Imikhiqizo Ethrendayo yango-2025 Yokusetha Isiza Se-Ecommerce: Umhlahlandlela Ophelele onamasu kanye nezibonelo

Ukukhetha imikhiqizo efanele ukuze uqalise noma ukale ibhizinisi le-eCommerce ngo-2025 kungenza noma kuphule noma iyiphi iphrojekthi yedijithali. Umthengi wanamuhla ufuna ngenkani futhi uxhumeke njalo, okuphoqa osomabhizinisi ukuthi bahlale ngaphambi kwejika futhi bazivumelanise nemikhuba emisha yokuthenga, izitayela zomhlaba wonke, kanye nezindawo ezisafufusa uma befuna ukugqama futhi benze izitolo zabo eziku-inthanethi zibe nenzuzo.

Kulesi sihloko, uzothola ukuhlaziya okuphelele kakhulu nokwakamuva kokuthi imiphi imikhiqizo ethrendayo kulo nyaka emhlabeni jikelele nase-Latin America, okusekelwe idatha, izifundo, nolwazi lwamawebhusayithi akleliswe phezulu ezinjinini zokusesha. Sizokunikeza ukubuka okunemininingwane emikhakheni enamandla amakhulu, izindatshana eziwinayo ku-niche ngayinye, kanye nabo bonke okhiye bamasu bokuhlonza amathuba, ukuqinisekisa imibono, nokusebenzisa izinto ezintsha zobuchwepheshe ezizoguqula i-e-commerce ngo-2025. Lungela ukuthola amathuba ayingqayizivele nokuthi ungawasebenzisa kanjani ngokunenzuzo ekuhwebeni kwakho kwe-e-commerce.

Ungawabona kanjani amathrendi omkhiqizo esitolo sakho esiku-inthanethi

Ngaphambi kokukhetha ozokuthengisa, isinyathelo sokuqala ukwazi ukuthi ungawahlonza kanjani amathrendi abathengi futhi uhlukanise imfashini edlulayo kuthuba eliqinile. Ukufeza lokhu, zombili izinkundla ezinkulu ze-eCommerce kanye nochwepheshe bavumelana ngezindlela ezintathu ezibalulekile:

• Ukutadisha igama elingukhiye kanye nokuhlaziywa kwamaphethini okusesha ku-Google Trends, imibiko yabathengisi abahamba phambili be-Amazon, nemibiko yonyaka evela ezimakethe ezifana ne-Mercado Libre noma i-AliExpress.
• Ukubuka okuqondile ezingosini zokuxhumana nabantu, kulandela ama-hashtag amagciwane, ukuhlaziya izitayela ku-Pinterest Predicts, iziteshi ezithonyayo, nokuziphatha okuvelayo ku-TikTok, Instagram, naku-YouTube.
• Bheka amasayithi athrendayo namathuluzi afana ne-Exploding Topics, Trend Hunter, noma i-SimilarWeb, okusivumela ukuthi sithole imikhiqizo evelayo ngaphambi kokuthi iqhume ibe ukuthengiswa okukhulu.

Impumelelo ilele ekulindeleni, ekuqinisekiseni idatha, nasekuhlukaniseni ngokusekelwe endaweni yangakini nezithameli eziqondiwe. Isibonelo, isigwedlo futhi izesekeli zayo ziyachuma eSpain naseLATAM, kuyilapho amagajethi ahlakaniphile Bazuza isisekelo kuzo zonke izigaba ngenxa yokuhlanganiswa kwabo nempilo esebenzayo, umsebenzi oyingxubevange, kanye nenhlalakahle yomuntu siqu.

Amathrendi aphezulu wabathengi kanye nezigaba eziseshwe kakhulu ze-eCommerce ngo-2025

Indlela engcono kakhulu yokuqonda imakethe yamanje ukubona ukuthi izigaba zemikhiqizo ethrendayo zisebenza kanjani. Ngezansi ukuhlukaniswa kwemikhakha enamandla kakhulu futhi emele ngokwemibiko evela kwaShopify, Hostinger, Ecwid, Tiendanube, Jumpseller, kanye nezinkundla ezinkulu zobuchwepheshe:

1. Ubuchwepheshe babathengi namagajethi ahlakaniphile

Imishini yezobuchwepheshe iyaqhubeka nokuhola isidingo emhlabeni wonke. Imikhiqizo efana Amawashi ahlakaniphile, ama-headphone angenantambo, amathebulethi, amawashi ahlakaniphile, amabhethri aphathekayo, izibani ze-LED ezihlakaniphile, okokuhumisa, nezisizi zezwi ziwumkhuba ophelele. Ukukhuphuka kwayo kuqhutshwa isifiso sokuqapha impilo, ukwenza lula umsebenzi okude, nokuthuthukisa ukuzithokozisa nokuzithokozisa.

