, kanye nemvamisa ezinzile kuvimbela lokhu kwehla. Chaza izikhathi, izingqikithi zansuku zonke , kanye namafomethi (ama-Reels, ama-carousel, izihloko) ezigcina ukuvumelana nesiphakamiso sakho senani.
Isebenza ngokuguqulwa okuncane (londoloza, phawula, vakashela i-bio) ukuze isekele ukuxhumana phakathi kokuthunyelwe futhi inganciki kuphela "eziqongweni" zomkhankaso.
Imiyalezo yogaxekile
Into yokugcina ofuna yenzeke ebhizinisini lakho ezinkundleni zokuxhumana ukuthi abalandeli bakho bakubone njengomuntu othumela imiyalezo engafuneki ozama ukubathengisela imikhiqizo noma izinsizakalo. Kuyacasula futhi kuyacasula abalandeli, ekugcineni kulimaze idumela lebhizinisi lakho. Okungcono kakhulu, kufanele ulinganisele ukukhushulwa kwakho futhi wabelane ngokuqukethwe okuwusizo nokuthakazelisayo, noma ngabe akuhlobene ngqo nemboni noma imakethe yakho.
Gwema amasu okuphazamisa (ama-bot, amazwana azenzakalelayo, abalandeli abathengayo) ngoba alimaza ukwethembeka kwakho futhi angabangela izinhlawulo zesikhulumi. Sebenzisa umthetho ongu-80/20: Inani elingu-80% (imfundo, ugqozi, insizakalo) kanye nokukhushulwa okuqondile okungu-20%, njalo kube nezimemo ezicacile kodwa ezingenalo ulaka esenzweni.
Phendula ngokushesha nangozwela emibuzweni nasezikhalweni; ukususa noma ukunganaki ukugxekwa kwenza inkinga ibe yimbi kakhulu futhi kungabangela inkinga.
Ukuthumela okuqukethwe okunambitheka kabi
Lena enye indlela inkampani yakho engathinteka ngayo ezinkundleni zokuxhumana, ikakhulukazi uma kukhulunywa ngokuqukethwe okubucayi. Udinga ukuqaphela ukuthi akuwona wonke umuntu onezinkolelo, izintandokazi, kanye nemibono efanayo, ngakho-ke kubalulekile ukuthi okuthunyelwe kwakho, ngaphezu kokubandakanya wonke umuntu, kuhloniphe bonke ababukeli.
Misa umhlahlandlela wesitayela onezihloko ezibucayi, izihlungi zokugunyaza, kanye neziqondiso zolimi ezifaka wonke umuntu. Buyekeza umongo, imithombo, kanye nabafundi abangaba khona ngaphambi kokushicilela; indlela embi ingasakazeka ngemizuzu embalwa.
Kuhlanganisa ukuhlola amaqiniso ukuze kugwenywe ukusabalalisa ulwazi olungamanga noma olungacacile futhi kucatshangelwa izimo zokuhoxa nokuxolisa lapho kufaneleka khona.
Izinga eliphansi, okuthunyelwe okungasizi ngalutho
Ekugcineni, inhloso yazo zonke izinkundla zokuxhumana ukuthi uma uhlose ukwabelana ngokuthile, kufanele kube sezingeni eliphezulu futhi kube wusizo kubalandeli bakho. Esikhundleni sokumane ukhangise imikhiqizo, ungabelana ngevidiyo ekhombisa izinzuzo zomkhiqizo wakho, izinkinga ozixazululayo, noma indlela efanele yokuwusebenzisa.
Isebenza ngamafomethi endabuko futhi iphinda isebenziseke kakhulu: izifundo , ukuqhathanisa, izifundo zamacala zangempela, amathempulethi, iziqondiso zesinyathelo ngesinyathelo, kanye nemibuzo evame ukubuzwa. Yigcwalise ngewebhusayithi yakho njengesikhungo sokuqukethwe (okuqukethwe okubonisiwe) ukuze ungaxhomeki ezinguqukweni ze-algorithm futhi "unganikeli" ubunikazi obugcwele bezincwadi zakho kubantu besithathu.
Linganisa ukufinyelela nokuguqulwa: hlanganisa izinto zokuzibandakanya nezibizo esenzweni ezingajezisi ukufinyelela, njenge- micro-CTA kanye nezixhumanisi zomongo.
