Esinye sezici ezinquma izinga le-SEO yisivinini sokulayisha iwebhusayithi . Uma usebenza ne-WordPress, amasu e-WPO ayinsiza eyinhloko yokwenza ngcono lesi sici.
Ngakho-ke, kubalulekile ukuqonda nokuphatha lesi sici kusukela ekuqaleni kokuthuthuka kwaso. Kulesi sihloko, sizochaza ukuthi singakwenza kanjani lokhu nokuthi yiziphi izinzuzo ezilethwa yilolu budlelwano phakathi kwe-WordPress ne-WPO.
Isingeniso esisheshayo se-WordPress
Amawebhusayithi amaningi adalwe namuhla akhiwe nge-WordPress, eyaziwa nangokuthi i-WP. Lolu hlelo lokuphatha okuqukethwe (i-CMS) lukuvumela ukuthi uthuthukise zonke izinhlobo zamasayithi, kusukela esitolo esilula esiku-inthanethi kuya epulatifomu ye-e-commerce eyinkimbinkimbi, ngokushesha , kalula, ngezindlela eziningi, nangokungabizi.
Ukuze kufezwe lokhu, isebenzisa amathempulethi alungiselelwe kahle angenziwa ngokwezifiso, kanye nama-plugin noma izinhlelo ezincane ukuze kufakwe imisebenzi eyengeziwe ekusetshenzisweni kwayo.
Ekuqaleni, amathempulethi asetshenziswayo anezici ezidingekayo ukuze kusebenze kahle: ayasabela , anamazinga okuphepha anele, anobungani nezinjini zokusesha, futhi avumela ukufakwa okusheshayo kokuqukethwe okuguquguqukayo nokungaguquki.
Isivinini sayo sokulayisha naso silungile, kepha noma kunjalo singathuthukiswa, futhi okuningi, ngokufaka okuthiwa ama-WPO. Sizobheka ngalesi sici esiyisihluthulelo sokufinyelela kumawebhusayithi amahle kakhulu ngezansi.
Yini i-WPO
Lezi zinhlamvu zokuqala zimelela i- Web Performance Optimizations . Umsebenzi wazo ucacile: ukukhulisa ukusebenza kwewebhusayithi ukuze ilayishe ngokushesha okukhulu.
Kuyiqiniso eliqinisekisiwe, futhi okungafanele silishaye indiva, ukuthi abasebenzisi be-inthanethi abalindi isikhathi esingaphezu kwemizuzwana emi-3 noma emi-4 ukufinyelela iwebhusayithi noma isayithi le-e-commerce . Ngaphambi kokuba leso sikhathi sidlule, bafuna indawo ehlukile bese beyeka ukuzama kokuqala. Ngamanye amazwi, isivinini sokulayisha esisheshayo siholela ekulahlekelweni okungenakulungiseka kwamakhasimende noma abalandeli abangaba khona.
Ngaphezu kwalokho, akwanele ukulayisha ikhasi lasekhaya ngokushesha: ingxenye esele yesayithi kumele isebenze kahle, ngaphandle kokulinda okungadingekile noma isikhathi eside, okuqinisekisa ulwazi oluhle lomsebenzisi kubo bonke abasebenzisi be-inthanethi.
Esinye isici esibalulekile ukuthi i-Google ibheka lokhu njengento ebalulekile ekulinganisweni kwayo kwezinjini zokusesha eziphilayo . Uma ikhasi lethu lithatha isikhathi eside ukulayisha, amathuba alo okubekwa kahle emiphumeleni yokusesha ayancipha.
I-WPO ne-WordPress
Kuleli qophelo, sonke siyaqaphela ukubaluleka kokwenziwa ngcono kokusebenza kwewebhusayithi (i-WPO) lapho sakha isayithi le-e-commerce . Ukuthuthukiswa kwe-WordPress akuhlukile: ukwenza ngcono ukusebenza kwewebhusayithi phakathi nale nqubo kubaluleke kakhulu.
Isihluthulelo sisemaqenjini noma ochwepheshe abangochwepheshe ekuthuthukisweni kwewebhu kanye/noma i-SEO kuphela. Ukubhalisa laba ochwepheshe kubalulekile ekukhuliseni ukubonakala, ithrafikhi, amazinga okuguqulwa, kanye nembuyiselo ekutshalweni kwezimali kwamawebhusayithi ethu. Nakuba ukuklama isayithi le-e-commerce nge-WordPress kufinyeleleka cishe kunoma ubani, kungadingi okuhlangenwe nakho kokuthuthukiswa kwewebhu kwangaphambilini, kunomehluko omkhulu phakathi kokushicilela iwebhusayithi enhle nokuba nepulatifomu ye-e-commerce ephumelelayo ezimakethe ezincintisana kakhulu.