• Amawashi ahlakaniphile namasongo okuqina azenzele ngokwawo njengokubalulekile, ngokusesha kwanyanga zonke okuphakeme esibhakabhakeni kanye nezilaleli ezisukela kochwepheshe abasebasha kuya kubantu abaneminyaka ephakathi abakhathazekile ngenhlalakahle yabo.
• Ama-headphones angenantambo Babhekene nokukhula okungenakuvinjelwa, okuqhutshwa ukukhishwa kukajeke kumakhalekhukhwini, ukuhamba, kanye nokuba lula ukufunda, ukusebenza, noma ukudlala imidlalo. Amamodeli anezindlebe ezivulekile nawo ayakhula.
• Amabhethri angaphandle namashaja aphathekayo Ziwukuthenga okuphindelelayo kwalabo abahlala bexhumeke kumaselula abo futhi bafuna ukuzimela okuphelele.
• Izibani ze-Smart LED, ama-thermostat, amalambu okukhanya e-WiFi kanye ne-basic home automation kuyingxenye ye-boom "yekhaya elihlakaniphile", enesidingo esizinzile esivela kubasebenzisi abafuna ukwenza kube ngokwakho noma ukwenza amakhaya abo asebenze kahle kakhudlwana.

2. Imfashini, izingubo zezemidlalo kanye nezinsiza

Umkhakha wezemfashini uyaqhubeka nokuzisungula kabusha ngokunethezeka, impilo yempilo, kanye nokwenza kube ngokwakho. Izitayela zango-2025 zezingubo nezesekeli zibonisa ukugxila okukhulayo kokusimama, ukusebenza, kanye nobunikazi bomuntu ngamunye:

• Izikibha, amabhulukwe nezingubo zemidlalo Ziseshwa njalo futhi zibonakala ngokugqamile kuhlu lwemikhiqizo yakwaShopify ne-Hostinger. Ezokungcebeleka nemfashini yasemadolobheni kuyabusa, ngezingubo ezishintshashintshayo zomsebenzi nezemidlalo.
• Amabhulukwe wezimpahla, ama-leggings, amakepisi, nama-sweatshirts amakhulu kakhulu Bavela njengezingubo zenkanyezi ngenxa yokusebenzisana nabanamandla kanye nosaziwayo.
• Izingubo zakudala kanye nemfashini esimeme ibhekene nenkathi yegolide ngenxa yokukhula komnotho oyindilinga, ukuthanda izingcezu eziyingqayizivele, nokuqwashisa ngemvelo.
• Izicathulo zezemidlalo (amateki) kanye nezesekeli njengezigqoko, amakepisi, izibuko, amabhande nezikhwama ezinemisebenzi eminingi zivela njalo kuyo yonke imibiko ehlaziywayo.

3. Ubuhle, impilo kanye nezimonyo zemvelo

Ukunakekelwa komuntu siqu kuthathe igxathu elifanele. Izitayela zabathengi ziyimikhiqizo evuzayo enezithako zemvelo, amafomula e-vegan, izindlela ezibanzi zokunakekelwa kwesikhumba, kanye nezixazululo eziphelele zempilo.

• Izimonyo zemvelo, amafutha abalulekile, imaski namaserum Bashanela ukusesha nokuthengisa, ikakhulukazi phakathi kwezinkulungwane zeminyaka nesizukulwane Z.
• Isidingo se Amavithamini, ama-gummy supplements, i-collagen, i-hyaluronic acid, nama-probiotics iyaqhubeka ikhula ngenxa yentshisekelo yokungavikeleki, ubuhle obuvela ngaphakathi, kanye nokulwa nokuguga.
• Izinkophe zamanga, izesekeli zezinzipho, nezimonyo eziphilayo Bajabulela ukubonga okukhulu ngokubonakala ezinkundleni zokuxhumana kanye nokuseshwa kwezindlela zobuhle eziqondene nawe neziphephile.