Imiphumela kanye nezingozi zebhizinisi lakho
Ukusetshenziswa kabi kuthinta ukwethembeka (ulwazi oluphikisanayo), isithombe somkhiqizo (okuqukethwe okungafanele), idumela eliku-inthanethi (ukugxekwa okunganakwa), kanye nokuba semthethweni (ubumfihlo, ilungelo lokushicilela, ukukhangisa, ukuncintisana). Ukwebiwa kobunikazi kanye nezindaba ezingamanga kungakhula kube yizinkinga uma kungathathwa isinyathelo esisheshayo nesisobala.
Ukuphepha nokulawula ukufinyelela
Qinisa ukuphepha ngokuqinisekiswa kwezinto ezimbili , amaphasiwedi aqinile futhi ahlukile, ukufinyelela okuncane ngendima ngayinye, ukuhlolwa okuvamile, kanye nokusekela okuqukethwe . Qeqesha ithimba lakho ngobugebengu bokweba imininingwane ebucayi kanye nokukhwabanisa, chaza izinqubomgomo zomsebenzi wabasebenzi , futhi usungule izindlela zokuphendula zangaphakathi.
- Qinisekisa ama-akhawunti asemthethweni futhi ibike ukuzenza ongeyena.
- Izimvume zesigaba kubaphathi futhi ikhawulele izinhlelo zokusebenza zezinkampani zangaphandle.
- Faka phakathi iziqinisekiso kusiphathi sephasiwedi.
Ukuphathwa kwezinhlekelele kanye ne-disinformation
Yakha uhlelo lwenhlekelele olunemithwalo yemfanelo eyabelwe, izikhathi zokuphendula, amathempulethi, kanye neziteshi ezisemthethweni. Ukuze uthole ukugxekwa okufanele: vuma, chaza, futhi ulungise . Ukuze uthole amanga: phikisa ngedatha, ubhale phansi, bese udlulela esenzweni sezomthetho uma kudingeka. Qapha ngesikhathi sangempela bese usebenzisa ukuhlaziywa kwemizwa ukuze uqalise ukungenelela.
Amamethrikhi, ama-algorithms nokukhetha kwenethiwekhi
Ungagxili kakhulu ezilinganisweni zokuzikhukhumeza . Hlanganisa ama-KPI nebhizinisi lakho: izindleko ngomuntu ngamunye oholayo, izinga lokuguqulwa, ukwaneliseka kwamakhasimende, ukugcinwa. Hlukanisa iziteshi, cabanga ngokutshala imali emithonjeni yezindaba ekhokhelwayo , bese ukhetha amapulatifomu lapho izithameli zakho eziqondiwe zikhona nalapho ungagcina khona ikhwalithi kanye nokuvama ngaphandle kokuhlakazeka.
- Imigomo e-SMART kanye nekhalenda lokuhlela elingokoqobo.
- Ithoni Umhlahlandlela ebonakalayo futhi engaguquguquki kuwo wonke amanethiwekhi.
- Ukuhlolwa kwe-A / B yamafomethi nama-CTA.
Imikhuba emihle yokuvimbela nokuxazulula
- Isu elibhaliwe ngenethiwekhi, ngezindima nezimpendulo ze-SLA.
- Uhlelo lokuqukethwe okufanelekile, okwangempela, futhi okusemthethweni; awekho ama-bots noma abalandeli abathengiwe.
- Ukulalela okusebenzayo ngamathuluzi okuqapha nawokuxwayisa.
- Ukuthobela umthetho: ubumfihlo, impahla yengqondo nemithetho yesikhulumi ngasinye.
- Ukuqeqeshwa okuqhubekayo kusukela kunkundla yezokuxhumana kanye nethimba lesevisi yamakhasimende.
Uma isetshenziswa ngokuhlakanipha, imithombo yezokuxhumana ithuthukisa umkhiqizo, ithuthukisa ubudlelwano namakhasimende, futhi isheshisa ukukhula; iphathwa ngaphandle kwesu, iba umthombo wezingozi zokusebenza, zomthetho, kanye nedumela ezingagwenywa ngezinqubo, ukuphepha, kanye nokuphathwa kobungcweti.
