Isihloko esiyinhloko salesi sihloko yinto okufanele ihlukaniswe ngokucacile: I-imeyili yokumaketha kanye nocingo lokuthengisa komuntu siquUma ufuna dala inani lamathuba kwiwebhusayithi yabo, abantu abafisa ukuba khona ngezinga elithile noma yakha igunya nabasebenzisi bayo, isiteshi esisebenza kahle kakhulu ngokuvamile yi- imeyiliKodwa-ke, uma umgomo ukukholisa nokuvala umuntu othizeukuthuthukisa ingxoxo noma ukuxazulula ukungabaza okuyinkimbinkimbi, Ucingo luyindlela engcono kakhulu ngoba ivumela ukuxhumana okusheshayo, kwabantu, kanye nezinhlangothi ezimbili.
Kungani ukhiye wocingo usesigabeni sokuthengisa?
Okokuqala nje, Ucingo lungasiza amakhasimende akho ukuthola izimpendulo ngokushesha.Vele ungakwazi Phendula le mibuzo nge-imeyiliKodwa ukushintshana kuzohamba kancane futhi kuhlukane kakhulu. Uthumela i-imeyili, bayayithola, mhlawumbe bayaphendula, mhlawumbe abaphenduli, futhi ngokuvamile izingxoxo ziqhubeka izinsuku eziningi. Ocingweni, izimpendulo zithi cishe ngokusheshaUma ukhuluma, ikhasimende liyaphendula futhi okuphambene nalokho, okukuvumela ukuthi uthuthukise izinyathelo eziningana zomjikelezo wokuthengisa ngemizuzu embalwa nje.
Mhlawumbe uke waba sezimweni lapho uthengisa khona bese uthumela i-imeyili enolwazi oluncane ukuze ungamgqibi lowo ongase abe khona. Bese ulinda usuku, noma mhlawumbe isonto lonke. Bese kuba ikhasimende. ikuthumela umbuzo emuvaophendula kukho ngemva kosuku noma isonto, njalo njalo. Ocingweni, lokhu akwenzeki ngoba bangakwazi chaza konke ngendlela esheshayo ngangokunokwenzeka, phatha ukuphikisa ngesikhathi sangempela bese ubona ithoni, ukungabaza kanye nezinga lesithakazelo ngokunemba okukhulu kakhulu kunokubhala.
Ngaphezu kwalokho, emikhakheni ye-B2B kanye nokuthengisa okunenani eliphezulu, ucingo luhlala luyithuluzi eliphumelela kakhulu ufanelekele umuntu ongase abe khonaIkuvumela ukuthi uqinisekise ukuthi kukhona isabelomali, isidingo, igunya lokwenza izinqumo, kanye nezinsuku zokugcina ezicacile. Yingakho izifundo eziningi zokuthengisa zibonisa ukuthi, yize i-imeyili ingalinganiswa kalula, Izinqumo ezingathi sÃna zivame ukuxoxwa ngocingo. noma ucingo lwevidiyo ngesikhathi esithile senqubo.
Elinye iphuzu elibalulekile yi- ukwenza ubudlelwano bebhizinisi bube nobuntuIzwi ngakolunye uhlangothi lomugqa liveza ukuphepha, uzwela, kanye nokwethembeka. Nakuba i-imeyili isiza ekuqaliseni ukuxhumana nokuthumela ulwazi oluhlelekile, ucingo luvumela... yakha ukwethembana ngesivinini esikhuluLokhu kuyinto ebalulekile lapho kuqedwa izivumelwano, kuxoxiswana ngemibandela, noma kubuyiswa amathuba abonakala elahlekile.
Thumela i-imeyili njengenjini yokumaketha kanye nesengezo sokuthengisa
Abathengisi abaningi baqeqesha ukusebenzisa kwabo imeyili njengesengezo ekuthengiseni kwakhoI-imeyili ikuvumela ukuthi wenze ukusabalala okukhuluHola ekukhuliseni, uthumela okuqukethwe okubalulekile kanye nezikhumbuzo ngendlela ephumelela kakhulu. Kodwa ngaphezu kwakho konke, bayisebenzisela vula iminyango bese ugcina ukuxhumana kuphilile nabantu abazothenga izinto ezintsha abazoxhumana nabo ngocingo kamuva ukuze baqede isivumelwano.
Iphuzu elilodwa elithakazelisayo kakhulu ukusetshenziswa kwe abathungi be-imeyili njenge-HubSpot noma amanye amathuluzi okulandelela i-imeyiliokukuvumela ukuthi ubone ukuthi ikhasimende liwuvule yini umlayezo, kangaki, nokuthi lichofoze yini kunoma yiziphi izixhumanisi. Lolu lwazi lubaluleke kakhulu eqenjini lokuthengisa: lapho umuntu ofisa ukuthengisa evula i-imeyili, Isu eliwusizo ukulinda cishe imizuzu emihlanu bese umshayela ucingo. kuyilapho isihloko sokuthengiswa sisesisha engqondweni yabo, okwandisa amathuba okuxoxa kanye nempendulo enhle.
I-imeyili ilungele futhi ukuhlola umkhuhlane ngezinga elikhuluNgokungafani nokushaya ucingo olungenasidingo, okudla isikhathi esiningi, ukuthumela i-imeyili ngokungadingekile kungenziwa ngokuzenzakalela futhi kube ngokwakho kalula. Uma kusetshenziswa kahle, kuyasiza dala ama-lead amaningi, nge ukubuya okungcono ekutshalweni kwemali Kakade ibiza kancane kunokushaya ucingo olungenasidingo, ngokusho kokuhlaziywa kokusebenza kokuthengisa okuningi kwe-B2B. Ngakho-ke, i-imeyili ibekwe njengesiteshi esifanele sesigaba esilandelayo. ukumaketha kanye nokukhiqizwa kwabaholi, kuyilapho ucingo lugcinelwe izigaba zokuxilonga, zesiphakamiso kanye nezokuvala.
Empeleni, amasu okumaketha asebenza kahle kakhulu awaqhathanisi isiteshi esisodwa nesinye, kodwa kunalokho Bahlanganisa i-imeyili kanye nocingo ngomjikelezo ohlangeneI-imeyili iqala ukuxhumana futhi ibeka isiteji; ucingo lujulisa ingxoxo, luxazulule ukungabaza, futhi luqondise iklayenti esinqumweni; futhi kamuva, i-imeyili ibuye isebenze ku... thumela izifinyezo, iziphakamiso, izinkontileka noma izikhumbuzo eziqinisa lokho obekuxoxwa ngakho ocingweni.
Ngakho ucabangani? Ingabe ifoni noma i-imeyili kungcono?
Iphuzu akusikho ukukhetha ophumelele ngokuphelele, kodwa ukuqonda lokho. I-imeyili ikhanya kakhulu esigabeni sokumaketha kanye nokufuna ulwazi.ngenkathi Ucingo alunakushintshwa uma kukhulunywa ngokuthengisela umuntu othile.Phatha ukuphikisa ngesikhathi sangempela kanye nezivumelwano eziseduze. Uma zombili iziteshi zihlanganiswe enkambisweni ehambisanayo, izinkampani zithola ama-lead amaningi, i-ROI engcono, kanye nokuhlangenwe nakho kwamakhasimende okubushelelezi kakhulu. Ngakho-ke, kufanelekile ukubuyekeza isu lakho lamanje futhi uchaze ngokucacile ukuthi yini ezokwenziwa nge-imeyili nokuthi yini ezophathwa ngocingo njalo.