Ukungena kwe-mCommerce kanye nephrofayili yomthengi waseSpain
Ingxenye yabasebenzisi be-inthanethi eSpain abathenge ku-inthanethi bathenge okungenani okukodwa ocingweni lwabo. Lolu lwazi lubonisa ukuthi iselula ayisona nje isiteshi esihambisanayo, kodwa iyithuluzi elithandwayo lezinqumo eziningi zokuthenga, ikakhulukazi ekuthengeni okusheshayo, okungahleliwe, noma okunengozi encane.
Ngokusho kwedatha evela ku -Cetelem Observatory , abathengi abaneminyaka ephakathi kuka -25 no-34 ubudala yibona abanamathuba amaningi okuthenga ku-inthanethi ngamadivayisi eselula. Imibiko yakamuva evela ezinhlanganweni ezifana ne -CNMC, i-IAB Spain, i-Statista, kanye ne-ONTSI iqinisekisa ukuthi amaqembu eminyaka yobudala aneminyaka engu-25-34, 35-44, kanye ne-45-54 aqukethe ingxenye enkulu yenani lokuthenga ku-inthanethi, okubonisa ukuthi i-mCommerce manje ihlanganisa izilaleli zabantu abadala abanamandla aphezulu okuthenga.
Izizathu eziyinhloko ezenza abantu baseSpain bathenge ku-inthanethi isivinini senqubo yokuthenga kanye nokulula kwayo ukuyisebenzisa . Okungeziwe kulokhu yizici ezifana namanani ancintisanayo , okunikezwayo okukhethekile ku-inthanethi , ikhono lokuqhathanisa imikhiqizo ngemizuzwana, kanye nokulula kokuthola ama-oda ekhaya noma ezindaweni zokuqoqa.
Ngokuphathelene nezindlela zokukhokha, amakhadi edebithi nawesikweletu kanye nezindlela zokukhokha ezifana ne-PayPal ziyaqhubeka nokubusa , yize eSpain amafomula afana ne -Bizum noma inkokhelo ehlehlisiwe nawo ekhula, ikakhulukazi ezimakethe ezinkulu nasezitolo zokubhekisela.
Izigaba ezihamba phambili kanye nendima yezimakethe
Izigaba zezinsizakalo ezizuze kakhulu ekuthengeni ngeselula yilezo ezihlobene nokuzilibazisa, okuhlanganisa amathikithi, izincwadi, umculo, nama-movie , phakathi kwezinye. Lesi sigaba sivame ukuba yindlela eya ku-mCommerce, njengoba lokhu kuwukuthenga okulula, okunenani eliphansi kuya kweliphakathi, kanye nokulethwa kwedijithali ngokushesha.
Lesi sigaba silandelwa imboni yemfashini (izingubo, izicathulo, kanye nezesekeli) kanye namathikithi ezindiza kanye nezinye izinto zokuhamba . Imininingwane yakamuva ye-eCommerce eSpain ikhombisa ukuthi imfashini isalokhu ingenye yezingxenye ezishintshashintsha kakhulu, kuyilapho ezokuvakasha kanye nezokuthutha emoyeni ziqhubeka nokuba yizinsika zemali engenayo eku-inthanethi ngenxa yokubhukha amathikithi nezinsizakalo ngeselula.
Esimweni sanamuhla, izimakethe zidlala indima ebalulekile ku-mCommerce. Ingxenye enkulu yokuthengwa kweselula yenziwa ngamapulatifomu afana ne -Amazon, i-AliExpress, ne-eBay , asebenza njengabahlanganisi abakhulu bemikhiqizo nemikhiqizo. Lawa mapulatifomu aheha izigidi zokuvakasha kweselula futhi anikeza abasebenzisi ukuhlukahluka, ukuqhathaniswa kwamanani , kanye nokubuyekezwa okuvela kwabanye abathengi - izinto ezibalulekile enqubweni yesinqumo sokuthenga.
Phakathi kwamasayithi e-e-commerce athengiswa kakhulu eSpain kukhona izinkampani ezinkulu ezifana ne-Amazon, i-El Corte Inglés, i-Zara, i-AliExpress, kanye ne-MediaMarkt. Impumelelo yabo isekelwe ezinhlelweni zokusebenza zeselula ezilungiselelwe kahle kakhulu , izinqubo zokukhokha ezilula, izinhlelo zokwethembeka, kanye nezinqubomgomo zokuthumela nokubuyisela ezincintisana kakhulu.
