Izinkampani eziningi zisebenzisa incwadi yobunikazi bezinkampani phakathi kwemibhalo yangaphakathi. Le ncwadi, ebanzi noma engaphansi, ibalulekile ukugcina ubunikazi obuqondile bezinkampani, ngaphandle kokuhluka okungathinta amakhasimende.
Kodwa iyini ngempela incwadi yobunikazi benkampani? Yiziphi izinzuzo ezinikezayo? Uyidala kanjani? Uma ufuna ukufunda konke ngale dokhumenti, mane ubheke umhlahlandlela esikulungiselele wona.
Yini ibhukwana lobunikazi benkampani
Into yokuqala okudingeka uyazi ukuthi igama elithi manual identification libhekisela kuphi. Kulokhu, sikhuluma ngombhalo webhizinisi osungula imithetho nemihlahlandlela okufanele ilandelwe enkampanini ukunikela nokugcina ubunikazi obubonakalayo bamakhasimende kanye nabasebenzi.
Ngamanye amazwi, kusungula ingqikithi yezakhi zesithombe zomkhiqizo nokuthi ungazisebenzisa kanjani , kokubili ku-inthanethi nangaphandle kwe-inthanethi. Izinto ezifana nesitayela selogo, imibala, ukuthayipha, njll.
Lezi zincwajana zingaba yisisekelo kakhulu, ikakhulukazi kumabhizinisi amancane, noma izincwadi ezinkulu ezibanzi ezinkampanini ezinkulu. Futhi ubani ozisebenzisayo? Yebo, izinkampani ezinjengeVodafone, i-Endesa, i-Adidas ... Zisungula izinkombandlela okufanele zilandelwe, hhayi ngama-logo kuphela, kodwa nakwezinye izinto eziningi ezifana nezikhangiso kwabezindaba, imikhiqizo, amakhathalogi, izinto zokubhala, izikhangiso zethelevishini, ukuxhumana nomphakathi, ukuhlobisa ezitolo, njll.
Incwajana yobunikazi benkampani vs ibhukwana lomkhiqizo
Wake wacabanga ukuthi incwadi yobunikazi bezinkampani kanye nencwajana yomkhiqizo ziyefana? Impela YEBO. Kodwa iqiniso lihluke kakhulu.
Zombili zibonakala zibhekene nento efanayo, kodwa azinjalo. Nakuba incwadi yobunikazi benkampani igxile ezicini zesithombe somkhiqizo, ubuwena bawo obubonakalayo, incwadi yobunikazi ayigcini nje ngokunamathela "eziyisisekelo" kodwa igxila kakhulu, iveza ngisho nezici ezingenakuthintwa "njengezindinganiso zenkampani, ithoni yezwi, kanye nendlela yokuxhumana namakhasimende angaba khona, njll.
Ngakho-ke, lapho kwakhiwa umbhalo owodwa nomunye, yize kungahambisana, incwajana yobunikazi bezinkampani ihlala kuphela ngesisekelo salokho igama lomkhiqizo.
Izinzuzo
Aziziningi izinkampani ezinamabhukwana wobunikazi bezinkampani futhi, noma kunjalo, ukuba khona kweyodwa, kanye nokuyisebenzisa, kunezinzuzo eziningi ongazibonanga, mhlawumbe. Siyafingqa:
Uzokonga isikhathi nezinsizakusebenza ngencwajana yobunikazi bezinkampani
Cabanga ukuthi uqasha umuntu. Uyivakashela enkampanini futhi umtshele konke adinga ukukwazi mayelana nobunikazi benkampani… Lokho kuthatha isikhathi, futhi nomuntu omfundisa konke angeke akwazi ukusebenza ngesikhathi evakashele lo msebenzi.
Kepha kuthiwani uma isisebenzi esisha sifika ngesonto elilandelayo? Uzophinde uchithe amahora amaningana esikhathi sakho, nangezinsizakusebenza ongahle uzisebenzisele ezinye izinto.
Incwadi yomazisi wenkampani ikuvumela ukuthi uchithe isikhathi esincane , wenze isethulo esifushane kuphela, futhi unikeze ulwazi oludingekayo ukuze wenze umsebenzi wakho kahle enkampanini.
Unokuvumelana okukhulu
Imvamisa, ikakhulukazi ngokuhamba kwesikhathi, abantu bavame ukukhohlwa imithetho eyayilandelwa ekuqaleni. Kunjengokungathi sinikeze umkhono obanzi ezicini ezithile, nokuthi ekugcineni, kube nomthelela enkampanini.
Ngakho-ke, ukuze kugwenywe lokhu, ukuba nemithetho kanye nokuxhumana ngencwadi yobunikazi benkampani kusiza ukungazikhohlwa futhi kube "nenduku yokulinganisa" elinganayo yawo wonke umuntu.
