Njengoba izigidi zemiyalezo zincintisana ukuze abasebenzisi baqaphele kuzo zonke izinjini zokusesha, izinkundla zokuxhumana, i-imeyili, nezinye iziteshi, kulandela Imithetho yokumaketha yedijithali okufanele uyilandele njalo Kuyisihluthulelo sokwakha ubukhona obuqinile, ukudala ukwethembana, kanye nokufeza ukuthengisa okusimeme. Le mithetho ihlanganisa izimiso zokumaketha zakudala ne izinsika zemvelo yedijithaliKusukela ku-SEO nokuqukethwe kuya ekuhlaziyeni, ulwazi lomsebenzisi kanye nokwethembeka kwamakhasimende.
Imithetho yokuqala yalesi sihloko iyathuthukiswa, yandiswa nge izimiso eziyisisekelo ezisetshenziswa yimikhiqizo esebenza kahle kakhulu kwi-inthanethi, ehlanganisa imiqondo yezilaleli, ukulinganisa, ukuvumelana, okuqukethwe kanye namasu e-omnichannel.
1. Ukuthembela njengesisekelo sakho konke ukuthengisa okuku-inthanethi
La ukuzethemba Yisihlungi sokuqala esinquma ukuthi umsebenzisi uzothenga kusayithi lakho le-eCommerce noma cha. Noma nini lapho umuntu efuna ukuthenga ku-inthanethi, isitolo kumele sinikeze izimpawu zokuphepha ezanele, njengoba lokhu kuzokwenza ikhasimende lizizwe liqiniseka kakhulu ekuthengeni kwalo futhi likwazi ukukuncoma kwabanye ngemva kwalokho.
Ukwakha ukwethembana kuhilela yazi izithameli zakho ngokujulile: yabo imikhuba, izidingo kanye nezisusaUma uqonda kangcono ukuthi ikhasimende lakho likhathazekile ngani (ukulethwa, ukubuyiselwa kwemali, izindlela zokukhokha, ukwesekwa, idumela), kuzoba lula ukunikeza okuqukethwe, imiyalezo, kanye nezinqubo ezinciphisa ukwesaba futhi zandise ukuphepha.
Ezinye izinto eziqinisa ukwethembana esitolo sakho esiku-inthanethi yilezi: a isiphakamiso senani esicacileUmbhalo ocacile, izinqubomgomo ezibonakalayo, izitifiketi zokuphepha (HTTPS), ukubuyekezwa okuqinisekisiwe, okuqukethwe okuwusizo okwengeza inani ngaphambi kokuthengisa, kanye isipiliyoni sokuthenga ngaphandle kokungqubuzanaAbantu bayathemba futhi bathenga kulabo ababasizayo futhi babenze bazizwe beqondakala.
2. Izinhlobo ezahlukene zokukhokha kanye nesipiliyoni sokuthenga
I-Los izinhlobo ezahlukene zokukhokha Zithinta ngqo ukuguqulwa. Isayithi elinikeza izindlela eziningi zokukhokha liqinisekisa ukuthengisa okuningi kakhulu kunelinye elinikeza elilodwa kuphela. Ukufaka izinketho ezifana namakhadi, ukudluliselwa kwebhange, izinkokhelo zeselula, noma ama-wallet edijithali kusiza abasebenzisi abaningi ukuthola indawo efanele. indlela yokukhokha abakhululekile ngayo.
Eminyakeni embalwa edlule, ukwanda kwe- ukuthengisa nge-PayPal Lokhu kudala inzuzo enkulu emabhizinisini, ikakhulukazi ngoba abasebenzisi babona ukuphepha okukhulu ngokungabelani ngqo ngemininingwane yabo yasebhange nesitolo ngasinye. Ngaphezu kwalokho, ezinye izixazululo zokukhokha eziphephile nezixhaswe ngemali zinganciphisa ukungezwani lapho ukhokha.
Umthetho lapha ukunikeza inani ngaphambi kokucela ukuthengiswa: chaza kalula ukuthi kungani izindlela zakho zokukhokha zinjalo. iphephile futhi inokwethenjelwaIbonisa izivalo zokuphepha, ichaza ukuthi ukubuyiselwa kwemali kusebenza kanjani, futhi igwema izindleko ezifihliwe. Uma umsebenzisi esezinyathelweni zokugcina zenqola yokuthenga ecacile, kulapho uzoba nezinto ezimbalwa ezilahliwe.