4. Imikhiqizo yasendlini, i-kitchenware, umhlobiso kanye nekhaya elihlakaniphile

Lo bhubhane ushiye umthelela ohlala njalo kwintshisekelo yokuthuthukisa izindawo zasekhaya.. Abathengi batshala imali eyengeziwe ekusebenzeni, ukunethezeka, nemininingwane eyenza amakhaya abo abe ngewakho.

• Izitsha zasekhishini ezintsha, izinto zokuthosa umoya, abenzi bekhofi abaphathwayo, izixube, izithosa zomoya kanye namaphrosesa okudla ahamba phambili ekuthengiseni.
• Idizayini yangaphakathi ye-Eclectic kanye nezingadi zasemadolobheni noma amakhithi wokulima wasekhaya xhuma nesifiso sokudala izindawo eziyingqayizivele nezomuntu siqu.
• Abahleli bamagumbi, amaphephadonga akhiphekayo, izibani ze-LED, amagajethi okuhlanza, izihlanzi ezihlakaniphile, nezihlanzi zomoya babe nokukhula njalo.

5. Izesekeli ezifuywayo kanye nobuchwepheshe

Imakethe yezilwane ezifuywayo isivele iyisiqhwaga somhlaba esinezibikezelo zokukhula ezingenakuvinjelwa zango-2025. ISpain neLatin America zibhekene nokuqhuma kwangempela kwemikhiqizo yezinja, amakati, nezilwane ezingavamile.

• Imibhede yezinja nekati, amathoyizi ahlakaniphile, imithombo yamanzi, okokuphakelayo okuzenzakalelayo, amahanisi, amaleshi, izigxobo eziklwebhayo, nezingubo zezilwane ezifuywayo Zivela kukho konke ukuthengisa okuphezulu nemiphumela yosesho.
• Ukuhlukaniswa ngezinhlobo nezinhlobo, ukwenza ngokwezifiso izisekeli, kanye nokuthambekela kokuphatha izilwane ezifuywayo njengamalungu omndeni kukhulisa ngokulandelana intengo emaphakathi nesidingo semikhiqizo yeprimiyamu.

6. Ukuzijabulisa, ezemidlalo kanye nemisebenzi yangaphandle

Umthengi wangemva kobhubhane ufuna ukuphila kahle ngokomzimba, ukuhlalisana nabantu, kanye nolwazi olungaphandle kwekhaya.. Kule ndawo, imikhakha efana nezemidlalo zokungcebeleka, imidlalo yevidiyo, nemikhiqizo yokukhempa neyokuvakasha ibonisa amandla amakhulu:

• Imidlalo yebhodi, amaphazili, amakhithi ezandla, amakhadi okuhweba, nezibalo eziqoqwayo Zivela phakathi kwemikhiqizo enegciwane kakhulu ku-TikTok, Instagram nasePinterest.
• Igiya lokudlala: amakhibhodi, izihlalo ze-ergonomic, amamonitha, ama-gamepad, izinsiza zokusakaza-bukhoma, nezibani ze-LED zokuhlobisa Ziyi-niche eqhubeka ikhula.
• Izikuta zezingane, izikuta zikagesi, amatende, ojosaka abahamba ngezinyawo, izibuko zemidlalo, nemikhiqizo yezemidlalo yamarekhethi. -njenge-paddle tennis-, hola i-adventure nezitayela zokungcebeleka zangaphandle.

7. Imikhiqizo yomnotho eqhubekayo, esetshenzisiwe noma eyindilinga

Ukukhathazeka ngemvelo kanye nokuphishekela ukusetshenziswa okunomthwalo wemfanelo kakhudlwana kukhulisa isidingo sezinto ezilungele imvelo, ezigaywe kabusha, ezisebenziseka kabusha, nezindala. Lokhu kufaka:

• Amabhodlela amanzi asebenziseka kabusha, ama-thermos alungele imvelo, izinkomishi ezigoqekayo, neziqukathi ezivundisiwe.
• Izimpahla zesikhathi eside ezisetshenzisiwe, imfashini ekhuphukayo, ubucwebe obuqhubekayo, ifenisha eyenziwe ngezinto ezigaywe kabusha, namagajethi alungisekayo..
• Izinsiza zokunciphisa imfucuza yokudla, imikhiqizo yenhlanzeko esimeme, izimonyo ezingenalo unya, kanye nokupakishwa kwe-eco-friendly.

