Ukukhumbula izikhathi zakudala kuyindlela yokuvusa futhi bekulokhu kuyindlela yokuvusa isithakazelo esingokomzwelo sabathengi yanoma yiluphi uhlobo lomkhiqizo. Ukubuyela emuva esikhathini esidlule nokukhumbula izikhathi ezimnandi, ngaphandle kokuletha ukumamatheka ebusweni bethu nokusinika okuthile kokuxoxa ngakho nabangani bethu nomndeni, kungasisiza futhi ukuthi ukwandisa ukuthengisa enkampanini yethuisebenza njenge isu lokumaketha isebenza kahle kakhulu ezimakethe ezigcwele futhi ezincintisana kakhulu.
Kunokuba nje kube ithuluzi lobuhle, ukukhumbula izinto ezidlule sekusungulwe njengendlela ithuluzi lokuxhumana elinamandla Lokhu kuqinisa ubudlelwano phakathi komkhiqizo nomthengi, kuqinisa ubuwena bomkhiqizo, futhi kudala ukuxhumana ngokomzwelo okunzima ukukufeza ngemiyalezo enengqondo kuphela. Izifundo zakamuva zezemfundo zibonisa ukuthi izinkumbulo ezinhle zesikhathi esidlule zingakwazi khulisa ukuzimisela ukuthenga, kuthuthukisa umbono womkhiqizo futhi kuqinise ukuma kwawo engqondweni yomthengi.
Umuzwa we-nostalgic ungakhuphula isifiso sokukhokhela imikhiqizo ethile
Ucwaningo olwenziwe yi Umagazini Wokucwaninga Kwabathengi (I-Journal of Consumer Research) ithi ukubangela imizwa emnandi ngesikhathi esidlule Lokhu kunganikeza izinzuzo ezibalulekile kulabo abafuna ukuheha ukusetshenziswa kwemali ngabathengi. Uma umkhankaso uvusa ngempumelelo izinkumbulo ezihlobene nokuvikeleka, ukufudumala, noma ukuba ngumuntu, umthengi uzimisele kakhulu... khokha intengo ephezulu ngemikhiqizo exhumene nalezo zinkumbulo.
Ucwaningo lwakamuva lwezemfundo, oluholwa yi- Universidad Complutense de MadridLokhu kuqinisa umqondo wokuthi ukukhumbula izinto ezidlule akugcini nje ngokwandisa inhloso yokuthenga, kodwa futhi... kuhlanganisa isithombe somkhiqizo kanye nekhono labo lokuzihlukanisa ezimakethe ezigcwele. Imikhiqizo isebenzisa izinkumbulo ezinhle zesikhathi esidlule ukuze ivuselele futhi iqinise ubudlelwano phakathi kwayo nomthengi, idale izibopho ezingokomzwelo ezihlala njalo ezikhuthaza ukwethembeka, izincomo, kanye nokuphinda ukuthenga.
Futhi idatha yakamuva ye-Google Zibonisa ukuthi iphesenti eliphezulu kakhulu labantu abaseminyakeni ephakathi nendawo badla njalo Amavidiyo e-YouTube ahlobene nemicimbi noma abantu abadluleLokhu kubonisa lokho kukhumbula isikhathi esidlule, ngokubangela umthengi imizwa emnandi ehlobene nomlando wabo siquKungaba nomthelela omuhle kakhulu esifisweni sokuthola imikhiqizo nezinsizakalo ezithembisa ukuvuselela leyo mizwa.
Izifundo zokuxhumana kwe-neuro zikhombisa nokuthi ukukhumbula isikhathi esidlule kusebenza njengesenzo isivivane semizwaKunciphisa umbono wosongo, kulwa nemizwa emibi efana nesizungu noma ukungaqiniseki, futhi kwenza abantu baqaphele kangcono imikhiqizo evusa izinkumbulo ezijabulisayo. Yingakho imikhankaso yokukhumbula izinto zakudala ivame ukusebenza kahle kakhulu ku izimo zenkinga noma ukungaqiniseki, lapho umthengi efuna isiphephelo kulokho akujwayele.