3. Umklamo Ophendulayo kanye Nolwazi Lweselula
Umklamo Ophendulayo. Iningi lamadivayisi asetshenziselwa ukuthenga namuhla ngama-smartphone. Lokhu kusenza siphoqeleke ukunikeza i- ukubukwa okungcono kwe-inthanethi ngamadivayisi eselula enza kube lula kubo bonke abathengi ukuthenga ku-inthanethi.
Kodwa-ke, akukhona nje ukuthi iwebhusayithi izivumelanise ngokuzenzakalelayo nosayizi wesikrini. Isu elihle ledijithali lidinga ukuthi ulwazi lweselula luhambisane nezinye iziteshi: umsebenzisi kumele aqaphele ngokucacile uphawu lwakho. izwi lomkhiqizoimiyalezo yakho kanye namanani akho kokubili kuwebhu kanye nasezinkundleni zokuxhumana, ama-imeyili noma amakhasi okufikela.
Ukuhambisana kuzo zonke iziteshi (zeselula, zedeskithophu, zezokuxhumana, zezikhangiso, ze-imeyili) kudala ukuqashelwa kanye nokwethenjwa. I imikhiqizo ephumelelayo Bagcina ubuwena obuqinile futhi babuphinda kuzo zonke izindawo zokuthinta zedijithali, ikakhulukazi lezo lapho ukuthengiswa kuqediwe khona.
4. Ukubekwa kwe-SEO kanye nokubonakala ezinjinini zokusesha
Ukubeka. Kunoma iyiphi iwebhusayithi, ukwenza ngcono izinjini zokusesha (i-SEO) kungenye yezici ezibaluleke kakhulu. Ochwepheshe bathi uma ungakwazi ukuvela emiphumeleni yokusesha ye-Google, awubonakali. Izinto ezinhle kakhulu ezingasiza iwebhusayithi yakho ibonakale ku-Google... ukulayisha okusheshayo, ukuminyana kwamagama asemqoka nekhodi ye-HTML kuhle futhi kuhlanzekile.
I-SEO (Search Engine Optimization) ingenye yezinhlelo zokusebenza ze-SEO. izinsika eziyisisekelo yanoma yiliphi isu ledijithali. Iwebhusayithi elungiselelwe ngobuchwepheshe, enesakhiwo esihle, ukusebenziseka kalula, izixhumanisi zangaphakathi ezicatshangelwe kahle, kanye nokuqukethwe okufanele, ikuvumela ukuthi ufeze ithrafikhi eqhubekayo yemvelo, omunye wemithombo ewusizo kakhulu yokuvakasha kwe-eCommerce.
Ukuze uqinise izinga lakho, kubalulekile ukuqonda ukuthi abasebenzisi bafunani, ukuthi bakubhala kanjani, kanye nezinhloso zabo. Gwema ukubhala imibhalo egcwele izingathekiso ezingenalutho i-Google engaziqondi bese ugxila ekuphenduleni imibuzo yabo ngqo. imibuzo nezinkinga zangempela yezithameli zakho. Ukuhlaziywa kwamagama angukhiye okuhle, kuhlanganiswe lungiselela i-SEO yakho Ngezinsizakusebenza zobuchwepheshe kanye nokuqeqeshwa, kuzokwenza umehluko.
5. Ibhulogi yangaphakathi kanye nokumaketha kokuqukethwe
Bamba ibhulogi yangaphakathi ngaphakathi kwekhasi lapho isayithi lakho le-e-commerce likhona, futhi ulibuyekeze njalo. Lokhu kuzokusiza ukuthi ugcine ukugeleza okuqhubekayo kwezivakashi futhi kukuvumele ukuthi ukhulume ngebhizinisi lakho mathupha.
Ibhulogi iba yisizinda sakho ukumaketha kokuqukethweEnye insika yokumaketha kwedijithali okuqukethwe. Ngezihloko, iziqondiso, izindaba zempumelelo, amavidiyo, noma i-infographics, ungakwazi dala futhi usabalalise okuqukethwe okufanele ukuheha nokugcina izithameli ezichazwe ngokucacile, zihambisana nazo esigabeni ngasinye se-funnel yokuguqula.
Isu lokuqukethwe elihlelwe kahle kumele liqale ngezinhloso ezicacile (ukubonakala, ukukhiqizwa kwamakhasimende, ukuthengisa, ukukhiqiza uphawu), kanye nokuhlaziywa okujulile kwe- izilaleli ezihlosiwe futhi ngolimi olufanele izilaleli eziqondiwe. Ngaphezu kwalokho, kuyadingeka ukugcwalisa umbhalo ngezinsiza ezibonakalayo (izithombe namavidiyo) ezenza kube lula ukuqonda futhi kwandise isikhathi sokuzibandakanya.