Imikhiqizo emikhulu namabhizinisi amancane ngokufanayo ahlanganisa imiyalezo eqhubekayo kumakhathalogi emikhiqizo yawo, ukuthumela, ukupakisha, nemikhankaso yokumaketha.

Izibonelo zemikhiqizo ethrendayo ethengiswa kakhulu ngo-2025 ngezwe nangesifunda

Ngezansi ukukhethwa kwemikhiqizo enesidingo esikhulu nosesho emakethe ngayinye enkulu yaseLatin America, ethathwe emibikweni ka-Tiendanube, Hostinger, Ecwid, kanye noShopify:

1. EMexico

• Ama-headphone angenazintambo ezindlebeni ezivulekile
• Izibani ze-LED zokuhlobisa
• Izithuthuthu zikagesi
• I-Sonny Angels kanye nezibalo eziqoqwayo
• Imidlalo yevidiyo kanye nezinsiza zokudlala
• I-the conjuring
• Amakhibhodi amaphilisi
• Izipikha eziphathwayo nezipikha ezincane
• I-sauna ephathekayo
• Izivikeli ze-silicone ezingangeni manzi zamagajethi

I-2. I-Colombia

• Ama-keychains emisebenzi eminingi
• Ukubumba amabhande
• Amaphedi wegeyimu nezilawuli zama-consoles
• Ama-vapes nogwayi we-electronic
• Ama-skateboard kagesi
• Imishini yokulwa nokuhona
• Amashave aphathekayo
• Ipeni le-Plasma lobuhle
• Izifihla-buso zokulala

I-3. I-Argentina

• Amagedlela kagesi
• Ama-headphones angenantambo
• Amateku
• indandatho ehlakaniphile
• Amakhamera wezigqoko zesithuthuthu
• Izesekeli zokuhamba
• Umshini wesoda ongagcwaliswa kabusha
• Izimila zezinwele
• I-oven ye-pizza ephathekayo

I-4. I-Chile

• Amabhethri eselula aphathekayo
• Amaphrinta amancane aphathekayo
• Izihlalo zokudlala kanye nezesekeli ze-ergonomic
• Ama-trackers e-GPS ezimoto
• Amakhithi okuphakamisa izinkophe kanye nama-curling
• Afeitadoras eléctricas
• Imishini ye-Facial radiofrequency
• Amakhamera okuphepha ekhaya
• Ama-scooters kagesi
• Amabhodlela amakha angaphinda agcwaliseke

Lezi zinhlu zishintsha njalo ngekota, ngakho-ke kuwumqondo omuhle ukuhlala unolwazi lwakamuva ngokucwaninga imibiko yemakethe, i-Google Trends, nenkundla yezokuxhumana.

Ungawuhlola kanjani futhi ukhethe umkhiqizo othrendayo onenzuzo kakhulu esitolo sakho se-eCommerce

Ukukhetha umkhiqizo wenkanyezi akuyona indaba yokulingisa okuthrendayo ezinkundleni zokuxhumana. Kubalulekile ukulungisa inkambiso ukuze ihambisane nemodeli yebhizinisi lakho, uhlole izithiyo, futhi ufune inzuzo kanye nobudlelwane bomuntu siqu.

