I-PrestaShop uhlelo lokuphatha okuqukethwe olugxile ekudaleni izitolo ze-e-commerce eziku-inthanethi . Yasungulwa futhi kusukela lapho ikhule isuka eqenjini elincane kakhulu yaba ngochwepheshe abaningi , inamahhovisi eParis naseMiami. Le nkampani ibike ukuthi ama-60% ezitolo eziku-inthanethi eSpain adalwe kusetshenziswa le nkundla; ngaphezu kwalokho, esikhathini esifushane , amawebhusayithi amasha angaphezu kuka-20.000 aqalwe ezweni ngenxa yesistimu yayo yokusebenza.
Ukuqala kwe-PrestaShop ku-Ecommerce
Kusukela yethulwa, i-PrestaShop isithole izinkulungwane zokulandwa , okuvumela amakhulu ezitolo eziku-inthanethi ukuthi zihlale zisebenza. Njengamanje, i-PrestaShop inikeza izici zomdabu ezingaphezu kuka-300 , izinkulungwane zamamojula namathempulethi, kanye nomphakathi womhlaba wonke wochwepheshe abangaphezu kwesigidi , okuhlanganisa abathengisi, abaklami, nabathuthukisi. Isofthiwe itholakala ngezilimi eziningi kanye nezimakethe.
Ngemva nje kwalokho, yaqoqa izigidi zokulandwa futhi namuhla inika amandla amakhulu ezinkulungwane zezitolo ezisebenzayo emhlabeni jikelele, okubonisa ukuthandwa kwayo nokuthi kungani ibhekwa njengenye yamapulatifomu amahle kakhulu e-e-commerce.
I-PrestaShop eSpain
ESpain, kunezitolo eziku-inthanethi ezingamashumi ezinkulungwane, futhi ingxenye enkulu (cishe u-60% ) idalwe kusetshenziswa isofthiwe ye-e-commerce ye-PrestaShop . Emakethe yaseSpain, ipulatifomu ikhiqiza imali engenayo enkulu ngemakethe yayo yemiklamo namamojula aphezulu , kanye namakhomishini okuthengisa afinyelela cishe kuma- euro ayisigidi ngonyaka .
Ngaphezu kwalokho, i-PrestaShop inikeza ukuhlanganiswa kwe-Amazon kanye nezici zomdabu ezingaphezu kuka-300 . Imikhiqizo yaseSpain nezinkampani ezisebenzisa ipulatifomu zifaka phakathi i-Bimba y Lola , i-Custo Barcelona , ​​​​kanye ne-RCD Espanyol , izibonelo zokukhanga kwesisombululo somthombo ovulekile esilungele ukukhula.
Ngokusho kwabaphathi bayo eSpain, izitolo eziku-inthanethi ziyisigaba esikhula ngokushesha : Ama-SME abonakalise ukuthi kungenzeka ukuthengisa nge-inthanethi, futhi izinkampani ezinkulu zilahlekelwe ukwesaba umthombo ovulekile , zakwamukela ngenxa yokuguquguquka kwayo kanye nesivinini sokuvela kwayo.
Imodeli yebhizinisi nomphakathi owenza intando yeningi i-e-commerce
I-PrestaShop yadalwa ngenhloso yokwenza ukuhweba nge-e-commerce kube yintando yeningi : iyisofthiwe yamahhala nevulekile eyisisekelo sayo, futhi yenza imali ngemakethe eyengeziwe lapho kuthengiswa khona izingqikithi, amamojula, nezinsizakalo. Ingxenye yemali engenayo ivela kukhomishini yokuthengisa imiklamo ye-premium , imodeli evumele ochwepheshe kanye nezinhlangano ukuthi baziphilise ngokudala izixazululo zemvelo yayo.
Le nkampani isebenza nethimba elisheshayo futhi ithembele emphakathini omkhulu. Isibonelo, umphakathi ngokwawo uhumushe umhlahlandlela womsebenzisi onamakhasi angamakhulu futhi ugcina izinkulungwane zeminikelo esebenzayo. Lokhu kuhlanganiswa kwe-core yamahhala, ikhathalogi yezandiso, kanye nokubamba iqhaza okuvulekile kuye kwaholela ekwamukelweni kwayo eYurophu kanye nezinye izindlela ezifana neMagento neWooCommerce.
Amathiphu asebenzayo ama-SME nokufinyelela kwamanye amazwe
- Ukucabanga ngeYurophu kusukela ekuqaleni: Ku-inthanethi, okuwukuphela komngcele wangempela ngokuvamile i ulimiNge-PrestaShop, ukunika amandla izilimi, izimali, nezintela kulula ukukukala ezimakethe eziseduze.