Ulwazi olufunwa abasebenzisi beselula ngaphambi kokuthenga
Ngaphambi kokuqinisekisa ukuthengwa ngamafoni abo, abathengi baseSpain bagxila kakhulu entengo yokugcina yomkhiqizo noma yesevisi, futhi okwesibili ezicini ezibalulekile (osayizi, imininingwane yobuchwepheshe, ukuhambisana, izimo zokusetshenziswa, njll.). Iningi elikhulu liphinde libheke ukubuyekezwa kanye nezilinganiso ezivela kwabanye abathengi , okuye kwaba yisibonakaliso esibalulekile sokwethenjwa.
Ukuba nohlelo lokubuyekeza oluqinisekisiwe (kungaba ngaphakathi noma ngabahlinzeki bezinkampani zangaphandle abathembekile) kusiza ukuveza ukuphepha kanye nokucaca. Ngaphezu kwalokho, ukuba khona kwezitifiketi zekhwalithi kanye nezitifiketi esitolo esiku-inthanethi kuthonya umbono wokuphepha: abasebenzisi abaningi bayakwazisa isitolo esihlolwe yizinkampani zangaphandle ukuqinisekisa imikhuba emihle ekukhokheni, ekuphatheni idatha, kanye nasenkonzweni.
Ulwazi mayelana nezikhathi zokulethwa, izindleko zokuthumela , kanye nezinqubomgomo zokubuyisa nakho kubalulekile ku-mCommerce. Abasebenzisi beselula ngokuvamile abanaso isikhathi sokwenza izinqumo, futhi uma lezi zimo zingacacile, banamathuba amaningi okushiya inqola yabo yokuthenga.
Idivayisi yeselula, ulwazi lomsebenzisi kanye nokuguqulwa
Eminyakeni yamuva nje, kube nokwehla kancane kancane kwendima yamakhompyutha edeskithophu njengedivayisi eyinhloko yokuthenga ku-inthanethi, kuyilapho ama-smartphone ebone ukukhula okuqhubekayo . Ingxenye enkulu yabathengi be-inthanethi ibika ukuthi bathenge ngamadivayisi eselula, ikakhulukazi ezigabeni zokuzilibazisa, imfashini, kanye nezimpahla zansuku zonke.
Lo mongo wenza kube kubalulekile ukuthi isitolo esiku-inthanethi siphendule ngokugcwele . Zombili izinguqulo zedeskithophu nezeselula kumele zibe nengqondo, zisheshe, futhi kube lula ukuzisebenzisa . Izikhathi zokulayisha ezincishisiwe, ukwakheka okucacile, kanye namafomu amafushane kubalulekile ukuze kugcinwe ukunaka kwabasebenzisi futhi kuthuthukiswe amazinga okuguqulwa.
Ngaphezu kwalokho, izinjini zokusesha ezifana ne-Google zibeka phambili amawebhusayithi anikeza ulwazi oluhle lweselula emiphumeleni yawo . Isayithi elingavumelani kahle nama-smartphone alithengisi nje kuphela, kodwa futhi lingathinteka ekulinganisweni kwe-SEO, okunciphisa ukubonakala kwalo okungokwemvelo.
Izindlela zokukhokha, ukuphepha kanye nokwethembana ku-mCommerce
Izindlela zokukhokha ezikhethwayo zabathengi baseSpain lapho bethenga ngeselula zisalokhu zisetshenziswa ngamakhadi edebithi kanye nekhredithi kanye nezixazululo ezifana ne -PayPal , kodwa uhlelo lokukhokha luye lwahlukahluka. Izinketho ezifana ne -Bizum, ama-wallet asebhange, izinkokhelo ezihlehlisiwe , ngisho ne-cryptocurrencies kwezinye izimakethe ezihlukile seziqala ukuthola ukuthandwa phakathi kwezigaba ezithile zabathengi.
Ukuze isitolo esifuna ukukhulisa ukuthengiswa kweselula, kubalulekile ukunikeza okungenani izinketho ezimbili noma ezintathu zokukhokha ezaziwayo eSpain, ngaleyo ndlela kuncishiswe ukungezwani lapho ukhokha futhi kuncishiswe ukushiywa kwenqola . Ukuzivumelanisa nezintandokazi zokukhokha zendawo kubalulekile nalapho uthengisa kwezinye izimakethe, lapho izindlela ezahlukene zingase zivame khona.