• Hlaziya okufakiwe emakethe: Ingabe kukhona ukugcwaliswa kwesikhala? Ungakwazi yini ukuzihlukanisa (ukuklama, ukufaka uphawu, i-niche)? Ingabe kukhona obaziyo abahlinzeki abathembekile? Idinga luphi utshalomali kanye namamajini?
• Linganisa isidingo sendawo: Umkhiqizo othrendayo emhlabeni wonke ungase ungasebenzi endaweni okuhlosiwe. Beka kuqala lezo ezinosesho olukhulayo ezweni noma edolobheni lakini.
• Inzuzo nezindleko: Bala umkhawulo wangempela ngokukhipha ukutholwa, ukuhlelwa kwezinto, izimbuyiselo, izindleko zemakethe, nezindleko zokukhangisa. Imikhiqizo eqondiwe enenani lethikithi eliphakeme elimaphakathi kanye nezinga eliphansi lokubuya.
• Ukuhambisana nolwazi: Kulula ukuthengisa nokukala umkhiqizo owazi kahle, uwujabulele, noma ongaxoxa indaba eyiqiniso ngawo. I-Niche specialization ikhulisa ukuzethemba futhi inciphisa ukuncintisana okuqondile.

Khumbula: Ikhathalogi ebanzi kakhulu ayihlali ingcono. Ibhizinisi le-eCommerce eliphumelelayo lingaqala ngomkhiqizo owodwa noma emibili ehlukene yegciwane kanye nolwazi oluhle kakhulu lokuthenga.

Amasu okuthengisa abalulekile kanye nezitayela zobuchwepheshe ze-eCommerce ngo-2025

Ngaphandle komkhiqizo, Ukhiye wamanje wokusungula ibhizinisi eliphumelelayo le-e-commerce ukusebenzisa ubuchwepheshe, ukumaketha kanye nesipiliyoni somsebenzisi esenza umehluko.. Phakathi kwezinto ezifanele kakhulu ngokusho kwePrestaShop, InPost, Shopify kanye ne-Ecwid:

1. Ubuhlakani bokwenziwa bokukhiqiza kokuqukethwe nakuvidiyo

I-Generative AI iguqula indlela esiheha futhi sigcine ngayo amakhasimende. Ayisasetshenziselwa ukubhala izincazelo noma ama-imeyili, kodwa ukudala amavidiyo agxilile aqondene nawe, izithombe ezingokoqobo, kanye nokuxoxwa kwezindaba ngomkhiqizo. Amathuluzi afana ne-Runway ne-Sora Turbo akuvumela ukuthi udale amavidiyo omkhiqizo, izikhangiso, nezifundiso ezixhuma emoyeni futhi andise ukuguqulwa.

Ngaphezu kwalokho, i-AI yezingxoxo (ama-chatbots, abasizi bokuthenga abahlakaniphile) iphatha kufikela ku-25% wokusebenzelana kwe-eCommerce, imikhiqizo encomayo, ukuphendula imibuzo, nokunciphisa izinqola ezishiywe. Izibonelo ezifana nesitayela esibonakalayo se-H&M zibonisa amandla okwenza kube ngokwakho okuphelele.

2. Okungokoqobo okungathandwa kwabathelisi esikubona kanye nevidiyo kumashidi omkhiqizo

Okuhlangenwe nakho okugxilile kuyinto evamile: Ividiyo ye-AR ne-360° ivumela amakhasimende ukuthi "azame" imikhiqizo, abone ngeso lengqondo ifenisha yasekhaya, abone izingubo ngesikhathi sangempela, noma ahlole ukuphela kwegajethi ngaphambi kokuthenga. Ukukhuphuka kwamagumbi okulingana okubonakalayo, i-IKEA Kreativ, nezihlungi zokuhlola izimonyo ze-L'Oréal zibonisa lolu shintsho. Kubandakanya amavidiyo amafushane noma ukulingiswa kwe-AR kunciphisa ukubuyisela futhi kuthuthukisa ukuguqulwa.

3. Social commerce kanye yezitolo bukhoma

I-TikTok Shop, i-Instagram Checkout, kanye ne-Facebook Shops bahlanganisa ukuthenga okuqondile ezinhlelweni zabo zokusebenza, baguqule izinkundla zokuxhumana zibe izitolo zezitolo ezintsha eziku-inthanethi. Okuqukethwe kwegciwane, ukusakazwa bukhoma kwethonya, ukutholwa komkhiqizo, kanye nezinketho zokukhokha ezilula ku-inthanethi kuhlanganisa ukuthengisa okusheshayo, ikakhulukazi kwezemfashini, ubuhle, amagajethi, izisetshenziswa, kanye nemikhiqizo eyingozi.