Okunye okubalulekile okutholakele ukuthi akuwona wonke umuntu osabela ngendlela efanayo ezintweni ezivusa inkumbulo. Ucwaningo luhlukanisa impendulo yemizwa ngesizukulwane futhi lubonisa ukuthi inkumbulo iyenzeka ngendlela ehlukile kuye ngobudala, umongo wamasiko, kanye nemikhiqizo ephawule isigaba ngasinye sokuphila. Ukuqonda lokhu kungafani kuvumela ukwakheka... imikhankaso eyenzelwe wena futhi ephumelelayo, ukulungisa amakhodi abonakalayo, omsindo kanye nelandisa eqenjini ngalinye lezilaleli.
Okulandelayo, sizobona ezinye izinkampani nendlela leyo Bebelokhu besebenzisa leli qhinga njengokukhangisaUkuhlanganisa okwedlule nokwamanje ukudala iziphakamiso ezingasoze zalibaleka.
INokia:
Lolu hlobo lwefoni selube sematheni izikhathi eziningana ngenxa yesinqumo salo sokuqalisa kabusha ifoni yalo yakudala i-3310 njengengxenye ye- isu lokubuyela emakethe igxile emlandweni wayo. Nakuba idivayisi ingamenyezelwanga nganoma yini ephazamisayo ngokwezincazelo uma kuqhathaniswa nama-smartphone amanje, umsindo ozungeze lesi simemezelo wawukhulu ngoba sisebenze izinkumbulo ezihlotshaniswa namafoni aselula okuqala, ekumelaneni kwayo kanye nendlela elula yokuxhumana.
I-Pokemon Go:
I-Nostalgia iyithuluzi eliphumelelayo lokuheha ukunakwa kwabathengiFuthi nakakhulu uma kuhlanganiswa nokusungula izinto ezintsha. Ukuthandwa kwePokémon Go, uhlelo lokusebenza lweselula olusibuyisela ebusheni bethu ngemidlalo yevidiyo, akunakuphikwa. ukungathandwa kwabathelisi esikubonaLesi yisibonelo esicacile sokusetshenziswa ngempumelelo kwaleli qhinga. Lo mdlalo wathinta labo abakhulele endabeni yokuqala futhi, ngesikhathi esifanayo, waba mnandi ezizukulwaneni ezintsha ngenxa yendlela yawo yobuchwepheshe.
#ThrowbackThursday:
Isisho esivame ukusetshenziswa ezinkundleni zokuxhumana esingahunyushwa ngokuthi "uLwesine Lwezinkumbulo." Ezinye izinkampani, zombili ezise- imakethe yokuqukethwe yedijithaliIzinkampani ezinemikhiqizo ebonakalayo zivame ukuyisebenzisela khulisa intshisekelo kanye nokusebenzisana Kumaphrofayela abo, isibonelo, bathumela izithombe zemikhiqizo noma izenzakalo zesikhathi esidlule, noma babelane ngezindaba kanye nama-anecdotes avusa izinkumbulo ezihlangene. Lokhu kuguquguquka kuhambisana kahle kakhulu nesimo samanje senhlalo, lapho izigidi zabasebenzisi zihlanganyela khona ezinseleleni, kuma-hashtag, kanye nasezindleleni ezihambisana nenkumbulo eyabiwe.
Izizukulwane, izimbangela, kanye nomehluko ekuphenduleni okukhumbulayo
Izifundo zezemfundo zakamuva zibonisa ukuthi ukukhumbula izikhathi zakudala akubhekwa ngendlela efanayo kubo bonke ubudala. Ezizukulwaneni ezisencane, njenge Isizukulwane Z kanye nezinkulungwane zeminyakaUkukhumbula izikhathi zakudala kuvame ukubonwa njengomzwelo okuhle kodwa okubabayofuthi ngokuvamile kubangelwa yi umculo, uchungechunge, imidlalo yevidiyo kanye nokuqukethwe okulalelwayo nokubukwayoNokho, ezizukulwaneni ezifana ne- Isizukulwane XUkukhumbula izikhathi zakudala kwenzeka njalo, kaningi, futhi kuhlotshaniswa kakhulu Izithombe, izinto ezibonakalayo, kanye nemikhiqizo edumile wobusha bakhe.
