I-Blue Banana iyatholakala kwa-El Corte Inglés . Ingenye yemikhiqizo ongayithola ezitolo zayo, noma ku-inthanethi. Kungani sikutshela ngayo? Ngoba iyindalo yaseSpain, futhi uhambo lwayo lwebhizinisi lungakusiza ubone izibonelo zokunqoba ubunzima nokuthi umkhiqizo omncane ungakhula kanjani ube mkhulu.
Ngakho-ke, ngezansi sizokhuluma nawe mayelana nomkhiqizo we-Blue Banana nakho konke abadali bawo abakuzuzile ukwenza iqoqo lezingubo ezibaluleke kakhulu ukuthi lise-El Corte Inglés. Kwenze?
Yini Banana Oluhlaza
Into yokuqala okufanele uyazi ngeBlue Banana ukuthi uhlobo lwezingubo oluqale ngokuphelele ku-inthanethi. Okusho ukuthi, babengenazo izitolo noma izingubo ezibonakalayo; konke kwakungokwedijithali. Izindlela zabo eziyinhloko zokuxhumana kanye nokuthengisa kwakuyizokuxhumana. Kodwa, njengoba wazi, izokuxhumana, uma zisetshenziswa kahle, zingadala impikiswano enkulu.
Futhi yilokho abakuzuzile abasunguli balolu phawu oluku-inthanethi osekuyiminyaka embalwa lusebenza nokuthi abantu abaningi bayazi ngakho.
Bazibona njengophawu lwesizukulwane esisha sabahambi. Njengoba kuboniswe kwiwebhusayithi yabo: "Asigcini nje ngokuthengisa izingubo; siwuphawu ofuna ukuzifanisa nalo, olukwenza uphuphe futhi ube yingxenye yabambalwa abakhethiwe abaqondayo ukuthi kufanele uqhubekele phambili. Sifuna ukukukhuthaza futhi sikukhuthaze ukuthi uphume uyohlola umhlaba futhi uthole uhambo lwakho, ukuze ukhululeke ekuzijabuliseni kwempilo yansuku zonke."
Ubani ongemuva kweBlue Banana
Ngemuva kweBlue Banana kukhona uJuan Fernández-Estrada noNacho Rivera. Beneminyaka engu-18 kuphela ubudala, ngesikhathi sohambo lwe-Interrail, banquma ukudala uphawu lwezingubo. Njengoba omunye wabasunguli esho: "Kwakukulo lolo hambo lapho mina noJuan saqala ukukhuluma ngokudala uphawu lwezingubo, futhi saphefumulelwa ama-X amathathu asesigabeni sezikhali sase-Amsterdam ukudala uphawu lwethu lwamanje, olune-X."
Lokhu kwenzeka ngo-2016, unyaka lapho la madoda amabili anquma khona ukuthi sekuyisikhathi sokudala uphawu oluzokhuthaza izizukulwane ezintsha futhi luzisize zenze izimpilo zazo zibe yinto ejabulisayo.
Iminyaka emine bebesebenza ku-inthanethi kuphela, ngokusebenzisa izinkundla zokuxhumana, i-inthanethi, njalo njalo. Kodwa ngo-2020 baqala izitolo ezibonakalayo, bavula izitolo ukuze basondeze imikhiqizo yabo kumakhasimende abo futhi bayilethe kubabukeli abasha. Yile ndlela iBlue Banana eyatholakala ngayo e-El Corte Inglés.
Njengamanje, iBlue Banana ikhona eBarcelona, iBilbao, Córdoba, Madrid, Málaga, Santander, Seville, Valencia, Vigo naseZaragoza enezitolo zayo. Ngisho eMexico.
Mayelana nezitolo ze-El Corte Inglés ezineBlue Banana, ungazithola e-Alicante, Badajoz, Cádiz, Madrid, Marbella, Murcia, Barcelona naseValladolid.
Okokugcina, banazo nezitolo ezithengisa izinto ezinamaqoqo amasizini adlule ongazithenga ngamanani ashibhile. Kunesitolo esisodwa kuphela esizithengisayo, esiseSan Sebastián de los Reyes, eMadrid.
Okudayisa Ubhanana Oluhlaza
Manje njengoba usuwuqonda umkhakha weBlue Banana osebenza kangcono kancane, kuthiwani uma sibheka imikhiqizo eyithengisayo? Umkhiqizo ugxile emfashinini yabaqalayo, kodwa hhayi ngendlela ocabanga ngayo. Banikeza ngempela izingubo isizukulwane esisha esingakhomba ngazo: ntofontofo, ezemidlalo, yonke indawo...