Ukusakaza bukhoma nokuthenga bukhoma ku-Instagram noma ku-Facebook kukuvumela ukuthi ukhangise ngomkhiqizo wakho futhi uphendule imibuzo ngesikhathi sangempela, ukhuthaze ukuthenga okungahleliwe nokusebenzisana okuqondile.

4. Ukusimama, umnotho oyindilinga kanye namasekeni

Ukusimama akuseyona into eyengeziwe; kubalulekile ukuxhumana nabathengi abanomthwalo wemfanelo. Okugqamile kuyo yonke inqubo yokuthenga kufaka phakathi izinto ezigaywe kabusha, ukuthunyelwa nokupakishwa kwe-eco-friendly, ukubuyisela kalula noma iminikelo, amaphromoshini amasekeni, kanye nomnotho oyindilinga ohlanganiswe kukhathalogi ngokwayo.

Imikhiqizo efana ne-Zara ne-Vinted ihlanganisa umuntu oseke wasebenza kumodeli yabo yebhizinisi, futhi i-Vinted, i-Wallapop, ne-Depop ihola i-ecosystem yaseYurophu yemfashini nezinto ezithandwa ngaphambili.

5. I-Omnichannel, i-UX ethuthukisiwe nokufinyeleleka

Okuhlangenwe nakho komsebenzisi kufanele kube okusamanzi, okusheshayo, okuphansi, futhi kufinyeleleke kunoma iyiphi idivayisi. Impumelelo ilele ekuhlanganiseni zonke iziteshi: isitolo se-inthanethi, uhlelo lokusebenza, inkundla yezokuxhumana, ukusekelwa kwe-WhatsApp noma Isilayezi, nezindawo ezibonakalayo, uma zikhona. Ukwenza kube ngokwakho okuqondiswe ku-hyper kanye nama-imeyili azenzakalelayo (ama-imeyili acushiwe) athuthukisa ukwethembeka.

Ngo-2025, izinkampani eziningi kuzodingeka zithobele uMthetho Wokufinyeleleka WaseYurophu, odinga amawebhusayithi afinyeleleka kuwo wonke umuntu, ngokuzulazula okuguquguqukayo, ukuqhathanisa okwanele, ezinye izindlela zombhalo, nokuhambisana kwabantu abakhubazekile.

6. Izindlela zokukhokha ezivikelekile, ukwenza amathokheni kanye nokuphuma obala

Ukwenza lula inqubo yokukhokha kubalulekile: Chofoza ukuze Khokha, i-Apple Pay, i-Google Pay, izikhwama zemali yedijithali, i-BNPL (Thenga Manje Khokha Ngemva kwesikhathi), kanye nokwenza amathokheni kunciphisa ukungqubuzana nokuyeka ukufunda. Abathengi bazogwema noma yisiphi isitolo esinenqubo yokukhokha ehamba kancane noma engavikelekile.

I-Cybersecurity nokuvikelwa kwedatha kuyisihluthulelo sokuthola ukwethenjwa kwamakhasimende edijithali. Ukuqinisekiswa kwezinto eziningi, ukuqapha kwe-AI, nezipele ezivamile zivikela ibhizinisi lakho ekuhlaselweni kwe-inthanethi nokukhwabanisa.

7. Logistics Flexible kanye nembuyiselo lula

Ukunikeza izinketho zokuthumela eziguquguqukayo kanye nezindawo zokuqoqa (amalokha, izindawo zokupakisha) kuyinani elihlukanisayo. Amakhasimende ayakwazisa ukukwazi ukunquma ukuthi alithola kuphi futhi nini i-oda lawo, futhi afuna imbuyiselo elula, yamahhala. Izinto zokuthutha kufanele zibe umfelandawonye wesipiliyoni sokuthenga, hhayi isithiyo.

