Umdondoshiya wemfashini eSpain, Inditex, umemezele ukuthunyelwa kwe izinkokhelo zeselula kuzo zonke izitolo zakho zokuthengisa, kufaka phakathi uZara, Pull & Bear, Bershka, Massimo Dutti, Oysho, Stradivarius, Uterqüe neZara Home.
Ngokusho kukaMengameli weGroup, le nkonzo entsha izotholakala nge- uhlelo lokusebenza lweselula lomkhiqizo ngamunye, kanye nohlelo lokusebenza olusha lawo wonke umuntu iqembu elibizwa nge-InWallet. Kulesi simo, iwuhlelo lokusebenza oluvumela abathengi ukuthi bathenge futhi bakhokhe kunoma yisiphi isitolo seqembu ngokungena ngemvume okukodwa.
Uma isici sokukhokha sesinikwe amandla kuhlelo lokusebenza ngokwalo, ikhasimende lizokwazi engeza ikhadi elilodwa noma amaningi esikweletu noma edebhithi. Ngemuva, Uhlelo lokusebenza luzokhiqiza ikhodi ye-QR yesikhashana, okumele iskenwe ekuphumeni ukuze kuqedelwe ukuthenga ngokuphephile nangokukhululekile.
Lokhu okusha isicelo sokukhokha seselula Irekhoda wonke amarisidi abasebenzisi, kokubili lapho uthenga ezitolo ezingokoqobo kanye nakwezentengiselwano, okwenza kube lula Ukubuyisela nokuhwebelana ngaphandle kwamathikithi ephephaNgaphezu kwalokho, amakhodi e-QR asetshenziswa i-Inditex ayisikhumbuzo salawo asetshenziswa ezinye izinhlelo zokusebenza ezisunguliwe njenge-WeChat.
I-Starbucks isebenzisa indlela efanayo kuyo isevisi yokukhokha esitolo ezimakethe ezahlukene. Kuphinde kwabikwa ukuthi i Amakhasimende e-Inditex Group angenza izinkokhelo ngaphandle kokuthinta kusekelwe ku Ubuchwepheshe be-NFC ngezinsizakalo ezihambisanayo ezifana ne-Samsung, ngaleyo ndlela andisa izinketho zokukhokha ngokushesha.
Ngenxa yokufinyelela nokungena kwayo ekuhwebeni kwezitolo zaseSpain, iqembu liyahlinzeka ukuthuthukiswa okuphawulekayo kokwamukelwa kwe-m-commerce, evumelana nalokho ukuthenga ngeselula futhi ezitolo ezibonakalayo zihlanganiswe ohambweni lwekhasimende elilodwa.
Inkokhelo yeselula: qoqa inkokhelo noma yikuphi esitolo
I-Inditex ihlola imodeli "yenkokhelo yeselula". okuvumela abasebenzi ukuthi bahlole izinto futhi bazikhokhise kunoma iyiphi indawo yokusungulwa, ngaphandle kokuthi udlule ekuphumeni noma ngolayini wokuzikhokhela wena. Le ndlela ihambisana, kodwa ayishintshi, ukuphuma okuvamile, ukwandisa umthamo wesevisi phakathi nezikhathi zokufunwa okuphezulu.
Umshayeli wendiza usetshalwe ngaphakathi Izitolo Zara eSpain Itholakala phakathi A Coruña (Compostela Street), Bilbao (Gran Via), Madrid (Plaza de España) kanye ne-Barcelona (Paseo de Gracia), ngenhloso yokukala imodeli kwezinye izindawo futhi, kancane kancane, iye emaketangeni amaningi eqembu.
Ukwenza lokhu kwenzeke, amaqembu esitolo asebenzisa a idivayisi ephathekayo ene-NFC ne-RFID ithuthukiswe isikhangiso ngumkhiqizi waseKorea. Ubuchwepheshe be-NFC buvumela ukushaja kweselula okuvikelekile, kuyilapho i- I-RFID ivumela ukuchithwa kwezingubo kanye nokuhlonza umkhiqizo osheshayo ngaphandle kokuxhumana okuqondile okubonakalayo.