Lo mqondo uyisihluthulelo sokuklama umkhankaso. Kubabukeli abasebasha, umkhiqizo ungasekela isu lawo ku- izinkomba zamasiko zakamuva okwabelwana ngazo kumapulatifomu evidiyo, ohlwini lwadlalwayo, noma ezithrendini ezisabalele kakhulu. Zisebenza kahle kakhulu kubabukeli abadala. izinto ezibonakalayo njengokupakishwa komlando, ama-logo akudala, amathoyizi akudala, noma okuhlangenwe nakho komkhiqizo okuvusa amasiko omndeni.
Ucwaningo luphinde luhlukanise phakathi ukukhumbula izinto ezidlule zomuntu siqu (izinkumbulo ezihlotshaniswa nokuhlangenwe nakho komuntu siqu) kanye izinkumbulo zomlando noma zeqembu (Ukulangazelela isikhathi okungenzeka ukuthi asizange sibonwe ngqo, kodwa sikhona kakhulu emcabangweni wamasiko). Imikhiqizo ingavuselela eyodwa noma enye kuye ngomkhakha wayo kanye nezinhloso zayo: isibonelo, inkampani yokudla ivame ukunxusa izinkumbulo zomuntu siqu ezihambisana ukunambitheka kanye nezikhathi etafuleni, kanti uhlobo lwemfashini lungathembela kakhulu ezithonjeni zobuhle zeminyaka eyishumi ukuze lwakhe isifiso sokubambisana sokukhumbula izinto ezidlule.
Idatha yakamuva ngokusetshenziswa kwedijithali iqinisa lokhu kuhlukaniswa: ingxenye ebaluleke kakhulu yesizukulwane Z isebenzisa okuqukethwe okudala kabusha imfashini, umculo nezitayela zamashumi eminyaka adluleyize engazange azibone. Lokhu kuvula ithuba lokuthi imikhiqizo ihlangane izinkomba zakudala ngeziphakamiso zesimanje, okudala ibhuloho phakathi kwezizukulwane ezizungeze izimpawu ezabiwe.
Ngokubona lo mehluko wezizukulwane ekuboneni izinkumbulo ezidlule kanye nemikhiqizo evusa imizwa, imikhiqizo ingakwazi klama imiyalezo ephumelela kakhudlwanaUkushintsha iziteshi zabo nokukhetha ukuthi yiziphi izinkumbulo okufanele zigqanyiswe yizithameli ngayinye kubalulekile. Isihluthulelo sisekuqondeni ukuthi ingxenye ngayinye yezithameli ibheka kanjani "njengesikhathi esidlule esijabulisayo" nokuthi ungasihlanganisa kanjani leso sithombe esiphakamisweni senani lamanje.
Ukukhumbula izinto ezidlule, umkhiqizo kanye nokuhlangenwe nakho: ngale kwenkumbulo elula
Ucwaningo lwezokuxhumana kwengqondo olusetshenziswa ekukhangiseni lugcizelela ukuthi impumelelo yokumaketha okukhumbulayo ayigcini nje "ekuboniseni izinto ezindala," kodwa hlanganisa okwedlule kokuhlangenwe nakho komkhiqizo wamanjeUkukhumbula izikhathi zakudala kusebenza lapho inkumbulo ixhunywe ku- inzuzo efanele okwamanje: ukunambitheka, ikhwalithi, ubuqiniso, ukusebenziseka kalula, ukuqina noma umuzwa wokuba ngumuntu.