Ungaqinisekisa kanjani umkhiqizo othrendayo ngaphambi kokuwuqalisa: izindlela ezisebenzayo

Ngaphambi kokutshala izinsiza kusitoko, ukukhangisa, noma ukuhlelwa kwezinto, kuwumqondo omuhle ukuqinisekisa ukufunwa namandla awo wonke umkhiqizo othrendayo. Ukusebenzisa ezimbalwa zalezi zenzo kungakusiza wenze izinqumo ezinolwazi:

• Hlola ivolumu yosesho nge-Google Trends kanye ne-Keyword Planner, ibheka ukuvela kwayo futhi uma kukhona isizini.
• Hlaziya umncintiswano: Khomba ukuthi ubani oyithengisayo, iyini inani layo, mangaki amazwana amahle nezilinganiso ezitholayo ku-Amazon, Mercado Libre noma i-Aliexpress.
• Yethula umkhankaso omncane wokuhlola ngekhasi lokubikezela, inhlolovo, noma ukuthengiswa kwangaphambili futhi ulinganise ukuthi bangaki abantu abachofozayo, bashiye ama-imeyili abo, noma bakhokhe ukuze babhukhe.
• Qaphela ukuziphatha ezinkundleni zokuxhumana: Ingabe ikhona igciwane? Ingabe abagqugquzeli bayakubonisa? Imaphi ama-hashtag athrendayo futhi analuphi uhlobo lwezithameli?
• Xhumana namakhasimende angaba khona ngokusebenzisa amaqembu e-niche ku-Facebook, izinkundla ezikhethekile, noma imiphakathi eqondile ku-Telegram/Discord.

Amamodeli webhizinisi namasu okuthengisa imikhiqizo ethrendayo ngo-2025

Uma umkhiqizo usukhethiwe, yisikhathi sokukhetha ukuthi uzowumaketha kanjani futhi kuphi. Lawa amamodeli namasu ebhizinisi ancanyelwayo ka-2025:

• Ukuxoshwa: ilungele ukuhlola imikhiqizo esafufusa ngaphandle kwengozi yokushoda kwesitoko. Kuyashesha, kushibhile, futhi kuyahambisana nezitolo zakho kanye nezimakethe, kodwa kudinga ukuhlukaniswa ukuze ugweme ukuncintisana ngentengo kuphela.
• Phrinta Ngokufunwa (POD): ikakhulukazi ezimpahleni, izinsiza kanye nokuthengiswayo kwangokwezifiso kubadali bokuqukethwe noma ama-micro niches.
• Ilebula elimhlophe/ilebula yangasese: Abathengisi abaningi ngokwengeziwe bakhetha ukwenza imikhiqizo ethrendayo ibe ngeyakho ngelogo/umkhiqizo, bakhulisa amamajini nokwethembeka.
• Okubhaliselwe kanye namabhokisi anyanga zonke: Amamodeli afana namabhokisi obuhle, ukudla okulula, amagajethi noma imikhiqizo ye-gourmet avumela ukuphindaphinda kanye nethikithi eliphakathi nendawo eliphezulu.
• Ukuthengisa okuqondile neziteshi zakho: Ukudala isitolo sakho esiku-inthanethi (Shopify, Prestashop, WooCommerce, Ecwid, Tiendanube, Jumpseller, Shoplazza, njll.) kuba lula futhi kukuvumela ukuthi ulawule okwenziwayo kusukela ekuqaleni kuya ekupheleni, ngaphandle kokuncika ngamakhomishini noma ama-algorithms ezinkampani zangaphandle.

Amathuluzi nezinsiza zokuthola njalo imikhiqizo ethrendayo

• I-Google Trends: ukuhlaziya ukuvela kokusesha ngokwesifunda kanye nesikhathi sonyaka.
• Abathengisi Abangcono Kakhulu base-Amazon kanye ne-Mercado Libre Trends: izinga lemikhiqizo ethengiswa kakhulu ngesikhathi sangempela.
• Ukubikezela kwe-Pinterest, Amathrendi e-Pinterest nama-hashtag amagciwane ku-Instagram/TikTok: ukubona izitayela ezivelayo nokuqukethwe okukhuthazayo.
• Izihloko Eziqhumayo Nomzingeli Ohamba phambili: umkhuba wesikhathi esimaphakathi oqinisekiswe ubuhlakani bokwenziwa kanye nokuhlaziywa kwedatha enkulu.
• Lingisa ukuthengisa ku-dropshipping nasezimakethe: yehlisa ubungozi futhi ikuvumela ukuthi ubone ngokushesha ukuthi umkhiqizo uyaguquka noma cha.
• Imibukiso yezohwebo, imicimbi nemibukiso ekhethekile: I-Observe iqala mathupha futhi uxhumane nabahlinzeki abaqalayo.