Ukuphepha kuyinto engaxoxiswana ngayo : amasango okukhokha avikelekile kanye nemiyalezo ecacile mayelana nokuvikelwa komthengi kubalulekile ekwakheni ukwethembana, ikakhulukazi phakathi kwabasebenzisi abathenga okokuqala kumaselula abo.
Ukuze kuqiniswe lokho kuthembana, izitolo eziningi zitshala imali ezivikelweni zekhwalithi, izinqubomgomo zokubuyisa ezicacile , kanye nokuvikelwa okwengeziwe kwabathengi . Lezi ziqinisekiso, ezihlanganiswe nensizakalo yamakhasimende ephumelelayo (kufaka phakathi izinkundla zokuxhumana noma ingxoxo yeselula), zinciphisa umbono wengozi futhi zikhuthaze ibhizinisi eliphindaphindayo.
Indima yezokuxhumana kanye nokumaketha kwedijithali ku-mCommerce
Omakhalekhukhwini bayithuluzi eliyinhloko lokufinyelela ezinkundleni zokuxhumana , okuye kwaba yindlela ebalulekile yokuphefumulela kanye nokuthengisa okuqondile kwe-eCommerce eSpain. Ingxenye enkulu yabasebenzisi ilandela imikhiqizo kanye nabantu abanethonya , futhi amaphesenti amaningi abheka izincomo zabo njengezithembekile kuze kube seqophelweni lokuthenga imikhiqizo ephakanyisiwe.
Amapulatifomu ezokuxhumana athandwa kakhulu okuthola nokuthenga imikhiqizo afaka phakathi i-Facebook, i-Instagram, i-YouTube, i-TikTok, kanye ne-Twitter . Amaningi alawa mapulatifomu asevele ehlanganisa izici zokuthenga ngqo noma izixhumanisi zokukhokha, okwenza abe isixhumanisi esibalulekile ohambweni lwamakhasimende eselula, kusukela ekutholeni kuya ekuguqulweni.
Ngaphezu kwalokho, ingxenye enkulu yabathengi isebenzisa izinkundla zokuxhumana ukuxhumana nezitolo eziku-inthanethi nokuxazulula ukungabaza, izinkinga, noma imibuzo ngaphambi kokuthenga. Lokhu kuphoqa imikhiqizo ukuthi igcine isevisi yamakhasimende esebenzayo kulezi ziteshi, ngezikhathi zokuphendula ezifanele kanye nemiyalezo evumelaniswe nesimo seselula.
Ukumaketha kwezokuxhumana nabantu sekuyindlela enamandla yokuheha ithrafikhi yeselula efanelekile. Abasebenzisi abaningi bayamukela noma bayakwazisa ukukhangisa okufanele njengomthombo wemibono noma ugqozi, kanye nokuchofoza okukhulu kulezi zikhangiso, ikakhulukazi uma ziqondiswe kahle futhi zivumelaniswa nefomethi esheshayo neqondile yama-smartphone.
Ukwakha umphakathi osebenzayo , ukubonisa imikhiqizo ngobuhlakani, ukusebenzisana nabantu abanethonya abahambisana nomkhiqizo, kanye nokuklama imikhankaso ethile ye-mCommerce kuyizindlela ezisiza ukwandisa ukufinyelela, ithrafikhi, kanye nokuguqulwa kusuka kumadivayisi eselula.
Ukuhweba ngeselula kufanele kugxile emakethe enabantu abadala abasebasha kakhulu , abanolwazi lwedijithali, futhi abafuna izinto eziningi, enikeza okungenani izindlela ezimbili zokukhokha ezithembekile kanye nokuhlangenwe nakho okwenziwe ngcono nge-smartphone. Umklamo weselula osebenzayo wewebhusayithi noma uhlelo lokusebenza oluvumela ukusebenzisana namakhasimende ubalulekile; kuzo zombili izimo, okubalulekile kufanele kube isikhombikubona esisheshayo, esinembile, nesiphephile , ngaphandle kokunganaki ulwazi olucacile, ukubuyekezwa komsebenzisi, kanye nokuhlanganiswa kwezokuxhumana ukuze kusetshenziswe ngokugcwele amandla e-mCommerce eSpain.