Ucezu olubalulekile ukwamukelwa kwe "ama-alamu athambile" angabonakali ezingutsheni ze-Zara: ama-chips amancane noma imicu ene-RFID ehlanganiswe nendwangu ethobelayo umsebenzi ombaxambili wokulawulwa kwesitoko kanye nokulwa nokweba, ngenkathi kusiza ukususa izikhali ngokushesha ekuhambeni.
Ihlangana kanjani i-InWallet: i-QR enamandla, ubhasikidi obonakalayo kanye nerisidi yedijithali
Nge-InWallet noma ngohlelo lokusebenza lomkhiqizo ngamunye, ikhasimende dala indlela yakho yokukhokha oyintandokazi bese uvula isikhwama semali. Abasebenzi bangakwazi khiqiza inqola yokuthenga ebonakalayo Kusuka kudivayisi yakho, umsebenzisi uqinisekisa inani futhi ukukhokha kuphothulwa ngalo I-Dynamic QR ekuphumeni noma nge-NFC, kuye ngendawo yokuthengisa.
Ngemva kokukhokha, uhlelo thumela ithikithi nge-imeyili futhi iwugcina kumlando wohlelo lokusebenza. Lokhu kuthuthukisa isevisi yangemuva kokuthengisa: ibuyisela ukuphathwa ngemizuzwana ngokwethula ikhodi ye-QR ethikithini ledijithali, ngaphandle kokuthembela ephepheni noma ukusesha nge-imeyili.
Ukuphepha, ubumfihlo kanye nokungqubuzana okuncane esitolo
Ikhodi ye-QR eboniswa yikhasimende ukusetshenziswa kwesikhashana nokukodwa, enciphisa ingcuphe yokuthwebula noma ukuphinda isetshenziswe. Inhlanganisela ye uphawu, ukuqinisekiswa kohlangothi lweseva nokulawula idivayisi ikhawulela ama-vector okukhwabanisa futhi iqinisekisa ukucutshungulwa okuphephile endaweni yokuphuma.
Ukuhlonza i-RFID kuvimbela amaphutha okufunda mathupha futhi isheshisa ukulawulwa kwe-inventory, okuhumusheka ngokuthi izigameko ezimbalwa ekuqoqweni nasekushintshweni kwazoUmphumela uba inqubo yokukhokha eshelelayo, enokulinda okuncane kanye nombono ongcono wesevisi.
I-Omnichannel nolwazi olusha ku-ecosystem ye-Zara
Inkokhelo usohambeni ihambisana ne isu le-omnichannel kusuka ku-Inditex: uhambo lwekhasimende elilodwa oluhlanganisa izitolo ezibonakalayo nezoku-inthanethi, izindlela zokukhokha, amathikithi, nezimbuyiselo. Izinyathelo zolwazi ezifana "I-Apartment" -indawo ehlanganisa iZara neZara Home negumbi lokubukisa, indawo yokubonisana nendawo yokudlela— bazuze izinto ezihlakaniphile, ezingenazo ulayini ukuqinisa uhlamvu lwayo oluphambili.
Le ndlela yobuchwepheshe ivumela khulisa ukunaka lapho futhi lapho kudingekile, kuyilapho kugcinwa ukukhokha okungokwesiko kanye nezixazululo zokuzihlola ngokwakho ezifana iziteshi ezihambisanayo kuye ngokuthandwa yikhasimende.
Ngesisekelo esibanzi esifakiwe, uhlelo lokusebenza oluhlukile kanye nokusetshenziswa kwe-RFID ne-NFC, iqembu lisesimweni ukusheshisa ukwamukelwa kwezinkokhelo zeselula ngeSpanishi okudayisa nokuhlala amazinga okusebenza okungase kunwetshwe kwamanye amaketango nezimakethe.
I-Inditex ichaza i-ecosystem lapho I-InWallet, izinkokhelo zeselula, namathegi e-RFID hlanganisa ukuze unciphise olayini, ukhuphule ukuvikeleka, futhi wenze amathikithi abe phakathi nendawo, kuyilapho uvula umnyango wezinto ezenziwe zaba ngezakho futhi ezisebenza kahle esitolo ngaphandle kokudela ukunethezeka kweselula.