Amaphutha ajwayelekile lapho ukhetha imikhiqizo yemfashini nokuthi ungayigwema kanjani

Nakuba ukuthengisa imikhiqizo yemfashini kunezinzuzo zako, Kubandakanya nezingozi uma ungenzi ngobuchule:

• Qaphela isikhashana: Gwema imikhiqizo yesizini yakudala noma izimfashini ezidlulayo ngaphandle kwalapho uneshaneli yokusabalalisa eshesha kakhulu futhi ungakwazi ukuzungeza ngokushesha.
• Ungazinaki izimvume nemithethonqubo: Izithako zokudla, izimonyo, amathoyizi, izinto zikagesi, nemikhiqizo yezempilo ngokuvamile zidinga izitifiketi ezingokomthetho, imvume yamasiko, noma izimvume ezikhethekile.
• Ungangeni empini yentengoUma uqhudelana ezimakethe ezinkulu kuphela, uthengisa into efanayo ncamashi neyawo wonke umuntu, umkhawulo wakho uzokwehla ufike kuqanda. Zihlukanise ngokufaka uphawu, isipiliyoni noma ubungcweti.
• Ungayinaki isevisi yamakhasimende kanye nangemuva kokuthengisa: Imikhiqizo ethrendayo ingase ibe nezimbuyiselo eziningi, ukubuyekezwa okungekuhle, noma ukuphathwa kabi.

Imibuzo Evame Ukubuzwa Mayelana Nemikhiqizo Ethrendayo kanye ne-eCommerce 2025

• Ingabe ikhona imikhiqizo ehlale ithrenda? Yebo, kunezigaba ezinesidingo esiqhubekayo, njengezikibha, amateku, ukudla, imfuyo, kanye nemikhiqizo yobuhle nenhlanzeko eyisisekelo. Bavame ukuncintisana kakhulu kodwa ukubheja okuphephile kwesikhathi eside.
• Ungakwazi yini ukubikezela ukuthi yimiphi imikhiqizo ezoba semfashinini? Kunezindlela ezinokwethenjelwa zokubikezela amathrendi: ukuhlaziya ama-spikes okusesha ku-Google Trends, ukutadisha imibiko ye-Pinterest Predicts, ukuhlola abathengisi abaphezulu e-Amazon, kulandela abathonya kanye nobungako ku-TikTok/Instagram. Akuyona into engenangqondo, kodwa inciphisa izingozi.
• Ngingawubona kanjani umkhiqizo othrendayo ezweni lami? Beka kuqala ukuhlaziya kwendawo: Hlunga ukusesha ngezwe ku-Google Trends futhi uhlole ukuthi ithini imibiko evela ezimakethe ezinkulu zaseSpain noma zaseLatin America. Ukwengeza, vakashela imibukiso yezohwebo futhi ufunde mayelana nokuzingela okupholile kwedijithali.

Ibhalansi yokugcina kanye nombono wokuthengisa imikhiqizo ethrendayo ku-inthanethi ngo-2025

I-E-commerce ngo-2025 iyindawo eguquguqukayo, enokuncintisana kakhulu, futhi ehlala ishintsha, lapho ulwazi nokuqanjwa okusha kwenza umehluko phakathi kwempumelelo nokuma. Ukukhetha nokuthengisa imikhiqizo ethrendayo kudinga inhlanganisela yocwaningo lwedatha oluqhubekayo, ukusetshenziswa kobuchwepheshe obuthuthukisiwe, nokunaka okukhethekile ekwenzeni kube ngokwakho, ulwazi lomsebenzisi, nokuzinza.

Labo abakwaziyo ukuhlonza ama-viral niches, ukuzivumelanisa ngokushesha, banikeze isipiliyoni se-omnichannel, futhi bagxile ekwenzeni kube ngokwakho kanye nokusimama kungenzeka ukuthi baphumelele futhi bakhule ngokunenzuzo. Ikusasa lingelamabhizinisi alindele futhi alethe inani langempela. Manje usunabo bonke okhiye nezinsiza zokuhlonza nokuthengisa imikhiqizo ethrendayo ezochaza i-eCommerce ngo-2025!