6. Chaza umkhiqizo wakho ngokuningiliziwe bese ubeka ikhasimende endaweni ephambili
Khumbula imininingwane yomkhiqizo wakho. Ezimweni eziningi, uma ufuna ukuthenga umkhiqizo ku-inthanethi, into yokuqala oyenzayo ukufunda konke okuhlobene nawo. Lokhu kusho ukuthi Umkhiqizo wakho kufanele ube nemininingwane eminingi. Futhi faka izithombe esitolo sakho, njengoba abasebenzisi bazothenga leso abasithemba kakhulu. Kunconywa nohlelo lokusebenza lomsebenzisi.
Izincazelo kufanele zidlulele ngale kwemininingwane yobuchwepheshe: chaza ukuthi umkhiqizo wakho unjani Kuxazulula isidingo sangempelaYiziphi izinzuzo ezithile ezinikezayo, futhi yini ekuhlukanisa nezinye izinketho emakethe? Ukuxoxa izindaba kuyithuluzi elinamandla lalokhu: ukwabelana ngezindaba zendlela amanye amakhasimende aphumelele ngayo ngenxa yomkhiqizo wakho kudala ukuxhumana okuqinile ngokomzwelo.
Okuyinhloko yakho konke umthetho wokuthi Ikhasimende kumele libe sesikhungweni Ngomyalezo ngamunye: cabanga ngezisusa zabo, ukungabaza, kanye nokuphikisa, futhi uqiniseke ukuthi yonke ishidi lomkhiqizo, yonke isithombe, kanye nayo yonke ividiyo iphendula leyo mibuzo ngokucacile nangokwethembeka.
7. Kala, hlaziya, futhi ulungise njalo
Omunye wemithetho yegolide yokumaketha kwedijithali yi- ukulinganisa njalo kwemiphumelaUma ungahlaziyi ukusebenza kwemikhankaso yakho, ithrafikhi yewebhusayithi yakho, noma ukuzibandakanya kwakho ezinkundleni zokuxhumana, akunakwenzeka ukwazi ukuthi yini esebenzayo nengasebenzi.
Ukuqapha nokuhlaziya njalo imiphumela yezenzo zakho kanye nokuziphatha kwemakethe kukusiza ukuthi ufunde kudatha. Amathuluzi afana ne-Google Analytics kanye namapulatifomu okulinganisa umphakathi akuvumela ukuthi uqoqe ulwazi olubalulekile ngale njongo. thuthukisa izinsiza futhi uthuthukise ukwandisa amasu akho.
Idatha oyiqoqayo ekuhlaziyeni kwakho igcwele izinkomba mayelana nokuthi yiziphi iziteshi eziguqulwa kangcono, yimiphi imiyalezo ekhiqiza ukuchofoza okuningi, yiziphi izingxenye zezithameli ezinenzuzo kakhulu, nokuthi ungayilungisa kanjani imizamo yakho yokufeza inzuzo engcono ekutshalweni kwezimaliImikhiqizo elinganisa futhi ilungise njalo yenza izinqumo ezihlakaniphile.
8. Ukuvuselelwa njalo kanye nokuzivumelanisa nezimo ukuze kushintshe
Ukumaketha kwedijithali kushintsha njalo: ama-algorithms, amapulatifomu, izitayela, namathuluzi kushintsha ngokushesha. unolwazi oluhlala lukhona futhi lusesikhathini Ukuhlala unolwazi ngobuchwepheshe obusha, amafomethi okuqukethwe, kanye nokuziphatha kwabathengi kubalulekile ukuze ugweme ukusala ngemuva.
Ngale kokulandela izitayela, kumayelana nokubheka ukuthi yimiphi imikhuba yemboni ekhiqiza imiphumela yangempela, nokufunda kuyo. imikhuba emihle futhi ulungise lokho okunengqondo ebhizinisini lakho. Ukuhlola, ukulinganisa, kanye nokwenza ngcono kuba umjikelezo oqhubekayo okuvumela ukuthi uhlale uncintisana kunoma iyiphi indawo.
Ukumaketha kwedijithali kugcwele imithetho nezincomo, kodwa okubaluleke ngempela ukuthi uzisebenzise njengesiqondiso ukuzwaUkuze wazi izithameli zakho kangcono, zinikeze inani elengeziwe, futhi wakhe uhlobo oludala ukwethembana, ukubonakala, kanye nokuthengisa okusimeme ngokuhamba kwesikhathi.