Izibonelo zakamuva emikhakheni efana nemfashini noma ukudla zibonisa indlela imikhiqizo ehlangana ngayo izakhi zesimanje ezibhekisela esikhathini esidlule ukukhiqiza imizwa enethemba nejabulisayo. Imikhankaso ehlanganisa izitayela zesimanje ezibonakalayo nokubhala kabusha, noma imikhiqizo evuselela izindlela zokupheka zakudala ezethulwa ngezindlela zesimanje, iyakwazi ukuvusa izifiso zakudala ngaphandle kokudela ukuqamba okusha. Lokhu kulinganisela phakathi kwesiko kanye nesimanje kuqinisa ukuqonda ubuqiniso Futhi ngesikhathi esifanayo, kuvimbela uphawu ukuthi lungabonakali lubambeke ngesikhathi.
Kulokhu, ukusetshenziswa kokukhumbula izinto ezidlule kudlulela ngale kokukhangisa futhi kufinyelela ukwakheka komkhiqizo, ulwazi lokuthenga, kanye nezinhlelo zokwethembekaKusukela kumishini yesitayela sakudala kuya kuzinhlelo ezilinganiselwe ezivuselela ukupakishwa komlando, kanye namapulatifomu okuqukethwe abuyekeza imikhankaso edumile, ukukhumbula izinto zakudala kuhlanganiswe njengentambo evamile kuyo yonke indawo. isu le-omnichannel okuxhumana nezizukulwane ezahlukene.
Ukusetshenziswa kwezindlela zokuhlaziya idatha kusenza sikwazi ukukala ukuthi yiziphi izinto ezivusa inkumbulo ezidala impendulo enamandla kakhulu kuhlobo ngalunye lwezithameli. Izinto eziguquguqukayo ezifana neminyaka, imali engenayo, izintshisekelo zamasiko, kanye nokuziphatha kokuthenga kusiza ekuboneni lezi zinto ezivusa inkanuko. amaphethini emizwa aphindaphindayo Lokhu kuhilela ukulungisa izinto zokudala, imiyalezo, kanye namafomethi ukuze kuthuthukiswe ukusebenza kahle komkhankaso. Ngakho-ke, ukukhumbula izinto ezidlule akube yinto yokudala futhi kuba yinto engavamile. izinsizakusebenza zamasu ezisekelwe ebufakazini.
Ikusasa eliseduze lokumaketha kwezikhathi ezidlule liphinde likhombe ekusetshenzisweni kobuchwepheshe obujulile kanye nendima yobuhlakani bokwenziwa kanye nedatha enkulu. Lokhu kuvula umnyango wokuhlangenwe nakho okwenziwe ngezifiso okudala kabusha izinkumbulo zomuntu ngamunye noma ezihlangene ngokusebenzisa iqiniso elingeziwe, izindawo ezingokoqobo, noma okuqukethwe okuguquguqukayo ezivumelana nomlando womsebenzisi kanye nezintandokazi zakhe. Konke lokhu kwandisa amathuba okukhumbula isikhathi esidlule njengoba isivikelo sokuxhumana ngokomzwelouma nje ubuqiniso bugcinwa futhi imingcele yokuziphatha ekusetshenzisweni kwedatha yomuntu siqu iyahlonishwa.
Kulesi simo, ukukhumbula izinto ezidlule kuzihlanganisa njengempahla ewusizo yemikhiqizo esunguliwe kanye nezinkampani ezintsha: ulimi oluvamile olukwazi ukuhlanganisa izizukulwane, ukwengeza ukujula kobunikazi bomkhiqizo, nokunikeza abathengi okungaphezu nje komkhiqizo, indaba ongaziqondaLeli khono lokuxhumanisa inkumbulo, okwamanje, kanye nekusasa lichaza ukuthi kungani ukumaketha kokukhumbula izinto ezidlule kuqhubeka nokuthola ukuthandwa nokuthi kungani, uma kusetshenziswa kahle, kungenza umehluko omkhulu ekwakheni izinhlobo ezifanele nezithandwayo.