Unikeza isithombe esingcono kumakhasimende
Ngoba ngokuba nencwadi yomazisi wenkampani utshela amakhasimende ukuthi uyakhathalela ukusebenza kahle kwebhizinisi nokuthi uxhumana nabasebenzi bakho ukuze bazi konke okudingeka bakwazi ngenkampani.
Ungayakha kanjani incwajana yobunikazi bezinkampani
Ukugxila ekutheni kufanele uyenze kanjani incwadi yobunikazi bezinkampani, into yokuqala okufanele ucace ngayo uhlobo lolwazi ozodinga ukululungiselela.
Kulokhu, kudingeka kuchazwe ngokucacile, ngoba sikhuluma ngezinto okungafanele zishintshe njalo (njengoba umgomo uwukuthi amakhasimende axhumanise uphawu, hhayi ukulushintsha njalo ngemva kosuku):
- Ilogo.
- Iphalethi yombala.
- Izinhlobo zemibhalo.
- Izimpawu nezimpawu.
- Ibhange Lesithombe.
- Izici ezingeziwe.
- Izicelo
Konke lokhu kuyisisekelo encwadini yobunikazi bezinkampani, kepha kuthiwani ngesakhiwo? Sikudiliza ngawe.
Isakhiwo sencwajana yobunikazi benkampani
Lo mbhalo kufanele ulandele i-oda ukuze yonke imininingwane iqondakale kahle futhi kungangabazeki noma kube nezinkinga lapho uyisebenzisa emisebenzini noma kunoma yiluphi uhlelo lokusebenza olwenziwa (ithelevishini, abezindaba, amabhodi okukhangisa, njll.).
Isakhiwo kungaba okulandelayo:
Ukwethulwa kwebhukwana lobunikazi benkampani
Lapho ikhuluma ngefilosofi, amanani, ubuntu nethoni yomkhiqizo onayo. Kubalulekile ukusicacisa lesi sigaba njengoba kuyisisekelo sokuqonda isizathu sakho konke okunye.
I-logo
Ilogo iyingxenye eyisisekelo yobunikazi besithombe somkhiqizo. Ngakho-ke, le ncwadi ichaza ukwakheka kwawo, imibala, kanye nokusetshenziswa okuhlosiwe.
Ezinye izici okufanele ziboniswe, ngokwesibonelo, isikhala okufanele sishiyeke eduze nelogo ukuze singabukeki silayishwe kakhulu, noma ubukhulu kanye nobuncane bophawu ngaphandle kokulenza liyeke ukufunda noma libukeke lifiphele kakhulu.
Futhi lapha kungahle kube nesigaba sokwehluka kwelogo, ukuze ubone ukuthi kuzobukeka kanjani ngemibala ehlukene, amafomethi, njll.
Imibala
Yize sishilo ngaphambili ukuthi imibala seyimboziwe ku-logo, kulokhu ingena ngemibala, ikakhulukazi amanani ombala, angasungulwa phakathi kokuthathu: i-RGB, i-CMYK, i-HEX noma i-Pantone (eyokugcina isetshenziswa kakhulu ngoba ivumela umbala osetshenziswayo ukuthi kube yilowo empeleni ophrintiwe, ngobuningi obufanayo).
Ukwakheka
Isigaba sokwakheka sisungula imithetho eyisisekelo okumele umklamo ube nayo ukuze ihambisane nalokho uhlobo lomkhiqizo olufuna ukukufeza ngokubonakalayo.
Izithonjana
Ngaphezu kwelogo, izithonjana nezinye izinto zibalulekile futhi kumele zilandele isitayela sonke selogo. Ngakho-ke, lesi sigaba sicacisa izici ezifana nosayizi wazo, imibala yazo uma zingasebenzi futhi uma zicindezelwa, ukuthi zizoba nomsindo yini, ukuthi umbhalo wazo uzoshintsha yini, njalo njalo.
Izithombe
Kulokhu, sikhuluma ngebhange lezithombe inkampani ezoba nalo lomkhiqizo uqobo. Lokhu kungafaka izithombe, kodwa futhi nemifanekiso, imidwebo, njll. Zonke kumele zibe sezingeni eliphezulu futhi zihlelwe kahle ukuze kuthuthukiswe isithombe somkhiqizo.
Ukuthayipha
Okokugcina, sinohlobo lwefonti oluzosetshenziswa ekubhalweni kwebhrendi. Izici ezibalulekile zemininingwane lapha zifaka usayizi wefonti, isikhala, ukuthi kuzosetshenziswa yini izizinda ezimnyama kanye/noma ezikhanyayo, ukuthi kuzoba nezihloko (H1, H2, H3…) kanye nezigaba noma izigaba nje, njll.
Uma inkampani inkulu, ngaphezu kwalawa maphuzu kubhukwana lobunikazi benkampani, amanye afakiwe afakiwe kuhlelo ngalunye lwezicelo olunazo: kwabezindaba, omagazini, izikhangiso zewebhu, ithelevishini, ukuxhumana nomphakathi, njll.
Ngabe sekucaca kuwe manje ukuthi iyini incwajana yobunikazi bezinkampani?