Yilokho kanye okubalulekile. Ukujabulela ithuluzi lokumaketha elisebenzayo neliphumelelayo elikwazi ukusisondeza emigomweni yethu yamasu.
Ungayisebenzisa kanjani i-WPO enhle ku-WordPress
Uma ngikhuluma iqiniso, ukwenza ngcono ukusebenza kwesayithi le-e-commerce le-WordPress kuyinkimbinkimbi kakhulu kunokumane nje ungeze isethi yama- plugin . Nakuba ama-plugin engaba usizo lwangempela, udinga ulwazi nolwazi ukuze ukhethe afanele, uwahlanganise ngempumelelo, uwahlunge, futhi wenze izinguquko ezidingekayo.
Ngakho-ke, nakanjani sidinga ukuthembela kubasebenzi abazimele abangochwepheshe ekubekeni iwebhu , abafanelekayo futhi abakwaziyo ukwenza lo msebenzi ngendlela efanele.
Ngenhloso yokuqondisa, ukuze sibonise izinga lobunzima kanye nenani elikhulu lezinqumo zobuchwepheshe okudingeka zenziwe kulokhu, sibala ngezansi izinsiza ezikuvumela ukuthi usheshise isivinini sokulayisha sanoma iyiphi isayithi le-WordPress le-ecommerce :
- Lungiselela izithombe ezifakiwe: Isisindo sokugcina sewebhu siwumphumela wezengezo eziningi ezincane futhi, kulezi, izithombe zenza umnikelo omkhulu. Ukubuka kwi-intanethi akudingi izithombe zesinqumo esihlukile nesisindo esikhulu. Kodwa-ke, sivame ukuklama nalawa mafomethi, okuyizinga eliphakeme kakhulu. Ngokuzifaka kwi-WordPress yethu, silayisha ngokweqile isisindo esiphelele sesayithi, ukukhubazeka kwangempela okubambezela isivinini sayo sokulayisha.
- Sebenzisa ukuqaliswa kokulayishwa kokuqukethwe: I-LazyLoad inqubo ekuvumela ukuthi uhlehlise ukuvela nokulayishwa kokuqukethwe okuthile kuze kube ngumzuzu ngqo abazobukwa ngawo ngumsebenzisi. Lapho zingaphandle kwendawo ebonakalayo, noma lapho ziqala ukuzulazula, azilayishwa. Lokhu kunciphisa kakhulu isikhathi sokubonisa kwesikrini ngasinye. Umsebenzisi uyiqaphela kakhulu.
- Thuthukisa i-cache: Kulokhu kwehlukile ama-plugin ezithanda ukushesha kwesiza kanye nokwenza ngcono i-WPO. Le nqubo ifaka izici zobuchwepheshe ezifana noku-ayina i-HTML, ukunika amandla ukuqonda, ukonga umkhawulokudonsa nokudluliswa, njll. I- freelancers Ochwepheshe bazi kahle ukuthi sisho ukuthini.
- Hlanganisa izinsiza ezimile: Omunye umbuzo ozwakala njengesiShayina kuma-neophytes. Kusebenza kuma-CSS, JS noma amafayela we-HTML futhi kuwenze athathe isikhala esincane ngakho-ke athathe isikhathi esincane ukulayisha.
- Ukubheja emithwalweni enemibandela yemitapo yolwazi nezinye izinsiza: Ngokuyisisekelo kufaka ukulayisha kuphela lezo zinto ezizosetshenziswa engxenyeni ngayinye, ezigwema ukuzilanda zonke ngaphambi kokudingeka.
- Inkontileka ukusingathwa ikhwalithi: Umehluko wamanani awavami ukudlula ama-euro ama-4 noma ama-5 futhi, wona, afaka ubuchwepheshe obusha kakhulu nobusezingeni eliphezulu, obuzosisiza kulokhu.
Singaqhubeka sikhulume ngokugcina i-database yethu ihlanzekile futhi isesimweni esifanele, sisebenzise ikhodi kahle, sisebenzisa i-CDN nezinye izinkomba ezifanayo.
Kodwa lokho akudingekile: isinqumo esingcono kakhulu ukuqasha uchwepheshe ofanelekayo ongakhulisa isivinini sokulayisha iwebhusayithi yakho. Lokhu kuzokwenza kube nokuncintisana kakhudlwana, okudayiswayo, futhi okunenzuzo. Akufanele sikhohlwe ukuthi kuyithuluzi lokumaketha eliyisisekelo kumasu amaningi omkhiqizo.