IBlue Banana inabantu abasha njengababukeli bayo. Abagxili kuphela kubafana noma emantombazaneni, kodwa okwamanje banawo amadoda, abesifazane nezingane.
Yini ngempela? Ama-hoodies, ama-sweatshirts, amajazi, amajazi e-fleece, ama-t-shirts, ama-sweaters, ama-vest, ama-polo shirts, ama-shirts, amabhulukwe, izesekeli (izikhwama, izikhwama zangemuva, ama-caps, izigqoko, amasokisi, ama-phone cases, ama-bracelets, ama-gloves, ama-neck warmer, izibuko, ama-ski helmets...).
Kukhona okuhlukile okumbalwa kuphela. Kwabesifazane abawadayisi amabhulukwe, kanti ezinganeni zidayisa amahoodies, izikibha, izikibha, amapolo namakepisi kuphela.
Yebo, konke lokhu kungashintsha, ikakhulukazi ngoba ukuvela kwebhizinisi kuhle kakhulu futhi okubavumela ukuthi baqhubeke nokukhulisa ibhizinisi labo.
Lapho izingubo zenziwa khona
Umbuzo ongase ube nawo mayelana nemvelaphi yezingubo. Okungukuthi, ekubeni iSpanishi, ingabe benza eSpain noma ngaphandle kwayo? Zivelaphi izingubo ezisemfashinini manje?
Iwebhusayithi yabo ngokwayo ithi izingubo zabo zenziwa eYurophu nase-Asia. Ikakhulukazi, eSpain, ePortugal, eShayina, eBangladesh naseTurkey. Kuye ngokuthi ziqoqwe kanjani, izingubo zivela kwelinye izwe noma kwelinye. Abakwenzayo kucace ukuthi basebenza kuphela nezinkampani "ezibeka phambili ukuphepha kwabasebenzi bazo" futhi zenze nokuhlola ukuqinisekisa ukuthi izimo zokusebenza zinhle.
I-Blue Banana ivele kanjani
I-Blue Banana yaqala ngo-2016, njengoba sishilo ngaphambili. Batshale imali engu- €3000 ukuze baqale . Ngaleyo mali, bathenga izingubo ezingu-300 futhi bazithengisa zonke ku-inthanethi ngamasonto amabili nje.
Ngakho benza enye imali ngenzuzo futhi bathenga izingubo ezingu-800. Nabo abadayisile. Bese kuba ngu-1000 futhi ekugcineni bagcine benemali ekhulayo unyaka nonyaka.
Ngokusho kwedatha ka-2021, iBlue Banana yavala unyaka ngama-€6 million. Ekupheleni kuka-2022, lelo nani lase liphindwe kabili, lafinyelela kuma-€12 million. Abasunguli ngokwabo babezibekele umgomo ka-2023: €17 million: "Nakuba kulo nyaka umgomo uwukufinyelela kuma-€17 million emali engenayo, ngaphezu kwakho konke, ukuqinisa isakhiwo senkampani, njengoba ukukhula kube ngokushesha kakhulu futhi sifuna ukuqinisekisa ukuthi konke kuzinzile."
Iqiniso lemali engenayo yeBlue Banana ngo-2023 ukuthi ifinyelele ama-euro angaphezu kwezigidi ezingu-19 , ngaleyo ndlela idlula isilinganiso esenziwe ngabasunguli.
I-Blue Banana ifika nini e-El Corte Inglés
Ukwanda kweBlue Banana e-El Corte Inglés kwaqala ngo-2023, lapho kumenyezelwa ukuthi lo mkhiqizo uyatholakala ezitolo ezinkulu eziningana. Kuwo wonke unyaka, inani lezitolo eziphethe lo mkhiqizo liye landa kancane kancane.
Iqiniso lokuba neziteshi zokuthengisa ezimbalwa: ku-inthanethi, izitolo zayo ezingokoqobo kanye ne-El Corte Inglés, lihle ngoba livumela uhlobo lomkhiqizo ukuthi lukhule futhi lufinyelele amakhasimende amaningi, kokubili labo ababaziyo nabasha abangaba nesithakazelo emikhiqizweni yabo. brand.
Ubuwazi iBlue Banana kanye nokuba khona kwayo e-El Corte Inglés?