- Iziteshi ezihambisanayo: isitolo sakho kanye nezimakethe (njenge-Amazon) azihlukani. Ukusebenza ngesiteshi esiqondile kanye nemakethe kufinyelelwa Ukubonakala, ukuzama nokuthengisa okuphindaphindayo.
Ukuvela Komkhiqizo: Izinyathelo Ezibalulekile Nezici
Ngokuhamba kwesikhathi, ipulatifomu ifake izinguqulo ezibalulekile kanye nokuthuthukiswa okuqinise isikhundla sayo: ukuqaliswa kwekhathalogi ye-Addons , imicimbi yomphakathi efana ne -Barcamp , ukusebenza kwezitolo eziningi , imithetho yamanani ethuthukisiwe, ukwakhiwa kabusha okuphelele kwe-front-end kanye ne-back-office , ukwamukelwa kwe- Symfony njengohlaka lwayo, izibuyekezo kuma- imeyili okuthengiselana , ukuthuthukiswa kwamanani kanye nentela , kanye nokugxila okukhulu ekuhlanganiseni kwamanye amazwe . Lo mkhiqizo uqalise ngisho nezinhlelo ezifana ne- Ambassador Program kanye nezimali zokuhlanganisa ama-Addons, futhi usebenzise ubudlelwano nabahlinzeki be-hosting kanye ne-ERP ukuze bakhule.
Kuhlelo lwayo lwebhizinisi, inkampani ihlanganiswe neqembu lamazwe ngamazwe lezokuthutha kanye nokumaketha ukuze isheshise ukukhula kwayo, iqinise uchungechunge lwenani kusukela ekuthengiseni kuya ekugcwalisekeni.
Amathrendi achaza ukwamukelwa kwawo
Ukuhweba nge-inthanethi kuya ngokuya kufinyelela ekulethweni okusheshayo , ukuhlanganiswa kwe-omnichannel yangempela phakathi kwezitolo ezibonakalayo neziku-inthanethi , ukwenziwa ngokwezifiso okukhulu ngokusebenzisa ukuhlaziya kanye ne-AI, kanye nendlela yokuqala yeselula . ESpain, ukusetshenziswa kwama-smartphone kuphakathi kweziphezulu kakhulu eYurophu, futhi okungaphezu kwengxenye yesithathu yokuthengwa kwe-inthanethi manje sekuqediwe kumadivayisi eselula.
Nakuba ivolumu ye-e-commerce ikhula kakhulu, ingxenye enkulu yama-SME ayisathengisi ku-inthanethi . Izinhlelo zomphakathi nezangasese, kusukela ezinhlelweni zokuqeqesha kuya ekufakweni kwempahla kanye nezixazululo zokukhokha, zisiza ukunciphisa izithiyo zokungena.
Ukuxhumana namakhasimende kubalulekile ekuguqulweni: amamojula okuhlanganisa i-WhatsApp ku-PrestaShop enza kube lula ukunaka ngokushesha, kwandise ukwethembana, futhi kuthuthukiswe izinga lokuvala.
Amacala kanye neleyisi ngosayizi
I-PrestaShop ilungele amabhizinisi afuna ukulawula kanye nokukhula ukuze afinyelele kumanani amakhulu okuthengisa, futhi ingaguqukela ezixazululweni ezenziwe ngokwezifiso njengoba ikhula. Ngaphandle kwemikhiqizo yemfashini nezemidlalo, izifundo zamacala ezenziwe ngokwezifiso zomuntu ngamunye zibonisa amandla ayo: Ukuqaliswa okusekelwe ku-AI kufinyelele ukwanda okungu-6,5% ekubukweni komkhiqizo , ukwanda okungu-2,7% ezinqoleni ezengeziwe , kanye nokwanda okungu-2,0% emikhiqizweni nge-oda ngalinye ngokuncoma izinto ngesikhathi sangempela ngokusekelwe emlandweni wokuphequlula kanye nokuthenga kwangaphambilini.
Indlela iPrestaShop eSpain elandela ngayo ihlanganisa umthombo ovulekile , umphakathi okhuthele kakhulu , kanye nemakethe ecebile ngezixazululo, okuchaza isabelo sayo semakethe kanye nendima eyidlalayo ekwenzeni ama-SME kanye nemikhiqizo esunguliwe ibe yidijithali.
