Ukuhweba nge-inthanethi eYurophu kudlula ekushintsheni okukhulu ngokusetshenziswa kwemithetho emisha eyenzelwe ukuthuthukisa ukuphepha , ukwandisa ukucaca , nokuqinisekisa ukuncintisana okufanele emakethe yedijithali. IKhomishini yaseYurophu ithuthukise izinhlaka eziningi zomthetho ukulawula izici ezibalulekile ezithinta amabhizinisi nabathengi esifundeni.
Izinjongo zemithetho emisha ye-Ecommerce eYurophu
Imithethonqubo emisha yezentengiselwano ze-elekthronikhi e-European Union ihlose ngokuyinhloko ukuqinisa ukuvikelwa kwabathengi , ukukhuthaza imakethe eyodwa yedijithali enobulungiswa, kanye nokuthuthukisa ukucaca emisebenzini yezentengiselwano ze-elekthronikhi. Amaphuzu abalulekile afaka:
- Ukususa i-Geoblocking: Qinisekisa ukuthi bonke abathengi be-EU banokufinyelela okulinganayo emikhiqizweni namasevisi ngaphandle kwemikhawulo engafanelekile.
- Umthethonqubo wokulethwa kwemingcele: Ukwehliswa kwezindleko zokuthumela kanye nokukhuphuka kokubonakala kwezindleko zokuthutha.
- Ukuvikelwa kwabathengi: Ukulawula okukhulu ekukhangiseni okudukisayo, ukukhwabanisa namalungelo okukhansela ukuthenga.
- Umthetho we-VAT ku-e-commerce: Ukwenza lula izinqubo zentela zokuthengiswa kwedijithali kwamanye amazwe.
Ukuphela kwe-geo-blocking e-EU
Enye yezinguquko ezibaluleke kakhulu ukuvinjelwa kokuvimbela i-geo . Imikhawulo engafanele eyayivimbela abathengi ekuthengeni imikhiqizo noma izinsizakalo kumawebhusayithi kwamanye amazwe e-EU isusiwe. Lokhu kusho ukuthi abathengisi manje kumele banikeze imigomo namanani afanayo kubo bonke abasebenzisi baseYurophu, kungakhathaliseki ukuthi bakuphi.
Imithetho yokuthunyelwa kwemingcele
Izindleko zokuthumela zibe yisithiyo esiyinhloko kwezentengiselwano ze-inthanethi eziwela imingcele. Ngemithetho emisha, i-EU yethule imithetho edinga izinkampani zokulethwa kwamaphasela ukuthi zinikeze amanani acacile futhi angabizi kakhulu kubathengi namabhizinisi amancane athengisa ku-inthanethi.
- El ukulawula izinga yiziphathimandla zikazwelonke zivimbela amanani entengo eqile okuthunyelwa kwamanye amazwe.
- Abathengisi manje kudingeka banikeze ulwazi olucacile mayelana nezindleko zokuthumela ngaphambi kokuqeda ukuthenga.
Ukuvikelwa kwabathengi kwezohwebo ngogesi
Imithetho emisha iqinisa amalungelo abathengi baseYurophu lapho bethenga ku-inthanethi. Okunye ukuthuthukiswa kufaka phakathi:
- Ilungelo lokuthola ulwazi: Ukuba sobala okukhulu ezintengweni zokugcina, iziqinisekiso nezinqubomgomo zembuyiselo.
- Ilungelo lokukhansela: Abathengi bangakhansela ukuthenga ku-inthanethi phakathi nezinsuku eziyi-14 zokuthola umkhiqizo ngaphandle kokunikeza noma yisiphi isizathu.
- Ukuqedwa kwemikhuba ekhohlisayo: Amaqhinga afana nezintengo ezinesaphulelo esingelona iqiniso noma ukukhohlisa kokubuyekezwa komkhiqizo anqatshelwe.
Imithetho emisha ye-VAT ye-Ecommerce
Uhlelo lwentela ye-VAT lushintshiwe ukuze lwenze lula izinqubo zentela ze-e-commerce ngaphakathi kwe-EU. Izinguquko zihlanganisa:
- Ukwethulwa kohlelo lwe Iwindi Elilodwa (OSS), okuvumela abathengisi ukuthi bamemezele futhi bakhokhe i-VAT ezweni elilodwa le-EU.
- Ukuqedwa komkhawulo wokuthengisa kuzwelonke ngokuvuna umkhawulo ohlanganisiwe we € 10.000 ngonyaka ukuze kusetshenziswe i-VAT ezweni lomthengi.
- Izimakethe manje sezidingekile ukuthi ziqoqe futhi zithumele i-VAT egameni labathengisi abangewona amalungu e-EU.
Ukulawulwa kwamapulatifomu edijithali
Imithetho emisha ihlanganisa noMthetho Wezinkonzo Zedijithali kanye noMthetho Wezimakethe Zedijithali, obeka izibopho ezinkundleni zokuxhumana nge-e-commerce:
- Ukucaca okukhulu kuma-algorithms wezinga lomkhiqizo.
- Ukwenqatshelwa kokusetshenziswa kwamasu okukhohlisa njengamaphethini amnyama.
- Isibopho sokuqeda imikhiqizo yomgunyathi kanye nokuqinisekisa ukukhonjwa kwabathengisi.
Umthelela kubathengisi abaku-inthanethi nezimakethe
I-E-commerce kanye nezimakethe ezisebenza eYurophu kumele zivumelane nale mithetho ngokwenza lokhu:
- Ukubuyekeza imigomo nemibandela ukuze ihambisane nemithetho emisha.
- Ukulawula okukhulu emikhiqizweni ethengiswa ezinkundleni zokuxhumana.
- Ukwamukelwa kwamasu amasha entengo kanye nokuhamba kwemingcele.
Uhlaka olusha lokulawula luklanyelwe ukulinganisa imakethe yedijithali yaseYurophu futhi kuqinisekiswe ukuncintisana okuhle phakathi kwezinkampani, kuyilapho kuvikela abathengi ngokuphumelelayo.